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Why Your Website Won't
 Cough Up More Leads
…and the Rise of Inbound Marketing
Lori Feldman
•   Founder/President of
    The Database Diva
•   Recipient of the Direct Marketer
    of the Year Award.
•   3X Winner of the APEX Award for
    Newsletter Writing Excellence
•   Named Swiftpage Email’s 2011 Top
    Reseller in the World
•   Featured in “AdWords for
    Dummies” and “This Book Will
    Make You Money”
•   Journalist
•   Guest Blogger
•   National Speaker on CRM
• The average age of users of social network sites is   36.9
• Pinterest traffic has doubled since May 2012. It is
  now the 4th largest source of traffic after Google,
  direct traffic and Facebook

• 21% of mobile phone owners pay more for their
  monthly mobile service plan than they do for groceries

• 45% of customers shopping in-store will purchase
  the same item on their mobile for a 2.5% discount; 60%
  will leave and purchase the product online for a 5%
  discount.

• 74% of the Fortune Global 100 have a Facebook
  page

• Instagram’s share of all North American site visits
  increased 17,319% from July 2011 – July 2012
What Do You Hope To Learn
    by Attending This Webinar?




www.wordle.net
Marketing Plan 2.0: GPCT
Inbound Marketing Methodology
Examples of GPCT in Action
Free 30-Minute Inbound
   Marketing Assessment
     Are You Ready
    for More Leads?
     Lead capture, tracking &
  intelligence . Drip Marketing
    follow up . Search engine
  optimization (SEO) . Blogging .
   Content (web pages, videos,
ebooks, etc.) . Social Media . CRM .   Stacia Shinaberry
      Competitor analysis

    http://bit.ly/FreeIMAssessment

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Why your website won't cough up more leads

  • 1. Why Your Website Won't Cough Up More Leads …and the Rise of Inbound Marketing
  • 2. Lori Feldman • Founder/President of The Database Diva • Recipient of the Direct Marketer of the Year Award. • 3X Winner of the APEX Award for Newsletter Writing Excellence • Named Swiftpage Email’s 2011 Top Reseller in the World • Featured in “AdWords for Dummies” and “This Book Will Make You Money” • Journalist • Guest Blogger • National Speaker on CRM
  • 3.
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  • 5. • The average age of users of social network sites is 36.9 • Pinterest traffic has doubled since May 2012. It is now the 4th largest source of traffic after Google, direct traffic and Facebook • 21% of mobile phone owners pay more for their monthly mobile service plan than they do for groceries • 45% of customers shopping in-store will purchase the same item on their mobile for a 2.5% discount; 60% will leave and purchase the product online for a 5% discount. • 74% of the Fortune Global 100 have a Facebook page • Instagram’s share of all North American site visits increased 17,319% from July 2011 – July 2012
  • 6. What Do You Hope To Learn by Attending This Webinar? www.wordle.net
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  • 47. Free 30-Minute Inbound Marketing Assessment Are You Ready for More Leads? Lead capture, tracking & intelligence . Drip Marketing follow up . Search engine optimization (SEO) . Blogging . Content (web pages, videos, ebooks, etc.) . Social Media . CRM . Stacia Shinaberry Competitor analysis http://bit.ly/FreeIMAssessment