Twitter and Insurance - you have to be kidding! By Rick Morgan Rick Morgan Consulting March 19, 2009 Webinar “ Social Medi...
What is it? <ul><li>“ Twitter is a social networking and micro-blogging service that enables its users to send and read ot...
What’s the Point? <ul><li>Introduction </li></ul><ul><ul><li>Ice-breaker </li></ul></ul><ul><li>Community </li></ul><ul><l...
Why Should I Care? <ul><li>Brand </li></ul><ul><ul><li>Personal/Professional </li></ul></ul><ul><li>Search/Research </li><...
<ul><li>Go to  Twitter.com </li></ul><ul><ul><li>Click on “Join” </li></ul></ul><ul><li>Fill out basic information </li></...
Plunge Con’t. <ul><li>Find people to follow </li></ul><ul><ul><li>See if friends are on Twitter (email) - see who they fol...
Join the Conversation <ul><li>Treat Twitter like a conversation  </li></ul><ul><li>Set aside some time each day </li></ul>...
Five Stages
Insurance Tweeting  <ul><li>Some of the Insurance folks I follow on Twitter: </li></ul><ul><li>@siegelagency, @insurancedu...
Resources <ul><li>App - TweetDeck </li></ul><ul><li>Video - CommonCraft -  Twitter in Plain English </li></ul><ul><li>Book...
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Twitter And Insurance You Have To Be Kidding

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Twitter And Insurance You Have To Be Kidding

  1. 1. Twitter and Insurance - you have to be kidding! By Rick Morgan Rick Morgan Consulting March 19, 2009 Webinar “ Social Media Perspectives For The Insurance Industry” InsuranceCampus.org
  2. 2. What is it? <ul><li>“ Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length.” - Wikipedia </li></ul><ul><li>Think SMS one-to-many </li></ul>
  3. 3. What’s the Point? <ul><li>Introduction </li></ul><ul><ul><li>Ice-breaker </li></ul></ul><ul><li>Community </li></ul><ul><li>Conversation </li></ul><ul><li>Trusted Relationship </li></ul>Photo by szlea
  4. 4. Why Should I Care? <ul><li>Brand </li></ul><ul><ul><li>Personal/Professional </li></ul></ul><ul><li>Search/Research </li></ul><ul><ul><li>Dynamic </li></ul></ul><ul><li>Service </li></ul><ul><li>Subject Matter Expertise </li></ul><ul><li>Trusted Relationship </li></ul>Photo by CiaroCarol
  5. 5. <ul><li>Go to Twitter.com </li></ul><ul><ul><li>Click on “Join” </li></ul></ul><ul><li>Fill out basic information </li></ul><ul><ul><li>User name will be what people </li></ul></ul><ul><ul><li>see with an @ symbol in front of it. </li></ul></ul><ul><li>Set up your profile </li></ul><ul><ul><li>Use your real name </li></ul></ul><ul><ul><li>Use a picture of you </li></ul></ul><ul><ul><li>Think of your bio as an introduction not an elevator pitch. </li></ul></ul>Taking the Plunge Photo MacAllenBrothers
  6. 6. Plunge Con’t. <ul><li>Find people to follow </li></ul><ul><ul><li>See if friends are on Twitter (email) - see who they follow. </li></ul></ul><ul><ul><li>Search for topics that interest you. </li></ul></ul><ul><ul><li>Use apps like Twellow and Mr . Tweet to find local people and people with like interests. </li></ul></ul>
  7. 7. Join the Conversation <ul><li>Treat Twitter like a conversation </li></ul><ul><li>Set aside some time each day </li></ul><ul><li>Listen, join in, share, engage,contribute and add value and have some fun. </li></ul><ul><li>It is more than just “What are you doing?” - think about what is important and interesting to you and your followers - what are you thinking? </li></ul>
  8. 8. Five Stages
  9. 9. Insurance Tweeting <ul><li>Some of the Insurance folks I follow on Twitter: </li></ul><ul><li>@siegelagency, @insurancedude, @nibbyp, @insurancecvg, @ijournal,@lkittell, @Acord_forms,@afeldt,@amercollectins, @CindyCSA, @tassmannn, @insurancehelper, @insusrancenet, @insuranceSite, @Katieherbst, @KittyA, @patalexander, @stevetn, @chriskinsman </li></ul>
  10. 10. Resources <ul><li>App - TweetDeck </li></ul><ul><li>Video - CommonCraft - Twitter in Plain English </li></ul><ul><li>Book - Twitter Power : How to Dominate Your Market One Tweet at a Time </li></ul><ul><li>Cell: 720.244.8945 </li></ul><ul><li>Visit me at: Web Site | LinkedIn | Facebook | Twitter | FriendFeed | Blog </li></ul>InsuranceCampus .org profile

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