Verizon to acquire Yahoo for $4.83 bn

1www.varindia.com August 2016
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Huawei Cloud Open Labs for digital transformation Xerox brings Color Multifunction Device for SMBs
1999 - 2016
September
2016
A

2 August 2016 www.varindia.com

AMD.com/everywhere
The world’s top companies count on AMD.
63www.varindia.com June 2016
So that last attack you dodged? We made sure you saw it coming.
Discover all the leading businesses that count on AMD every day.
AMD.com/everywhere
AMD technology powers the leading game consoles.
Available with all leading OEMs

Verizon to acquire
Yahoo for $4.83 bn
Verizonhasenteredintoadefinitive
agreement under which Verizon
will acquire Yahoo’s operating business
for approximately $4.83 billion in cash,
subject to customary closing adjustments.
The transaction will create a new rival in
mobile media technology reaching over 1
billion users with an unrivaled roster of
the world’s most beloved brands.
“Just over a year ago we acquired
AOL to enhance our strategy of
providing a cross-screen connection for
consumers, creators and advertisers. The
acquisition of Yahoo will put Verizon
in a highly competitive position as a top
global mobile media company, and help
accelerate our revenue stream in digital
advertising,” said Lowell McAdam,
chairman and CEO, Verizon.
Yahoo will be integrated with AOL
under Marni Walden, EVP and president,
Product Innovation and New Businesses
organization at Verizon.
Emerson to sell Network
Power to Platinum Equity
Emerson announced an agreement
to sell Network Power to
Platinum Equity and a group of co-
investors for $4 billion. It will retain a
subordinated interest in Network Power
and the sale is expected to close by
December 31, 2016, subject to customary
regulatory approvals.
“This agreement marks a major
milestone in the strategic
portfolio repositioning we
announced last June,” said
David N Farr, chairman
and chief executive officer,
Emerson.
With revenue of approximately $4.4
billion in fiscal 2015, Network Power is a
leading provider of thermal management,
A/C and D/C power, transfer switches,
services and information management
systems for the data center and
telecommunications industries.
Data Center Infra to touch $5 Bn by 2018
Ricoh“introduces“Cloud Print”for MFDs NETGEAR expands its NAS Portfolio with ReadyNAS 210 Series
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29pg
7th Eastern India Information Technology Fair 2016
7th EIITF Emphasizes the major
pain points of Indian SMEs

Motivation is your
best accessory.
One tracker. Every occasion.
The new Fitbit Alta™
features interchangeable bands
so you can switch your tracker to fit your style.
With auto-exercise recognition, all-day activity tracking,
call and text alerts and reminders to move, finding
your fit has never looked better.

Pokemon Go…… Is all about Enterprise Mobility!
HELLO INDIA
In today’s consumerized interpretation of IT, connections are inevitable. The India enterprise mobility
market is expected to grow to US$ 2.3 billion in 2017. This radical growth is due to the explosion of
smartphone users in India and the time they spend on the internet. With the disruption, new technologies
will emerge like Social Media, e-commerce and now Augmented Reality. Generally technology is for the
good cause, and if it is not used properly it can be a disaster also. One of the very recent innovations,
PokemonGo is indicative of the power of the technology. However, the game’s huge popularity can be
credited to the company Keyhole, Inc. that created the technology behind Google Earth and Google Maps.
Pokemon Go has leveraged these mapping resources to create a game that appeals to the masses, while
illustrating the potential of augmented reality. It is now the World’s most popular mobile game since its
launch in July, but not everyone loves it.
Secondly, interesting thing about the game is when you actually start playing. It is a free-to-play,
location-based, multiplayer online mobile game. You need to have a stable online connection at all times
in order to play along with having your GPS signal turned on. So you can expect a user to be using a
good amount of data whilst walking around and playing this game. Hence there will be rise in data usage,
for both storage and accessibility. The Pokemon Go team learned this the hard way as iPhone users
unknowingly grated full access to their Google accounts which provides the developers the ability to see and modify most information in
the users account. Chances are bright that it can see the content of all Google properties including Gmail, Google Docs, Google Drive and
Calendar and raises security concerns among Google users.
Pokemon Go layers a digital world on top of the real one, challenging players to go outside and find the virtual creatures hiding in their
surrounding areas. In a very short span the game has become very popular and as hysteria over the popular mobile game swells, leading police
departments and safety agencies to warn players of Pokemon Go to stay safe and alert. Most important is risks;
while enjoying the game, the user is exposed to many threats and introduces whole new categories of life risks,
armed robberies as criminals have used the game to locate and lure intended targets. Many countries have raised
their concerns and Iran is the first country to ban PokemonGo.
Lastly, Goods and Services Tax (GST) is one of the biggest tax reforms for India. it is the new system to be
completely online, a single tax rate across the country will substantially improve the ease of doing business.simplify
the Indian indirect tax regime by replacing a host of taxes by a single unified tax, thereby subsuming central
excise, service tax, VAT, entry tax, etc.The passing of the GST Bill offers quantum of promises to lift the Indian
economy and unifying it as a single competitive market. We feel that GST will simplify compliance and will free
up resources to concentrate on business expansion. Though implementation will be done only after things are
put in place, companies need to start planning for future.

Website: www.varindia.com
CONTENTS
Publisher: Deepak Kumar Sahu
Editor: S Mohini Ratna
Executive Editor: Dr. Vijay Anand
Consulting Editor: Pravin Prashant
Assistant Editor: Samrita Baruah
Copy Editor: C. M. Dutta
Sr. Correspondent: Aparna Mullick
Art Director: Rakesh Kumar
Network Administrator: Ashok Kumar Singh
Manager-IT: Subhash Mohanta
Manager-SEO: Bidyadhar Behera
BUSINESS:
Commercial Manager: Amit Kumar Jha
Sr. Marketing Manager: Ashok Ranjan Dash
Circulation Executive: Manish Kumar
Marketing Manager: Dipendra Kumar
CORPORATE OFFICE:
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complex, Ignou Road, New Delhi - 110030
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29pg
FACE TO FACE
28| HPE Transactional Business Model
(TBM)
EVENT
50| 7th EIITF Emphasizes the major
pain points of Indian SMEs
VAR SECURITY
54| A robust backup strategy key
component for Ransomware
Attack
VAR MOBILITY
56| "We will launch 20 feature phones
and 10 smartphones in the next
two quarters"
CHANNEL CHIEF
12| A robust backup strategy key
component for Ransomware
Attack
Implementation of GST
A Positive Move
for the Industry
REGULARS
Round About 14
Hot Bytes 16, 18
On the Ramp 20, 22
Voice N Data 24
Channel Buzz 26
(From Left to Right): Mr Manoj Agarwal, Enterprise
Business Manager - NetApp India Marketing & Services;
Shri Manjit Nayak, Addl. Director- Officer-in-charge,
STPI (Kolkata); Mr Deepak Kumar Sahu, Chief
Editor – VARINDIA; Mr. HPS Bawa, CEO-WEBEL
Technology Ltd.; Mr. Uday Bhaskar Rao, MD & CEO
- IRam Technologies; Col. A.K. Nath, ED - C-DAC;
Mr Amit Roy, CEO - MCS and Mr. N C Mohapatra,
Director Alliances – CSDC Systems
48pg

RIGHT NOW,
YOUR BUSINESS
CAN GO
IN A MILLION
DIFFERENT
DIRECTIONS.
AND ONE OF
THEM IS RIGHT.
GROWTH IS LIVE.
SAP’s suite of affordable solutions
for small and midsize companies
gives you constant control over
your business. Live and in the
moment. On premise or in the
cloud. So you can make the right
decision – right now.
sap.com/India/live

