Tweet Up: The State of Social Media Today

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Tweet Up: The State of Social Media Today

  1. 1. Presented by: + MASTERMINDS
  2. 2. MASTERMINDS
  3. 3. //OUR GOAL:HELP BUILD SOCIAL MEDIA COMPETENCIES WITHIN CASINO ORGANIZATIONS MASTERMINDS
  4. 4. // SOCIAL MEDIA IS MASSIVE MASTERMINDS
  5. 5. //48%OF 18-34 YEAR OLDS CHECK FACEBOOKBEFORE THEY GET OUT OF BED IN THE MORNING MASTERMINDS
  6. 6. SOCIAL NETWORKING IS THE//MOST POPULAR INTERNET ACTIVITY MASTERMINDS
  7. 7. FACEBOOK HAS//901 MILLION MONTHLY ACTIVE USERS WORLDWIDE MASTERMINDS
  8. 8. THE AVERAGE PERSON SPENDS//20 MINUTES PER VISIT ON FACEBOOK MASTERMINDS
  9. 9. 23% OF THEM CHECK THEIR ACCOUNT//5 OR MORE TIMES PER DAY MASTERMINDS
  10. 10. TWITTER HANDLES//MORESEARCH QUERIES MONTH PERTHAN BING AND YAHOO COMBINED MASTERMINDS
  11. 11. THREE OF FOUR CMOs SAY SOCIAL MEDIA//IMPACTS SALES MASTERMINDS
  12. 12. SOCIAL MEDIA IS NOT JUST ANOTHER CHANNEL — IT HAS BECOME//PART OF OUR LIVES MASTERMINDS
  13. 13. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
  14. 14. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Politics MASTERMINDS
  15. 15. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Weather MASTERMINDS
  16. 16. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
  17. 17. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES Revolutions MASTERMINDS
  18. 18. // SOCIAL MEDIA HAS BECOME A PART OF OUR LIVES National Security MASTERMINDS
  19. 19. THIS IS THE MOST// EXCITING TIME TO BE A MARKETER EVER MASTERMINDS
  20. 20. //SOCIAL MEDIA IS NOT LIKE ANY OTHER CHANNEL MASTERMINDS
  21. 21. MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  22. 22. • 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Mediaon Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS
  23. 23. BUT IT’S NOT//FREE. MASTERMINDS
  24. 24. “You can’t just say it, you have to get the people to say it to each other” – James Farley, Ford CMO MASTERMINDS
  25. 25. SOCIAL MEDIA IS WORD OF MOUTH.//ON STEROIDS. MASTERMINDS
  26. 26. IF THERE ISONE THING THAT STAYS CONSTANT INSOCIAL MEDIA—IT’S//ALWAYS CHANGING MASTERMINDS
  27. 27. / PINTEREST / MASTERMINDS
  28. 28. PINTEREST DEMO USAGE STATS • 11.7 million users MASTERMINDS
  29. 29. PINTEREST DEMO USAGE STATS• 145% increase in daily users since the beginning of 2012 MASTERMINDS
  30. 30. PINTEREST DEMO USAGE STATS • 72% women MASTERMINDS
  31. 31. PINTEREST DEMO USAGE STATS • 81% of users aged between 25-54 MASTERMINDS
  32. 32. PINTEREST DEMO USAGE STATS • 14+ minutes per visit MASTERMINDS
  33. 33. PINTEREST: WHAT ARE THEY DOING?• Expressing themselves through images relevant to their lives MASTERMINDS
  34. 34. PINTEREST: WHAT ARE THEY DOING?• Reminding themselves of things they want to do, buy or revisit MASTERMINDS
  35. 35. PINTEREST: WHAT ARE THEY DOING?• Sharing and recommending things they think others should know about MASTERMINDS
  36. 36. PINTEREST: WHAT IS THE POTENTIAL?• More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS
  37. 37. PINTEREST IS PROJECTED TO ACCOUNT FOR//40% OF SOCIAL MEDIA DRIVEN PURCHASES BY Q2 2013 MASTERMINDS
  38. 38. / WHO’S / DOING IT RIGHT MASTERMINDS
  39. 39. BARONA CASINO MASTERMINDS
  40. 40. BARONA CASINO MASTERMINDS
  41. 41. BORGATA CASINO MASTERMINDS
  42. 42. / INSTAGRAM / MASTERMINDS
  43. 43. INSTAGRAM• Referred to as photo sharing, “reinvented” MASTERMINDS
  44. 44. INSTAGRAM• Allows user to take photos, choose from an array of filters to alter its look and feel and then instantly post to share with other users MASTERMINDS
  45. 45. USAGE STATS• More than 430,000 on the wait list for the Android app MASTERMINDS
  46. 46. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months MASTERMINDS
  47. 47. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011 MASTERMINDS
  48. 48. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded MASTERMINDS
  49. 49. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day MASTERMINDS
  50. 50. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second MASTERMINDS
  51. 51. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second MASTERMINDS
  52. 52. USAGE STATS• More than 430,000 on the wait list for the Android app• More than 30 million registered users in 18 months• Named iPhone App of the year in 2011• More than 1 billion photos uploaded• More than 5 million photos uploaded every day• 575 “Likes” every second• 81 comments every second• Gains one new user every second MASTERMINDS
  53. 53. / FACEBOOK ACQUIRES / INSTAGRAM MASTERMINDS
  54. 54. FACEBOOK ACQUIRES INSTAGRAM• Facebook acquires the app on April 9, 2012 for approximately $1 billion MASTERMINDS
  55. 55. FACEBOOK ACQUIRES INSTAGRAM• Instagram bought for $33 per user MASTERMINDS
  56. 56. / WHO’S / DOING IT RIGHT MASTERMINDS
  57. 57. REVEL NIGHTLIFE MASTERMINDS
  58. 58. REVEL NIGHTLIFE MASTERMINDS
  59. 59. MONTE CARLO MASTERMINDS
  60. 60. PECHANGA MASTERMINDS
  61. 61. / GOOGLE+ / MASTERMINDS
  62. 62. WHAT IS GOOGLE+ MASTERMINDS
  63. 63. WHAT IS GOOGLE+ MASTERMINDS
  64. 64. IS GOOGLE+ DEAD? MASTERMINDS
  65. 65. USAGE STATS• Google+ has had 90 million unique visitors MASTERMINDS
  66. 66. USAGE STATS• Google+ has had 90 million unique visitor• Google+ users are 71% male MASTERMINDS
  67. 67. USAGE STATS• Google+ has had 90 million unique visitor• Google+ users are 71% male• The most common occupation of a Google+ user is an engineer MASTERMINDS
  68. 68. WHAT THIS MEANS MASTERMINDS
  69. 69. WHAT THIS MEANS MASTERMINDS
  70. 70. WHAT THIS MEANS MASTERMINDS
  71. 71. WHAT THIS MEANS MASTERMINDS
  72. 72. BUT THIS IS GOOGLE MASTERMINDS
  73. 73. / A FEW MAIN DIFFERENCES / BETWEEN FACEBOOK MASTERMINDS
  74. 74. SEARCH MASTERMINDS
  75. 75. CIRCLES MASTERMINDS
  76. 76. +1 BUTTON MASTERMINDS
  77. 77. HANGOUTS MASTERMINDS
  78. 78. / WHO’S / DOING IT RIGHT MASTERMINDS
  79. 79. MANDALAY BAY MASTERMINDS
  80. 80. MANDALAY BAY MASTERMINDS
  81. 81. MGM GRAND MASTERMINDS
  82. 82. MGM GRAND MASTERMINDS

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