A brief account of my work in Digital Advertising

1. Aut inveniam viam aut faciam
Hannibal
Aut inveniam viam aut faciam
Hannibal
There is always a way, and this is my firm belief.

2. I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimed
banana-walnut cake master. I graduated from Bangalore University with a
Bachelors Degree in Arts, and walked out of Indian Institute of Journalism
and New Media with a Post Graduate diploma in Broadcast Journalism
I am Venkatesh Nayak alias Venky, a musician, an ideator and a self proclaimed
banana-walnut cake master. I graduated from Bangalore University with a
Bachelors Degree in Arts, and walked out of Indian Institute of Journalism
and New Media with a Post Graduate diploma in Broadcast Journalism

3. An insight into my work in
Digital and Social advertising
An insight into my work in
Digital and Social advertising

4. Miller High Life
Facebook/Twitter/YouTube properties of Miller High Life
• July 15th 2011, Miller High Life launched with their first campaign The
Coolest Job
• I have been working on the brand from the time it was conceived digitally
• Page posts, updates, engagement concepts on the page, Facebook ads,
banners, applications, digital activations etc, all come under my wing.
• On Facebook www.facebook.com/millerhighlifeindia
• Twitter was used as a support mechanism during campaign and now to
publish Miller events across the country . On Twitter, @thecoolestjob
• YouTube channel was also a support system for the campaign and videos
created by the brand are published here. On YouTube
http://www.youtube.com/user/thclstjb?feature=results_main
• July 15th 2011, Miller High Life launched with their first campaign The
Coolest Job
• I have been working on the brand from the time it was conceived digitally
• Page posts, updates, engagement concepts on the page, Facebook ads,
banners, applications, digital activations etc, all come under my wing.
• On Facebook www.facebook.com/millerhighlifeindia
• Twitter was used as a support mechanism during campaign and now to
publish Miller events across the country . On Twitter, @thecoolestjob
• YouTube channel was also a support system for the campaign and videos
created by the brand are published here. On YouTube
http://www.youtube.com/user/thclstjb?feature=results_main

6. The Coolest Job
• Miller High Life launched with The Coolest Job
• A call out for people to prove their worth and get a job which pays them
1,00,000 rupees each month and involves hosting parties
• Radio and Print supported the campaign -application on Facebook
• Over 37000 user applications received
• 60 short-listed candidates flown to Goa for a Weekend bash and final
selection
• 4 Ambassadors of Miller High Life
• Miller High Life launched with The Coolest Job
• A call out for people to prove their worth and get a job which pays them
1,00,000 rupees each month and involves hosting parties
• Radio and Print supported the campaign -application on Facebook
• Over 37000 user applications received
• 60 short-listed candidates flown to Goa for a Weekend bash and final
selection
• 4 Ambassadors of Miller High Life

11. Miller High Life
iPad Game
• A game designed to assist sampling activity in Pubs and other drinking
hangouts across metros in India
• The game objective is to maintain balance by collecting equal number of
work and party words
• If user fails to do so he/she loses
• Each user who completed the first level of the game was awarded a Miller
High Life pint
• Later game was released on iTunes with 2 more levels
• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s
the link http://bit.ly/wquNQf
• A game designed to assist sampling activity in Pubs and other drinking
hangouts across metros in India
• The game objective is to maintain balance by collecting equal number of
work and party words
• If user fails to do so he/she loses
• Each user who completed the first level of the game was awarded a Miller
High Life pint
• Later game was released on iTunes with 2 more levels
• Game was reviewed by Valerie Lauer of TheiPhoneAppReview.com, here’s
the link http://bit.ly/wquNQf

13. Durex – Love in Jeans
Facebook page for Durex Jeans condoms
• Durex Jeans was an exciting brand to work with for a fresher
• The communication tone was already set and as the owner of the brand in
the agency I was responsible for all tactical activations of the brand on
Facebook from October 2010 to August 2012
• Apart from daily interactions on the page, during this period I worked
along with my art resources to churn out engagements which delivered
the brand’s message in a fun way
• Durex Jeans was an exciting brand to work with for a fresher
• The communication tone was already set and as the owner of the brand in
the agency I was responsible for all tactical activations of the brand on
Facebook from October 2010 to August 2012
• Apart from daily interactions on the page, during this period I worked
along with my art resources to churn out engagements which delivered
the brand’s message in a fun way

15. Snake and Jeans
• A Facebook game based on Snakes and Ladder
• The user has to roll the dice and with the help of Durex Jeans reach the
end
• At the end is a guy/girl waiting for some Love in Jeans
• The snakes(obstacles) were replaced with real life situations like, parents,
Hostel wardens, younger siblings etc.
• A Facebook game based on Snakes and Ladder
• The user has to roll the dice and with the help of Durex Jeans reach the
end
• At the end is a guy/girl waiting for some Love in Jeans
• The snakes(obstacles) were replaced with real life situations like, parents,
Hostel wardens, younger siblings etc.

