Social media training for legal practice students
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Gavin Ward's presentation on social media and personal branding for legal practice students, as presented to the audience at the University of Strathclyde's Diploma in Legal Practice 5 December 2012
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Social media training for legal practice students
- 1. #StrathSocial Social media training for legal practice students Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd Director YouBlawg Ltd @GavWard linkedin.com/in/gavward
- 2. #StrathSocial Discussions • Top 5 reasons for lawyers & students to use social media • Top 7 benefits of social media for the law firm • Examples of what to avoid • Social Media, The Law Society & professional guidelines • The key platforms: LinkedIn, Twitter, Google+ & Blogging • Top 10 tips to help you avoid social media fatigue • Questions + (More) Live Tweeting www.moorelegaltechnology.co.uk/
- 3. #StrathSocial Social media advertising will top £5billion by 2016
- 4. #StrathSocial Some other key stats (from the US) • 4 in 10 law firms are winning new clients through social media • Over 60 percent of law firms noted that they have at least one law blog. • Nearly 85 percent of law firms are making use of social media tools including LinkedIn, Twitter and Facebook.
- 5. #StrathSocial Top 5 reasons for lawyers and students to use social media 1. Become a fish: Develop your own personal brand 2. Engage with the legal profession and with potential clients 3. Tick the “business development” box 4. Show responsibility and trust by getting it right 5. Develop legal knowledge and increase current awareness
- 6. #StrathSocial Top 7 benefits of social media for your firm 1. Increase awareness of your firm and services with a targeted audience 2. Increase relevant traffic to your firm's website 3. Build word of mouth reputation 4. Increase search engine rankings for your website by virtue of social media bookmarking 5. Keep up-to-date with relevant news 6. Develop business relationships 7. Generate new business www.moorelegaltechnology.co.uk/
- 7. #StrathSocial What not to post – on Facebook
- 8. #StrathSocial What not to post – on Twitter
- 9. #StrathSocial What not to post – on LinkedIn
- 10. #StrathSocial Social Media Professional Guidelines Law Society of Scotland social media guidance: http://www.lawscot.org.uk/socialmediaguidance “Participating in social media can present significant personal and business benefits, and members of the legal profession should seek to engage with social media in a positive way.” “Two key pieces of advice can be given: 1) To remember that all professional responsibilities apply regardless of the medium of communication. 2) For law firms and in-house legal teams to have a social media policy in place for partners and staff. Individuals considering using social media in any way related to their work should check whether a policy is in place, and, if not, may want to discuss issues in this note in advance with an appropriate manager and document that discussion.”
- 11. #StrathSocial Social Media Professional Guidelines Law Society of Scotland social media guidance: http://www.lawscot.org.uk/socialmediaguidance • The use of social media is subject to the same ethical and professional standards as all other conduct of a member of the legal profession. • Individual solicitors must ensure they abide by the professional practice rules and maintain professional relationships with clients and other members of the profession • The nature of social media also often leads to a blurring of the distinction between public and private.
- 12. #StrathSocial Social Media Professional Guidelines Law Society of Scotland social media guidance: http://www.lawscot.org.uk/socialmediaguidance • Defamation • Ownership of contacts • Copyright issues • Conveying tone more difficult - #twitterjoketrial • Anonymity difficult to maintain – assume it will be traced • Confidentiality and sensitive information
- 13. #StrathSocial Social Media Professional Guidelines Law Society of Scotland social media guidance: http://www.lawscot.org.uk/socialmediaguidance The Law Society of Scotland Practice Rules 2011 covers many areas that may be relevant to online activity including: •Advertising and approaching represented persons (rule B3) •Confidentiality of client matters (rule B1.6) •Relations with courts (B1.13) •Relations between regulated persons (B1.14)
- 14. #StrathSocial Social Media Professional Guidelines Law Society of Scotland social media guidance: http://www.lawscot.org.uk/socialmediaguidance Should you have a private or public profile? By being aware of who is able to see the information posted on a site, individuals can tailor their content to achieve their goals for that site. “For example, a purely private profile may be best restricted with the highest privacy settings” – but it can still become public.