CHANNEL CHIEF
Consumer business growing vis-a-vis
Commercial for AMD
India is a focus market for AMD; it is a
big focus at the moment from the entire APJ
region perspective. The investment coming
is also a significant one. AMD’s history
has always been marked by a commitment
to innovation that is truly useful to its
customers. Its legacy is and will continue to
be built around delivering high-performance
products at competitive prices that offer high
functionality and provide the best experiences
possible.
The 7th Gen APUs are the latest consumer
products from AMD. “AMD is quite excited
to be launching these new APU products
as we see up to 50% improvement in CPU
performance over the past two years. We are
bringing great innovations in these products.
As we see the world trending towards
video streaming, we have enabled hardware
acceleration that gives the customer a great
experience when streaming content. We
are also seeing extended battery life in these
products. From the memory standpoint, the
products will support DDR4 memory, which
is another great innovation. Our Radeon
graphics continue to provide exceptional
performance that not only provides great
experience when gaming but also accelerated
performance to video editing,” explains Peter
Chambers, Director – Consumer Sales, Asia
Pacific & Japan – AMD.
In the gaming segment, AMD is quite
excited with its new RX series graphic
cards. The company focuses on bringing
performance graphic cards to the masses,
enabling mainstream gaming performance at a
level that has not been seen before. It is focused
on those buying US$100-300 graphics cards
which is 84% of the market, where majority
of its business is happening and is adding value
to that space as a major player. “We have
defined the Radeon RX line-up with feedback
from gamers and enthusiasts who use our
graphics technology. The Radeon RX series
are premium cards with compelling features
that will entice enthusiasts worldwide. Our
focus on R&D also enables us to bring great
products to the market,” says Peter.
The Channel...
The channel is very important to AMD,
considering the fact that they are the life
blood of its business and is the last mile
connectivity with its customers. AMD relies
on them for its market penetration and reach.
“However, when talking about our partners,
it’s not only the channel partners who sell our
productsthat we consider but also the OEM
partners with whom we work and without
whose products it’s impossible to enable our
platforms. In the last 6 months, ourlevel of
engagement has changed,” points out Peter.
The number of platforms that have been
brought to India has broadened and so has its
engagement with all its OEM partners. “AMD
has recorded 3 consecutive quarters of growth
and we are thankful to the channel for that.
The channel is everything for us,”he says.
There are a number of different things
AMD has been doing to grow the channel.
The first one is to give them the right products
to address different segments of the market.
“This has been a key to the success of AMD
partners. The next step is to improve coverage
and engagement with partners, for which we
find education as an important element. We
want to help enable sales people and partners
by providing adequate training and education
so that they sell the products with a value
proposition to the customers,” Peter adds.
AMD today works with OEMS like
Acer, Asus, Dell, HP and Lenovo. Both the
consumer and the commercial segments are
growing for AMD; commercial is particularly
growing because the number of platforms and
the OEMs who are supporting it to grow are
increasing.
Talking about the channel programs and
schemes, this is something AMD has been
working on for the last couple of quarters and
are going to continue in the coming quarters
as well. “There are a number of initiatives
we are doing to empower our channel and
inculcate the confidence in them to sell more.
Face to Face training, online webinars are
some of the ways through which we connect
with the channel on a regular basis. We are
starting to conduct monthly meetings with
partners in which we bring experts who are
subject matter experts from our head office,
whether it is gaming, graphics or any other
components. The primary objective is to make
available technical expertise and knowledge
to them, besides bringing the partners and the
AMD team under one roof. We also give them
the scope for value addition in our products
while selling them to their customers,” Peter
concludes.
Going ahead...
Growing the base and bringing the
channel partners on board will be an
important focus area for AMD. The
company will try to offer the best return
for its channel on its products and also
deliver product differentiation that will set
the tone for a healthy competition. n
samrita@varindia.com
Peter Chambers
Director – Consumer Sales, Asia Pacific & Japan – AMD
India is an important
market for AMD as far as
the expansion of OEM
partnership and the
growing gaming category
is concerned. Throwing
more light on how
AMD is growing in the
country, Peter Chambers,
Director – Consumer
Sales, Asia Pacific &
Japan – AMD shares with
VARINDIA the various
aspects of its growth
in the India market -

ROUND ABOUT
Which gender should I use for
addressing the Next US President?
In less than three months, the world will get to know who
will be the next president of the United States. A lot of hype
has been created in the candidature of Donald Trump and Hillary
Clinton. Some people discount it as an insignificant buildup, while
others say that never in the history of the US presidential election,
the rhetoric in the campaign trail has touched such a “low” level and
personal.
It is almost ritualistic for me to write an open letter to the next
candidate when he (or she) takes over as the president in January
every four years. I distinctly remember having written two such
letters to President Obama.
But this time around, I want to depart from the earlier practice of
welcoming the US President and presenting him with a wish list when
he/she is about to take over the mantle. You would have noticed
the word that I have used he/she, since there are two candidates of
different gender, representing Democrats and Republicans – Hillary
Clinton and Donald Trump. It is for the first time that the oldest
democracy in the world has elected a woman candidate for the
presidential election from the primaries. If she makes it to the top, it
would be a double whammy for the Americans, since they will have
a lady as the president for the first time.
I seldom dabble in the politics of that country, neither of my
country of birth – India. This time around, apart from the open
letter, which I will write later in this column, I thought of treating the
heat and dust that has been kicked off in an unprecedented manner
in the US election trail. Is it because the contest is directly between
a man and woman or the unorthodox pitch that it has gained, which
has compelled some of the election watchers to express the view that
the electioneering in the US has entered a new phase of low. Are
the accusations born out of the intemperate language and tenor of
accusations used in the campaign or on account of electoral promises
such as banning migrations forever in the US for certain racial
minorities or people from certain regions?
While we have to wait till November to get to know the final
result of the keenly contested election, one thing I can narrate with
certain accuracy is that the largest democracy in the world – India
– has left the oldest democracy far behind in certain things. It had a
woman prime minister, equivalent to the US president, several years
before. Not only did women hold and still are holding levers of
power in a more significant manner in India than in the US but also
we have three states being ruled by women chief ministers, equivalent
to that of Governors in states in the US – West Bengal, Tamil Nadu
and Rajasthan. These are chief ministers who got re-elected and
that way have proved their mettle. Till recently, we had a woman
chief minister in Gujarat. States like Goa, Delhi and Uttar Pradesh
had women chief ministers at different times. Political watchers are
unanimous in their view that in India the trend would pick up since
there are many women coming forward to take a political plunge.
They are of the opinion that sooner or later we will have complete
gender equality in terms of power exercised at the political level. We
have other impeccable credentials also, such as woman President,
women Speakers in Parliament, women opposition leaders, party
presidents and the list goes on. Does it mean that India has scored
over the US, in leaps and bounds, in projecting women leaders?
Does it mean that the US soon will have a multi-party system
like in India? I will not be surprised if such situations arise in the
future. How does a political party come into being? When there
are different interests not represented by major political interests,
there is the possibility of emergence of newer political affiliations.
At the time of India getting independence, there were hardly three
or four political affiliations. The Congress Party ruled the roost for
several decades in the federal system. But down the line, India had
witnessed proliferation of political parties representing regional
interests. Could we have such trends in the US also, where there
can be regional parties coming into being to represent their specific
interests? Could there be political parties to protect the interests
of the immigrants? Could there be political parties to protect the
interests of the people of African origin or Asian origin or Hispanics?
Could there be political division to protect the regional or racial
interests? It cannot be ruled out in a democratic system and that too
in a matured democratic system like the US.
Are the world’s largest democracies learning from each other?
Seemingly, there are reasons to believe that they are impacting each
other. While the US electoral scene is learning the ropes of political
demagogue of India and are trying to put in practice some of them,
India is gradually settling with a bipolar party system. But it will take
years to reach that stage, sometimes, decades since apparently both
are comfortable with their own existing systems. The common man
in both countries is least bothered about the changes or proposed
changes since for them election, which gets repeated after four or five
years, is a drama unfolded. They do not align their future with the
outcome of the elections, disdainfully believing that elections are for
politicians and least to the common man.
Friends, I will be back soon in December this year with the wish
list for the new president. I assure you that I will be careful with the
gender noun that I will be using, lest I should be caught unawares if
the US is on its way to make history. In the meantime, good luck
to both candidates since I have made it abundantly clear that I am
apolitical.