17. Cupid’s Spell
• A facebook game application which celebrates Valentine’s day with Durex
Jeans
• Core message is to protect your loved ones hearts with Durex Jeans
• The user gets to play the Durex Cupid and shoot at red hearts to turn them
Durex blue
• Total hearts converted = the score
• A facebook game application which celebrates Valentine’s day with Durex
Jeans
• Core message is to protect your loved ones hearts with Durex Jeans
• The user gets to play the Durex Cupid and shoot at red hearts to turn them
Durex blue
• Total hearts converted = the score

19. What a Shot
• A facebook game application released during IPL
• Core message is to protect one’s stump from getting bowled using a Durex
Jeans cricket bat
• Total balls played in 60 seconds = Score

21. Get on Top
• On page contests were an integral part of all the user
engagement on the brand’s Facebook page
• When contests were banned, we decided to take it to a micro-
site
• The core message to the user was to Get on Top of his game
with Durex Jeans
• Simple text and image based contests were hosted on
www.loveinjeans.com/getontop
• Winning user each week received Durex goodies
• Contest was discontinued in August 2012
• On page contests were an integral part of all the user
engagement on the brand’s Facebook page
• When contests were banned, we decided to take it to a micro-
site
• The core message to the user was to Get on Top of his game
with Durex Jeans
• Simple text and image based contests were hosted on
www.loveinjeans.com/getontop
• Winning user each week received Durex goodies
• Contest was discontinued in August 2012

23. Durex INFOGRAPHICS

24. Scream for Team India
Topical campaign for Play Up
• An integrated campaign aiming for the records spread over 45 plus days
• Aimed at getting citizens of the country to join in and scream for one
nation’s attempt at records in support of their national team
• Users had various entry points – online and offline, to register and scream
in support
• The micro-site featured peppy, cheerful and patriotic imagery, and call for
action from Indian Cricketer Rohit Sharma and Actress Jiah Khan
• Toll free numbers to call in and scream
• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations
and distributed Scream for Team India merchandise to all participants
• live updates and contests on Facebook, directing people to the micro-site
to register and participate
• An integrated campaign aiming for the records spread over 45 plus days
• Aimed at getting citizens of the country to join in and scream for one
nation’s attempt at records in support of their national team
• Users had various entry points – online and offline, to register and scream
in support
• The micro-site featured peppy, cheerful and patriotic imagery, and call for
action from Indian Cricketer Rohit Sharma and Actress Jiah Khan
• Toll free numbers to call in and scream
• Vans deployed across Bangalore, Mumbai and Delhi asked for registrations
and distributed Scream for Team India merchandise to all participants
• live updates and contests on Facebook, directing people to the micro-site
to register and participate

25. Micro site

26. Outdoor communication
Merchandise

27. Place For Change
Website copy
Place for change is an organization which specializes in voluntourism to
bring about significant change in the society and environment
www.placeforchange.com

29. Scooty Gals
Facebook page for TVS Scooty
• Being Babelicious was the brands core, and our duty at Geek
was to get this message across to TVS’s users
• Apart from daily interaction on the page, we worked on a
tactical campaign for the brand
• We also worked on the website for their new range of
Scooties, Scooty Streak.
• Being Babelicious was the brands core, and our duty at Geek
was to get this message across to TVS’s users
• Apart from daily interaction on the page, we worked on a
tactical campaign for the brand
• We also worked on the website for their new range of
Scooties, Scooty Streak.

30. Babelicious Break
A facebook application
• This application was launched during the exam season
• Users were driven to send a Babelicious break to their
hardworking, book worm besties
• Users could select any of the wacky audio messages they want
to send and customize the text that goes along with it
• This application was launched during the exam season
• Users were driven to send a Babelicious break to their
hardworking, book worm besties
• Users could select any of the wacky audio messages they want
to send and customize the text that goes along with it

32. Online Banners
Make My Trip
• Online rich media banners for various offers that Make My Trip had to
offer . Click on the images to view the pdf

33. Online Banners
Myntra
• Youtube Mast head: http://www.geekcreativeagency.com/myntra/index3.html

34. http://www.geekcre
ativeagency.com/my
ntra/index2.html

35. • Online rich media banners to bring out the features offered at Myntra

37. Apart from the work shown earlier I have worked and am currently working
on brands from various verticals like,
Fashion (avirate, splash)Food and Beverage (Biere Club, Garuda Foods),
IT(Wipro, Intel, Citrix), Real Estate (Common Floor), Automotive
(Mitsubishi), Education (Manipal group) etc.

