Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SIBEC SPORT 2013 OROURKE KEYNOTE

1,012 views

Published on

SIBEC 2013 Keynote on the New Era Of Growth For The Health Club Industry by Bryan O'Rourke.

Published in: Business, Technology
  • Be the first to comment

SIBEC SPORT 2013 OROURKE KEYNOTE

  1. 1. Ritz Carlton Dove Mountain Tucson September 25th - 28th 2013 A New Era Of Growth For The Health Club Industry @bryankorourke 1 #SIBEC2013
  2. 2. STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
  3. 3. NO NEW MALLS IN 17 YEARS 3 ERA A NEW
  4. 4. LOOKING THROUGH A NEW LENS 4 ERA A NEW
  5. 5. HISTORY TEACHES US5 @bryankorourke
  6. 6. THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011
  7. 7. 7
  8. 8. 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
  9. 9. 9 30%Children Are Obese In The US Designed to Move Report 2012
  10. 10. 10 Perception
  11. 11. Accelerating Returns 11 Law of #NEWERA
  12. 12. 12 @Peterdiamandis Abundance
  13. 13. LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH
  14. 14. 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  15. 15. @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think
  16. 16. CLOUD COMPUTING 16 @bryankorourke Low Cost, Powerful Tools and Platforms
  17. 17. #FUTUREOFFITNESS 17 @bryankorourke
  18. 18. WEARABLES 18 @bryankorourke 35 Million US Adults Have Used Devices #InternetOfThings
  19. 19. 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
  20. 20. @bryankorourke EMBEDDED 20
  21. 21. 21 Virtual
  22. 22. 22 >1 Million Users GAMIFICATION
  23. 23. MOBILE 23 @bryankorourke
  24. 24. 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
  25. 25. 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
  26. 26. PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
  27. 27. 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
  28. 28. NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
  29. 29. @bryankorourke COLLABORATION & STANDARDS 29 FIT-C
  30. 30. GLOBALISM 30 @bryankorourke
  31. 31. URBAN / BRIC 31 @bryankorourke
  32. 32. 32 2016 World Population In Emerging Markets 88% @bryankorourke
  33. 33. Middle Class Doubles 33 @bryankorourke 2,500,000,000 More In 15 Years
  34. 34. CONSUMERS 34 @bryankorourke
  35. 35. THE CONSUMER IS KING 35 @bryankorourke
  36. 36. 36 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
  37. 37. 37 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
  38. 38. 38@bryankorourke 89% Price#1 Decision Factor
  39. 39. EXPERIENCE VS UTILITY 39 @bryankorourke BIFURCATION OMNI CHANNEL
  40. 40. 40 Functional & Group MICROGYMS
  41. 41. 41 GymBox benkellydesign.comDESIGN - UX
  42. 42. PRESUMERS & CUSTOWNERS 42 @bryankorourke Participate in the funding, launch and growth of new products
  43. 43. 43 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
  44. 44. @JJJRHbook@GARYVEE
  45. 45. Caring About Customers First Why Do You Love Your Mom ?CARING
  46. 46. A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
  47. 47. Forget The OLD Rules Erase Lines In The SandBOUNDARIES
  48. 48. Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
  49. 49. CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
  50. 50. LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
  51. 51. Great Experiences Know Your Customers & Connect SHOCK & AWE
  52. 52. 52 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  53. 53. IN THE NEW ERA53 @bryankorourke
  54. 54. S CURVE- REINVENTION & FRAGMENTATION 54 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
  55. 55. GROWTH & OPPORTUNITY 55 @bryankorourke Virtual Nutritional Motivational Wellness NEW ERA
  56. 56. EVOLVING NEEDS 56 @bryankorourke
  57. 57. 57 @bryankorourke “Sick Care” Is Broken NEW MARKETS
  58. 58. WE CAN CREATE THIS FUTURE58 @bryankorourke ERA A NEW OF GROWTH
  59. 59. 59 “The best way to predict the future is to create it “ - Peter Drucker
  60. 60. Ritz Carlton Dove Mountain Tucson September 25th - 28th 201360 @bryankorourke #SIBEC2013 A New Era Of Growth

×