This document summarizes BDPA's 2011 strategic initiatives and member value programs. It discusses progress on regionalization, membership revenue declines, and the need for organizational focus on strategic relationships. Key 2011 member programs aim to increase memberships through a membership drive, engaging HSCC alumni, and developing college student programs. The next quarter's focus includes implementing bylaws and elections, launching an HSCC alumni program, and continuing leadership calls.

1. BDPA 2011 VPSP Report Prepared for: BDPA National Board of Directors Presenter Curtis L. Jenkins, VP Strategy & Planning National BDPA February 5, 2011 Chicago, IL

2. BDPA 2010-2014 Strategy

3. BDPA National Scorecard Strategic Pillar Overall Status Positives Challenges Operational Cleanup Green Corporate Sales in progress Crisis Management Team – cleanup and fiscal responsibility Membership Revenue down Continued AP responsibilities Organization Transformation Yellow Regionalization By-Laws accepted and implementation plan developed ITSMF/BETF/BDPA alliances in progress Operational focus demand – impacting focus on strategic relationship execution Member Value Proposition Red Focus is on growing memberships – 3 programs that focus on membership in progress Need full participation from entire organization to commit

4. 2011 Member Value Programs Program Accountable Major Goal Status Key Success Measure 1 Membership Drive Mildred Allen 1500 new members by March 2011 Starting now – VPMM to report BDPA members (chapters) must promote and coordinate Membership Drive 2 HSCC Alumni Curtis Jenkins 100% HSCC Students become members 300+ HSCC Students identified in the database Use the HSCC Alumni to promote and execute program 3 College Student Open 75 Students registered for the conference Not started – to fill by end of first quarter. Use college student focus groups to develop curriculum 4 BDPA IT Institute Paulette Johnson Full Class Class not full in first attempt. Continue marketing efforts as part of member value prop Number of Registrations for the class.

7. Questions