Transform Your Digital Content to Improve Speed to Market While Maintaining Compliance
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Watch the full webinar to learn industry challenges and how Roche Diagnostics is transforming its digital content management with Veeva Vault PromoMats to improve speed to market: https://go.veeva.com//transform-content-management-to-improve-speed-to-market By better managing the lifecycle of digital assets, it will be possible to reduce expensive duplication of assets, maintain control of the brand image, and stay compliant in a complex regulatory environment.
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Transform Your Digital Content to Improve Speed to Market While Maintaining Compliance
- 1. 1Copyright © Veeva Systems 2018
- 2. 2Copyright © Veeva Systems 2018 Shawn Heuchan Roche Diagnostics Lead Consultant, Digital Marketing, IT Veeva Director, Global Commercial Content Strategy, Medical Device & Diagnostics Terri Howard
- 3. 3Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Webinar Overview • State of the industry • Roche overview and story • Conclusion
- 4. 4Copyright © Veeva Systems 2018 State of the Industry
- 5. 5Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 78%* and 95%† see moderate to enormous increase in content volume 93%* and 100%† see content volume is higher than 2 years ago 64%* and 70% † expect it to continue to increase Explosive Increase in Digital Content *Response from pharma and biotech. †Response from medical device and diagnostics. The State of Content Survey for Life Sciences - Accenture Digital
- 6. 6Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Changing Global Regulatory Landscape
- 7. 7Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Systems for Managing Promotional Content Of 250 global regulatory, marketing, and medical leaders*: • 89% rely on multiple systems • 85% lack the ability to report on content status and bottlenecks • 81% lack the required reporting for claims usage • 49% lack an audit trail *Source: Veeva Life Sciences Commercial Content Management Survey.
- 8. 8Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Commercial Content Today Slow + Risky + Complicated = Expensive Complex Approval Disconnected processesMultiple sources Duplication Regional silos Local file storage Manual dist./ Tracking/ Withdrawal No smooth process
- 9. 9Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Drivers of Digital Transformation Initiatives • Faster time to channels • Accelerate transparency and collaboration • Single source of truth matched with actionable digital data Speed InsightCompliance • Global regulatory requirement adherence • Audit readiness • Expiration and withdrawal control • Usage and efficacy metrics • Asset activity reporting • Agency activity
- 10. 10Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Solution: Connect Your Commercial Digital Supply Chain Digital Asset Management (Global asset ownership and reuse) Creative Collaboration Review / Approval Multichannel Distribution Multichannel Partners Web Optimize Analyze CRM
- 11. 11Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Benefits of a Connected Digital Supply Chain 1-2 Campaigns 80 Countries 10 Brands Average $40M Savings* 80 Countries 10 Brands 1-2 Campaigns • Speed to market • More consistent branding & messaging • Simplified content distribution and withdrawal • Deeper insights • Cost savings (life sciences has 0% to 2% content reuse today) *ROI model completed by independent 3rd party
- 12. 12Copyright © Veeva Systems 2018 Roche Overview and Story
- 13. 13Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved About Roche Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry nine years in a row by the Dow Jones Sustainability Indices (DJSI). The Roche Group, headquartered in Basel, Switzerland, is active in over 100 countries and in 2017 employed about 94,000 people worldwide. In 2017, Roche invested CHF 10.4 billion in R&D and posted sales of CHF 53.3 billion. Genentech, in the United States, is a wholly owned member of the Roche Group. Roche is the majority shareholder in Chugai Pharmaceutical, Japan. For more information, please visit www.roche.com. All trademarks used or mentioned in this release are protected by law.
- 14. 14Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Decentralized Organization Regions Sub Regions Country Affiliates Global Business Areas Functional Areas Local Business Areas
- 15. 15Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Digital Systems & Content Audit
- 16. 16Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Findings: Complex Approval Disconnected processesMultiple sources Duplication Regional silos Local file storage Manual dist./ Tracking/ Withdrawal No smooth process No Traceability<1% Content ReuseComplianceDisparate or Non-Existent Systems
- 17. 17Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Business Case Compliance Content Reuse Measurement Single Source of Truth
- 18. 18Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved • Approved Content Library • Claims Substantiation Content Review 1 • Creative Agencies • Medical, Legal & Regulatory Review Collaboration & Approval 2 • Website • eDetailing • Marketing Automation • Content withdrawal Distribution & Tracking 3 • Statistics • Bottlenecks • Full Audit Trail • End-to-End Lifecycle Dashboards & Reports 4 Global Promotional Content Approval Process End-to-End Content Review, Approval, & Distribution
- 19. 19Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Challenges 1. How do we align organizationally on a global system and process? 2. How do we structure the project team in a decentralized organization? 3. How do we best manage approved content available in multiple locations? 4. How do we efficiently replace versioned content? 5. How do we compliantly retract expired content in a timely manner? 6. How do we enable content reuse? Questions to internal barriers
- 20. 20Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 1. Organizational Alignment Strong Executive Sponsor Alignment with Executive Leadership Team Regional Alignment Global Business Area Alignment Affiliate Country Alignment Strong executive sponsorship is the most important factor
- 21. 21Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 2. Project Team Steering Committee Business & IT Project Managers Business Business Subject Matter Experts Business Process Business Process Manager Technical Process Manager Regulatory Business Process Owner Subject Matter Experts Organizational Change Management Global Business Leads Regional Engagement Leads NAM EMEA LATAM APAC Communications Training IT Solution Architecture IT Quality & Validation IT Security Solution Owner Maintenance & Support Finance Procurement
