Community Panels: Pandora's Box or Panacea

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Community Panels: Pandora's Box or Panacea

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  2. 2. NEITHER
  3. 3. >,?&%&&"% !"##$%&( 5@A! !"##$%&()*+%,- *+%,-• Slightly different models• All the same premise • Private • Closed • Member to member interactions
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  7. 7. @,40$&)!B+--,%:,.• Easy-er when you have email lists• Tricky-er when you don’t • Purchased recruit • Websites • Social media • Direct mail • On-site • Post of sale • Media (TV, Print, Radio, Online) • Sales force • Etc
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  12. 12. *"0+-)!B+--,%:,.• Designing the portal• Everyone is a creative expert/critic• Developing content• Updating content• Managing multi-lingual portals
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  18. 18. >,.&:%)!B+--,%:,.• Managing respondent burden• Matching incentive plan with research plan• Managing forums• Shifting approach from custom research to community panel research• Managing client
  19. 19. N%+-(.&.)!B+--,%:,.• Lots of information• Analyzing open ends and forum content• Speed of analysis• The colliding of quant and qual• Analyzing images/videos
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  21. 21. J,09+&#.This is what I enjoy when I’m not working…
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  24. 24. @,C"0&%:)!B+--,%:,.• Lots of information• Speed of analysis• Format, frequency, audiences• Snapshots and holistic views• Communicating to internal stakeholders
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  31. 31. H%:+:,#,%)!B+--,%:,.• Designing the right incentive program• Feedback mechanisms • Newsletters • Email • Portal content• Tone• Authenticity
  32. 32. 8-"9+-)!B+--,%:,.• Translation • Surveys, Forums, Portal, Invites, Reminders, Newsletters• Context • Brand, market, issue• Forums • Moderation, analysis, reportingB(
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