- 15. #StrathSocial
- 16. #StrathSocial What is Linkedin? •LinkedIn is the world‟s largest professional networking site that allows members to •create a professional profile – an online cv •connect with business contacts •search for jobs •find potential clients. •join groups relevant to their field to ask questions or contribute to relevant discussions
- 17. #StrathSocial What is Linkedin? Statistics:- •More than 175 million users representing 150 industries •Over 6 million UK professionals •Millions of different company profiles •Over 60% of people looking for a professional service will use LinkedIn as their starting point •Around 93% of job recruiters use LinkedIn to find candidates
- 18. #StrathSocial Tip 1: Optimise your profile See Brian Inkster‟s lecture slides on „IT and Marketing in the Legal Profession‟ http://www.inksters.com/itandmarketinginthelegalprofession.aspx
- 19. #StrathSocial Tip 1: Optimise your profile
- 20. #StrathSocial Tip 2: Join Relevant Groups
- 21. #StrathSocial Tip 3: Engage in Group Discussions
- 22. #StrathSocial Tip 4: Find Relevant Contacts
- 23. #StrathSocial Tip 5: Connect with relevant contacts
- 24. #StrathSocial Tip 6: Start Recommending
- 25. #StrathSocial Tip 6: Start Recommending
- 26. #StrathSocial Tip 7: Connect your website and twitter account(s)
- 27. #StrathSocial Tip 8: Select a unique URL
- 28. #StrathSocial Tip 9: Promote your linkedin profile to your other social networks
- 29. #StrathSocial Tip 10: Monitor who is viewing your profile
- 30. #StrathSocial What are the benefits of Linkedin? •build your professional network •increased visibility online •enhanced search engine results •increased website traffic •scope out competition or partners •get more clients
- 31. #StrathSocial
- 32. #StrathSocial Top Twitter Tips 1. Think of a good username, keyword-rich or otherwise 2. Follow and follow-back relevant twitter accounts 3. Create lists and add relevant groups of people; and/or set up saved searches e.g. #law or #familylaw or #ukemplaw etc. Also see other lists eg. https://twitter.com/strathdiploma/strathdiplomalawfirms 4. Recommend people or businesses especially on Friday using the #ff hashtag. @ffhelper can assist 5. Contribute more than you promote yourself or your firm 6. Connect by commenting and retweeting others- stay positive 7. Don‟t just rely on RSS feeds from your firm‟s website 8. Don‟t spam eg via mentions or DMs 9. Find the best time for you to tweet (see eg whentotweet.com) 10. Set up a dashboard using hootsuite.com www.moorelegaltechnology.co.uk/
- 33. #StrathSocial
- 34. #StrathSocial
- 39. #StrathSocial
- 40. #StrathSocial
- 41. #StrathSocial
- 42. #StrathSocial
- 43. #StrathSocial Top 10 tips to help you avoid social media fatigue 1. Plan ahead 2. It‟s about quality, not quantity 3. Don‟t be confined to the Internet 4. Postpone replies where relevant 5. Schedule posts when appropriate – see Bufferapp or Hootsuite 6. Automate some activities – see Twitterfeed, Dlvr.it, Hootsuite 7. Guest blog – see YouBlawg, DeferoLaw or JDSupra 8. Invite guest bloggers 9. Outsource some activities 10. Take breaks http://www.socialblawg.com/social-media-law/top-10-tips-to-help-lawyers-others- avoid-social-media-fatigue www.moorelegaltechnology.co.uk/
- 44. #StrathSocial Conclusions •Be professional •Use social media positively •But don’t stick your head in the sand
- 45. #StrathSocial And don’t get carried away Parents Name Newborn Daughter 'Hashtag„! 11/27/2012
- 46. #StrathSocial Social media training for legal practice students Gavin Ward Search & Social Media Marketing Manager Moore Legal Technology Ltd Director YouBlawg Ltd @GavWard linkedin.com/in/gavward