23. Details are amazing things—the smell of fresh cookies,
dimmable lights, a wireless Internet connection, automobile
seat warmers—they make our lives better and easier. Even
the simplest attribute has the power to transform something
from the mundane into the unforgettable. They make us
smile, curse or call our mother. At days end, it’s the details
that we can’t stop thinking about.
Able Design on the Squared Eye Branding
25. Design Persona
Following a similar structure as a user persona, you can flesh out the
personality of your design by creating a design persona. Personality
can manifest itself in an interface through visual design, copy, and
interactions. A design persona describes the methods of channeling
personality in each of these areas, and will help a team of web
professionals construct a unified and consistent result. .
