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1 | 22.05.20171 | 22.05.2017
Public Relations in 2017
CIPR Best PRactice conference
Stephen Waddington
@wadds
2 | 22.05.2017
About this session
Please contribute your data:
http://wadds.co/2r8yvKC
Further information here: http://wa...
3 | 22.05.2017
1. Reinventing media relations
MailOnline: http://wadds.co/2r8ROUk
4 | 22.05.2017
2. We’re all influencers now
Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL
5 | 22.05.2017
3. Owned media
University of Cambridge web site: http://wadds.co/2r8AmiO
6 | 22.05.2017
4. Communities and social capital
Workplace by Facebook: http://wadds.co/2r8M3G4
7 | 22.05.2017
5. Always on: the Trump cycle
@realDonaldTrump Twitter: http://wadds.co/2r8PigD
8 | 22.05.2017
6. Planning: listening, data and insight
Facebook ad planner: http://wadds.co/2r8R9SR
9 | 22.05.2017
7. Paid: amplification, promotion and media
Google search “dementia tax”: http://wadds.co/2r8CJ5c
10 | 22.05.2017
8. Creativity as a public relations discipline
House of Clicks by Hemnet: http://wadds.co/2rHIDXN
11 | 22.05.2017
9. Measurement and demonstrating value
AMEC Valid Metrics Framework: http://wadds.co/2r917DN
12 | 22.05.2017
10. Press release dominates workflow
Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY
13 | 22.05.2017
11. Shift to visual media formats
Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K
14 | 22.05.2017
12. Video
Facebook Live: http://wadds.co/2r8RXqu
15 | 22.05.2017
13. Augmented or virtual reality
Ketchum VR: http://wadds.co/2r8IpMo
16 | 22.05.2017
14. Auto-mate
Google Translate: http://wadds.co/2r8Pj45
17 | 22.05.2017
15. Artificial intelligence
Amazon Echo: http://wadds.co/2oymMDf
18 | 22.05.2017
16. Tools and workflow
Bluenod: http://wadds.co/2rHXIbS
19 | 22.05.2017
17. Representing the publics we serve
CIPR State of the Profession 2017: http://wadds.co/2o4QADu
20 | 22.05.2017
18. Mental resilience
#FuturePRoof report on mental health: http://wadds.co/2r8L9cJ
21 | 22.05.2017
19. Are you any good?
Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe
22 | 22.05.2017
20. Slow march to professionalism
CIPR CPD portal: http://wadds.co/2r8CbMq
23 | 22.05.201723 | 22.05.2017
Public Relations in 2017
CIPR Best PRactice conference
Stephen Waddington
@wadds
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Public relations in 2017 trends deck

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Prepared for the CIPR East Anglia Best PRactice conference, University of Cambridge, 23 May 2017

Published in: Business
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Public relations in 2017 trends deck

  1. 1. 1 | 22.05.20171 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds
  2. 2. 2 | 22.05.2017 About this session Please contribute your data: http://wadds.co/2r8yvKC Further information here: http://wadds.co/2ruJew4
  3. 3. 3 | 22.05.2017 1. Reinventing media relations MailOnline: http://wadds.co/2r8ROUk
  4. 4. 4 | 22.05.2017 2. We’re all influencers now Joe Wicks, @bodycoach, Instagram: http://wadds.co/2r8K5FL
  5. 5. 5 | 22.05.2017 3. Owned media University of Cambridge web site: http://wadds.co/2r8AmiO
  6. 6. 6 | 22.05.2017 4. Communities and social capital Workplace by Facebook: http://wadds.co/2r8M3G4
  7. 7. 7 | 22.05.2017 5. Always on: the Trump cycle @realDonaldTrump Twitter: http://wadds.co/2r8PigD
  8. 8. 8 | 22.05.2017 6. Planning: listening, data and insight Facebook ad planner: http://wadds.co/2r8R9SR
  9. 9. 9 | 22.05.2017 7. Paid: amplification, promotion and media Google search “dementia tax”: http://wadds.co/2r8CJ5c
  10. 10. 10 | 22.05.2017 8. Creativity as a public relations discipline House of Clicks by Hemnet: http://wadds.co/2rHIDXN
  11. 11. 11 | 22.05.2017 9. Measurement and demonstrating value AMEC Valid Metrics Framework: http://wadds.co/2r917DN
  12. 12. 12 | 22.05.2017 10. Press release dominates workflow Statement from the Road, Wikipedia: http://wadds.co/2r8QOPY
  13. 13. 13 | 22.05.2017 11. Shift to visual media formats Chief Martec Marketing Technology Landscape: http://wadds.co/2rHWE7K
  14. 14. 14 | 22.05.2017 12. Video Facebook Live: http://wadds.co/2r8RXqu
  15. 15. 15 | 22.05.2017 13. Augmented or virtual reality Ketchum VR: http://wadds.co/2r8IpMo
  16. 16. 16 | 22.05.2017 14. Auto-mate Google Translate: http://wadds.co/2r8Pj45
  17. 17. 17 | 22.05.2017 15. Artificial intelligence Amazon Echo: http://wadds.co/2oymMDf
  18. 18. 18 | 22.05.2017 16. Tools and workflow Bluenod: http://wadds.co/2rHXIbS
  19. 19. 19 | 22.05.2017 17. Representing the publics we serve CIPR State of the Profession 2017: http://wadds.co/2o4QADu
  20. 20. 20 | 22.05.2017 18. Mental resilience #FuturePRoof report on mental health: http://wadds.co/2r8L9cJ
  21. 21. 21 | 22.05.2017 19. Are you any good? Global Alliance Global Body of Knowledge Project: http://wadds.co/2r8JJPe
  22. 22. 22 | 22.05.2017 20. Slow march to professionalism CIPR CPD portal: http://wadds.co/2r8CbMq
  23. 23. 23 | 22.05.201723 | 22.05.2017 Public Relations in 2017 CIPR Best PRactice conference Stephen Waddington @wadds

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