HOT BYTES
Alibaba Cloud joins hands with HTC
Ramco strengthens CloudPay
with its Solutions
TP-LINK emphasizes on
supporting Partners
Telit ties up withTech Mahindra
Deskera now a GST-compliant
Software Provider
CtrlS expands partnership with SAP
TP-LINK has
enhanced its back-
end support service, with
theadditionofnewservices
such as MiscallCallback
service and Opening
of new service centres
across Mumbai, Delhi,
Bangalore, Kolkata,
Chennai, etc. A new and
better processed walk-
in RMA of TP-LINK in
“Bhiwandi, Mumbai” is
a blessing for customers
who want to walk in and
Alibaba Cloud
has partnered
with HTC Corporation
(“HTC”), wherein both
the companies will work
to explore high scalable
and price-competitive
virtual reality (“VR”)
solutions for customers
worldwide.
Leveraging the
advanced cloud
computing technology
of Alibaba Cloud,
the companies will
focus on developing
breakthrough innovative
solutions to tackle
bandwidth allocation,
data transmission and
data processing needs
in areas such as VR
video production and
VR broadcasting. The
partnership will also
bring together industry
developers to build a
VR cloud ecosystem,
and extend “Viveport”,
HTC's VR app store to
Alibaba Cloud’s cloud
computing platform.
CloudPay and
Ramco Systems
have entered into a
strategic partnership to
help enterprises take
better advantage of cloud
payroll solutions. The
partnership will combine
CloudPay’s SaaS platform
and expertise in managed
payroll for multinational
organizations with
Ramco’s payroll software
to deliver solutions for
today’s increasingly
complex and disbursed
workforces.
By using Ramco’s
platform, CloudPay will
enhance and expand
its managed payroll
services for existing and
new customers across
more than 120 countries
it serves. Ramco will
leverage CloudPay's
managed services solution
to bring its Multi-Country
Payroll platform to
global organizations and
continue to develop next
generation innovations in
payroll technology.
change their product right
away.
Bill Ye, Director &
Country Manager, TP-
LINK India, said, “We
are thankful to Indian
customers for having
supported TP-LINK as a
brand and for bringing it
to the top level. We would
like to support TP-LINK
users by more means – be
it by offering them best
product at a reasonable
rate or by providing them
with one-of-the-class
after-sales service. Once
customers purchase TP-
LINK’s products, he/she
should be less worried on
products issues."
Telit has
c o l l a b o r a t e d
with Tech Mahindra
for developing complete
solutions for Internet
of Things (IoT). The
relationship is centered on
combining and integrating
Telit’s portfolio of IoT
products and services
with Tech Mahindra’s
unmatched system
integration expertise and
strengths in developing
end-to-end enterprise
solutions. Both the
companies are also jointly
pursuing new business
opportunities across many
markets and industries,
such as IoT horizontal
and industrial IoT
around the world. “This
collaboration will address
the broad IoT solutions
with particular emphasis
on the industrial internet
and Industry 4.0 programs
of our manufacturing
customers,” said
Karthikeyan Natarajan,
Senior VP & Global Head
of Engineering Services,
Tech Mahindra.
Deskera has
announced that
it is the first cloud-based
software suite that is
Goods and Services Tax
(GST)-ready in India.
Deskera has been working
with various government
departments and
businesses in Singapore
and Malaysia in helping
them move to the GST-
based system. Malaysia
switched to the GST era
in April 2015. Deskera,
which caters mostly to
the SME market globally,
with its affordable
products, is headquartered
in Singapore.
“Deskera is the fastest-
growing ERP vendor in
CtrlS Datacenters
has joined hands
with SAP to provide
infrastructure services for
SAP HANA Enterprise
Cloud. SAP HANA
Enterprise Cloud is a
private, secure
cloud fully
managed by SAP
and supported by
global partners,
and is offered
for companies
that run
mission-critical
applications in the cloud.
“We are delighted to
partner with SAP,” said
Sridhar Pinnapureddy,
Founder & CEO,
CtrlS. “We believe this
partnership is a perfect
the region, and is the first
Cloud-based enterprise
software suite that is GST
compliant in India. With
the Government’s one of
the biggest tax reforms
in the country, we are
looking forward to it. We
have always been ready
for GST in India since our
products are already being
used in GST-compliant
countries like Singapore
and Malaysia,” said
Shashank Dixit, CEO,
Deskera.
fit for customers seeking
a comprehensive,
robust and secure
solution to host SAP
HANA. As the world
leader in the enterprise
software domain, SAP
is absolutely the right
partner to help transform
the way businesses adopt
SAP HEC and experience
the potential business
benefits.”
Prysm partners
with Microsoft
Prysm has enhanced
its offerings within
Prysm Visual Workplace
and has announced
integration with
Microsoft OneDrive for
Business and Office 365,
making it easier to work
with Microsoft Corp.
tools and applications.
Prysm has made it easy
for customers to connect
Prysm to their existing
OneDrive for Business
environments to make
it a seamless experience
for end-users to access,
search for, and sync with
content from OneDrive
for Business. Within a
Prysm Visual Workplace
project, users may now
access, work within and
download content from
Office 365 using Prysm’s
built-in web capabilities.
Thesenewintegrations
are in addition to the
previously announced
Microsoft Skype for
Business integration,
built using the Microsoft
Software Developer Kit
(SDK).
“Momentum
Jharkhand”to
promote“Digital
Jharkhand”
The Government
of Jharkhand
has launched its maiden
investment promotion
campaign branded
“Momentum Jharkhand”.
Meant to promote a
“Digital Jharkhand”,
the event opened with
the unveiling of the
brand logo and launch
of the campaign website
momentumjharkhand.
com.
Hon’bleChiefMinister
of Jharkhand Raghubar
Das said in his opening
remarks, “Jharkhand
rank among the best in
terms of business reforms
and have instituted best
practices to fast-forward
investments, based on
DIPP (Department of
Industrial Policy &
Promotion) guidelines."

WIRELESS INDOOR
CAMERA
Email: sales@in.dlink.com | Website: www.dlink.co.in | Toll Free: 1800-233-0000 | |

