3. Agenda
1. What is a Channel Partner Customer
Success (CS) Program?
2. Why Channel CS Programs Matter
3. Channel Enablement: The Foundations
4. Key TakeAways
5. Resources
4. What is a Channel Partner Customer
Success (CS) Program?
5. What is Channel Customer Success?
A way to train, certify & enable
partners who resell, deliver &
EXPAND your product &
services.
❖ ISVs: Independent Software Vendors ❖ VARs: Value-Added Resellers
6. Customer
Success
=
Partner
Success
=
Your
Success
What does a Channel CS Program Include?
Toolkit
➔ Solutions (services, software, hardware).
◆ Example: Cisco, Salesforce, Oracle, WalkMe Products.
➔ Training & Support
◆ Example: certification programs, latest updates on product,
strategies.
➔ Offline Events
◆ Example: Dreamforce & Oracle Open World - they bring
partners, customers & vendors together to motivate, drive
product adoption, & to unveil new products.
9. GROWTH LOOP
ONBOARD
Yes! Delivered on
time and works
as promised.
AWARENESS
Argh! I have an
issue impacting
our business.
EDUCATION
Aha! There is a
solution to this
problem.
SELECTION
Wow! This will
really help us.
IMPACT
Yeah! Expected
impact is being
achieved.
GROW
OMG! Where
else can we
create impact?
WIN
LIVE
Solution.
Consultative.
Provocative.
Inside Selling.
THE SALES AS A SCIENCE SALES METHODOLOGY
How Much Growth Comes after a customer commits?
11. Channel Enablement
Source: CSO Insights
63.5% of
companies say
channel partners
contributed to
their annual
revenue.
Channel partners
take over a year
to become fully
productive.
Channel
enablement
technology is
only present at
46% of
companies - You
need a Tech
Stack!
14. Alignment Framework: V2MOM Example
Get Aligned. Get Inspired. Get Talking.
● Vision
● Values
● Methods
● Obstacles
● Measurements
Source:How to write a V2MOM
15. Segment Your Portfolio
$$: Lifetime Value (LTV), Revenue,
& Potential
Fit: Product, Revenue, Cultural
Brand: Authority
Relationships: Established &
Future
Segmentation applies to all customers. Not just your partners.
20. Cisco Continued - How can it apply to you?
● Long Term Success Plans: Enable this thinking
● Expansion Opportunities: Your Focus & Theirs
● Strategic Consulting: Vendor responsibility.
● Playbooks & Content: Make it easy to access
& engaging, constantly update it.
23. Your
Tool
kit“Channel partners boost
sales, decrease time to
market, and provide
access to competitive
markets. So get started
on building channel
partnerships today.”
-Salesforce
24. How can a CS Partner Program help your Company grow?
26. Additional Questions for discussion
● Do you have a partner program?
● How are you currently managing partners?
● What are your biggest challenges with your partner success
program?
● Who is leading your partner program?
● Are your CSMs aligned with partners? Are they incentivized?
● Can you commit to a V2MOM for a partner program?