Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)

10 STEP Marketing Plan for Globe Tattoo Broadband Postpaid Zhou Xue (Vicky) February 2011

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5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 (Marketing Mix & Strategy) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning to the Primary Target Market Part 1: Steps 1 to 5

1.Globe Tattoo primary target market (PTM) are “Internet Savvy Gen Ys” ,[object Object],[object Object],[object Object]

2. Globe Tatoo PTM’s NWE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a. Globe Tattoo has many formidable competitors ,[object Object],[object Object],[object Object]

4. Globe Tattoo positions with differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Based on competitor’s data, broadband market is 2.63 million ,[object Object]

5a. Based on competitor’s data, broadband market is 2.63 million ,[object Object],[object Object],[object Object],[object Object]

5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million Source: http://www.abs-cbnnews.com/business/11/01/10/globe-broadband-subscribers-surpass-1-m-0

5b. Based on ABS-CBN News, where Globe Broadband share is 59%, total market size is 1.7 million ,[object Object],[object Object],[object Object],[object Object]

5. Concluded that broadband market is 2.165 million ,[object Object],[object Object]

The Marketing Mix Strategy Part 2: Steps 6 to 10

6b. Product Description ,[object Object],[object Object],[object Object]

7. Price- Globe Tattoo is 25% premium priced than the lowest competitor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Globe Tattoo is distributed nationwide using Globe store and Internet ,[object Object],[object Object],[object Object],[object Object]

10. The generic winning strategy of Globe Tattoo is differentiation ,[object Object],[object Object],[object Object]

Outline of 10 step marketing plan for globe tattoo broadband postpaid zhou xue (vicky)

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