1. How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L
M E D I A

2. Heather Nairn-Rand
Senior Consultant
SalesHub
@hnairnrand
Matthew Cook
CEO
SalesHub
@MattCookSales
S p e a k e r s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

3. A g e n d a
• How Customer Buy Today
• How To Get New Customers with your
Website
• Leveraging Social Media
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

4. T H I S I S Y O U R N E W B U S I N E S S C A R D

5. Who is online? On Google, Bing, Yahoo?

6. Worldwide . . .
88,000,000,000 searches
per month on Google
PER SECOND…………………………………………… 34,000
PER MINUTE…………………………………………… 2,000,000
PER HOUR………………………………………………. 121,000,000
PER DAY………………………………………………….. 3,000,000,000
Who is online?

7. 46%
of daily
searches
are for
information on
products
or
services
Who is buying online?

8. Social Media
1 billion + users on Facebook
650,000,000 users on Twitter
300,000,000 LinkedIn Profiles

9. How people look to buy
• The Internet has forever fundamentally changed the way people find,
discover, share, connect and buy
• Most buyers begin their purchasing process online, even if they
ultimately make the purchase either in person or over the phone
• 60% of the traditional sales process has disappeared because of the
Internet (Source: Google and CEB The Digital Evolution in B2B Marketing )
• Customers are well educated on products and services well before
they engage a seller
• Customers want control over the buying process. Selling has changed

10. Old Marketing
o Website
o Brochure
o Company Centric
o Hope People Come
o Static
o Manual
New Marketing
o Web Asset
o Answers Questions
o Customer Centric
o Drives Visits
o Dynamic
o Automated
R e t h i n k i n g S a l e s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

11. R e a c h i n g Y o u r A u d i e n c e
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

12. SalesHub
New Role of Websites New Role of your Seller

13. • Clean Website
• Great Content (continuously produced)
• Social Media Presence
3 K e y s
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

14. SalesHub
One Stop Shop
Development
• Website development
• Blog development
• Social profile set up
• CRM Set Up
Execution
• SEO / technical
optimization
• Blog writing, editing,
publishing
• Linked In, Facebook and
Twitter sharing
• Lead Nurturing & Lead
Generation
• Tracking and accountability

15. SalesHub
• We are a One Stop Shop. We Develop, Design and Build. We Manage,
Create and Execute...Accountable
• Transform Your Website into a Web Asset
• Drive Customers to Your Web Assets
• Generate Key Messages and Content that answer Customer Questions
and Problems
• It’s Our Job to Keep you on the Cutting Edge
• SalesHub is your Virtual Sales Team automating the first 60% of the
sales process
• All for about the cost of one sales person

16. W h a t N o w ?
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

17. • Free Offer
• Web Asset Audit for all attendees
• Email Heather Nairn-Rand to receive your free offer:
heather.nairnrand@saleshub.ca
F r e e W e b A s s e s s m e n t
How to Get New Customers
W I T H Y O U R W E B S I T E & S O C I A L M E D I A

18. Thank YouC O N T A C T I N F O R M A T I O N
ON THE WEB
Matthew Cook
matthew.cook@saleshub.ca
www.SalesHub.ca
@MattCookSales
Heather Nairn-Rand
heather.nairnrand@saleshub.ca
@hnairnrand