HOT BYTES
BJP connects Party Office-
Bearers with“DigitalBJP”
Huawei Cloud Open Labs for
digital transformation
Tyco officially launches its
products in Maldives
Infor announces investment in
India, Middle East and Africa
Riverbed expands Global
R&D Capabilities
L&T to implement Nagpur
Smart City project
Hon’ble Chief
Minister of
Haryana, Shri Manohar
Lal Khattar has launched
DigitalBJP, a mobile
Cloud-based application
specially designed for
BJP, with the objective of
connecting office-bearers
and workers across the
country down to the
Mandal level of the party,
to a central information
repository.TheDigitalBJP
project follows the vision
of digital empowerment
to all members of the
party.
Huawei has
launched its
Cloud Open Labs in
the presence of global
operators, industry
organizations and
partners, including the
Linux Foundation,
Open Platform for
Tyco Security
Products has
officially launched
its range of security
products in Maldives
with invitees from the
Maldivian government
and businesses. With this
launch, Tyco will now
focus on pioneering and
delivering integrated
security solutions across
the island of Maldives,
including hotels & resorts,
homes, apartments,
airports,schools,hospitals,
government sites, special
projects, etc. In achieving
NFV (OPNFV),
China Association
of Communication
Enterprises, Accenture,
Red Hat, VMware and
Wind River. The Cloud
Open Labs aim to enable
operators' business
success.
this, Tyco has partnered
with Spectra X Stream as
their authorized system
integrator in Maldives.
“We look forward
to doing our part in
enhancing the safety and
security of Maldivian
civil society and business
establishments by offering
our integrated security
solutions through the
dedicated and qualified
local solutions integrator
Spectra X stream,” said
Rajeev Samanta, Director
for Tyco Security
Products – South Asia.
Infor has announced
a new focus on
India, Middle East and
Africa with the creation
of its IMEA business unit.
Tarik Taman, who has
led Infor's global HCM
business since 2009, will
lead the IMEA business
unit from Infor's office
in Dubai, United Arab
Emirates. Infor has a plan
to quintuple its market
share in the region by
2020.
"Infor already has a
solid footprint across the
region, but the growth
opportunities are virtually
limitless," said Tarik
Taman, General Manager,
IMEA, Infor. "India is
one of the few major
economies worldwide
still growing near double
digits, the Middle East is
transforming from oil-
based economies to the
private sector driving
large investments in the
cloud, and Africa is the
last economic frontier – all
factors that made creating
a dedicated IMEA region
a compelling decision for
Infor."
Ri v e r b e d
Technology has
opened a new global
Research &
Development
facility in
Bangalore.The
company is
also expanding
its engineering
team in the
region three-
fold over the
nextseveralyearsaspartof
its effort to accelerate the
deliveryofnext-generation
cloud networking and
application performance
solutions worldwide. The
new centre will be the
largest Riverbed R&D
facility outside the US,
and focus on solving some
of the toughest challenges.
“At our core, we are an
engineering company that
builds its own technology,
andIndiaisacentralplayer
in our strategy of global
shared development,”
said Jerry M. Kennelly,
Chairman & CEO,
Riverbed Technology.
Larsen & Toubro
has been identified
as implementation partner
to convert Nagpur, the
Orange City, into the
country’s first large scale
integrated Smart City.
This is in line with the
government’s vision to use
Vanguard Technology for
creating smart solutions
to improve quality of life
of citizens.
As per Phase 1,
L&T’s Smart World
Communications business
vertical, which is a part
of L&T Construction,
will lay 1,200 km of
optical fiber network
backbone, create 136 City
Wi-Fi hotspots at key
locations, establishing 100
digital interactive kiosks
and developing city
surveillance systems with
3,800 IP-based cameras.
Further, as an avant-
garde endeavour, the city
has identified a strip of
approximately 6 km (from
Japanese Garden Square
to Orange City Hospital
Square) to be developed
as a ‘Smart Strip’ with
state of the art systems
powered by smart ICT
interventions like smart
transport, solid waste
management and smart
lighting etc. which can
be leveraged in a phased
manner to ultimately
cover the entire city.
Oracle buys
NetSuite
Oracle has entered
into a definitive
agreement to acquire
NetSuite, the very first
cloud company. The
transaction is valued at
$109 per share in cash
or approximately $9.3
billion. The transaction
is expected to close in
2016. The closing of the
transaction is subject
to receiving certain
regulatory approvals and
satisfying other closing
conditions, including
NetSuite stockholders
tendering a majority of
NetSuite’s outstanding
shares in the tender
offer. In addition, the
closing is subject to a
condition that a majority
of NetSuite’s outstanding
shares not owned by
executive officers or
directors of NetSuite, or
persons affiliated with
Larry Ellison, his family
membersandanyaffiliated
entities, be tendered in the
tender offer.
Zebra to increase
collaboration
with ISV
partners
Zebra Technologies
has announced
a global independent
software vendor (ISV)
initiative designed to
increase collaboration
with ISV partners and
expand engagement with
the wider developer
community. Zebra has
also appointed James
Pemberton as the global
lead of this initiative.
James Pemberton,
Global ISV Strategy
Director, Zebra, said,
“Innovation driven by
the ISV partner and
developer communities
strategically aligns with
the industry leading
product portfolio Zebra
offers to its customers,
and we are poised to
successfully reach more
developers focussed on
enterprise projects than
ever before.”

8-bay Turbo NAS
10GbE-ready with built-in 10GbE SFP+ ports
The TS-831X includes two 10GbE SFP+ ports enabling full
support of 10GbE high speed networks for higher performance
at an affordable price.
SSD cache acceleration for extreme IOPS
The TS-831X fully supports SSD caching to improve the entire
workflow of IOPS-demanding applications.
Rapid development of IoT applications with
Container Station
Container Station provides an ideal platform with countless
available containerized apps enabling developers to try easily,
develop rapidly, and deploy IoT applications conveniently.
VJBOD for maximized sharing benefits
Use the TS-831X to attach to QNAP NAS storage with VJBOD to
create virtual storage pools and volumes on the virtual disks for
operating NAS services.
Enjoy powerful 8-bays NAS with full 10GbE support on a budget.
3 x USB 3.0
USB
DDR3
Up to16GB
AES
256-bit
Encryption 10GbE
Ready
SSD
cache acceleration
www.qnap.com/i/in
QNAP Systems Inc., (INDIA) | indiasales@qnap.com
Challam Towers, New No. 113, Dr. Radha Krishan Salai Road,
Myalpore, Chennai - 600 004 Tamil NaduCopyright © 2016 QNAP Systems, Inc. All rights reserved.
C
M
Y
CM
MY
CY
CMY
K
20160728_TS-831X_(w20x30cm).pdf 1 2016/7/28 下午 04:01:00

