This document provides information about listening online for social media purposes. It discusses various social media platforms and websites where listening can occur, including Facebook, Twitter, blogs, YouTube, Flickr, and location-based services. For each platform, it describes what it is, why you would want to listen there, and how to effectively listen on that channel. It also discusses tools like RSS readers that can help with effective online listening. The overall document aims to educate about best practices for comprehensive online listening across multiple sources.

2. Dancing for the Games
Social Media Training Day – Listening
@dance4thegam
0121 200 2627
es
hello@mademedia.co.uk

3. Arts Council England, BCMG, Belgrade
Theatre, Birmingham Hippodrome,
Birmingham Repertory Theatre, Cadogan Hall,
DanceXchange, The Drum, English Touring
Opera, Glyndebourne, Hampstead Theatre,
Mercury Colchester, Manchester Library
Theatre, NEC Group, Nottingham Playhouse,
Royal Court Theatre, Sadler’s Wells, Sampad,
The Sage Gateshead, Soho Theatre, Sheffield
Theatres, Symphony Hall, Warwick Arts
Centre, The Sage Gateshead

4. We’re going to cover
• Why listening is important
• Where to listen
• How to listen effectively
• Tools you might want to use
• Resources and further reading

5. What have you got?
Social media profiles, blogs,
websites?

6. Listening online can be...

7. Listening online can be...
Dauntin
g

8. It’s a bit like...

9. But actually it’s easy...

10. But actually it’s easy...
...if you know what you’re
looking for.

11. Listening online is...

12. Listening online is...
Subscribing

13. Listening online is...
Subscribing
Searching

14. Listening online is...
Subscribing
Searching
Following

15. Listening online is...
Subscribing
Searching
Following
Friending

16. Listening online is...
Subscribing Liking
Searching
Following
Friending

17. Listening online is...
Subscribing Liking
Searching Monitoring
Following
Friending

18. Listening online is...
Subscribing Liking
Searching Monitoring
Following Tracking
Friending

19. Listening online is...
Subscribing Liking
Searching Monitoring
Following Tracking
Friending Reading

20. What can you listen for?

21. What can you listen for?
Words

22. What can you listen for?
Words
Images

23. What can you listen for?
Words
Images
Video

24. What can you listen for?
Words
Images
Video
Audio

25. What can you listen for?
Words
Images
Video
Audio
Status Updates

26. What can you listen for?
Words
Images
Video
Audio
Status Updates
Tweets

27. It seems like a lot...

28. It seems like a lot...
...but it can be reduced to a
background process.

29. Why should you be listening?

30. Why listen?

31. Why listen?
Learn

32. Why listen?
Learn
Identify audience

33. Why listen?
Learn
Identify audience
Understand audience

34. Why listen?
Learn
Identify audience
Understand audience
Stay in the loop

35. Why listen?
Learn
Identify audience
Understand audience
Stay in the loop
Keep up with the Joneses

36. Why listen?
Learn
Identify audience
Understand audience
Stay in the loop
Keep up with the Joneses
Be part of the conversation

37. Where should you be listening?

38. Facebook

39. Facebook
What

40. Facebook
What
A social network with over 500 million
users.

41. Facebook
What
A social network with over 500 million
users.
Why

42. Facebook
What
A social network with over 500 million
users.
Why
• Established

43. Facebook
What
A social network with over 500 million
users.
Why
• Established
• Stay in the loop

44. Facebook
What
A social network with over 500 million
users.
Why
• Established
• Stay in the loop
• Learn

45. Facebook
What
A social network with over 500 million
users.
Why
• Established
• Stay in the loop
• Learn
• Identify audiences

46. Facebook
What
A social network with over 500 million
users.
Why
• Established
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

47. Facebook
What
How
A social network with over 500 million
users.
Why
• Established
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

48. Facebook
What
How
A social network with over 500 million
users. • Like pages
Why
• Established
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

49. Facebook
What
How
A social network with over 500 million
users. • Like pages
• Like ‘as a page’
Why
• Established
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

50. Facebook
What
How
A social network with over 500 million
users. • Like pages
• Like ‘as a page’
Why
• Like competitor pages
• Established
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

51. Facebook
What
How
A social network with over 500 million
users. • Like pages
• Like ‘as a page’
Why
• Like competitor pages
• Established
• Like your own page
• Stay in the loop
• Learn
• Identify audiences
• Keep up with trends

