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Beyond retailer-consumer relationships

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An invitation to wider stakeholders analysis in digital retail.
Focusing on challenges to civil/labor/consumer rights and social impacts.
Prepared for 
Institute of Asian Studies, Chulalongkorn University’s seminar on digital retail in Southeast Asia.

An invitation to wider stakeholders analysis in digital retail.
Focusing on challenges to civil/labor/consumer rights and social impacts.
Prepared for 
Institute of Asian Studies, Chulalongkorn University’s seminar on digital retail in Southeast Asia.

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Beyond retailer-consumer relationships

  1. 1. BEYONDRETAILER-CONSUMER RELATIONSHIPS ARTHIT SURIYAWONGKUL 2021.03.21 An invitation to wider stakeholders analysis in digital retail 
 Institute of Asian Studies, Chulalongkorn University’s seminar on digital retail in Southeast Asia
  2. 2. RETAIL MARKETPLACE/ PLATFORM LOGISTICS LOCAL MANUFACTURERS RETAIL FINANCE PROVIDERS CONSUMERS DELIVERY SERVICE FOREIGN MANUFACTURERS WAREHOUSING INFLUENCERS ADS Product discovery SOCIAL NETWORK SITE FANS Financing INTL WHOLESALE MARKETPLACE SELLERS Movement INSIDE the store 
 (tracking, CCTV, click stream, etc.) Movement TO the store MOVEMENT OF INFORMATION MOVEMENT OF CAPITAL/ INFORMATION MOVEMENT OF GOODS/ INFORMATION MOVEMENT OF PEOPLE/ INFORMATION POST-CONSUMER WASTE / ENVIRONMENTAL ISSUES / CROSS- BORDER CLAIMS? FUEL EFFICIENCY / ROAD SAFETY / COMMUNITY IMPACT PAYMENT GATEWAY MOVEMENT OF CAPITAL/ INFORMATION DECEPTIVE ADVERTISING / ADVERTORIAL / CENSORSHIP CROSS-BORDER: TAX / CONTROLLED GOODS / PRODUCT SAFETY MOVEMENT OF GOODS/ INFORMATION MOVEMENT OF INFORMATION Delivery to point of consumption Payment National border OVERLAPPING ECONOMIC/SOCIAL/ POLITICAL/ CULTURAL SPACES NEIGHBOURHOOD SAFETY / PRIVACY PRIVACY / SECURITY SOME STAKEHOLDERS IN RETAIL BUSINESS LABOR GIG ECONOMY HOW MOVEMENTS CHANGES WITH DIGITAL?
  3. 3. - Stakeholders - Relationships - Sites - “Things” at Rest: Sites of storage / production / accumulation - “Things” in Transit: Sites of exchanges - Who control the architecture of these sites - In digitally-enhanced environment, everything has an information attached to it - So the issues related to Data at Rest and Data in Transit (privacy/security/access) will always relevant — “information is power” ANALYSISOFPOWER
  4. 4. IN TRANSIT AT REST SITES? INFORMATION CAPITAL SELLERS GOODS CONSUMERS CONVENIENCE STORE / MALL PUBLIC TRANSPORTATION SYSTEMS BANK PAYMENT GATEWAY DATA CENTRES SOCIAL NETWORK SITES DELIVERY SERVICES WAREHOUSING MANUFACTURERS LOGISTICS ONLINE MARKETPLACE CONTENT DELIVERY NETWORKS NEWS SITES ADS NETWORK WHOLESALE MARKETPLACE (Just experimental, I’m not sure what this will leads to or will it be useful in the end..) NEIGHBOURHOODS ROAD SIDEWALK ELECTRONIC WALLET RETAIL LOYALTY POINTS
  5. 5. US UK France Denmark Leading Retailers Walmart, Kroger, Target, Costco, Albertsons, Safeway Tesco, J Sainsbury, WM Morrison, King fi sher, Marks & Spencer Carrefour, Casino Group, Auchan, Intermarche, E. Leclerc Dansk Supermarked, Coop Danemark. Labor Unionization 6% 
 (2009) 14% 
 (2006) 3% 
 (2009) 30% 
 (2010) 
 72% bargaining coverage (2006) Labor low pay rate (below 2/3 median wage) 42% 
 (2003) 49% 
 (2003) 18% 
 (2003) 23% 
 (2003) Part-time 28% 
 (2007) 51% 
 (2006) 28% 
 (2006) 50% 
 (2006) Key government policies N/A Spatial Planning Spatial Planning, Price/sales rules, High employment protection Spatial Planning, High level of labor cooperation/ negotiation Retailer strategies Lean retailing Vertical integration Vertical integration Relational contracting Watson, B.C. Barcode Empires: Politics, Digital Technology, and Comparative Retail Firm Strategies. J Ind Compet Trade 11, 309–324 (2011). https://doi.org/10.1007/s10842-011-0109-2 RELATIONSHIPS IN MANUFACTURING/SUPPLY SIDE
  6. 6. NEWWAYSTOSELLSTUFFS Disruptions in retail through digital transformation: Reimagining the store of the future (Deloitte, 2017) HOW THESE WILL CHANGE THE RELATIONSHIPS 
 IN THE RETAIL ECOSYSTEM?
  7. 7. HOW SOON EACH OF THE CHANGES WILL HAPPEN?
  8. 8. HOW SOON EACH OF THE CHANGES WILL HAPPEN?
  9. 9. - Cross-border regulators/regulations - Movement of payment / goods / services / information (personal and non-personal) - Cross-border consumer / labour / citizen groups - Digital divide / Digital dividends (see World Bank Report 2016) - Environmental issues (packaging, transportation e ffi ciency) - Tax fairness - Heavy reliance on indirect tax (GST/VAT)? — Ability to implement a progressive tax policy (based on person's and corporate's ability to pay) - Ability to fund public services - Social Security Fund (employee contribution / employer contribution) - National Health Security Fund, others SOMECHALLENGES—SOCIALIMPACTS - Less overlapping of economic/social/ political cultural spaces - Ability to raise awareness, raise fund, gain support - Changing physical retail spaces -> Changing urban spaces? - Less walk tra ffi c on street -> Less neighbourhood safety? - Same-day delivery <-> Road safety ? - Fair competition - Aggregation of consumer behaviour data -> House brands - Bargaining power between stakeholders
  10. 10. THANKYOU ARTHIT@THAINETIZEN.ORG

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