This document discusses legal issues related to social media advertising and marketing. Chapter 7 covers laws around truthfulness, substantiating claims, and protecting children's privacy. Social commerce is defined as interacting with customers and retailers through social media applications to facilitate e-commerce transactions. Chapter 8 examines how to leverage word-of-mouth marketing through social networks by educating customers, identifying influencers, providing sharing tools, analyzing conversations, and engaging supporters and detractors.

1. Navigating Social Media
Legal
Ch:7 The law of Social
Advertising
Social Media Marketing
Ch:8 Social Commerce

2. Navigating Social Media Legal
Ch:7 The law of Social Advertising

3. •Best Practices for Social Media Advertising
•Be Truthful w/ Social Media Advertising
•Make Sure Advertising Is Not Unfair or Deceptive
•Substantiate Your Social Media Advertising Claims
Ch:7

4. •Children’s Online Privacy Protection Act
•Imposes Certain Requirements for Operators
•Posts a Privacy Policy
•Provide Notice to Parents
•Give Parents the choice to consent
•Provide Parents w/ Reasonable Access
•Not Condition a Child’s participation in a Game
• Establish & Maintain Reasonable Procedures
Ch:7

6.  5 Steps for Important Decisions
 Problem Recognition
 Information Search
 Alternative(s) evaluation
 Purchase
 Post Purchase Evaluation

7.  Purchase Pals: Shopping companions
 E-Commerce: Buying/selling of products/services
using the Internet
 Social Commerce: Interact with customers/retailers
with the use of social media applications

8.  Five Key Components of word-of-mouth
 Educating people about your products and services
 Identifying people most likely to share their opinions
 Providing tools that make it easier to share
information
 Studying how, where, and when opinions are being
shared
 Listening and responding to supporters ,detactors, and
neutrals