- 22. 22Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 3. Content Management Single Source of Truth Global Promotional Content Approval Process SOP Local Affiliate Country Regulations WWW. Marketing Automation Content Approval System
- 23. 23Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 4. Versioned Content WWW. Marketing Automation Content Approval System
- 24. 24Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 4. Versioned Content Content Approval System WWW. Marketing Automation Approved Version 1.0Returned to Draft 1.1Approved Version 2.0 v1.0 v1.0 v1.0v2.0 v2.0 v2.0
- 25. 25Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 5. Expired & Withdrawn Content Content Approval System WWW. Marketing Automation Approved Version 2.0 v2.0 v2.0 v2.0 14/07/18 14/07/18 14/07/18 Expiration: 14-July-2018 Expired Version 2.0
- 26. 26Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved 6. Enabling Content Reuse Content Approval System Brand Portal Content Approval System
- 27. 27Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Business area to business areaLocal to local Content Reuse & Localization = up to 40% saves per piece Global to local 6. Enabling Content Reuse Brand Portal Content Approval System
- 28. 28Copyright © Veeva Systems 2018 © Copyright 2018 Veeva Systems Inc. All rights reserved Keys to Success Strong executive sponsorship Strong core project team Organizational change management Standard processes across the global organization Build a team responsible for ongoing success
- 29. 29Copyright © Veeva Systems 2018 Questions
- 30. 30Copyright © Veeva Systems 2018 Thank You
Editor's Notes
- We know companies are producing more content with the explosion of digital marketing strategies and social media trends. Almost everyone spends more time managing the operational details of content management and production compared to actually using the assets for marketing and branding. This means, more content being developed, more content requiring review. And speed to market is ESSENTIAL. As Lilly said, increased . . .
- DAM and interaction between the authoring, approval piece, distribution Most Commercial Content systems today look something like this diagram with: Duplication of content from multiple sources, both within the organization and externally with agencies Complex Approvals with disconnected processes slow approval times Regional Silos with no regional to local sharing. Local file storage at each site equals wasted spend on the recreation of materials Manual Distribution, Tracking, and Withdrawal where many companies have multiple content repositories both locally and regionally. This manual distribution & withdrawal puts the company at risk for retired or wrong content still being used in the field. The result is not good. Slow, risky, and complicated to manage. Significant cost implications.
- We are seeing three main drivers at the centerpoint of all digital transformation initiatives. Speed: Today, digital content is getting stacked on an already broken process. In some cases, businesses are capturing data and have digitized content, in other cases, some processes still rely on a labor-intensive paper-based process. Folders, spreadsheets and wet signatures can slow any process. Companies who transform the way they collaborate, review and distribute will become central to their ability to bring their product to market. Compliance: The challenge with compliance and consistency in chain of custody for materials grows exponentially with proliferation and complexity of content, partners and channels. We talked about some of the new regulations in the previous slide. Companies must be able to respond quickly and confidently to changes in the regulatory and legal environment, or risk heavy fines, competitive disadvantages and lawsuits. Error must be eliminated and compliance teams must be able to have full transparency into the activity surrounding the product lifecycle. Insight: Millions of dollars each year are wasted by companies not having full transparency into their business processes and activity. Companies understand that having actionable intelligence that extends across the product lifecycle and reaches cross-functionally as well as to partners and suppliers will be key in supporting the transformation required to maintain a competitive edge.
- Interaction between the authoring, approval piece, distribution with complete integration of DAM Complete digital supply chain: enabling content management at time of inception - sources of content travels with approval cycle. DAM solution is connected to the channels. Companies are going to need DAM Aligned team Fast approval Global Reuse Multichannel control
- What are the typical business objectives and benefits of connecting the Digital Supply Chain end-to-end? Speed to Market More Consistent Branding & Messaging Simplified content distribution and withdrawal Deeper Insights Cost Savings (Life Sciences has 0% to 2% content re-use today) If you can re-use 10% of your Commercial Content in 5 countries each, you are already at 50% content re-use (this scales Quickly!)
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- Do these scenarios sound familiar? How do you manage approved content available in multiple locations? Websites, email, eDetailing, digital advertising, social media How do you manage versioned content? How do I pull expired content? So, we don’t have a content management problem. We have a content distribution problem. By the end of this talk, hopefully we can help answer or at least address some of these issues that your organization may be facing today.
- Consolidated all platforms into a Single Source of Truth with global and local SOPs.
- Consolidated all platforms into a Single Source of Truth with global and local SOPs.
- Consolidated all platforms into a Single Source of Truth with global and local SOPs.
- Consolidated all platforms into a Single Source of Truth with global and local SOPs.
- Strong executive sponsorship Strong core project team Right mix of business, IT, and SME representatives Organizational change management Build strong change agent network Standard processes across the global organization Ensure enough flexibility to account for variance in some local country regulations Build a team responsible for ongoing success