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emilyaverymillergcc2014

  1. 1. Marlborough, MA October 1, 2014 11:00-12:00 Emily Avery-Miller, External Relations Manager Environmental Research & Strategy Mass. Green Career Conference
  2. 2. ENE’s Mission ENE is a non-profit organization that researches and advocates innovative policies that tackle environmental challenges while promoting sustainable economies.
  3. 3. Role of External Relations Manager  Policy Areas: Energy Efficiency, Transportation, Clean Energy, and Energy Grid  Staff: 15 experts in law, economics, environment  Geography: Work at all jurisdictions from state- level to national, in U.S and Canada  Organization: Offices in Boston, Hartford, Providence, Rockport, Ottawa with other northeast locations  Funding: Several foundation grants and some individual donations
  4. 4. Role of External Relations Manager  Develop compelling messages  Identify key audiences and channels  Ensure consistent and timely communication
  5. 5. Goals and Challenges  Capture complexity while being accurate and compelling  Reach several different audiences  Respond in a timely way to a changing landscape
  6. 6. Challenge 1: Complexity of Issues  Climate change is hard to pin down  Energy policy crosses multiple jurisdictions  Stakeholders range from consumer advocates to policy makers to industry and businesses
  7. 7. Challenge 2: Multiple Audiences  Lawmakers and State officials  Industry, Business, Utilities  Other Advocates, Community Groups  Mass Media, General Public
  8. 8. Challenge 3: Urgency  Large-scale problems demand progress now  Need to be responsive to changes in the policy landscape
  9. 9. Strategies  Analyze and Illustrate  Use Multiple Channels  Seize the Moment
  10. 10. Strategy 1: Analyze and Illustrate Case Study: EnergyVision Comprehensive, illustrated report demonstrating how 4 pathways can help us reach 80% GHG reductions by 2050
  11. 11. Strategy 1: Analyze and Illustrate Quantifiable Results with Clear Presentation
  12. 12. Strategy 1: Analyze and Illustrate Visualize a New Version of a Complex System
  13. 13. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal The Message: An increased fixed charge would be a barrier to clean energy progress and would hinder our ability to modernize the power grid. The Means: • Official Comment and Analysis • Educational Briefings for Leaders • Public Event • News and Opinion Pieces in the Media
  14. 14. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal Educated state leaders. Invited to join Senator’s press event.
  15. 15. Strategy 2: Use Multiple Channels Case Study: Connecticut Fixed Rate Hike Proposal Participation in state proceedings. Publication in news outlets.
  16. 16. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) The Messages: • NJ, which left RGGI in 2011, has forgone an estimated $114.3 million in RGGI auction proceeds and could miss out on an additional $387.1 million through 2020 • Rejoining the RGGI program could have multiple economic and environmental benefits The Moment: • RGGI Quarterly Auction -September • EPA Clean Power Plan released this summer identified RGGI as a possible means of state compliance with new federal regulations
  17. 17. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) Original Research and Analysis Press Release & Web Publication
  18. 18. Strategy 3: Seize the Moment Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative (RGGI) Earned Media: Opinion Column, Editorial Briefing, Press Outreach
  19. 19. Recap • Leverage skillsets and organizational capacity • Deliver the message through multiple channels • Keep eyes and ears open for opportunities
  20. 20. For More Info • www.env-ne.org • EnergyVision http://www.env- ne.org/resources/detail/energyvision • ClimateVision http://www.eneclimatevision.org/
  21. 21. Contact Information ENE Rockport, ME / Hartford, CT / Boston, MA Providence, RI / Ontario, ON, Canada www.env-ne.org Emily Avery-Miller External Relations Manager 617-742-0054x100 eavery-miller@env-ne.org

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