1. Improving User
Acquisition
&
On-boarding with
Facebook

2. What is Wavo ?
• Fun and easy way to discover music.
• Build playlists and share songs with your
friends.
• Modern hybrid between blogs and playlists
• Think of it as the Pinterest for music

3. Organize and share music you and your friends
discover on the web into playlists called wavos.
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4. Modern hybrid between blogs and playlists
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5. Your wavo playlists can be built alone, with
friends, or thousands of other fans
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6. Onboarding

7. Wavo is a social app
• Pretty boring if you have no content
• Solution : Use FB to minimize the Chicken
& Egg problem

8. Allow users to invite
their top friends

9. FB doesn’t have an API
endpoint for top friends

10. (Ab)using Facebook to
determine top friends
• Friends who’s content is the most liked.
• Friends who liked your content the most.
• Assume that FB shows you top freinds
most often in your feed. Compile that list.

11. Determining top
friends (ideas)
• Friends with whom you chat the most.
• Friends that are tagged the most often with
you in photos.
• Friends who share the most liked pages
with you.

12. Connect new users with their
friends already on Wavo

13. Always allow power users to improve
their experience by making it more social

14. Use FB tools to simplify
your life

15. Onboarding = Potential
Acquisition +
re-engagement
• Each time a person is invited to wavo, it is
notified via FB

16. Each time a person is invited to
wavo, it is notified via FB

17. Then brought back to Wavo. So they are
contextually onboarded.
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18. User Acquisition

19. Use FB to KISS. 1-click
registration

20. 1-click registration + wavo
embedded player = <3

21. Post actions to the Graph
to engage potential users

22. Closing the loop