Based on the talk I gave at the launch of the CSIRO Data61 Immersive Environments Lab.

7. CHOICE, 1960 Amazon Go, 2016
Low info environment -> high info environment
but buyer behaviour tracking advantages sellers

8. We are approaching an Augmented Reality dystopia

9. But we can take control

10. And we must.

11. Advertiser tools offer
sophisticated targeting
Consumers send signals and
hope the algorithm pays attention
Paid search placement Recommendation Engines
Information
asymmetry

12. Emerging dominant model
aggregates market power in ad networks

13. independent information about sellers is
scattered in silos and walled gardens.
Meanwhile

14. An augmented world could be one
where data about our world is available
to all. Situated in the world, under user
control, where and when we need it.
That takes a global platform.

15. Early native support targets for the
middle of the platform stack are
computer vision, augmented reality
and crowdsourced product data.

16. To succeed, we need:
● A globally available linked open data
platform for spatio-temporal
knowledge about products & services
● Trusted data stewards
● Applications