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Using Facebook Audience Insights for public relations planning

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A free tool from Facebook is useful for helping to characterise audiences or publics.

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Using Facebook Audience Insights for public relations planning

  1. 1. 1 | 09.03.2016 How to get people to visit Newcastle? Using Facebook Audience Insight for public relations planning Stephen Waddington wadds.co.uk @wadds
  2. 2. 2 | 09.03.2016 UK Population (ONS)
  3. 3. 3 | 09.03.2016 Facebook usage in the UK
  4. 4. 4 | 09.03.2016 Facebook Audience Insights
  5. 5. 5 | 09.03.2016 Facebook Audience Insights
  6. 6. 6 | 09.03.2016 Characterising a public
  7. 7. 7 | 09.03.2016 Tweak variables

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