Microblogging nagw

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Microblogging nagw

  1. 1. MICROBLOGGING AND LIFESTREAMING FOR GOVERNMENT Robin Hastings – Missouri River Regional Library
  2. 2. Introduction <ul><li>Robin Hastings </li></ul><ul><ul><li>Author </li></ul></ul><ul><ul><li>Social Networker </li></ul></ul><ul><ul><li>Web Developer </li></ul></ul><ul><ul><li>Library IT Manager </li></ul></ul><ul><ul><li>Knitter </li></ul></ul><ul><ul><li>WoW player - occasionally </li></ul></ul>
  3. 3. Lifestreaming & Microblogging
  4. 4. Planning <ul><li>What problem am I trying to solve? </li></ul><ul><li>Find uses </li></ul><ul><ul><li>Announcements </li></ul></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Engage citizens (answer questions, provide help, etc.) </li></ul></ul><ul><li>Get Administrative buy-in </li></ul>
  5. 5. Implementation
  6. 6. Implementation <ul><li>Search </li></ul><ul><ul><li>Find conversations about you, join them! </li></ul></ul><ul><ul><li>Find local “influencers”, influence them! </li></ul></ul><ul><li>Use “helper applications” </li></ul><ul><ul><li>Tweetdeck </li></ul></ul><ul><ul><li>Hootsuite </li></ul></ul><ul><ul><li>FFtogo </li></ul></ul>
  7. 7. Implementation
  8. 8. Marketing <ul><li>Get the word out </li></ul><ul><li>Let others “retweet” your message </li></ul><ul><ul><li>Widgets! </li></ul></ul><ul><li>Provide useful content – it will get reused! </li></ul>
  9. 9. Best Practices <ul><li>Create multiple accounts (Microblogging) </li></ul><ul><li>Comment and post often (Lifestreaming) </li></ul><ul><li>Manage Info Overload </li></ul><ul><ul><li>FILTERS!!! </li></ul></ul><ul><li>Avoid social network spamming </li></ul><ul><ul><li>Netiquette </li></ul></ul><ul><li>Keep up with the “lingo” </li></ul>
  10. 10. Metrics <ul><li>Twitter </li></ul><ul><ul><li>Built-in stats – friend counts, listed, etc. </li></ul></ul><ul><ul><li>Tweetstats ( www.tweetstats.com ) </li></ul></ul><ul><li>Tumblr </li></ul><ul><ul><li>No built-in stats </li></ul></ul><ul><ul><li>Tumblrstats.com </li></ul></ul><ul><li>FriendFeed </li></ul><ul><ul><li>Built-in stats </li></ul></ul>
  11. 11. Resources <ul><li>Techset.wetpaint.com </li></ul><ul><li>Microblogging and Lifestreaming in Libraries </li></ul><ul><li>Read/Write/Web </li></ul><ul><li>Twitter friends </li></ul><ul><ul><li>Hal_G </li></ul></ul><ul><ul><li>Govloop </li></ul></ul><ul><ul><li>pbroviak </li></ul></ul>
  12. 12. Questions?

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