Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017

Zoltan Kollin
Zoltan KollinUX director at Ustream
A myth
Good design is…
Zoltan Kollin
@kollinz
Hello, I’m Zoltan Kollin
Head of UX at IBM Budapest Lab
UX people love disagreeing
Should designers code?
UX DESIGN = UI DESIGN?
Is UX design art or science?
intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Apple-like transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INvisible Seamless Authentic
Distinctive Data driven playful innovative
It depends
Intuitive design
The myth of
When users understand its behavior and effect
without use of reason, experimentation,
assistance, or special training.
intuitive
/ɪnˈtjuːɪtɪv/
adjective
Intuitive?
Intuitive?
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
It’s intuitive if you already know it.
To know it, you must learn it first.
(And sometimes we’re okay with that.)
Actually, we never stop learning
Actually, we never stop learning
Metaphors are changing
Metaphors are changing
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
On intuitive design
Creating a great experience is
sometimes better than creating a
familiar experience.
FRICTION
Embracing
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
The bigger the hurry,
the bigger the risk
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
I love the little girl, saying 

'Alexa ordered me a dollhouse'.
I love the little girl, saying 

'Alexa ordered me a dollhouse'.
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
“Our web became so fast that […]
we still don’t always trust when
important things happen instantly.
So artificial waiting was born.”
https://www.fastcodesign.com/3066571/the-best-and-worst-user-interfaces-of-2016
“Wells Fargo’s eye scan
technology, for example,
worked so quickly that the
developers had to slow it
down […] so customers knew
it had actually registered
their identities.”
https://www.nytimes.com/2016/06/22/business/dealbook/goodbye-password-banks-opt-to-scan-fingers-and-faces-instead.html
“Facebook servers crunch your data in
milliseconds, but the user interface takes
longer to load. That's by design.”
https://www.fastcodesign.com/3061519/evidence/the-ux-secret-that-will-ruin-apps-for-you
What if I told you…
Friction might prevent errors, help
making considered decisions, and
even build trust.
Transparent
Going full
“Good design is
honest.”
– Dieter Rams
Oh, those dark patterns
There are many shades of dark
There are many shades of dark
There are many shades of dark
There are many shades of dark
Dark patterns are more like #7A7A7A
most of the time.
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Seen Fri 12:38 PM
Seen Fri 12:38 PM
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
“Uber has buried the ability
to type in your pickup
address so that it might
move you half a block to
optimize its own driver
routes”
https://www.fastcodesign.com/3066744/the-biggest-ux-challenges-of-2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Transparency is relative
It’s The overall experience
that matters.
intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Apple-like transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INVISIBLE Seamless Authentic
Distinctive Data driven playful innovative
CONSISTENT?
Is good design
Simple & clean?
Is good design
Delightful?
Is good design
Innovative?
Is good design
It depends
It depends™
intuitive effortless Smart delightful
engaging clean Easy on the eye human
Conversational simple connected minimal
frictionless Innovative transparent fast
Mobile first user friendly Easy-to-use
Universal Unobtrusive AESTHETIC Personal
Consistent INVISIBLE Seamless Authentic
Distinctive Data driven playful apple-like
We should focus less on words
And more on empowering people
And more on empowering people
(Sometimes by breaking guidelines)
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
“It’s a great time to be a designer.”
– Jared Spool
Thank you
@kollinz
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017
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Good design is a myth - Zoltan Kollin @ UX Cambridge 2017 & UX Scotland 2017