Nudjed is a life-changing service that helps busy people to be healthier, happier and more productive. Warren is an international award winning creative director, and set up his first business aged just 22. His work has won several significant awards including the World Intellectual Property Office- Best Patent in the World (2010) and SXSW Accelerator Bootstrap Award (2011) as well as innovation prizes in Geneva and Kuwait. He has also worked with clients like Google and Virgin Media, developing marketing campaigns for AdWords and GoogleApps and Virgin's youth entrepreneurship brand Pioneers. Over the course of the last 24 months Nudjed have had the chance to build a business from the ground up using Lean and Agile. But the process isn’t always as clear as the books will tell you. Choosing a process is simple in comparison to making a process work for you. When dealing with peoples health, the problem becomes twice as hard. Legislation is inherently not agile. This session will cover the mistakes we’ve made at Nudjed, a health tech start-up. From initial research, hacking prototypes, developing a business case for investors, recruiting, structuring teams and ultimately trying to deliver on our business plan… whilst creating a product we can be proud of along the way. www.nudjed.com.

1. Building a Health Tech Business
@WarrenOF

2. But how healthy is your team?
Healthy people are
great for business

3. Helping HR Managers to create healthier and
happier workforces more efficiently.

4. About me
● 30 Years Old
● Creative Consultancies
● Skillz - Design, Web, Digital Marketing
● @WarrenOF

5. Some assumptions about you
● You’re in charge of a technology process
● You’re tackling R&D > Deployment
● You’re interested in User Experience (UX)

6. Top Level View
Our Process

7. Research Design Implement
Compliance & UX

8. AgileLean

9. Lean

10. “In a startup, no business plan
survives first contact with
customers.”
- Steve Blank

11. "The only way to win is to learn
faster than anyone else."
- Eric Ries

12. "Life's too short to build something
nobody wants"
- Ash
Maurya

13. Research Design Implement
Revenue
Engagement Feasibility

14. Agile & Kanban

15. Don’t go chasing waterfalls
Agile
Waterfall

16. Our Kanban
Research Design Implement
WASTE

17. User Stories
Title:
Role should be Ability
Story:
As a Role I want to Ability because Benefit
Scenario:
Given Initial Context, when Event Occurs, then Ensure Outcome.

18. Agile UX

19. Nudjed Development Principles
● The value of code is how easy it is to change
● Separation of concerns

20. The API is the Product
Usage
User ID
Health
Account
Content
API
Unlocked
Locked
Read/Write
Calculate
Trigger

21. Old Skool - HTML CSS
UI - API
Card
Content box
New Skool - React.JS Components
Data Title
Oh Hello!
H1 Title
Button
Or this
Do this

22. The API is the Product
User ID
Health
Usage
Account
Content
API
FORMATTING

23. Agile UX
1 2 3 4 5 6 7
Web App
Mobile App
Desktop App
Data API

24. Separation of Concerns
Don’t Touch
Be Safe
Hack away

25. Critical Functions
Functions Add
Data
Call
Data
API Content Hacks

26. Research Design Implement
Compliance & UX

27. Questions?
warren@nudjed.com