A Small Good Thing

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Edison Research VP lists 6 "Small, Good Things" that you can do today, without permission and nearly free, to positively impact your station, your career and your mindset.

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A Small Good Thing

  1. 1. A Small, Good Thing Tom Webster Vice President, Strategy and Marketing Edison Research 14 October, 2009
  2. 2. The Radio business is...challenging.
  3. 3. Do More With Less?
  4. 4. It’s Easy To Feel Beaten Down
  5. 5. What can I really do to fix it?
  6. 6. How Do We Stay Positive...And Productive?
  7. 7. How Do I Manage Me?
  8. 8. What’s The Key To Happiness?
  9. 9. Happiness is determined by... “Set Point” 50% 10% Actions 40% SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9: 111-31
  10. 10. Happiness is determined by... “Set Point” 50% Circumstances 10% 40% SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9: 111-31
  11. 11. Happiness is determined by... “Set Point” 50% Circumstances 10% Actions 40% SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9: 111-31
  12. 12. Happiness is determined by... “Set Point” 50% Circumstances 10% Actions 40% SOURCE: Lyubomirsky, S., Sheldon, K. and Schadke, D. (2005)> Pursuing happiness: The architecture of sustainable change. Review of General Psychology, 9: 111-31
  13. 13. Good managers have a bias for action. -Tom Peters
  14. 14. Sometimes, thinking about the future leads to paralysis in the present.
  15. 15. What Kinds Of Things Can We Do...Now?
  16. 16. Small, Good Things.
  17. 17. “A Small, Good Thing” Raymond Carver
  18. 18. Six, Small Good Things You Can Do: • Build A Community Outpost • Learn A Language • Start A Fan Club • Hit The Shed • Ask For Help • Make Stuff
  19. 19. 1. Build A Community Outpost
  20. 20. 1. Build A Community Outpost • Start An Audio Tumblelog
  21. 21. 1. Build An Outpost • Start An Audio Tumblelog • {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com
  22. 22. 1. Build A Community Outpost • Start An Audio Tumblelog • {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com • Reach Out To Community Groups For Content
  23. 23. 1. Build A Community Outpost • Start An Audio Tumblelog • {OPTIONAL} Set Up A Custom Domain at audioblog.[your call letters].com • Reach Out To Community Groups For Content • Embrace Public Affairs Programming! • Remember--the perfect is the enemy of the good.
  24. 24. 2. Start A Fan Club
  25. 25. 2. Start A Fan Club • Log into Facebook
  26. 26. 2. Start A Fan Club • Log into Facebook • Start A Group
  27. 27. Q. Why A “Group?” Why Not A Fan Page?
  28. 28. A. Because it’s easier for you, and easier for them.
  29. 29. A. Because it’s easier for you, and easier for them. (and you probably don’t need permission)
  30. 30. What Should Your Facebook Group Be About?
  31. 31. Them.
  32. 32. 2. Start A Fan Club • Log into Facebook • Start A Group • Your Facebook Group Should: • Be About Your Community • Invite ANYONE From Your Market (SEARCH!) • Pass On Information About Events • Share Content About Your Town • Be A Playground For Talent & Listeners To Interact As PEERS
  33. 33. Never Forget: You have as much right as anyone else to carve out a space on the Internet
  34. 34. Why Do This? How Will It Help My Ratings?
  35. 35. Never Forget Your Core Business-- Butts In Seats, Bodies In Showrooms
  36. 36. 3. Ask For Help
  37. 37. 3. Ask For Help • Sign up for Twitter (if you haven’t already).
  38. 38. 3. Ask For Help • Sign up for Twitter (if you haven’t already). • Sign up as YOU, not as the “station.”
  39. 39. 3. Ask For Help • Sign up for Twitter (if you haven’t already). • Sign up as YOU, not as the “station.” • Search for, and follow, people from your market
  40. 40. 3. Ask For Help • Sign up for Twitter (if you haven’t already). • Sign up as YOU, not as the “station.” • Search for, and follow, people from your market • Create a “virtual music meeting” - Give it a hashtag (#MIX96)
  41. 41. 3. Ask For Help • Sign up for Twitter (if you haven’t already). • Sign up as YOU, not as the “station.” • Search for, and follow, people from your market • Create a “virtual music meeting” - Give it a hashtag (#MIX96) • The “research” is not the point. The conversation is the point.
  42. 42. What if our listeners aren’t on Twitter?
  43. 43. They will be, because you told them to. YOU are the tastemakers.
  44. 44. So, enough about them. What about YOU?
  45. 45. 4. Learn A Language
  46. 46. 4. Learn A Language • HTML • Podcasting • Digital Photography Basics
  47. 47. Don’t EVER be held hostage by the “Webmaster”
  48. 48. YOU be the webmaster. You control your content.
  49. 49. 5. Hit The Shed
  50. 50. 6. Make Stuff
  51. 51. What Can You Make?
  52. 52. If you make stuff, own the place you put it.
  53. 53. Re-connect with why you got into radio in the first place.
  54. 54. Total Fees And Expenses 1. Build an Outpost $FREE 2. Start a Fan Club $FREE 3. Ask for Help $FREE 4. Learn A Language $250/yr 5. Hit The Shed $1000 (app.) 6. Make Stuff $150/yr TOTAL $1400
  55. 55. How To Justify The Expense:
  56. 56. How To Justify The Expense:
  57. 57. How To Justify The Expense:
  58. 58. Make The Investment Total Spent On Them: Nada Total Spent On YOU: $1400 Total Benefit: LIMITLESS
  59. 59. Clear The Decks. Reconnect. Embrace Community. Embrace Technology.
  60. 60. Relinquish Control Of Your Brand. Take Control Of Your Career and Future
  61. 61. Do lots of little things, all the time. Some will stick.
  62. 62. One last thought.
  63. 63. What’s your problem...
  64. 64. What’s your problem...
  65. 65. What’s your problem... Now?
  66. 66. Now?
  67. 67. Now?
  68. 68. Now is good.
  69. 69. Photos gleefully ripped from: Failblog.org Engrish.com Thereifixedit.com
  70. 70. THANK YOU. Find me: Edison (http://www.edisonresearch.com) The Infinite Dial (http://www.edisonresearch.com) Facebook (http://www.facebook.com/webby2001) Twitter (http://www.twitter.com/webby2001) LinkedIn (http://www.linkedin.com/in/tomwebster) BrandSavant: http://www.brandsavant.com DataSnob: http://www.datasnob.com Lifestream: http://www.tomwebster.org

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