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Samsung ppt copy
1.
2. PLACE
Headquartered in New
Delhi, Samsung India has a network of
19 branches and 16 Area Sales Offices
(ASOs) located all over ountry, and the
number is expected to grow, as the
organization continues to expand its
horizons.
3. • Along with the launch of new
products, Samsung also consolidated its
distribution system. Samsung had 18 state-
level distribution offices and a direct dealer
interface. The direct dealer interface helped
the company get quick feedback from
dealers, and enabled it to launch products
according to consumer needs...
4. Promotion
• In 1995, when Samsung entered India, it
realized that Indian consumers were not
familiar with the company. So, in order to
establish itself in the Indian consumers'
mind, Samsung launched corporate
advertisements highlighting its technologically
superior goods.
