new

1. Using Instagram as a
marketing tool

2. Members of the Group
• Kara Rennie
• Ashley Dann
• Aldredge Pinto
• Lucy Hoang

3. What is Instagram?
• Originally an iPhone app launched October 2010
• A social network where people share, like and comment
on photos
• Photos can be linked/shared on Facebook, twitter and
email
• Photos are taken on an iPhone or Android and edited
with filters and blured to make them look professional
• These photos are used for personal sharing and company
advertising
• Bought by Facebook for $1 billion in April 2012 but will
remain independently managed

5. Who uses Instagram?
• 14 million users, growing by 2 million/month
• Outgrowing Foursquare (largest mobile social)
• Mobile is huge and still growing
• Social is for everyone, average age is growing
• Visual content is engaging
• Storytelling by visual is powerful

6. Ten best branded companies:
• Annie’s Homegrown
• Billboard
• Brisk
• The Boston Celtics
• Coach
• Forever21
• PepsiMAX
• Puma
• Sharpie
• Starbucks

8. Why use Instagram for your
business?
• iPhone photographer’s app of choice
• use your images to build connections
• allows b2b marketers to curate, promote and
engage their most avid customers
• grants businesses access to how customers and
prospects are visually reacting to their space
• Make special offers and products stand out
• Instagram is all about getting creative and use it
to aid in social media marketing.

10. How to use Instagram for
Marketing
• Event Marketing
• Contests
• Geo - tagging
• Find your target market through searching
through filters
• Helps promote your products and services
• Creates conversation between you and
audience (customers)

11. 4 Tips to use Instagram at your
dealership
• YouTube video for Instagram

12. Cited:
• Wikipedia: http://en.wikipedia.org/wiki/Instagram
• Amanda DiSilvestro. (May 11, 2012). How to Use Instagram to Improve Your
Landing Page. In Two-sided Perspective. Retrieved May 28,2012, from
http://www.herbertkikoy.info/2012/05/use-instagram-to-improve-your-landing-
page/.
• . (May 18, 2012). The 10 Best-Branded Companies on Instagram. In hubspot.
Retrieved May 28,2012, from
http://blog.hubspot.com/blog/tabid/6307/bid/32909/the-10-best-branded-
companies-on-instagram.aspx.
• Alicia Eler. (March 14, 2012).Why do People Use Instagram? Read Write Web.
Retrieved May 28,2012
fromhttp://www.readwriteweb.com/archives/_use_instagram.php
• Jessica Torres. (April 30, 2012). Why Bloggers Should Use Instagram. Business 2
Blogger. Retrieved May 28, 2012 from http://business2blogger.com/why-use-
instagram/
• Pintrest: http://pinterest.com/AldredgePinto/instagram/
• Twitter: @kararennie10, @AshleyDann2, @aldredgepinto, @lucyhoang