2. Andrew Goodwin was a director of Music, and was an
Organist for thirty seven years at Bangor Cathedral. He
states that there are five key aspects of a music video
we as the audience tend to look out for.
Here I have discussed the ways in which our music
video has followed or challenged his ideas...

3. Narrative and performance was high key in planning and constructing our music video.
Within my research into Goodwin’s points and general viewing I found that we tend to
only get a gist of the meaning of the song, which enables us to make up our own idea if
what it being told.
Goodwin explains that music videos should ignore common narrative as it is important
in their role of advertising.
Our quirky video follows this conventional role as it is emphasising its surrealism. He
also comments on the fact that lip synching remains the heart of music videos, as the
audience need to believe it is real. I am glad we followed this convention as the
performance parts would not have been as respected. Below are examples of how we
made our products ‘quirky’.
The fake clouds
and sun with
the bright blue
‘sky’ sits well
with our stop
motion
We did have our artist lip
synching, but we varied it by The birds are a great
adding lyrics to this brightly touch to the magazine
coloured sheet emphasising advert, making it
the lyrics. different but highlighting
her natural nature.

4. The lyrics relating to our visuals were very illustrative. ‘we have only
ever touched, when there is no one else around’ the idea of touching but
them not knowing as it is seen on split screen only by the audience.
Fitting together ‘like a make shift puzzle’- split screen also represents this,
and the green screen. There are lots of words within the lyrics that relate to
them being in a bed, for example; ‘waking’ ‘lying down’ ‘still lay here’
‘when I stayed the night’. We conventionally related the lyrics to the visuals
as this, included with our performance section, was what our audience
looked for in this narrative genre.

5. We related the music to the visuals by a visual representation of the
guitar, and by cutting on the beat. The song has a continuous beat and
is very snappy, so this is why we used stop motion, which challenged
the convention. Stop motion was also used to illustrate our artists
quirky character which is unconventional in her genre.
Continuity was used to make our
product professional and for our
audience to easily recognise our
artist and her genre- this is
conventional for artists in this
genre, e.g. Taylor Swift
As the guitar has strong
references in the music We agreed that it made the video more visually
video, we decided to use interesting. As a guitar is used in the song, we
continuity and bring it in decided to bring this feature in to the performance
our ancillary products. For part of the video with our artist, which is very
our digi-pack we used conventional for the folk genre. This connotes how
three very different images she is still focussed more on the music, even when
of her guitar she is being shown.

6. We did try to sell the brand identity through
close-ups of our artist, with her visual motif
repeated. This was also selling her quirky
personality also. This is conventional for the
pop-folk genre. With these close-ups the
audience are able to identify with her.
A subtle visual motif was the effect of
mirroring/symmetry used across all of our
products. The most obvious representations
would be the music video where they are doing
the same routine and Eliza Mindel mirrored on
her magazine advert. On our 6 sided digi-pack
we chose 3 images of guitars to be included.

7. Although this is very personal to the spectator, we
chose not to follow this convention and use
Intertextuality as our artist is her own person and we
wanted the audience to engage with her and not other
references.
Here we used layering and
fading in and out whilst she is
performing. The contrast is
good in this scene, making our
artist look bold, making the
audience attracted to her
persona and interesting take
on pop-folk.

8. Voyeurism is used discreetly as we watch her perform,
but we did not follow the convention of getting
pleasure out of viewing the female body as that is
attracting the wrong type of audience.
This camera angle reflects how the audience re being
voyeuristic, but not in obtrusive way. She is showing
shy-ness, but we are able to identify with her.

9. The genre of Characteristics we used related to pop-
folk, where we were able to view her performing with
an instrument, but also be lead by narrative. This also
included the portrayal of love and innocence.
The guitar is a main focus across The narrative and performance used
our products, purely because it in our music video is conventional
has strong references to our for pop and folk which is why we
artists genre and music abilities. included both. This made our video
entertaining to see both areas.
Innocence was portrayed through all
of the products, especially through
clothing...