52. Facebook
What
How
A social network with over 500 million
users. • Like pages
• Like ‘as a page’
Why
• Like competitor pages
• Established
• Like your own page
• Stay in the loop
• Observe how people engage with posts
• Learn
• Identify audiences
• Keep up with trends

53. Twitter

54. Twitter
What

55. Twitter
What
A social network limited to 140 character
posts

56. Twitter
What
A social network limited to 140 character
posts
Why

57. Twitter
What
A social network limited to 140 character
posts
Why
• Stay in the loop

58. Twitter
What
A social network limited to 140 character
posts
Why
• Stay in the loop
• Learn

59. Twitter
What
A social network limited to 140 character
posts
Why
• Stay in the loop
• Learn
• Identify audiences

60. Twitter
What
A social network limited to 140 character
posts
Why
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience

61. Twitter
What
A social network limited to 140 character
posts
Why
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

62. Twitter
What How
A social network limited to 140 character
posts
Why
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

63. Twitter
What How
A social network limited to 140 character • Follow users
posts
Why
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

64. Twitter
What How
A social network limited to 140 character • Follow users
posts
• Make lists
Why
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

65. Twitter
What How
A social network limited to 140 character • Follow users
posts
• Make lists
Why • Follow hashtags
• Stay in the loop
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

66. Twitter
What How
A social network limited to 140 character • Follow users
posts
• Make lists
Why • Follow hashtags
• Stay in the loop
• Use the Activity tab
• Learn
• Identify audiences
• Understand your audience
• Provide wider context

67. Twitter
What How
A social network limited to 140 character • Follow users
posts
• Make lists
Why • Follow hashtags
• Stay in the loop
• Use the Activity tab
• Learn
• See who follows you, or who others
follow
• Identify audiences
• Understand your audience
• Provide wider context

68. Twitter
What How
A social network limited to 140 character • Follow users
posts
• Make lists
Why • Follow hashtags
• Stay in the loop
• Use the Activity tab
• Learn
• See who follows you, or who others
follow
• Identify audiences
• Understand your audience • Enable notifications
• Provide wider context

69. Blogs

70. Blogs
What

71. Blogs
What
Sequential publishing platforms

72. Blogs
What
Sequential publishing platforms
Why

73. Blogs
What
Sequential publishing platforms
Why
• Often more detail

74. Blogs
What
Sequential publishing platforms
Why
• Often more detail
• Behind-the-scenes

75. Blogs
What
Sequential publishing platforms
Why
• Often more detail
• Behind-the-scenes
• Media rich

76. Blogs
What
Sequential publishing platforms
Why
• Often more detail
• Behind-the-scenes
• Media rich
• Leave comments

77. Blogs
What How
Sequential publishing platforms
Why
• Often more detail
• Behind-the-scenes
• Media rich
• Leave comments

78. Blogs
What How
Sequential publishing platforms • Subscribe by email
Why
• Often more detail
• Behind-the-scenes
• Media rich
• Leave comments

79. Blogs
What How
Sequential publishing platforms • Subscribe by email
Why • Subscribe by RSS
• Often more detail
• Behind-the-scenes
• Media rich
• Leave comments

80. Blogs
What How
Sequential publishing platforms • Subscribe by email
Why • Subscribe by RSS
• Often more detail • Bookmark
• Behind-the-scenes
• Media rich
• Leave comments

81. Blogs
What How
Sequential publishing platforms • Subscribe by email
Why • Subscribe by RSS
• Often more detail • Bookmark
• Behind-the-scenes • Social bookmarks
• Media rich
• Leave comments

82. YouTube

83. YouTube
What

84. YouTube
What
Video platform and social network

85. YouTube
What
Video platform and social network
Why

86. YouTube
What
Video platform and social network
Why
• Behind-the-scenes

87. YouTube
What
Video platform and social network
Why
• Behind-the-scenes
• Embeddable content

88. YouTube
What
Video platform and social network
Why
• Behind-the-scenes
• Embeddable content
• Audience feedback

89. YouTube
What
Video platform and social network
Why
• Behind-the-scenes
• Embeddable content
• Audience feedback
• Insights