38. Work at 22feet.in
• Post my service at Geek Online Private Ventures I
got an offer from 22 Feet to play a double role of
content management and business development.
• With 22Feet I was handling the complete content
management and partial business
development(coming up with new campaigns and
ideas for the brand)
• I worked primarily with just one client, Fastrack
and supported Royal Enfield with content
management and ideas frequently.
• Post my service at Geek Online Private Ventures I
got an offer from 22 Feet to play a double role of
content management and business development.
• With 22Feet I was handling the complete content
management and partial business
development(coming up with new campaigns and
ideas for the brand)
• I worked primarily with just one client, Fastrack
and supported Royal Enfield with content
management and ideas frequently.

39. @FASTRACK
• Fastrack is a very fast brand, in terms of coming
out with new product lines and campaigns
• Most of the times new campaigns start on the
day the current campaign ends.
• I was handling the content for Fastrack facebook
page and their Twitter profile.
• The first campaign that I got to work on with
Fastrack was for a military line of watches and
sunglasses. Go Commando!
• Fastrack’s communication is direct, short and
with subtle sexual innuendos
• Fastrack is a very fast brand, in terms of coming
out with new product lines and campaigns
• Most of the times new campaigns start on the
day the current campaign ends.
• I was handling the content for Fastrack facebook
page and their Twitter profile.
• The first campaign that I got to work on with
Fastrack was for a military line of watches and
sunglasses. Go Commando!
• Fastrack’s communication is direct, short and
with subtle sexual innuendos

40. Fastrack Arm Yourself
• Military and defence inspired collection to be promoted on their social properties.
• Arm Yourself was the central digital thought, all images and posts drove the central
thought.
• Each of the watches was given a military name and was promoted on the page as
image posts
• Mainline campaign creatives were used as posts and we made a Facebook game
out of it. Arm Yourself. User had to look out for clues in a single static image, each
clue would yield him/her a new weapon(the watch)
• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stay
away from the then happening women safety issues we could not push the trend.
• Military and defence inspired collection to be promoted on their social properties.
• Arm Yourself was the central digital thought, all images and posts drove the central
thought.
• Each of the watches was given a military name and was promoted on the page as
image posts
• Mainline campaign creatives were used as posts and we made a Facebook game
out of it. Arm Yourself. User had to look out for clues in a single static image, each
clue would yield him/her a new weapon(the watch)
• On twitter the strategy was to get #ArmYourself trending. But as we wanted to stay
away from the then happening women safety issues we could not push the trend.

41. Arm Yourself
When survival is the key, it's time to
Arm Yourself!

42. Fastrack Change the name
• The task was to get as many fans to the page in the shortest amount of time with as little
spend as possible. From 5 million to 10 million.
• We knew that our TG loves challenges. What they love more than challenges was to Prove
someone wrong.
• We threw this ‘getting fans’ challenge back at them.
• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will
Change the Name
• The big bosses at the Fastrack office were mind blown by this campaign and were actually
planning to change the name if the community reached 10 million fans.
• It was a win-win situation for the team behind this campaign.
A. 10 million was a very unrealistic number and we knew it would be impossible to reach that
number in 40 days. (we would never change our name)
B. We played it safe. Our communication always indicated that the Fastrack fans thought that
they could get the community to 10 million fans. We(Fastrasck) never thought so. Proving
them wrong made Fastrack Right!
C. In the process we did manage to get over 2 Million fans to the page.
D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-
platform promos.
• The task was to get as many fans to the page in the shortest amount of time with as little
spend as possible. From 5 million to 10 million.
• We knew that our TG loves challenges. What they love more than challenges was to Prove
someone wrong.
• We threw this ‘getting fans’ challenge back at them.
• Our idea, ‘If you, the people of Fastrack get us to 10 million likes in 40 days , we(Fastrack) will
Change the Name
• The big bosses at the Fastrack office were mind blown by this campaign and were actually
planning to change the name if the community reached 10 million fans.
• It was a win-win situation for the team behind this campaign.
A. 10 million was a very unrealistic number and we knew it would be impossible to reach that
number in 40 days. (we would never change our name)
B. We played it safe. Our communication always indicated that the Fastrack fans thought that
they could get the community to 10 million fans. We(Fastrasck) never thought so. Proving
them wrong made Fastrack Right!
C. In the process we did manage to get over 2 Million fans to the page.
D. Twitter reflected what we did on Facebook and did manage to get us some fans from cross-
platform promos.

