1. Task 8 – Audience profile and focus groups
The genre of mymusicmagazine isrock and alternative rockandthe stereotypical audience of this
genre isevenlybothmalesandfemales aroundthe agesof 16-24.
Focus group questions:
1. Whichof these titlesdo youthinkwouldbestsuitarock magazine?
RiotSound
Rush
AlterSound
Rock Infest
Radiate Rock
2. Whichof these fontsare bestsuited forthe masthead?
3. What wouldyoupreferthe maindouble page spreadtobe about?Why?
Albumandlive concert reviews
Interviewswithnewartists
Articlesonpopularartists
4. If my magazine cost£2.50, howoftenwouldyou be able tobuy it?
5. What artistswouldyoumostlike tosee inan alternative/rockmagazine?
Arctic Monkeys
The 1975
You Me At Six
The Neighbourhood
Panic!at the Disco
2. 6. Wouldyoupreferthe frontcoverand double page spreadtobe more image basedortext
based?
Analysisof the focusgroup questions:
1. Whichof these titlesdoyouthinkwouldbestsuitarock magazine?
Afteraskingthisquestiontoafocusgroup, the mostcommonfeedbackIgot was that the title of my
musicmagazine shouldbe RiotSound, AlterSoundorRockInfest. Ihave decidedthatthe most
suitable name formymagazine will be AlterSound asthe main genre I am planningonfocusingonis
alternative rock,andIwill incorporate some otheraspectsof rock,suchas poppunk.
2. Whichof these fontsare bestsuitedforthe masthead?
The most popularanswertothisquestionwas the BlackoutSunrise font.Also, theyhadsaidthatthe
OldLetterpressType fontandAmityJackfont suitthe style of magazine thatIam goingfor,so I have
decidedthatthese maybe usedfor cover lines.
3. What wouldyoupreferthe maindouble page spreadtobe about?Why?
The focus groupthoughtthat an interview withanew artistwouldbe mostsuitable for the double
page spreadarticle as itwouldbe a good wayto start the firstissue of my musicmagazine.
4. If my magazine cost£2.50, howoftenwouldyoube able tobuy it?
I discoveredthatmytargetaudience wouldbuymymusicmagazine fortnightlyif itcost£2.50, as
theythinkthattheywouldn’tbe able toaffordthat price everyweek.Therefore,Iamplanningon
loweringthe price towithinthe range of £1.50 - £2.00, as thisseemsmore affordableforthe
audience Iam aimingmymagazine at.
5. What artistswouldyoumostlike tosee inan alternative/rockmagazine?
Overall,they saidthatthe artistthat theywouldmostlike tosee ina new musicmagazine isArctic
Monkeys.However,Iamgoingto include almostall of these artists astheysaidthat they have an
interestinall of these soI am consideringincludingthese inmycoverlines.
6. Wouldyoupreferthe frontcoverand double page spreadtobe more image basedor text
based?
The focus groupsaidthat theywouldlike tosee anevenamountof imagesandtexton the double
page spread,as theydo notwant to be reading toomuch text. Also, theysaidthatthe mainimage
shoulddominate the frontcover,anda few smallerimagescanbe includedwhennecessary.
