Final Paper
Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any technology product of your choice. Your marketing plan must:
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Final Paper
Develop a 12- to14-page marketing plan (not including the title and
reference pages, charts and/or graphs) for any technology product of
your choice. Your marketing plan must:
Analyze the specific marketplace situation in detail, including
organizational strengths, weaknesses, environmental opportunities,
and threats (SWOT analysis).
Develop an organizational mission statement, and forecast
performance goals using your situational analysis.
Design a marketing strategy based upon your objectives.
Create an appropriate integrated marketing mix, which will include
your ability to effectively appeal to the specific market segments you
will be targeting.
Develop a written summary and specific recommendations for the
implementation of your plan.
Writing the Final Paper
The Final Paper:
Must be 12 to 14 double-spaced pages in length (not including the
title and reference pages, charts and/or graphs) and formatted
according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Students name
2. Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis
statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources from the Ashford University
Library, in addition to the text.
Must document all sources in APA style as outlined in the Ashford
Writing Center.
Must include a separate reference page, formatted according to APA
style as outlined in the Ashford Writing Center.