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Mapping Your Pinterest Strategy

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Confused about how to get started on Pinterest? Anna Vanlandingham, of PinterestPro.com, explained how to think about getting started building your business presence on Pinterest.

Published in: Social Media, Art & Photos
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Mapping Your Pinterest Strategy

  1. 1. HOW TO MAP YOUR PINTEREST STRATEGY #viraltagwebinar
  2. 2. 2 MAKE IT VISUAL 94% better engagement stronger connections
  3. 3. WHAT IS YOUR BUSINESS OBJECTIVE? CUSTOMER ACQUISITION? RETENTION? BRAND GROWTH?
  4. 4. CHOOSE METRICS Goal Metric Acquisition clicks + traffic Brand shares + likes Retention followers
  5. 5. WHO IS YOUR TARGET AUDIENCE? What are their interests? What trends do they engage in? Who do they follow? How do they spend free time? Who are their friends? What are their goals?
  6. 6. anna@pinterestpro.com 6 Pinterest Pro Anna
  7. 7. anna@pinterestpro.com 7 Pinterest Categories
  8. 8. anna@pinterestpro.com 8 Travel
  9. 9. anna@pinterestpro.com 9 Beach Travel
  10. 10. anna@pinterestpro.com 10 Family Travel
  11. 11. anna@pinterestpro.com 11 Outdoors category
  12. 12. anna@pinterestpro.com 12 Categories – Housing Industry
  13. 13. anna@pinterestpro.com 13 Home Decor
  14. 14. anna@pinterestpro.com 14 English Country Décor
  15. 15. anna@pinterestpro.com 15 Architecture Category
  16. 16. anna@pinterestpro.com 16 Remodels and restorations
  17. 17. anna@pinterestpro.com 17 The Map
  18. 18. CONSISTENCY IS KEY schedule pins & posts bulk uploads connect multiple accounts manage success
  19. 19. 19 Q&A #viraltagwebinar

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