Assignment on a particular product which is not come in market the product is on soft drink

1. ASSIGNMENT OF
ADVERTISING
MANAGEMENT
ON
PRODUCT AD CREATION
BBA(SEMIII)
SUBMITTED BY:
SUBMITTED TO:
VARSHA GUPTA DR.SHWETA

2. PRODUCT & PRODUCT NAME
Product Name –
Reggie’s Pop
log
o
taglin
e
Produ
ct
name

3. LOGO & TAGLINE
EVERY GENERATION ENJOY
THE THRUST.
USP OF PRODUCT
PURITY AND FRESHNESS
OF CORN SYRUP AND
CARAMEL COLOR
COMBINES EXCELLENCE
WITH ORIGINALITY.

4. COMPETITOR ANALYSIS
 The global soft drink market size was worth us$31.28 billion in 2020.
Competitors are coco cola and Pepsi.
 They are leading brands all over the world their product has a large product
portfolio in the market which makes soda beverages and energy drinks
both coco cola and Pepsi spend aggressively on marketing and R&D. while
both are known for their excellent marketing, the two has reached the
social media channels as well. Social media has become a great tool for
marketing as well as customer engagement.
 Reggie's pop attracts every generation. Since it is clear from the taste test
that people enjoy the majestic flavor.

5. 0% Sugar

6. DETAIL ABOUT THE AD
• TYPE : BILLBOARD AD
• CONCEPT : THE ROYAL LOGO AND TAGLINE OF
BRAND HIGHLIGHT THE PRODUCT QUALITY AND
MAJESTIC FLAVOR.
• DESIGNING : THE DESIGN OF THE AD IS SPECIFIES
THE CONTENT, LOGO AND PRODUCT.

7. BILLBOARD AD

8. BILLBOARD AD

9. • Mission- Informative AD the product is new in the market the main
objective is every generation enjoys the majestic flavor with 0 added
sugar.
• Money- the product is on 1st stage of product life cycle, the money
will be spend high on this stage. The budget is 20-25 cr.
• Message- Refreshment in a cans enjoyed by every generation 0added
sugar 0added preservatives goodness of corn syrup and fruit flavor.
• Media- Billboard
• Measurement- N/A
5 M’S OF ADVERTISMENT

10. THANK YOU