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Mobile PPC

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Mobile PPC

  1. 1. MOBILE SEARCH<br />Bradley Fehler<br />
  2. 2. There’s aMOBILE REVOLUTIONgoing on<br />
  3. 3. MOBILES VERSUS PC <br />First things, first<br />By 2013, mobile wins as THE most common device used to access the web<br />*Gartner<br />
  4. 4. It is predicted that over 1.8 BILLION mobile devices will be in use worldwide<br />by 2013<br />
  5. 5. Keeping up with trends<br />Mobile growth is 8x faster than PCs were at their peak growth period in the 90s!<br />There are over 80 million mobile subscriptions in the UK alone….<br />
  6. 6. Mobile searches have grown fivefold over the last 24 months<br />
  7. 7. 1 in 3 mobile searches start with local intent.<br />
  8. 8. So how are marketers reacting?<br />Client-side marketers claim mobile search has doubled within their organisations over 12 months to 16%<br />ONLY 45% of marketers are planning to invest in mobile search<br />While<br />ONLY 34% of agencies claim their clients are involved with mobile search<br />
  9. 9. We just can’t put them down<br />
  10. 10. Search behaviour and motivations can differ on mobiles or tablets you need to make sure you’re “OPTIMISED“for these<br />
  11. 11. REMEMBER!Search doesn't just take place on search enginesAnd purchasing doesn’t just take place on PCs.<br />
  12. 12.
  13. 13. How can you benefit now?<br />MOBILE PPC<br />
  14. 14. Gain MAXIMUM exposure. <br />SQUASH<br />The competition!<br />
  15. 15. WHY NOW?<br />Do it while it’s HOT<br />Get ahead of your competitors<br />Your customers will start to EXPECT you to be there – after all, they’re looking<br />
  16. 16. DO IT BECAUSE IT WILL MAKE YOU MONEY<br />
  17. 17. Just to remind you…<br />39% use smart phones while on the toilet!<br />{higher for men}<br />
  18. 18. Be aggressive<br />
  19. 19. Be relevant<br />
  20. 20. Use language that resonates<br />
  21. 21. Google Adwords Ad ExtensionsHelping to enhance your activity.<br />
  22. 22. Click to call<br />
  23. 23. Hyper Local<br />
  24. 24. Sitelinks<br />
  25. 25. Mobile PPC campaigns vs. Desktop GEO targeting campaigns <br />30% increase in CTR <br />56% reduction in CPC<br />47% reduction in CPA<br />
  26. 26. On average, we see an average performance increase of <br />21%<br />
  27. 27. Link offline campaigns with mobilethey are ALWAYS online<br />
  28. 28. Get creative for less!<br />
  29. 29. DON’T FORGET!<br />MOBILE IS HUGE<br />PPC CAN GET YOU UP THERE NOW<br />IT’S LOCAL<br />IT’S EFFECTIVE<br />BE AGGRESSIVE<br />
  30. 30. ButYou need a site that converts for mobile and tablet users<br />
  31. 31. Any questions?<br />Contact me...<br />Bradley.Fehler@dotSearch.co.uk<br />Twitter: @dotSearch<br />

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