1. Marlborough, MA
October 1, 2014
11:00-12:00
Emily Avery-Miller, External Relations Manager
Environmental Research &
Strategy
Mass. Green Career Conference

2. ENE’s Mission
ENE is a non-profit organization that researches
and advocates innovative policies that tackle
environmental challenges while promoting
sustainable economies.

3. Role of External Relations Manager
 Policy Areas: Energy Efficiency, Transportation,
Clean Energy, and Energy Grid
 Staff: 15 experts in law, economics, environment
 Geography: Work at all jurisdictions from state-
level to national, in U.S and Canada
 Organization: Offices in Boston, Hartford,
Providence, Rockport, Ottawa with other
northeast locations
 Funding: Several foundation grants and some
individual donations

4. Role of External Relations Manager
 Develop compelling messages
 Identify key audiences and channels
 Ensure consistent and timely
communication

5. Goals and Challenges
 Capture complexity while being
accurate and compelling
 Reach several different audiences
 Respond in a timely way to a
changing landscape

6. Challenge 1: Complexity of Issues
 Climate change is hard to pin down
 Energy policy crosses multiple
jurisdictions
 Stakeholders range from consumer
advocates to policy makers to
industry and businesses

7. Challenge 2: Multiple Audiences
 Lawmakers and State officials
 Industry, Business, Utilities
 Other Advocates, Community
Groups
 Mass Media, General Public

8. Challenge 3: Urgency
 Large-scale problems demand
progress now
 Need to be responsive to changes
in the policy landscape

9. Strategies
 Analyze and Illustrate
 Use Multiple Channels
 Seize the Moment

10. Strategy 1: Analyze and Illustrate
Case Study:
EnergyVision
Comprehensive,
illustrated report
demonstrating how 4
pathways can help us
reach 80% GHG
reductions by 2050

11. Strategy 1: Analyze and Illustrate
Quantifiable Results with Clear
Presentation

12. Strategy 1: Analyze and Illustrate
Visualize a New Version of a Complex System

13. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
The Message: An increased fixed charge would be a
barrier to clean energy progress and would hinder our
ability to modernize the power grid.
The Means:
• Official Comment and Analysis
• Educational Briefings for Leaders
• Public Event
• News and Opinion Pieces in the Media

14. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
Educated state leaders. Invited to join Senator’s press event.

15. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
Participation in state proceedings. Publication in news outlets.

16. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
The Messages:
• NJ, which left RGGI in 2011, has forgone an estimated
$114.3 million in RGGI auction proceeds and could miss out
on an additional $387.1 million through 2020
• Rejoining the RGGI program could have multiple economic
and environmental benefits
The Moment:
• RGGI Quarterly Auction -September
• EPA Clean Power Plan released this summer identified RGGI
as a possible means of state compliance with new federal
regulations

17. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
Original Research and Analysis
Press Release & Web Publication

18. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
Earned Media: Opinion Column, Editorial Briefing, Press Outreach

19. Recap
• Leverage skillsets and
organizational capacity
• Deliver the message through
multiple channels
• Keep eyes and ears open for
opportunities

20. For More Info
• www.env-ne.org
• EnergyVision http://www.env-
ne.org/resources/detail/energyvision
• ClimateVision
http://www.eneclimatevision.org/

21. Contact Information
ENE
Rockport, ME / Hartford, CT / Boston, MA
Providence, RI / Ontario, ON, Canada
www.env-ne.org
Emily Avery-Miller
External Relations Manager
617-742-0054x100
eavery-miller@env-ne.org