ON THE RAMP
Seagate expands its flash
memory portfolio RDP launches 14.1”Laptop
– RDPThinBook
AXIS launches Q60 PTZ
Dome Cameras
Xerox brings Color Multifunction
Device for SMBs
SHARP launches CR4 Series of MFPs RSA announces RSA
NetWitness Suite
Xerox has
announced the
launch of DocuCentre
SC2020, an affordable,
feature-rich device,
equippedwithXeroxcolor
printing technologies for
small and medium-sized
businesses (SMBs) in
India.
Balaji Rajagopalan,
Executive Director,
Technology, Channels
& International Business,
Xerox India, said, “This
is a device meant for
developing markets and
it will be a game- changer
in the A3 category in the
RDPhasintroduced
affordable 14.1”
RDP ThinBook ultra-
slim laptop for under
Rs.10,000.
Developed in
association with Microsoft
and Intel, the new device
aims to address the needs
of entry-level consumers
looking for an affordable
yet robust device. The
device comes packed with
the Intel Atom x5-Z8300
Processor. The on-board
High-Speed USB 3.0
allows 10X data transfer
speeds vis-a-vis USB 2.0
Seagate Technology
has announced two
new flash innovations that
extendthelimitsofstorage
computing performance
in enterprise data centers
to unprecedented levels.
This include a 60 terabyte
(TB) Serial Attached SCSI
(SAS) solid-state drive
(SSD) – the largest SSD
ever demonstrated – and
the 8TB Nytro XP7200
NVMe SSD.
“The explosion of data
can translate into more
value for enterprises, if
they have the right means
to accommodate that data.
If anything is certain,
it is the fact that across
industries, the limits of
data growth are boundless.
Seagate is committed to
staying on top of this
growth and, in turn, ever-
changing customer needs,
and providing new and
varied technologies to
help customers stay ahead
of the data management
curve. New products like
the 8TB Nytro XP7200
NVMe SSD and 60TB
SAS SSD are testament to
that,” said Brett Pemble,
Seagate’s GM & VP of
SSD products.
offered on similarly-priced
laptops.
Vikram Redlapalli,
Founder & Managing
Director, RDP
Workstations, said, “At
RDP, we believe that
a lower price point at
the cost of performance
will not be accepted by
the end-consumers. We
are confident that the
consumers will appreciate
theoverallpackagethathas
been designed to deliver
sturdy performance and
good looks all under
Rs.9,999.”
Ax i s
Communications has
introduced six new
models to its AXIS Q60
PTZ Dome Network
Camera Series, bringing a
new range of performance
and efficiency features
for demanding video
surveillance applications.
The new cameras
are the first cameras
in AXIS Q60 Series to
offer Zipstream, a H.264
compatible compression
technology that reduces
bandwidth and storage
requirements by up
to 50% even during
camera movements.
Zipstream provides
control over bandwidth
peaks, allows users to
preserve more forensic
detail where needed
and lowers installation
and maintenance costs
significantly.
country. The product
comes packed with high-
end features that give you
all the functionality of
A3 multifunction device.
Its automation features
and the digital image
registration control are
expected to create a major
impact.”
Sharp Business
Systems has
launched its next-
generation new series
of mid- to high-volume
colour document systems.
These MFPs are offered
in two distinct variants –
Advanced and Essentials
Series. Built on a single-
engine design, this new
family of colour MFPs
empowers businesses of
every size to choose the
performance and features
they need, while taking
advantage of the learning
curve of a common
interface.
Smartly designed CR4
series offers print speed
varyingfrom30PPMto60
PPM and are packed with
user-friendly innovative
RSA has unveiled
the RSA
NetWitness Suite,
advanced threat detection
and response solution that
helps security teams detect
and understand the full
scope of a compromise
like never before. Adding
new threat intelligence,
behaviouralandautomated
analytics capabilities to
one of the industry’s
most advanced security
analytics solutions, the
RSA NetWitness Suite is
engineered to provide a
deep level of insight that
security teams need to
contain and ultimately
eradicate threats and limit
consequential business
features to help businesses
manage their workflow
seamlessly. Built on the
platform of Sharp’s latest
technology, these models
offer many productivity
enhancements, such as
high-speed scanning up to
200 images per minute, a
walk-up motion sensor
that brings the machine
to ready condition within
10 seconds. Businesses
will also appreciate the
common toner supplies
for all ten models in this
series.
impacts.
The RSA NetWitness
Suite has been optimized
to monitor a far broader
set of attack vectors while
capturing activity over
long periods of time. This
promotes a much more
comprehensive and deeper
level of understanding so
securityteamscanbemore
effective in shutting down
an entire attack campaign
insteadofmerelyresolving
a single incident. Analysts
will be able to drill down
and record, replay, and
connect incidents over
time and across endpoints,
networks, and into the
cloud to decipher the full
scope of an attack.
Epson unveils
InkTank – L655
Epson has
announced the
launch of their first-ever
duplex InkTank printer
–EpsonL655.Thisisanall-
in-one printer with ADF,
Wi-Fi, networking, fax
and duplex functionalities
as well as a suite of
connectivity features,
aimed at achieving cost-
effective speed and
quality. Epson L655
prints colour documents
with razor sharp text and
images, and black prints
that are additionally water
and smudge-resistant. It
offers reliable quality of
4,800 dpi high- resolution
output.
Siva Kumar, DGM,
InkJet Printers, said,
“Epson’s InkTank
printers have been a
runway success in India.
The corporate and office
segment has been asking
for an InkTank printer
with Duplex printing
capabilities, ADF and
in-built fax. With Epson
L655, we answer this
need."
Panasonic
expandsVisual
Communications
Segment
Panasonic has
expanded its B2B
portfolio with the HD
Visual Communications
Systems segment. The
HDVC- VC 1000SX
comes with a raft of new
features which are in
line with the Panasonic’s
commitment towards
reliabilitywithinnovation
while also improving
on the KX series from
2015. Ajay Madan,
Senior General Manager,
CommunicationDivision,
Panasonic India, said,
“Our strategy in India is
focussed on increasing our
B2B imprint while also
solidifying our position as
one of the leaders in the
HDVC segment. We feel
that tthis will make us a
formidable player in the
market.”

ON THE RAMP
Fujitsu PRIMEFLEX vShape
delivers enhanced performance
Samsung introduces EVO
plus 256 GB MicroSD Card
Micromax adds to its laptop range Brocade launches Fibre
Channel Directors
Veeam announces
Availability Suite 9.5
Matrix launches COSEC DOOR FMX
Micromax has
launched two
new laptop series to its
existing computing range
– Micromax Ignite and
Micromax Alpha. The
company is now foraying
into the mid-level
consumer laptops segment
to target the mass market
of Intel Core i3 Processor
and the Intel Pentium
Processor that together
accounts for majority of
the laptop purchases.
Shubhajit Sen, CMO,
Micromax Informatics
Limited, said, “The
decision to foray into
Brocade has
announcedtheGen
6 Fibre Channel directors
for mission-critical
storage connectivity
and business resiliency
solutions designed for the
all-flash data center. The
new Brocade X6 director
family and the Brocade
SX6 extension blade for
Fibre Channel, Fibre
Connection (FICON)
and IP storage replication,
combined with Brocade
Fabric Vision technology,
enables customers to
drive always-on business
Fujitsu has unveiled
its PRIMEFLEX
vShape integrated system
which now
benefits from
20- per cent
i n c r e a s e d
performance
compared to
its previous
g e n e r a t i o n
with the
incorporation
of Fujitsu’s powerful
PRIMERGY M2 servers.
Powered by the new
Intel Xeon E5-2600 v4
product family processors
and DDR4 memory
technology with up to
2,400 MHz frequency,
the dual-socket FUJITSU
S e r v e r
PRIMERGY
systems are
d e s i g n e d
to process
w o r k l o a d s
quickly while
maintaining
l o w - e n e r g y
consumption.
This efficiency is enhanced
by the reduced costs
associated with cooling,
thanks to Fujitsu’s Cool-
safe Advanced Thermal
Design.
Samsung India has
unveiled its newest
memory card – EVO Plus
256GB microSD card.
The EVO Plus 256GB
offers the highest capacity
for a microSD card in
its class, delivering fast
speeds and an expanded
memory storage for use in
premiumsmartphonesand
tablets, 360-degree video
recorders, action cameras,
and drones. Consumers
can now record up to 12
hours of 4K UHD video
or 33 hours of Full HD
video on their mobile
device or action camera
without needing to change
or replace the memory
card, allowing them to
experience more and
worry less about running
out of memory.
The EVO Plus 256GB
raises the bar for capacity
and performance of
microSD cards, thanks
to Samsung’s advanced
V-NAND technology.
newer categories is solely
basis the understanding
of consumer demand and
need and matching it with
our strong credentials in
the Indian market. While
the laptop category is not
growing very rapidly, the
focus is to give a high-
performance product at
an accessible price.”
o p e r a t i o n s . “ L e g a c y
networks will bottleneck
flash storage minimizing
the performance and
economic benefits of
this game-changing
technology.Brocade’sGen
6 Fibre Channel solutions
unleash the full value of
today’s flash technology
and enable tomorrow’s
next-generation flash
storage based on Non-
Volatile Memory Express
(NVMe),” said Jack
Rondoni, Vice- President
of Storage Networking,
Brocade.
Veeam Software
has announced
that the new Veeam
Availability Suite 9.5
will fully integrate with
Windows Server 2016 and
Hyper-V technologies
used in the data center.
Veeam, in collaboration
with Microsoft, will
deliver greater security
and offer easy integration
between Microsoft’s
releasesofWindowsServer
2016, Hyper-V 2016 and
enterprise applications.
“It is our goal to
be one of the first
Availability solutions to
fully support Windows
Server 2016 and Hyper-V
2016 technologies, but
also to deliver the most
comprehensive support.
The latest version of
Veeam Availability Suite
will provide users with
the ability to utilize the
most current Microsoft
technology and benefit
from enterprise-grade
security and reduced
complexities. Veeam,
working together with
Microsoft, provides
the right combination
of virtualization, and
fast recovery to deliver
Availability for the
Always-On Enterprise,”
said Doug Hazelman,
Vice-President of Product
Strategy, Veeam.
Under the Time-
Attendance and
Access Control domains,
Matrix has launched its
multi-spectral, biometric
fingerprintbasedpremium
door controller - COSEC
DOOR FMX, which
outperforms other sensors
by improving accuracy,
speed and security.
COSEC DOOR FMX
is proven to work well
for chemical industries,
mines and companies
with manufacturing
units or remote locations
having extreme weather
conditions. This advanced
technology of Lumidigm
made sensor reads two
layers of a user’s finger –
the surface and subsurface.
Hence, even if a worker is
aged with wrinkled fingers
or a worker has dirty, oily,
wet, dry or sticky fingers,
he or she would still be
granted access without
any complications.And
this gives an edge to the
device over the biometric
devices with other
sensors. It offers effective
biometric solution
combating the issue of
finger identification,
which tends the HR to
reenrolla user’s finger.
Ricoh
“introduces
“Cloud Print”
for MFDs
Ricoh India has
released an
application that enables its
business-class printers and
multifunction products
(MFPs) Google Cloud
Print Ready. It allows
companiestoprintdirectly
from smartphones,
tablets, laptops and other
devices. Ricoh app uses
Google Cloud Print to
submit and manage print
jobs. Google Cloud Print
then sends the print job
to the Ricoh Printer, with
the particular options the
user selected and provides
print-job status within the
app itself.
A. T. Rajan, MD &
CEO, Ricoh India, said,
“The new application
is part of Ricoh’s
information – mobility
strategy, which will
enable our customers to
easily access, transform
and manage information
even when on the move.”
LenovoLaunches
ideapad 110
Lenovo has
unveiled its
latest consumer laptop
from the ideapad family,
Lenovo ideapad 110.
The ideapad 110 delivers
supreme functionality
and durability at a great
price. At a starting price
of Rs.20,490/-, Lenovo is
also offering the Accident
Damage Protection
(ADP) Cover to protect
laptops from unexpected
damages,
Bhaskar Choudhuri,
Director – Marketing,
Lenovo India, said,
“Ideapad 110 is a value
laptop with features users
need, but without a high
price tag. Its dependable
processing power, good
memory, ample storage,
attractive display, and
integrated graphics make
it one of the best entry-
level laptops for the
college goers and young
working professionals.”