43. Fastrack name app, we created a small application which
would get the users to post their new name for Fastrack.
Good names generated from the application were featured on the page.
Post campaign we put up a small video of what Change the Name was about,
watch it here, http://www.youtube.com/watch?v=zdphC7-l25w
This act got some amount of media coverage and yes we did take help of the PR partner to get
our PR note in circulation
http://www.business2community.com/social-media/change-the-name-fastrack-challenges-its-
fans-0413144#!xEOw3
http://lighthouseinsights.in/change-the-name-fastrack-challenges-its-fans.html
Change Name PR.pdf

45. Fastrack Explorer
• Fastrack launched a new range of bags+sunglasses+watches. Because they were tougher
and more outdoor’ish the brand decided to name them the Explorer edition.
• We had to compliment this on their social properties.
• We broke down the Explorer into three stages of Exploration.
• 1. Get me out of here: That feeling of wanting to go out, not being able to confine yourself
to one place, etc. These emotions coming out from the Bags’s point of view
2. Time Out: Taking time out for life. The watches point of view
3. I Explore: Going out and exploring. Point of view of the sunglasses
• A photographer accompanied with our exploration expert Naveed Mulki set out with the
merchandise on an actual exploration of North and West India. Images were of products
placed in these locations .

47. Fastrack Sale
• Fastrack does a lot of sale
promotions. We
continuously tried to
come up with quirky ways
of showing the same
thing.
• This treatment got us a
good response. Store
locator was usually
pushed along with images
in order to drive walk-in’s
• Fastrack does a lot of sale
promotions. We
continuously tried to
come up with quirky ways
of showing the same
thing.
• This treatment got us a
good response. Store
locator was usually
pushed along with images
in order to drive walk-in’s

48. Fastrack Flagship store
• Fastrack Flagship store is located in Indiranagar. Our task
was to give this store a good promo on our social platforms
and create online contest to drive walk-ins on the day of the
full launch.
• We created a video ‘Drive thru the Fastrack store’ this
involved two semi-pro Remote controlled car handlers and a
film crew to come up with a cool looking video for the
launch. The scripting was our scope and after fun and
stressfully long hours we gave this out to the Fastrack fans
http://www.youtube.com/watch?v=v7pwNT5MkDo
• On twitter we ran a contest to drive walk-ins. Give us your
reason to #RobFastrack and if we find it good enough you
will get to rob us. This got trending for 3 days in a row at top
position in India trends on twitter.
• Fastrack Flagship store is located in Indiranagar. Our task
was to give this store a good promo on our social platforms
and create online contest to drive walk-ins on the day of the
full launch.
• We created a video ‘Drive thru the Fastrack store’ this
involved two semi-pro Remote controlled car handlers and a
film crew to come up with a cool looking video for the
launch. The scripting was our scope and after fun and
stressfully long hours we gave this out to the Fastrack fans
http://www.youtube.com/watch?v=v7pwNT5MkDo
• On twitter we ran a contest to drive walk-ins. Give us your
reason to #RobFastrack and if we find it good enough you
will get to rob us. This got trending for 3 days in a row at top
position in India trends on twitter.

50. Work at PEnA Power Engineering
and Automation (P) Ltd.
• PEnA is a family owned venture which deals with providing automation
solutions for large scale Power plants and Renewable energy systems for
commercial and residential use
• At PEnA I was handling multiple responsibilities
• Apart from direct sale of renewable energy systems I was also responsible for
handling all types of communication across paid and free digital media
• With zero spend assigned for digital media we used it only for hygienic
purposes. The new website which is the main provider of all information is
under development and should be up by the end of this financial year.
• During my time with PEnA I was responsible for project management as well.
Under my management we have set up close to 50KWP solar power plants for
commercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.
• With my limited knowledge of free image editing software, I was also
responsible for all the printed material like brochures, banners and handouts
etc.
• I am managing their two digital properties, www.facebook.com/Penapower and
www.twitter.com/gogreenergy
• PEnA is a family owned venture which deals with providing automation
solutions for large scale Power plants and Renewable energy systems for
commercial and residential use
• At PEnA I was handling multiple responsibilities
• Apart from direct sale of renewable energy systems I was also responsible for
handling all types of communication across paid and free digital media
• With zero spend assigned for digital media we used it only for hygienic
purposes. The new website which is the main provider of all information is
under development and should be up by the end of this financial year.
• During my time with PEnA I was responsible for project management as well.
Under my management we have set up close to 50KWP solar power plants for
commercial and residential use in Karnataka, Tamil Nadu and Sri Lanka.
• With my limited knowledge of free image editing software, I was also
responsible for all the printed material like brochures, banners and handouts
etc.
• I am managing their two digital properties, www.facebook.com/Penapower and
www.twitter.com/gogreenergy

53. Over time I have come to a much better understanding of the digital medium
and the human relation to it.
Thank you for your patience
Venkatesh Nayak
Over time I have come to a much better understanding of the digital medium
and the human relation to it.
Thank you for your patience
Venkatesh Nayak