1. Sun's primary target market is teens aged 10-21 and the working class aged 22-59 who want to stay connected to family, friends, and partners.
2. Sun has a market share of around 15.2 million subscribers, or 18% of the 86.4 million subscriber market in the Philippines.
3. Sun's marketing strategy focuses on niche targeting and uses affordable pricing across prepaid and postpaid services, with distribution nationwide and communication through all media including internet, TV, and print ads.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
This is the report part 2 of presentation. It talks about the basic functional architecture, 5G architecture, 5G network layers and the hardware & software components of 5G.
MVNO issues in Thailand - and how to solve them v2.0YOZZO
This is the update version 2 (May 2018) of MVNO issues in Thailand, which highlights some of the issues in Thailand, regarding #MVNA and #MVNO.
Without some form of regulatory measures and changes as described in this presentation, Thailand’s telecoms market will remain an unlevel playing field, where competition and innovation of mobile services, and thereby the digital economy, may not evolve as it should - or at all.
The government has provided the platform for private industries to participate and form the final stages of Thailand 4.0 – however the current regulation from the NBTC - or lack off, has not been able to follow suit but only concentrated on the existing silos in the market instead of getting all the wheels to spin.
This presentation is an extended version from the presentation given at the Engineering Thailand 4.0 event on the 17th November 2017
This presentation was given in 2017 (Fall).
By Students of Iqra University.
It's about relaunching of PTCL to improve their Brand image and customers perception.
We presented how they can do this, by improving after sales service, increasing promotional activities and bringing exciting new services and products.
Please re-search initial content from PTA Website to get upto date statistics.
El buen manejo del celular es muy importante para el desarrollo pleno de la vida de una persona en tanto a la rama tecnológica. La practica de los valores es mas que fundamental para evitar situaciones que pongan en riesgo la dignidad o la vida misma.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
This is the report part 2 of presentation. It talks about the basic functional architecture, 5G architecture, 5G network layers and the hardware & software components of 5G.
MVNO issues in Thailand - and how to solve them v2.0YOZZO
This is the update version 2 (May 2018) of MVNO issues in Thailand, which highlights some of the issues in Thailand, regarding #MVNA and #MVNO.
Without some form of regulatory measures and changes as described in this presentation, Thailand’s telecoms market will remain an unlevel playing field, where competition and innovation of mobile services, and thereby the digital economy, may not evolve as it should - or at all.
The government has provided the platform for private industries to participate and form the final stages of Thailand 4.0 – however the current regulation from the NBTC - or lack off, has not been able to follow suit but only concentrated on the existing silos in the market instead of getting all the wheels to spin.
This presentation is an extended version from the presentation given at the Engineering Thailand 4.0 event on the 17th November 2017
This presentation was given in 2017 (Fall).
By Students of Iqra University.
It's about relaunching of PTCL to improve their Brand image and customers perception.
We presented how they can do this, by improving after sales service, increasing promotional activities and bringing exciting new services and products.
Please re-search initial content from PTA Website to get upto date statistics.
El buen manejo del celular es muy importante para el desarrollo pleno de la vida de una persona en tanto a la rama tecnológica. La practica de los valores es mas que fundamental para evitar situaciones que pongan en riesgo la dignidad o la vida misma.
Developing a S.M.A.R.T. Communications Plan
Communicating with all stakeholders is key to recruitment, sustainability and success. Learn to develop a S.M.A.R.T. communications plan with Specific, Measurable, Attainable, Results oriented, and Time conscious objectives. School public relations specialist, AJ Huff, will discuss how having a S.M.A.R.T. plan in place can take the guess work out of the who, what, when and why’s of communicating about your Project SEARCH program.
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Digital Australia Monthly Update - March 2014Damus Chu
This is the 2nd edition of DAMUS. Pug Life has summarised a very busy month of training & research for marketers in Australia in under 20 slides.
This includes key-points from over 8 hours of research and training across: 1) Google Partners Master Class Workshop, 2) Sales Force 1 World Tour, 3) Roy Morgan State of The Nation, 4) Nielsen Digital Landscape and finally 5) Sizmek's Global Digital Benchmarks for 2013.
If you require a digital expert to help you run your digital campaigns, please contact me on damus@puglifeadsolutions.com.au or follow me on Facebook, LinkedIn, Twitter or Google+.
Thanks for visiting.
Country Of Origin: India & China
6.1-inch (15.5 cm) Liquid Retina HD LCD display
Water and dust resistant (2 meters for up to 30 minutes, IP68)
Dual-camera system with 12MP Ultra Wide and Wide cameras; Night mode, Portrait mode, and 4K video up to 60fps
12MP TrueDepth front camera with Portrait mode, 4K video, and Slo-Mo
Face ID for secure authentication
A13 Bionic chip with third-generation Neural Engine
10 step marketing plan for myphone(zhu,chaofan)Chaofan Zhu
My|Phone – the first and only Filipino mobile phone brand that offers dual SIM mobility – grew from a favor for friends to try out a local mobile phone brand in an attempt to join the playing field of established international giants. Three years down the line, My|Phone has proven to be a definitive contender in the Philippine mobile phone landscape, consistently averaging significant sales figures. The response has driven My|Phone to continuously strive to develop better phones at much affordable prices.