VOICE-N-DATA
38 central universities to
createWi-Fi campus
TRAI to look into inter-connection
issue of Reliance Jio
IBM andVodafone ink 5-year
agreement over IT infrastructure
Telenor trials 4G network in Anand NETGEAR expands its NAS Portfolio
with ReadyNAS 210 Series
Airtel launches 4G in Kharagpur
The ministry of
human resource
development (MHRD)
is planning to create Wi-
Fi enabled campus area
network in 38 central
universities. The purpose
of this exercise is to
providecentraluniversities
a Wi-Fi enabled campus
network which would be
connected to the National
Knowledge Network
(NKN) so that they can
leverage the potential
of ICT in teaching and
learning process for the
benefit of all the learners
in higher education
institutions in any time
and any where mode.
The Wi-Fi enabled
campus area network will
help in providing low
cost and affordable high
quality e-content of all
learners in the country.
On behalf of MHRD,
National Informatics
Centre Services Inc
(NICSI)hasfloatedrequest
for proposal (RFP) for
supply, commissioning &
integration of hardware,
software & services for
creation of Wi-Fi enabled
campus area network in
38 central universities.
Amid charges and
counter-charges
between existing telecom
operators and Reliance
Jio over inter-connection,
Telecom Regulator
Authority of India said it
will quickly respond to
communication, if any,
from the Department of
Telecom. Earlier Reliance
Jio has urged the regulator
to take legal action
against the company’s
top phone companies for
violating license terms
by not providing enough
interconnection points
to allow calls originating
fromtheMukeshAmbani-
ownedoperator’snetwork
to go through.
Meanwhile, the
Cellular Operators
Association (COAI)
has questioned TRAI’s
discussion paper on
inter-connection usage
charge. There have been
allegations between the
incumbent operators and
Reliance Jio, with COAI
dubbing the latter’s testing
of network as an effort to
bypass regulations and
the Mukesh Ambani firm
hitting back saying the
charge is a bid to block its
full rollout.
IBM and Vodafone
India have inked a
five-year agreement. IBM
will manage IT services
support for Vodafone’s
IT infrastructure and
applications environment.
Vishant Vora,
Director, Technology &
Network,VodafoneIndia,
said,“Weareatechnology-
driven organization and
introducing the latest
advances is the key
to delivering the best
of experiences to our
customers.Partneringwith
IBM will help us enhance
customer’s experience
with intuitive capabilities
and build a cost optimized,
flexible and scalable IT
infrastructure.”
Vanitha Narayanan,
Managing Director,
IBM India, said, “We are
delighted to continue
our relationship with
Vodafone India. IBM’s
leading-edge capabilities
will help strengthen
Vodafone India’s vision of
delivering differentiated
client experiences.”
In line with its
network up
gradation plans, Telenor
has announced the launch
of a pilot to deliver high-
speed 4G services for
its customers in Anand.
Subscribers will now
experience high-speed
wireless mobile internet
on the company’s advance
network architecture
and get on to the digital
superhighway to cater to
their data needs.
The pilot in Anand
follows the successful
test pilot of Telenor’s
4G services across its
6 circles in Varanasi,
Vizag, Amravati, Agra,
Lucknow, Ranchi,
Vijayawada, Tenali, Eluru
and Bhimavaram. With
this, Telenor has moved a
step closer to its ambition
of Internet for All and
becoming the preferred
partner in the digital life of
its customers. Customers
can avail 4G services with
TelenorinAnandcitywith
2 STVs – STV 159 offering
1GB 4G data and 25 Paise
local and STD calling, and
STV 229 offering 2GB 4G
data and 25 Paise local and
STD calling.
NETGEAR has
announced the
launch of its ReadyNAS
210 Series
of Network
A t t a c h e d
Storage (NAS)
devices for
home and home
office networks
with new two-
and four-bay
models in India.
Based on a quad-core
1.4GHz ARM Cortex
processor, ReadyNAS
212 (RN212) and
ReadyNAS 214 (RN214)
have set a new standard
for consumer NAS by
delivering real-time
1,080p high-definition
video transcoding so that
one can view
HD content
on any screen,
anywhere at
home and over
the Internet.
Subhodeep
Bhattacharya,
R e g i o n a l
Director –
India and SAARC,
NETGEAR, said,
“NETGEAR ReadyNAS
is the undisputed choice
in storage for streaming,
transcoding video, and
protecting your data.”
Bharti Airtel,
India’s largest
telecommunications
services provider has
launched 4G services in
Kharagpur.
Airtel 4G in
Kharagpur has been rolled
out using dual spectrum
bands of 2300 MHz (TD
LTE) and 1800 MHz (FD
LTE). The combination
of TD LTE and FD LTE
ensures higher network
capacity, which translates
into a superior customer
experience. This also
makesKharagpuramongst
the few cities in India to
have an integrated dual
band 4G network.
Airtel 4G enables
customer to enjoy
uninterrupted HD
video streaming,
superfast uploading and
downloading of movies,
music and images.
Airtel 4G is available to
customers across a range
of smart devices including
mobile phones, 4G
hotspots and dongles.
Commenting on the
launch, Ravindra Singh
Negi, CEO – West Bengal
& Odisha, Bharti Airtel
said, “We are delighted to
roll out our 4G services
in Kharagpur. Customers
can look forward to a
superlative smartphone
experience with Airtel 4G
and enjoy superfast access
speeds."
344 Railway
Stations
Under CCTV
Surveillance
Indian Railways
has already provided
Close Circuit Television
Cameras (CCTV) at
344 stations over Indian
Railways.
Indian Railways has
also planned to install
Video Surveillance System
(VSS) at 1,000 stations
under Nirbhaya Fund.
Total estimated cost
of VSS at 1,000 stations
chargeable to Nirbhaya
FundstandsatRs500crore
and outlay to the tune of
Rs 54.91 crore has been
proposed for Integrated
Security System (ISS)
which includes CCTV
works for FY2016-17.
Idea 4G services
available in
Maharashtra
& Goa
Idea Cellular, No 1
operator in Maharashtra
and Goa has rapidly
expanded Idea 4G LTE
services to cover 390
towns across 32 districts
in Maharashtra & Goa.
Idea is the first and
only service provider
to offer 4G services
in 300 of these towns.
Idea 4G LTE services
now available in major
towns of Aurangabad,
Kolhapur, Nagpur, Vasco,
Sangli Miraj and Panjim,
covering over 27 pecent
population.
Idea’s world class
4G LTE service is now
available in the major
towns of Amravati,
Gondia, Kohlapur,
Alibagh and Wardha,
in addition to Nagpur
and Ahmednagar where
services were launched
earlier this year. As the
leading telecom operator
in the market, Idea has
focussed on investing in
spectrum, expanding the
network and enhancing
customer service in
Maharashtra & Goa.