90. YouTube
What How
Video platform and social network
Why
• Behind-the-scenes
• Embeddable content
• Audience feedback
• Insights

91. YouTube
What How
Video platform and social network • Subscribe to channels
Why
• Behind-the-scenes
• Embeddable content
• Audience feedback
• Insights

92. YouTube
What How
Video platform and social network • Subscribe to channels
Why • Check channel favourites
• Behind-the-scenes
• Embeddable content
• Audience feedback
• Insights

93. YouTube
What How
Video platform and social network • Subscribe to channels
Why • Check channel favourites
• Behind-the-scenes • Use related videos
• Embeddable content
• Audience feedback
• Insights

94. YouTube
What How
Video platform and social network • Subscribe to channels
Why • Check channel favourites
• Behind-the-scenes • Use related videos
• Embeddable content • Create playlists
• Audience feedback
• Insights

95. Flickr

96. Flickr
What

97. Flickr
What
Image platform and social network

98. Flickr
What
Image platform and social network
Why

99. Flickr
What
Image platform and social network
Why
• Flyers/posters

100. Flickr
What
Image platform and social network
Why
• Flyers/posters
• Embeddable content

101. Flickr
What
Image platform and social network
Why
• Flyers/posters
• Embeddable content
• Audience feedback

102. Flickr
What
Image platform and social network
Why
• Flyers/posters
• Embeddable content
• Audience feedback
• Insights

103. Flickr
What How
Image platform and social network
Why
• Flyers/posters
• Embeddable content
• Audience feedback
• Insights

104. Flickr
What How
Image platform and social network
• Subscribe to users
Why
• Flyers/posters
• Embeddable content
• Audience feedback
• Insights

105. Flickr
What How
Image platform and social network
• Subscribe to users
Why • Check channel favourites
• Flyers/posters
• Embeddable content
• Audience feedback
• Insights

106. Flickr
What How
Image platform and social network
• Subscribe to users
Why • Check channel favourites
• Flyers/posters • Search tags
• Embeddable content
• Audience feedback
• Insights

107. Websites

108. Websites
What

109. Websites
What
Websites

110. Websites
What
Websites
Why

111. Websites
What
Websites
Why
• Many orgs still not using blogs or social
media

112. Websites
What
Websites
Why
• Many orgs still not using blogs or social
media
• Insights

113. Websites
What
Websites
Why
• Many orgs still not using blogs or social
media
• Insights
• News

114. Websites
What
Websites
Why
• Many orgs still not using blogs or social
media
• Insights
• News
• Shareable content

115. Websites
What
Websites
Why
• Many orgs still not using blogs or social
media
• Insights
• News
• Shareable content
• Easy to forget people use them

116. Websites
What
How
Websites
Why
• Many orgs still not using blogs or social
media
• Insights
• News
• Shareable content
• Easy to forget people use them

117. Websites
What
How
Websites
• Bookmark sites
Why
• Many orgs still not using blogs or social
media
• Insights
• News
• Shareable content
• Easy to forget people use them

118. Websites
What
How
Websites
• Bookmark sites
Why
• Use social bookmarks
• Many orgs still not using blogs or social
media
• Insights
• News
• Shareable content
• Easy to forget people use them

119. Websites
What
How
Websites
• Bookmark sites
Why
• Use social bookmarks
• Many orgs still not using blogs or social
media • Search engines
• Insights
• News
• Shareable content
• Easy to forget people use them

120. Location-based

121. Location-based
What

122. Location-based
What
Location-based services. Check in to
locations.

123. Location-based
What
Location-based services. Check in to
locations.
• Foursquare

124. Location-based
What
Location-based services. Check in to
locations.
• Foursquare
• Gowalla

125. Location-based
What
Location-based services. Check in to
locations.
• Foursquare
• Gowalla
Why

126. Location-based
What
Location-based services. Check in to
locations.
• Foursquare
• Gowalla
Why
• Claim your venue

127. Location-based
What
Location-based services. Check in to
locations.
• Foursquare
• Gowalla
Why
• Claim your venue
• Provide offers - Incentivise visits

128. Location-based
What
Location-based services. Check in to
locations.
• Foursquare
• Gowalla
Why
• Claim your venue
• Provide offers - Incentivise visits
• Get user feedback - Tips

