This project is all about the ways to increase sale in bricks and mortar stores of today,s retail sector in the existing digital era via different channels both offline and online.

1. ASHOK CHETRI DM16E05
1

2.  The Indian retail industry is one of the fastest growing in the world.
 India is the fifth largest preferred retail destination globally.
 The country is among the highest in the world in terms of per capita
retail store availability.
 India’s retail sector is experiencing exponential growth, with retail
development taking place not just in major cities and metros, but also in
Tier-II and Tier-III cities.
 Healthy economic growth, changing demographic profile, increasing
disposable incomes, urbanisation, changing consumer tastes and
preferences are the other factors driving growth in the organised retail
market in India.
 India’s population is taking to online retail in a big way.
2

3.  Started in 27 October in 1991 by K. Raheja group.
 Leader in the Indian retail sector.
 Pioneer in setting up large format department store chain in India.
 Only Indian member of IGDS(international group of departmental stores)
along with 29 other international retailers from all over the world.
 Dealing in the 400 leading international and national brands in the
clothing for men, women and kids; accessories, fragrances, cosmetics,
footwear; home furnishing and décor products.
 Shoppers Stop Ltd currently operates 76 department stores across 34
cities.
3

4.  WHAT IS OMNI CHANNEL?
 Shopping of goods anytime, anywhere, anyhow, and through any device it can both offline and online.
4

5.  Now shoppers stop’s customer can buy the goods via-
 website
 mobile app
 Brick and Mortar store
5

6.  I. Digital capability (2015)
 II. Multi-channel (2016)
 III. Omni channel retailer (2017)
6

7.  Going to spend 60 corer in next three year to boost Omni channel
 Partnered with technology provider SAP Q1 2015
 Invested in Warehouse Management System in Q4 2015.
 In the same quarter, the company redesigned and launched a new website.
 In Q4 2015 Magic Mirror was launch during in Shoppers Stop Mumbai’s Inorbit Mall store.
7

8.  It has also tied up with hyperlocal e-grocers such as ZopNow, Grofers and PepperTap, who picked up
grocery from HyperCITY for deliveries.
 Shoppers stop also entered into strategic alliances with major e-commerce players like Amazon,
Flipkart, Jabong and PayTM to sell shoppers stop brands on these marketplaces in 2015.
 Shoppers Stop accepts Freecharge wallet in all its stores.
 The beginning of 2016 saw the launch of new mobile apps, both on Android & iOS platform.
8

9. 9
 19 jan Endless Aisle competition-APP download day
 Voucher of RS 200 were given to the customer if they shop through APP
with 1 month validity.

10.  This is how they can increase their sale through this APP-
 1. If a customer is walking out of the store or walking out of the brand
section due to below reasons of products not available In the store:-
 a) Size not available
 b) Color not available
 c) Non availability of products which he/she is looking for
10

11.  Headquarter Mumbai
KP mall Shopper's Stop
customers Mini DC Nearest stores RBI Courier boy
Customers RBI Own store Other stores Courier boy
11

12.  Selling skill
 Cross selling and upselling
 CSD( customer service desk)
 It is the department which handle all the queries of the customers and
help them to have convenient and pleasant shopping experience.
12

13.  FC is like a smart card which is issued to customers for Rs. 300 which is a
part of loyalty program of shoppers stop which provide customers better
shopping facilities.
13

14.  BNM is a team which operate from Mumbai which take all the decisions
regarding buying of merchandise.
DC (Distribution center)
 It is located in Bhiwandi, Mumbai.
 The main task of the DC is to stock all the merchandise sent by the BNM
team.
 90% of Apparel category comes from DC
 Process:-
 STM(stock transfer memo)
 Transfer number
14

15.  RBI handle all the merchandise of the stores that comes and goes out of
the store and ensure that all the inventory are available at the right time
and at the right place and at the lower cost.
FUNCTIONS:-
 Cross checking
 Recording into the system
 Maintaining the record
15

16.  All the non-apparel products used to come to the store through these
DSD process.
 BNM directly deal with the vendors for buying the merchandise which
account 10% of the store merchandise.
 Process:-
o Create PO (purchase order)
o Place order to vendor
16

17.  It is a system whereby the products can be brought from other stores in
the demand of the customers if that particular products are physically not
available in the store.
 In this process of IBT no vendor intervene.
 Process:-
o Create transfer number
o Create SKU number
17

18.  It is the system of selling the products independently.
 Example of such consignment mode in shoppers stop is Zinc London.
 Pay rent to the store for the display of the goods in the store.
18

19.  Visual merchandising refers to anything that can be seen by the customer
inside and outside a store, including displays, decorations, signs and layout of
space. The overall purpose of visual merchandising is to get customers to
come into the store and spend money.
 Where do we display?
o Windows point
o High point
o Focal point
o Nesting table
o Wall
o SOH’S
o Browser
o Gondola
19

20.  If some products are found defective which is not in saleable condition
then such products are returned to respective vendors
 Process:-
• RBI
• DM
• BNM-Vendors
• DC-vendors
Pull Back:-
keeps by the company or DC they don’t returned to vendor and after 1
year they are scrapped or given to NGOs
20

21. 21