When you begin your campaign, you create a text-only ad that includes a link to your Web site. Then you select the keywords that will determine which searchers see your ad. You can — and should — specify how much you want to spend, what language(s) your ad will appear in and even the geographical reach of your ad.
Introducing Mobile Phone Profits. Inside this
eBook, you will discover the topics about the new generation
of wireless, effective business users and their wireless devices,
use the hottest application to your advertising advantage,
attracting visitors to your site, other success stories in mobile
advertising, the wireless advertising future: new applications
with possibilities, creating your own applications, the
technicalities, basic decisions regarding your application,
social networking devices and so much more!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
1. The 10 Step Marketing Plan for Sun Cellular Francis Benson C. Hugo Ateneo Graduate School of Business francishugo.blogspot.com
2. This 10 Step Marketing Plan is part of the mandatory requirements of Prof. Remigio Joseph De Ungria’s AGSB marketing management class. The data included in this report are based on publicly available data such as those on internet websites, news, package declarations, public reports. When appropriate, data are “masked” so as not to create unexpected conflicts. The reports are posted and linked on slideshare, blogs and facebook so that there is easier sharing among students from different marketing classes. Disclaimer francishugo.blogspot.com
3. Sun Cellular offers the latest in GSM technology, providing voice services (local, national, international calling), messaging services (short text or multimedia messaging), outbound and inbound international roaming, broadband wireless technology, and value-added services such as Mobile Internet, and up-to-date downloadable contents like ringtones, dial tunes, picture messages, and logos. Company Profile francishugo.blogspot.com
4. Steps 1 to 5Summary headline of Sun’s PTM and market Sun’s PTM are teens (10-21) and the working class (22-59) Who want to feel always connected to their family, friends and preferred sex. Can choose Smart & Globe Gap is focus on prepaid and postpaid services. Mobile broadband market (WAP, GPRS, MMS) and users using 3G and HSPA need to be developed and tapped as well Market size is 86.4M subscribers, Sun’s niche is 15.2M (18%) francishugo.blogspot.com
5. Sun Postpaid, Prepaid, Broadband and International services Affordable Uses all forms of media, internet and print ads Is distributed nationwide Generic Strategy is Niche Steps 6 to 10Summary of Sun’s marketing mix & strategy francishugo.blogspot.com
6. 1. Sun lights the way of both young and adult Filipinos Demographics: teens and working class Male or female, single or married, belongs to whatever social class Lifestyle: on-the-go: those who love to have 24/7 call and text messaging to family, wide network of friends and preferred sex Students (high school, college, grad, med and law) Professionals (CEOs, lawyers, doctors, etc.) Employed or self-employed, businessmen, investors Behavior: Filipinos consume most of their time texting and calling- whoever, wherever and whenever; always ensure their cell phone has a load francishugo.blogspot.com
7. 2. Sun’s PTM needs I am happy if I’m always connected I want to be loved Reference: Maslow’s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler 7 francishugo.blogspot.com
8. 2. Teens and the working class have basically the same needs Teens and the working class people need to belong, to be loved, and self-actualization Teens and working class people prefer Sun cellular over other telecommunication providers because of cheap call & text rates, excellent customer service and the brand’s promise of 24/7 unlimited connection with loved ones Teens and working class sector demand cheap means of communication, excellent customer service, and the feeling of security to be always connected to other people francishugo.blogspot.com
9. 3a. Sun has two gigantic direct competitors “The Power to Lead” “Abot mo ang mundo.” francishugo.blogspot.com
10. 3a. Other indirect competitors Indirect: Internet Snail Mail Email Telephone Personal/face-to-face communication francishugo.blogspot.com
11. 3a. Principal bases of competition Variables: Price Coverage Quality of service support Speed of network access Availability of calling features Value-for-money products & services francishugo.blogspot.com
12. Competitive Position Map for Telecom providers as of 2010 Price vs. Age Matrix Smart Globe Globe Smart Globe Smart Sun Sun Sun francishugo.blogspot.com
13. Benefit positioning vs. brand map for telecommunications provider Benefit Positioning vs. Brand Matrix francishugo.blogspot.com
14. 4. Gap between Sun customers and competition Where is the marketing opportunity? boost and develop mobile broadband networks and other value-added services What NWDs are not being addressed? mobile broadband, improvement of current 3G and HSPA What can be the unique selling proposition for the new product (totally new or repositioned.) Longer talking time for its 24/7 unlimited call and text, lower call and text rates francishugo.blogspot.com