129. Location-based
What
How
Location-based services. Check in to
locations.
• Foursquare
• Gowalla
Why
• Claim your venue
• Provide offers - Incentivise visits
• Get user feedback - Tips

130. Location-based
What
How
Location-based services. Check in to
locations. • Claim your venue in Foursquare
• Foursquare
• Gowalla
Why
• Claim your venue
• Provide offers - Incentivise visits
• Get user feedback - Tips

131. Location-based
What
How
Location-based services. Check in to
locations. • Claim your venue in Foursquare
• Foursquare • Use backend stats
• Gowalla
Why
• Claim your venue
• Provide offers - Incentivise visits
• Get user feedback - Tips

132. Location-based
What
How
Location-based services. Check in to
locations. • Claim your venue in Foursquare
• Foursquare • Use backend stats
• Gowalla
• Read tips for feedback
Why
• Claim your venue
• Provide offers - Incentivise visits
• Get user feedback - Tips

133. How can you listen more effectively?

134. RSS Readers

135. RSS Readers
What

136. RSS Readers
What
News aggregator application

137. RSS Readers
What
News aggregator application
Why

138. RSS Readers
What
News aggregator application
Why
• Get news in one place

139. RSS Readers
What
News aggregator application
Why
• Get news in one place
• Organise into folders

140. RSS Readers
What
News aggregator application
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs

141. RSS Readers
What
News aggregator application
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content

142. RSS Readers
What
News aggregator application
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

143. RSS Readers
What How
News aggregator application
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

144. RSS Readers
What How
News aggregator application • Click subscribe
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

145. RSS Readers
What How
News aggregator application • Click subscribe
• Add blog URL into feed reader
Why
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

146. RSS Readers
What How
News aggregator application • Click subscribe
• Add blog URL into feed reader
Why
• Check regularly, make routine
• Get news in one place
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

147. RSS Readers
What How
News aggregator application • Click subscribe
• Add blog URL into feed reader
Why
• Check regularly, make routine
• Get news in one place
• Mobile reader app
• Organise into folders
• Keep up to date with lots of blogs
• Find shareable content
• Don’t miss anything

148. RSS Readers
What How
News aggregator application • Click subscribe
• Add blog URL into feed reader
Why
• Check regularly, make routine
• Get news in one place
• Mobile reader app
• Organise into folders
• Use folders to make sure you don’t miss
• Keep up to date with lots of blogs
out
• Find shareable content
• Don’t miss anything

149. Social bookmarking

150. Social bookmarking
What

151. Social bookmarking
What
Bookmarking service with social features

152. Social bookmarking
What
Bookmarking service with social features
• Delicious

153. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard

154. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard
Why

155. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard
Why
• Curate your own news

156. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything

157. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise

158. Social bookmarking
What
Bookmarking service with social features
• Delicious
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise
• Share with others

159. Social bookmarking
What How
Bookmarking service with social features
• Delicious
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise
• Share with others

160. Social bookmarking
What How
Bookmarking service with social features • Add bookmarklet to bookmarks bar
• Delicious
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise
• Share with others

161. Social bookmarking
What How
Bookmarking service with social features • Add bookmarklet to bookmarks bar
• Delicious • Tag and save pages
• Pinboard
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise
• Share with others

162. Social bookmarking
What How
Bookmarking service with social features • Add bookmarklet to bookmarks bar
• Delicious • Tag and save pages
• Pinboard • Automate links round-ups - eg
Postalicious
Why
• Curate your own news
• Read later, don’t lose anything
• Tag, organise
• Share with others

163. Google Alerts

164. Google Alerts
What

165. Google Alerts
What
Automated search and notifictions

166. Google Alerts
What
Automated search and notifictions
Why

167. Google Alerts
What
Automated search and notifictions
Why
• Discover mentions early

168. Google Alerts
What
Automated search and notifictions
Why
• Discover mentions early
• Find mentions you’ve missed

169. Google Alerts
What
Automated search and notifictions
Why
• Discover mentions early
• Find mentions you’ve missed
• Monitor events and other terms

170. Google Alerts
How
What
Automated search and notifictions
Why
• Discover mentions early
• Find mentions you’ve missed
• Monitor events and other terms

171. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
Why
• Discover mentions early
• Find mentions you’ve missed
• Monitor events and other terms

172. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
• Add search terms
Why
• Discover mentions early
• Find mentions you’ve missed
• Monitor events and other terms

173. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
• Add search terms
Why
• Decide how often you want notifications
• Discover mentions early
• Find mentions you’ve missed
• Monitor events and other terms

174. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
• Add search terms
Why
• Decide how often you want notifications
• Discover mentions early
• Decide how exhaustive you want the
• Find mentions you’ve missed search
• Monitor events and other terms

175. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
• Add search terms
Why
• Decide how often you want notifications
• Discover mentions early
• Decide how exhaustive you want the
• Find mentions you’ve missed search
• Monitor events and other terms • Choose email address

176. Google Alerts
How
What
• Go to Google.com/alerts
Automated search and notifictions
• Add search terms
Why
• Decide how often you want notifications
• Discover mentions early
• Decide how exhaustive you want the
• Find mentions you’ve missed search
• Monitor events and other terms • Choose email address
• Receive updates to your inbox

177. Analytics

178. Analytics
What

179. Analytics
What
Web analytics service

180. Analytics
What
Web analytics service
Why

181. Analytics
What
Web analytics service
Why
• Insights into web visits

182. Analytics
What
Web analytics service
Why
• Insights into web visits
• Learn about your audience

183. Analytics
What
Web analytics service
Why
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy

184. Analytics
What
Web analytics service
Why
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy
• See effect of your actions - website and
soc med

185. Analytics
What How
Web analytics service
Why
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy
• See effect of your actions - website and
soc med

186. Analytics
What How
Web analytics service • Set up analytics account, via Google account
Why
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy
• See effect of your actions - website and
soc med

187. Analytics
What How
Web analytics service • Set up analytics account, via Google account
• Add website details
Why
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy
• See effect of your actions - website and
soc med

188. Analytics
What How
Web analytics service • Set up analytics account, via Google account
• Add website details
Why
• Check back after key events
• Insights into web visits
• Learn about your audience
• Improve your publishing strategy
• See effect of your actions - website and
soc med

189. Analytics
What How
Web analytics service • Set up analytics account, via Google account
• Add website details
Why
• Check back after key events
• Insights into web visits
• Use live analytics, useful for ticketing, social
• Learn about your audience media.
• Improve your publishing strategy
• See effect of your actions - website and
soc med

190. Analytics
What How
Web analytics service • Set up analytics account, via Google account
• Add website details
Why
• Check back after key events
• Insights into web visits
• Use live analytics, useful for ticketing, social
• Learn about your audience media.
• Improve your publishing strategy • Generate regular reports to log progress
• See effect of your actions - website and
soc med

191. Twitter clients

192. Twitter clients
What

193. Twitter clients
What
Twitter software

194. Twitter clients
What
Twitter software
Why

195. Twitter clients
What
Twitter software
Why
• Organise Twitter better

196. Twitter clients
What
Twitter software
Why
• Organise Twitter better
• See lists

197. Twitter clients
What
Twitter software
Why
• Organise Twitter better
• See lists
• Follow hashtags

198. Twitter clients
What
Twitter software
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

199. Twitter clients
What How
Twitter software
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

200. Twitter clients
What How
Twitter software
• Try some out
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

201. Twitter clients
What How
Twitter software
• Try some out
• Mobile or desktop
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

202. Twitter clients
What How
Twitter software
• Try some out
• Mobile or desktop
Why
• Tweetdeck, Hootsuite, Tweetbot...
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

203. Twitter clients
What How
Twitter software
• Try some out
• Mobile or desktop
Why
• Tweetdeck, Hootsuite, Tweetbot...
• Organise Twitter better
•Keep open on second monitor
• See lists
• Follow hashtags
• Multiple accounts

204. Twitter clients
What How
Twitter software
• Try some out
• Mobile or desktop
Why
• Tweetdeck, Hootsuite, Tweetbot...
• Organise Twitter better
•Keep open on second monitor
• See lists
•Check back regularly
• Follow hashtags
• Multiple accounts

205. Twitter clients
What How
Twitter software
• Try some out
• Mobile or desktop
Why
• Tweetdeck, Hootsuite, Tweetbot...
• Organise Twitter better
•Keep open on second monitor
• See lists
•Check back regularly
• Follow hashtags
•Enable notifications
• Multiple accounts

