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I Have My Niche Now What?



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When you've selected a niche, what happens next. How to build a six figure consulting business in 90 days or less.
John Logar from Make Every Day A Pay Day
Chris Green from Freelance Unleashed

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I Have My Niche Now What?

  1. 1. © Chris Green & John Logar 2013
  2. 2. www.FreelanceUnleashed .com & Action Steps • Select a Niche • Do the research • What services are you delivering? • Build a list • Contact the industry association • Connection points • Strategy plan including income projection © John Logar 2013
  3. 3. © John Logar 2013 Research • Market competition check websites • Market trend up or down event effected • Are there 50 Plus players in the market • Is their a high value niche within the niche • Marketing activity, Advertising, Tradeshow, Brochures ,catalogues, events, Direct Mail, Sales Teams, Above the line marketing activities, sponsorship, supplier advertising support • Average sale for the market • Contact someone you know who may know someone in this niche and get them to introduce you for a Q&A www.FreelanceUnleashed .com &
  4. 4. © John Logar 2013 What can you do to help this niche? • Based on your research and what you have learned about the niche? • What would your recommendations be in terms of your services and strategies? • Do you see any gaps or opportunities in their market that don’t look like they are being explored or implemented properly? • How is this going to help them achieve their objectives? • What do you think are the most important things that they need to do to improve their marketing online? www.FreelanceUnleashed .com &
  5. 5. © John Logar 2013 What is our approach • Build a list • Create an eye opening relevant report • Phone mail phone strategy • Visit industry event for networking opportunities • LinkedIn connection through question strategy • Contact the President and Interview them www.FreelanceUnleashed .com &
  6. 6. © John Logar 2013 Create your plan • Write out your plan of engagement • Who are you targeting • What is their average sale figure • What is your average targeted sales figure for this market • List your approach • List your sales process and sales cycle and time frame expectations • How many people are you targeting • How many do you want to bring on board • What is your expected target revenue www.FreelanceUnleashed .com &
  7. 7.© John Logar 2013
  8. 8. © John Logar 2013 Set up your activity board Prospect Contact Made Consultation Offer New Client $ Value Bob Bobson Prime Inc. LinkedIn Yes $3K p/m $36K 3K Alan Alanson Secondary Inc. Phone Mail Phone Yes 7K Sue Susanson Third Inc. Event Meeting Pepper Pots Fourth Inc. Event Meeting Yes $5K p/m 60K 5K Chuck Charlson Fifth Inc. Phone Mail Phone Marky Mark Sixth Inc Trade Show Yes 10 K Honey Bee Seventh Inc Network Breakfast www.FreelanceUnleashed .com &
  9. 9. © John Logar 2013 Strategy 1 Phone Mail Phone 1. Create a 4 – 7 page niche report 2. Call prospects and ask them permission to send it and permission to follow up for feedback 3. Follow up build rapport 4. Offer a consultation 5. Do the pre consultation questionnaire 6. Develop an implementation plan with your recommendations and offer 7. Invite them on board www.FreelanceUnleashed .com &
  10. 10. © John Logar 2013 Strategy 2 Social Media 1. Select search for groups on Twitter & LinkedIn 2. Find an open industry specific group 3. Search out directors and owners in the group 4. Send an invitation to connect 5. When they accept 6. Ask a relevant industry related marketing question 7. When they respond thank them and ask them permission to call them and clarify? 8. Add value in your conversation send a report as a thank you share some ideas strategies tactics 9. Offer a strategic focus session 10. Follow your sales process www.FreelanceUnleashed .com &
  11. 11. © John Logar 2013 Strategy 3 Attend an Industry Event 1. Identify industry events 2. Lunches, Breakfasts, Dinners Courses and Seminars, Conferences, tradeshows 3. Get an invite or just book if they allow non members 4. Dress appropriately, first impressions count prepare your pitch and how you’re going to connect with people. Make sure you have plenty of business cards 5. Set a goal as to how many people you want to connect with 6. Find a centre of influence and get them to introduce you around 7. Offer to set up a meeting or offer a free strategic focus session www.FreelanceUnleashed .com &
  12. 12.© John Logar 2013 If you’d like to build a six figure consulting business in 90 days or less visit If you have a question for John Logar or would like to interview him for your podcast or have him speak to your group or organisation email him at