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Nandita Airtel


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Market survey on airtel

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Nandita Airtel

  2. 2. INTRODUCTION<br />Airtel was introduced in India in 1990.<br />It is a brand of telecommunication services and largest cellular service provider in India<br />3rd largest wireless operator in the world<br />By 2010 Airtel-the most admired brand in India<br />
  3. 3. <ul><li>In this project we are trying to find out the customers level of satisfaction with the services provided by airtel.
  4. 4. The steps that we are going to follow in the whole process are as follows:-</li></ul>Problem definition.<br />Research design.<br />Field work.<br />Data entry.<br />SYNOPSIS<br />
  5. 5. Analysis of data.<br />Report preparation.<br />Suggestions.<br />Conclusion.<br /><ul><li>We are concentrating on all the business lines of airtel.</li></ul>SYNOPSIS Cont….<br />
  6. 6. The over all objective of conducting this survey is to find out how customers feel about airtel and providing suggestions to the airtel dealers regarding how to improvise things to make airtel more effective.<br />objective<br />
  7. 7. CUSTOMER SATISFACTION<br />Customer satisfaction in terms of :-<br />Price<br />Connectivity<br />Offers<br />Cross products<br />Customer care<br />
  8. 8. Online survey .<br />Personal Interview.<br />Distributing questionnaire.<br />Field study.<br />Market survey.<br />Types of survey <br />
  9. 9. Airtel services<br />More than 85% of the users are satisfied with the airtel services.<br />
  10. 10. CUSTOMER SERVICES<br />Users are satisfied with the customer services.<br />More than 80% of the users feel the customer services are satisfactory.<br />
  11. 11. SIGNAL CONNECTIVITY<br /><ul><li>Signal connectivity provided by airtel is satisfactory to the customers.
  12. 12. According to statistics more than 75% of the users are happy with the connectivity of the service.</li></li></ul><li>OFFERS,VALUE ADDED SERVICES<br />More than 75% are satisfied with the offers and value added services provided by airtel.<br />
  14. 14. TARIFF PLANS AND VOUCHERS<br /><ul><li>Tariff plans and vouchers available with airtel cover all the various segments of the society.
  15. 15. More than 85% of the users are satisfied with the plans and vouchers.</li></li></ul><li>AVAILABILITY OF SIMS and RECHARGE COUPONS<br />68% of the customers are satisfied with the availability of Sims and Recharge coupons.<br />
  16. 16. ROAMING SERVICES<br />68% of the people are satisfied with the roaming services provided by airtel. <br />
  17. 17. GPRS AND INTERNET<br />85% of the customers are satisfied with the GPRS and INTERNET facility provided by airtel.<br />
  18. 18. AIRTEL COMPARE TO OTHERS<br />83% are satisfied with the Airtel compare to the others.<br />
  19. 19. AIRTEL BROADBAND SERVICES<br />88% are satisfying with the broadband services provided by airtel.<br />
  20. 20. AIRTEL DISH TV<br />75% are satisfied with AIRTEL DISH TV service.<br />
  21. 21. CUSTOMER SATISFACTION AT SHOWROOMS<br />85% of customers are satisfied at showrooms.<br />
  22. 22. SUGGESTING FOR FRIENDS AND FAMILY<br />85% are suggesting the Airtel family and friends.<br />
  23. 23. FULL VALUE OF MONEY<br />
  24. 24. Pie diagram showing number of users<br />
  26. 26. <ul><li>The method we have used is online survey
  27. 27. Survey is conducted for 40 customers (total sample size)
  28. 28. 20 males and 20 females
  29. 29. 28 prepaid and 12 postpaid</li></ul>Customers Satisfaction :-<br />Airtel Services -80%<br />Customer Services-80%<br />Signal connectivity-75%<br />Offers and Value added Services-75% <br />Handsets provided by airtel-72% <br />Tarif plans and vochures-85%<br />Availability of sims and recharge coupons-68%<br />REPORT<br />
  30. 30. Roaming services-68%<br />GPRS and Internet-85%<br />Airtel compared to others-83%<br />Airtel broadband services-88%<br />Airtel dish TV-75%<br />Customer satisfaction at showrooms-85%<br />Suggesting for friends and family -85%<br />Full value of money-62%<br />REPORT Cont…<br />
  31. 31. Based on the analysis almost 74% people are happy with the services.<br />Need to concentrate more on the tariff plans to attract students and corporate customers.<br />According to the survey people still find difficulty in obtaining recharge coupons.<br /> Apart from the mobile services need to concentrate on other areas of business also.<br />Extend their services in all parts .<br />SUGGESTion<br />
  32. 32. The aim of the survey- Estimate the extent of satisfaction of airtel users with the quality of services provided by airtel.<br />Satisfaction in terms of price, connectivity etc measured by means of survey.(online questionnaires).<br />Sample size- 40.<br />The find of the survey- the users consider most of the services provided by airtel as good or excellent.<br />Availability of recharge coupons and aspect of value for money need tending to, for increased customer satisfaction. <br />CONCLUSION<br />
  33. 33. THANK YOU<br />