206. Social mention

207. Social mention
What

208. Social mention
What
Social media search

209. Social mention
What
Social media search
Why

210. Social mention
What
Social media search
Why
• Monitor mentions

211. Social mention
What
Social media search
Why
• Monitor mentions
• Discover your audience

212. Social mention
What
Social media search
Why
• Monitor mentions
• Discover your audience
• Find publishing opportunities

213. Social mention
What
Social media search
Why
• Monitor mentions
• Discover your audience
• Find publishing opportunities
• Manage ‘press cuttings’

214. Social mention
How
What
Social media search
Why
• Monitor mentions
• Discover your audience
• Find publishing opportunities
• Manage ‘press cuttings’

215. Social mention
How
What
• Enter search terms
Social media search
Why
• Monitor mentions
• Discover your audience
• Find publishing opportunities
• Manage ‘press cuttings’

216. Social mention
How
What
• Enter search terms
Social media search
• Use alerts
Why
• Monitor mentions
• Discover your audience
• Find publishing opportunities
• Manage ‘press cuttings’

217. Social mention
How
What
• Enter search terms
Social media search
• Use alerts
Why
•Use advanced search
• Monitor mentions
• Discover your audience
• Find publishing opportunities
• Manage ‘press cuttings’

218. Social analytics

219. Social analytics
What

220. Social analytics
What
Monitor social media platforms and statistics

221. Social analytics
What
Monitor social media platforms and statistics
Why

222. Social analytics
What
Monitor social media platforms and statistics
Why
• Organise Twitter better

223. Social analytics
What
Monitor social media platforms and statistics
Why
• Organise Twitter better
• See lists

224. Social analytics
What
Monitor social media platforms and statistics
Why
• Organise Twitter better
• See lists
• Follow hashtags

225. Social analytics
What
Monitor social media platforms and statistics
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

226. Social analytics
How
What
Monitor social media platforms and statistics
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

227. Social analytics
How
What
• Try some out – Paid or Free
Monitor social media platforms and statistics
Why
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

228. Social analytics
How
What
• Try some out – Paid or Free
Monitor social media platforms and statistics
• Raven Tools, Crowdbooster, SocialBro,
Why Klout...
• Organise Twitter better
• See lists
• Follow hashtags
• Multiple accounts

229. Social analytics
How
What
• Try some out – Paid or Free
Monitor social media platforms and statistics
• Raven Tools, Crowdbooster, SocialBro,
Why Klout...
• Organise Twitter better • Generate regular reports to track progress
• See lists
• Follow hashtags
• Multiple accounts

230. Tools to try

231. Tools to try
•Google Alerts

232. Tools to try
•Google Alerts
•Google Analytics

233. Tools to try
•Google Alerts
•Google Analytics
•Google Reader

234. Tools to try
•Google Alerts
•Google Analytics
•Google Reader
•Tweetdeck

235. Tools to try
•Google Alerts
•Google Analytics
•Google Reader
•Tweetdeck
•Crowdbooster

236. Tools to try
•Google Alerts
•Google Analytics
•Google Reader
•Tweetdeck
•Crowdbooster
•Hootsuite

237. Tools to try
•Google Alerts
•Google Analytics
•Google Reader
•Tweetdeck
•Crowdbooster
•Hootsuite
•Social mention

238. And in case you weren’t listening...

239. And in case you weren’t listening...
Listening allows you to join conversations

240. And in case you weren’t listening...
Listening allows you to join conversations
Listening helps to build networks and relationships

241. And in case you weren’t listening...
Listening allows you to join conversations
Listening helps to build networks and relationships
Listening helps you to learn

242. And in case you weren’t listening...
Listening allows you to join conversations
Listening helps to build networks and relationships
Listening helps you to learn
Listening help you in the loop

243. And in case you weren’t listening...
Listening allows you to join conversations
Listening helps to build networks and relationships
Listening helps you to learn
Listening help you in the loop
Listening is not passive

244. If you do nothing else…
Follow the other projects’ blogs and social media
accounts
Subscribe to the Dancing for the Games site
Follow @dance4thegames on Twitter
Like the Dancing or the Games Facebook page

245. Ian Ravenscroft
Digital Producer, Made Media
ian.ravenscroft@mademedia.co.uk @dance4thegam
@Ravonski es