CHANNEL BUZZ
eScan strengthens its channel
engagement with ASIRT Members
Radware Hosts seminar for its Channel
Rashi Peripherals andToshiba
organize Partners Meet
SOTI partners Airtel
Rashi Peripherals, in
cooperation with
Toshiba, has held regional
Surveillance training sessions
across Gujarat, in association
with a name well known for
surveillance solutions for
their partners. Cities covered
included Rajkot, Palanpur and
Vadodara.
Training sessions helped
over 500 partners to increase
the interest in the surveillance
industry with Toshiba’s
ambitious road map for the
country, and discuss the
forms of support from the
Distribution house and the
Storage titan. The day sessions
were attended by partners
from the tier-II to tier-IV cities.
The seminar included a mix
of lectures, technical sessions,
through interaction with the
participants and practical
training. Discussions revolved
around the future of the
eScan, in association with
ASIRT, held an exclusive
product launch and training
programme for its registered
members in Mumbai. It is
part of its channel engagement
programme to strengthen and
educate partners for the growing
business opportunities in Security
Solutions with Digital India and
Smart Cities being at the forefront
of India's digital growth plans.
With the changing landscape
of cybercrimes and the growing
IT dependency by small and
medium businesses for business
growth, SMB businesses are
becoming potential targets for
the cybercriminals. Keeping
the growing trend of attacks on
SMBs by various ransomware to
Trojans, etc, eScan has developed
specialized products such as eScan
Corporate 360, eScan Enterprise
Edition, eScan Corporate
Edition, eScan Endpoint Security,
Total Security Suite for Business
and Internet Security suite for
Business and to provide real-time
protection to these businesses
with least dependency by IT
support or Admin team.
eScan being a strong channel-
driven organization, and being
a pureplay security solutions
developer has taken strides in
its endeavour to provide greater
opportunity for the SI partners.
To strengthen its association
further, eScan held the exclusive
product training programme and
to educate partners about the
giving business opportunity. As
the threat landscape expands its
horizon to target SMB businesses,
eScan security solutions provide
a new business opportunity and
profitability for these members.
At present, in an increasingly
competitive global marketplace,
leveraging technology to help
sustain profitable business growth
is a focus for most channel
partners, hence eScan too has
developed modules to train
and educate qualified partners
who are looking for expanding
their business profitability by
adding security solutions to their
product / service portfolio for
their customers.
Radware India has recently
conducted seminars
on ‘Mastering Application
Service Level Assurance’ for its
channel partners in Mumbai
and Bangalore. The India
VAD partner, RAH Infotech
coordinated the events at both
locations.
Yaron Azerual, Product
Marketing Manager, Radware
addressed the audience on
importance of understanding
how application visibility and
performance impact business
goals and why it is critical to for
the businesses to gain insights
into the nature of application
networking and how application
delivery controllers (ADC) can
be a key component to reliable
and secure applications.
He spoke in detail about
application networking best
practices and why Radware is
a global leader in application
security and delivery solutions
for virtual, cloud, and software
defined data centers. The
highlights of the session were
‘Application Service Level
Assurance – The End Goal of
Virtualization’ and ‘Virtualizing
Appiication Delivery – Cloud,
SDN, NFV – What Does It All
Mean?’
A huge gathering of over
80 participants from Radware
channel community in each city
benefitted from this seminar
and had a chance to interact
with Yaron one-to-one to
understand more about how
they can help their customer
improve application networking
performance while virtualizing
application delivery and securing
the same.
surveillance industry and the
opportunities that lie ahead for
the partners, joined by Avtron,
who enable the partners in
understanding the dynamics of
this business.
Rashi and Toshiba’s first leg
of an ambitious upsell even was
met with much appreciation
and participation. The trio
will host these extensive and
comprehensive meets across
India, where partners from all
tier cities can attend, which
would, in turn, help them tap
the surveillance industry.
SOTI has partnered with
Airtel, India’s largest
telecommunications services
provider. SOTI has signed
a strategic relationship with
Enterprise division of Airtel to
provide enterprise customers
Enterprise Mobility Management
solutions. SOTI’s vision is to
connecting the mobile and IoT
system.
The company has also
announced an investment of $12
million in the Indian market,
through the increase of the
current employee base in the
country, adding 300 new jobs
within the span of two years. The
investment will be for enhancing
technical support and R&D in
the country.
SOTI has also expanded its
operations to a new facility in
Gurgaon built on the vision of
creating an environment to enable
creativity and foster innovation.
Presently, SOTI’s customers in
India include: The Lalit, The
Peninsula and Yatra.com.
“This is an exciting time to be
in India. With the proliferation
of mobile phones, the Indian
ecosystem is undergoing a
monumental digital disruption.
We believe with SOTI’s
competency in enterprise
mobility and focus on enabling
business transformation across
vertical sectors, we are uniquely
positioned to execute on a
connected enterprise mobility
and IoT strategy,” said Carl
Rodrigues, CEO, SOTI.
“We have a deep focus on
innovation, and this expansion is
part of the company’s larger R&D
growth strategy. SOTI is leading
the way to the next generation
of mobility management,” added
SOTI.
SOTI is the only player in
the industry that works across
solutions for both the knowledge
and task worker, rugged and
consumer devices, connected
peripherals and all major OS’s.
Known as the industry leader in
Android management, SOTI’s
Android+ technology includes
over 95 device manufacturers
representingmorethan90percent
of the Android device market.
SOTI’s Android+ leadership
is recognized within the Indian
marketplace, as the company
continues to build out its local
partner network, offering the
deepest management across
the broadest range of Android
OEMs.