15. 5a. Estimation of market size using competitor data: Smart 1. Sales of Smart from PLDT 2010 Annual Report (source: PLDT website) Total Sales (service revenues from its Wireless business) – P 95B % of sales from multi-product: 95B revenues from wireless segment / 144B consolidated revenues = 65.89% 2. As of December 2010, it has 45.6M subscribers (Smart website) 3. 45.6M / 86.4M subscribers = 53% market share francishugo.blogspot.com
19. 5c. Estimation of market size using customer data: Philippine Demographic Population Source: NSO 66.291M out of 94.013M or 71% of the total population francishugo.blogspot.com
20. 5c. Estimation of market size using customer data: Philippine Demographic Population Usage per day or per year Per person (ages 10-59) 66.291M x P25 ave. load per day = P1.657B P1.657B daily x 365 days = P 604.9B Per household Average persons in a household = 4 (source: NSO) P1.657B / 4 = P414M per household per day P414M x 365 days = P151B per year francishugo.blogspot.com
21. 5. Market size in pesos, based on year 2010 data Competitor (Smart) data= 95B sales in 2010 / 53% market share = P179B Company (Sun)data = 13B sales in 2010 / 18% market share = P 72B Customer Usage (2010 projected Phil. Population) data = P604.9B market size = P604B Note: a person can subscribe to more than 1 network provider francishugo.blogspot.com
22. 6a. Prepaid SIM Cards on the market Globe Prepaid SIM Smart Prepaid SIM Sun Prepaid SIM francishugo.blogspot.com
25. 6a. Show how Sun product looks vs. competition Direct competitor Indirect competitors Sun products displayed in The Sun Shop @ Shangri-La Mall francishugo.blogspot.com
26. 6b. Sun Product Description Describe the physical features, specifications, attributes of the product. Info may be in product packaging, label, brochures or website. francishugo.blogspot.com
27. 6b. Sun Product Description Prepaid Products francishugo.blogspot.com
28. 6b. Sun Product Description Prepaid Products francishugo.blogspot.com
29. 6b. Sun Product Description Prepaid Products francishugo.blogspot.com
30. 7. Price Comparison of Call and Text Rates Pricing strategy used: Penetration pricing francishugo.blogspot.com
31. 7. Price Comparison of Prepaid Call & Text Cards Sun offers more free texts francishugo.blogspot.com
32. 8a. Modes of communication that Sun uses** ranking, 1-highest use 2 1 3 francishugo.blogspot.com
33. 8a. Sun’s TV commercials Underscores its “UNLIMITED” brand equity always, in a very affordable price francishugo.blogspot.com
34. 8a. Sun’s latest Promos from its website Hot deals offered francishugo.blogspot.com
35. 8a. Sun’s latest Promos from its website Call abroad for only P2/min with Sun P20 for 10 service! Todo IDD now has lower rates to more countries! Ideal for families with OFWs francishugo.blogspot.com
36. 8a. Sun’s latest Promos from its website francishugo.blogspot.com
37. 8a. Sun’s latest Promos from flyers/print ads Thru testimonials of other people francishugo.blogspot.com
39. 8a. Sun’s latest Promos from flyers/print ads Affordable and reasonable postpaid plans francishugo.blogspot.com
40. 8a. Sun’s latest Promos from flyers/print ads Thru communicating its UNLIMITED packages in every product/service francishugo.blogspot.com
41. 8a. Sun’s latest Promos from flyers/print ads It also shows that it has products suited for the upper working class francishugo.blogspot.com
42. Sun’s website It shows the awards received by the Company in spite of being a relatively new player in the industry francishugo.blogspot.com
43. 8b. Globe website Communicates the idea of the customer as being the king- he can do whatever he wants, in his way francishugo.blogspot.com
44. 8b. Globe latest TV commercial Communicates the idea of the customer as being the king- he can do whatever he wants, in his way francishugo.blogspot.com
45. 8b. Globe promos Hottest Android devices More than 200,000 apps Mobile Internet Plans francishugo.blogspot.com
46. 8b. Globe promos Additional services Promo is exclusive to Globe Prepaid subscribers. francishugo.blogspot.com
57. 9. Place Where are Sun products available? The company makes its Prepaid Services available through its thousands of: Xpressload retailers, The Sun Shop outlets Distributors and retail outlets nationwide Postpaid Services are provided to individuals, families, small and medium enterprises, and local companies francishugo.blogspot.com
58. The Sun Shop at SM Megamall francishugo.blogspot.com
60. 10. Sun’s generic winning strategy Which of the 4 strategies are being used? (bold and underline to most dominant strategy) Low Cost Producer Supply and Distribution Leverage Differentiation Niche francishugo.blogspot.com
62. Steps 1 to 5Summary headline of Sun’s PTM and market Sun’s PTM are teens (10-21) and the working class (22-59) Who want to feel always connected to their family, friends and preferred sex. Can choose Smart & Globe Gap is focus on prepaid and postpaid services. Mobile broadband market (WAP, GPRS, MMS) and users using 3G and HSPA need to be developed and tapped as well Market size is 86.4M subscribers, Sun’s niche is 15.2M (18%) francishugo.blogspot.com
63. Sun Postpaid, Prepaid, Broadband and International services Affordable Uses all forms of media, internet and print ads Is distributed nationwide Generic Strategy is Niche Steps 6 to 10Summary of Sun’s marketing mix & strategy francishugo.blogspot.com
64. 62 10 STEP Marketing Plan for Sun Cellular Francis Benson C. Hugo May 2011 francishugo.blogspot.com