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Time Saving Hacks for Growing Your Small Business

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This is the presentation from a webinar hosted by Supertasker and Viraltag on August 13. Learn time saving hacks that will help you grow your brand using content.

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Time Saving Hacks for Growing Your Small Business

  1. 1. Time Saving Hacks for Growing Your Small Business August 13, 2015 Presented By SuperTasker & ViralTag
  2. 2. Agenda Time Saving Hacks for Growing Your SMB 1. Connecting Content to Your Business Goals 2. Content Creation 3. Content Curation 4. Content Management 5. Q&A
  3. 3. What Are You Trying To Achieve? Time Saving Hacks for Growing Your SMB ● What are your business objectives? ● Set a specific strategy ● Choose metrics based on objective
  4. 4. Why Content Helps Growth Time Saving Hacks for Growing Your SMB ● Visual content drives more engagement ● Content helps you get discovered ● Authenticity creates loyalty
  5. 5. 3 Steps of Content Creation
  6. 6. 1. Create Your Own Content ● Website/Blog ● Social Media ● Email Newsletters Time Saving Hacks for Growing Your SMB
  7. 7. Website/Blog ● Website is Your Home Base on The Web ● Update Images and Content ● Add a Blog to Your Site/HomePage ● Adding Social Feeds to your Site Time Saving Hacks for Growing Your SMB
  8. 8. Social Media ● Reuse Your Blog/Website Content ● Updating Your Events Calendar ● Create Relevant Images based on Memes ● Plan Your Posts ● Not Enough Time? Outsource. Time Saving Hacks for Growing Your SMB
  9. 9. Email Newsletters ● Exclusive Content ● Design Good Looking Newsletters ● Test Your Subject Lines ● Plan Your Posts ● Custom Newsletter Design Time Saving Hacks for Growing Your SMB
  10. 10. 2. Curating Content Time Saving Hacks for Growing Your SMB ● Curate to complement ● Study your audience ● Use apps to find what works
  11. 11. 2. Curating Content Time Saving Hacks for Growing Your SMB ● Set up a discovery process ● Choose sources ● Follow influencers ● Brand becomes a tastemaker
  12. 12. 3. Managing Content Time Saving Hacks for Growing Your SMB ● Build content into team workflows ● Centralize content sources ● Place limits on your time ● Weekly check in on key metrics

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