Label Power wanted a uniform for its head-office staff that would unite them as a team and create a unified image for the brand. They wanted to give their employees some personal choice within the uniform, so a range of shirts was needed to suit every taste.

1. POWER UNIFORM SHIRTS
FOR LABEL POWER

2. Label Power has been creating
incredibly high-quality labels for over
18 years. They are Australia’s premier
printing supplier and label
manufacturer. Label power assists
thousands of individuals and
businesses, providing great products
in creative and convenient ways. The
brand is efficient and imaginative,
with a track record of success. They
needed a uniform to match and The
Uniform Edit created the perfect shirt
to complement this powerful
business.

3. THE BRIEF

4. Label Power specialises in attention
grabbing aesthetics, full colour and quality
finish – and they wanted a uniform which
also reflected these visuals. Label Power
wanted a uniform for their head-office
employees which would unite them as a
team and create a unified image for the
brand. They wanted to give their staff
some personal choice within the uniform,
so a range of shirts to suit every taste was
required. Colour was to be central to the
design, with the uniform featuring the
brand’s colour palette of white, blue and
orange. The team needed a uniform which
reflected their experience and
trustworthiness and yet made them
approachable as well.

5. THE DESIGN

6. The Uniform Edit designed a series of
shirts, for both men and women,
which fitted Label Power’s brief. The
first of these designs is a navy sateen
weave with a fine check placket. The
second has a thin blue stripe with the
placket. We also created a women’s
version of both of these shirts, with a
three-quarter sleeve for a more
feminine look. All shirts have
contrasting logos embroidered on the
chest. We particularly love how
striking the orange logo looks against
the navy shirt! This key item uniform
is adaptable to different employees
and different corporate outfits.

7. FINAL OUTCOME

8. Allowing staff members to choose
which shirt they prefer gives some
team ownership of the uniform and
increases its success as a unifying
aspect of branding.
Label Power is a fast-paced, client
focussed environment. The Uniform
Edit enjoyed the opportunity to
create a uniform which reflects the
colourful personality of this brand
and yet retains corporate style.

9. Contact Us
https://www.theuniformedit.com.au/
By Phone: 1300 035 919
Send us an email on:
youruniform@theuniformedit.com.au