Source: http://www.imarketingsf.com Shenna Coleman Synergy Manager, NextPage Want to be on the leading edge of interactive marketing technology? Or, at least know how some major brands have increased response rates and revenue using various combinations of print and technology to truly make their message interactive? Then join us for this fun and interactive journey into technologies and manufacturing processes that include: • Augmented reality (AR) – cutting-edge technology that allows your collateral to come alive through the use of video, photos and/or sound • Quick Response (QR) Codes – scanable 2D bar code that redirects the user almost anywhere • Sun Sensitive Ink – See your message magically appear only when in direct sunlight • Advanced Thermographic Ink – A thick “coating” on your piece that disappears when touch by the human hand • Moisture Ink – messaging appears or disappears when the reader gets it wet …and more

1. Shenna Coleman – Synergy Manager – NextPage

3. A CHOICE OF PLAT FORMS
Image courtesy of Sappi

5. http://www.fluiddrivemedia.com/advertising/marketing-messages/

6. Print Destroys Forests
Courtesy of TwoSides.us

7. 80% of recipients read, or scan, their mail daily (USPS, 2012)
73% prefer mail to other channels (twosides.org)
Direct Mail = Junk Mail

8. Print & Direct Mail
Isn’t Effective with Younger Generations.
Among 18 to 24 year olds, 69% say they prefer print and paper communications to reading off a screen.
Courtesy of Sappi

9. Epsilon Channel Pref 2013/Viacom
Millennials
find 75% of their received mail valuable – AND 73% used a
coupon from a direct mail piece

10. Catalogs = Waste of Paper
Catalogs mailed to consumers are 30 times more effective in making a sale than via electronic mail.
“20% of the website's first-time customers are placing their order after having received a catalog….they spend 1.5 times as much as new shoppers who didn't receive a catalog first.
Craig Elbert, VP Marketing for Bonobos

11. Ways to Make
Print Interactive

12. Stat courtesy of Sappi
Special Finishes = 18%

13. Image courtesy of NextPage
Old New

14. Creating Consumer Experiences

15. Slide courtesy of Ed15 by NewPage

16. Stat courtesy of Ed15 by NewPage
12% Response Rate
$1,000,000+
Recovered in
lost revenue!

19. Multi-Sensory Inserts
Content courtesy of Ed15 by NewPage

20. Content courtesy of Ed15 by NewPage
Water Reveal Technology

21. Stat courtesy of AmeriChip
Use of inserts….
17% shared with 10 or more people
33% shared with 6 or more people
81% shared with 2 or more people

22. Content courtesy of Ed15 by NewPage
Video in Print and Augmented Reality

23. IKEA’s AR Catalog
http://www.youtube.com/watch?v=vDNzTasuYEw

24. augmentedworldexpo.com

25. The ROI of using AR in print!
London 2012 Olympics – used by millions of fans to navigate the games.
Mitsubishi Electric – the app contributed to a $30 million uptick in 2013 global AC sales.
Heinz Ketchup - Consumers have used the app more than 650,000 times (and counting).
Stats from Inc.com

26. Shenna Coleman
Synergy Manager
at NextPage
Shenna@goNextPage.com
(816) 285-6135
www.goNextPage.com/VMA