Legislation, Conservation and Outreach CommitteeMay 23, 2013Jason FosterDirector, Public Outreach and Conservation
 Growing need to improve ratepayerunderstanding of: Bills they pay = water reliability received Elements of water syste...
 Take advantage of existing opportunities Develop new materials focused on issue Priorities: Newsletter articles Bill...
 2012 annual report News releases Promotions and socialmedia Planned Water Talkscommunity forum4Leveraging Existing Ac...
 Newsletter articles Bill stuffers Fact sheet Partnership with CUWA Customized illustration Ready by summer Video ...
 Educate larger numbers of water usersduring highest water use months Show 30-second video in movie theatersRegional re...
 Work with Joint Public Information Council onongoing basis Evaluate and refine messages and tactics Develop strategic ...
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Value of Water Outreach Update - LCO Committee

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Update on Value of Water Outreach presented at LCO Committee on May 23, 2013

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Value of Water Outreach Update - LCO Committee

  1. 1. Legislation, Conservation and Outreach CommitteeMay 23, 2013Jason FosterDirector, Public Outreach and Conservation
  2. 2.  Growing need to improve ratepayerunderstanding of: Bills they pay = water reliability received Elements of water system they may not know Investments necessary for repairs and maintenance Value of services provided for unit cost paid Focused communications on issuerecommended as priority LCO Committee goal for 2013-2014Background2
  3. 3.  Take advantage of existing opportunities Develop new materials focused on issue Priorities: Newsletter articles Bill stuffers Fact sheet Video Make messaging broad enough to be usefulto as many agencies as possible Consider investing in regional communicationtactics with greatest impact3Near-Term Recommendations
  4. 4.  2012 annual report News releases Promotions and socialmedia Planned Water Talkscommunity forum4Leveraging Existing Activities
  5. 5.  Newsletter articles Bill stuffers Fact sheet Partnership with CUWA Customized illustration Ready by summer Video 30 sec./90 sec. Ready by June5New Tools for Member Agencies
  6. 6.  Educate larger numbers of water usersduring highest water use months Show 30-second video in movie theatersRegional reachHigh popularityDiverse audience Eight-week campaign starting in July Cost: $35,0006Summer Campaign
  7. 7.  Work with Joint Public Information Council onongoing basis Evaluate and refine messages and tactics Develop strategic approaches7Future Activities

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