Lindsay Hislop has experience managing social media strategies and campaigns for several companies. She developed a blog post promoting Uber that was shared worldwide, grew a restaurant page from 1,000 to over 2,000 likes in a month through custom content and images, and started Facebook pages from scratch that engaged users through storytelling, questions, polls and images.

1. Lindsay Hislop
The Story of my Social Media
Expertise

2. Uber
Highlights:
• Developed the
#ubereverywhereblog post and
managed its execution to all Uber
cities worldwide
Strategy:
• Used a mix of instagram video,
wordpress and facebook for wellrounded (and well-received)
engagement
• Link to blog post http://blog.uber.com/DenverUber
Everywhere

3. DP - Fonda Don Chon
Highlights:
• Grew page from 1,000 likes to
over 2,000 in just 1 month
Strategy:
• Engaged hungry consumers
through a blend of
personalized custom content
and images with paid boosted
engagement
• Worked with California owners
while in Denver closely daily to
create voice of the brand
Link to page:
https://www.facebook.com/FondaDonCh
on

4. DP - IAFT – International Academy of
Film and Television
Highlights:
• Developed this page
from scratch
Strategy:
• Engaged US students
abroad through
historical story-telling
with an American
(home) twist
Link to page:
https://www.facebook.com/IAFTHongKon
g

5. DP - Carpet Masters
Highlights:
• Started this page in early
Spring 2013
• Page immediately started
receiving more likes on
content than number of
“likes” for the page
Strategy:
• Content focused on asking
questions, taking polls and
using visually stimulating
images
Link to page:
https://www.facebook.com/carpetmasterslong
mont