Pinterest provides valuable analytics about website visitors including what they saved and their interests. It drives significant traffic, with 5% coming from Pinterest alone, and leads to higher click through rates, more products sold, and more website visits. Pinning from a website gives it a high quality backlink that boosts search engine rankings. Pinterest has over 150 million active users, most of whom are millennials, and it is an effective platform for DIY projects, entertainment, crafts, shopping, recipes, and making money online.

1. Why Business
Pinterest?

2. Analytics
● Business Pinterest gives you access to valuable information:
○ Who has visited your site
○ What they saved
○ What their interests are
○ Analytics tell you what pins
have been pinned most

3. Slide Show
Highlight 5 Boards

4. Verification
● Allows you to legitimize your business

5. Traffic
No doubt about it. Pinterest drives
traffic!
● 5% of traffic comes from Pinterest
(Only Facebook gives you more)
● Bloggers see higher click through
rates
● More products are sold
● More visits to your website

6. High Quality Domain Backlinks
● Pinning from your website gives
your site a high quality backlink
from Pinterest.
● This boosts your website
position in the search engines.

7. Active Community
● Founded 2010
● Over 150 Million Users
● 40% Men
● 60% Women

8. Why people use Pinterest
● DIY projects
● Entertainment
● Crafts
● Sports
● How to make money online
● Shopping for clothes and products
● Collecting recipes
● Advice

9. Target Demographic
● Millenials are the greatest number
of users at 36%
● Ages 18 to 29
● 47% of those Millenials have
purchased something they’ve
pinned

10. Branding
You can brand your business pins by
adding:
● Your logo to your pins
● Your website address
● Your brand colors and font styles