Barun Lala, Director – Indirect Sales,
Hewlett Packard Enterprise India Sales Pvt.
Ltd.
Right Products, At The Right
Price,…Right Now’ is the motto of the
new Transactional Business Model
Vikram K, Director, Servers, Hewlett
Packard Enterprise India
Join the revolution, sell fast and
accelerate your earnings
HPETransactional
Business Model (TBM)
..............enabling partners to
fulfil customer requirements faster
the world’s first product for Composable
infrastructure, wherein compute, storage and
Networking come together as fluid resource
pools that can be activated for any style or
size of workload,” Vikram points out.
Recently, HPE has also launched the
Edgeline EL1000 and Edgeline EL4000, the
converged systems for the IoT, integrating
compute, storage, data capture, control
and enterprise-class systems and device
management built to thrive in hardened
environments and handle shock, vibration
and extreme temperatures.
In view of the growing server market for
HPE and based on extensive market research
on the most popular/fast selling Server
products, HPE has formulated the Hewlett
Packard Enterprise (HPE) Transactional
Business Model (TBM). This is a program
under which it is enabling its partners to fulfil
their customer requirements quickly and
smoothly.
TBM – All about Empowering Partners
Transactional Business Model (TBM)
as a program has a select number of Servers
bundled with Services and which addresses
the ‘heat of the market’ and meets majority
of SMB and mid-level enterprise customers’
needs. The Transactional model focuses on
speed. Around 70% - 80% of the SMB and
mid-level enterprise customer needs can be
fulfilled by these SKUs.
“Transactional Business Model is beneficial
for a business that is characterized by the
minimum of predefined products sold through
the channel, to meet the price/functionality
needs of a large percentage of SMB customers
(typically below 500 users) who are price and
availability sensitive or do not want complex
solutions. It is channel and a marketing driven
initiative,” says Barun Lala, Director – Indirect
Sales, Hewlett Packard Enterprise India Sales
Pvt. Ltd. “In short, ‘Right Products, At The
Right Price,…Right Now’ is the motto of this
new program of TBM,” he says.
Through the HPE Transactional Business
Model (TBM) program, HPE has built the
product list and identified those products that
are fast selling, as well as the most competitive
pricing. All the servers in the TBM program
are from the latest generation and with
the latest configuration. This also gives an
advantage for early movers, since not many
The server market is undergoing
considerable changes, impacted by broader
technology megatrends like cloud, mobile
and big data. These new technologies bring
in the opportunities of new deployments
and upgrades for the server vendors. New
implementations and upgrade opportunities
along with various government initiatives
such as Smart Cities & Digital India projects
are collectively driving the growth for the
server market in India. Currently, the server
industry in India is also witnessing growth
from start-ups especially from e-commerce
players & service providers.
“While blade servers and micro servers are
the major growth drivers, High Performance
Computing is also on the rise. Moreover,
x86 servers are effectively addressing the real
time data transaction needs of organizations,
which in turn significantly contributes to
the growth of the server market,” explains
Vikram K, Director, Servers, Hewlett Packard
Enterprise India.
As the industry’s leading server vendor,
HPE is committed to bringing new
infrastructure innovations to the market
that enable organizations to derive more
value from their data. This year the company
has launched HPE Synergy, an intelligent
infrastructure designed to accelerate
application delivery in both traditional and
new IT for the Idea Economy. “We call it
of the players have the complete portfolio on
the latest Intel platforms.
For empowering partners, who are
an important consideration for HPE, the
company is launching a lot of demand
generationprogramsalongwithitsdistribution
& channel partners to drive awareness for
these products. “We did extensive market
research, priced products based on the market
operating price or “street price” and shared
these prices with our partners. This program
has received a tremendous response from the
partner community,” says Barun.
Looking ahead...
2016 has been a year of technology
disruption with the continuing evolution of
cloud, mobility, social computing, big data
and security. HPE believes that together with
partners and the new TBM program, the
company will be well-positioned to address
the challenges and opportunities of this new
market paradigm through New Style of IT.
“The Transactional Business Model by
HPEmodelisallaboutpartnerempowerment
by offering power, choice and flexibility to
take on the most demanding workloads at
the right price. Join the revolution, sell fast
and accelerate your earnings,” concludes
Vikram with a note of encouragement to
the partners. n
In a chat with VARINDIA, Barun Lala, Director – Indirect Sales, Hewlett Packard Enterprise India Sales Pvt. Ltd. and Vikram K, Director,
Servers, Hewlett Packard Enterprise India shares where and how is the server market moving, besides giving details about the new Transactional
Business Model that will be a game changer strategy for its partners for responding to customer needs -
FACE TO FACE

India will remain as the centre for outsourcing around the globe and that brings unlimited opportunities
in Big Data & Analytics that has the potential to leverage data assets to transform India into a Digital
India. To address the digital needs of the huge population and sustain the growth of ever-growing
sectors of IT, telecom and banking, the support of infrastructure also needs to be in place. Data center
is the critical support infrastructure and has been the focal point of this development phase.
With the growth in online and e-commerce business, data centers is a high-growth business. We
expect that with technology capability and rising scale, India could also become the hub for data
centers businesses globally and India has the potential to lead the world in the adoption of the nexus
of forces, which is the convergence and mutual reinforcement of social interaction, mobility, cloud and
information. Expansion of e-commerce, online users and increased transactions, coupled with growing
acceptance of cloud services in the SME segment, is expected to add further in the growth trajectory.
Going forward, the paradigm for innovation is fast moving towards consumer-centric solutions and
demands for customer experience zone is very impressive. Given the complexity and scale of challenges
faced by the corporates, there is a sense of urgency and the need to develop similar quality-focussed and
innovation-driven mind-sets to become competitive in today’s globalized environment. With the rollout
of 4G in the backdrop, increasing higher data consumption owing to affordable 4G devices will lead to
the growth of the data center market in India and is forecast to reach 22 per cent YoY against the 12 per
cent globally for the period 2016-18.
Secondly, India is home to over 51 million small and medium businesses. Indian SMBs are leveraging
digital technologies across business processes, driving topline growth, maximizing output and deriving
cost-efficiencies. While today only 40 per cent of these SMBs are influenced by technology, the number
is expected to increase to 90 per cent of all SMBs by 2020. SMEs are focussed on broadening the role of
technology within their organizations.
Data Center Infra to
touch $5 Bn by 2018
Data Center Special

Data Center: Future Promising
Indian data center infrastructure market is expected to reach $5 billion in 2018, thanks to
consumer mobile data, government, BFSI, manufacturing, retail/e-commerce and healthcare
As per Gartner, the Indian data center
infrastructure market is forecast to reach
$2 billion in 2016, a 5.2 per cent increase
from 2015. The market is bound to grow,
thanks to mobile data, government, BFSI,
manufacturing, retail/e-commerce, healthcare
verticals. Even enterprise and government
vertical have shown increased willingness to
adopt public cloud-hosted data center and
plan to move from local data centers.
The data center market looks promising
as Indian data center infrastructure market
is expected to touch $5-billion mark by 2018
and it is predicted that India would be the
second-largest market for data centers in Asia
-Pacific by 2020. All this is very encouraging
as even the government of India is also in the
final stages of accreditation of cloud services
of private cloud providers in the country
which will open up new services like digital
storage of certificates and others.
The focus of Indian data center
infrastructure market is more on setting up
new data centers as well as modernization of
existing data center to provide cloud services.
All these will help in benefiting corporate as it
will help them in their digitization story.
“Public cloud may suit applications where
security is not a major issue, whereas private
cloud may be a logical choice for higher
levels of security. However, hybrid cloud
is the optimum solution given their specific
security and data issues, evolving regulatory
environment, unique application and
infrastructurerequirements,andanoverriding
need for standardization, automation and
virtualization. So it is not surprising that
market trends clearly show that a hybrid
Cloud will dominate the market over the next
five years,” says Vikram K, Director, Servers
- Hewlett Packard Enterprise.
Speaking about modernization, Atul
Anchan, Director- Systems Engineering,
Symantec India, said, "Data center
modernization is one of the key drivers for
infrastructure spend in India. Automation and
orchestration are becoming high priorities
for businesses in India. Software-defined
infrastructures, and an increased focus on
disaster recovery and business continuity has
also increased spend on infrastructure."
Modernization of existing data centers will
also help in reducing IT management cost,
complexity and increased security, thereby
helping CIOs to opt for public, private or
hybrid cloud depending upon their choice.
Speaking about converged infrastructure,
Raghuram Krishnan, Director – Partners &
Alliances, Hitachi Data Systems, India, said,
"Converged infrastructure helps modernize
the enterprise and be ready for private, public
or hybrid clouds and deliver operational
efficiency by adopting advance automation.
It improves organizational agility by quickly
deploying new applications and services
that respond to changes in business needs.
It also helps reduce IT management cost and
complexity with coordinated, comprehensive
provisioning and administration of virtualized
and private cloud environments."
"Red Hat and its partners have
demonstrated expertise in driving
infrastructure performance enhancements
and historic cost savings by moving customer
data centers from silos of mismatched legacy
equipment to a streamlined, standardized,
open platform that is optimized for physical,
virtualandclouddeployments.Thisprocedure
not only offers quantifiable short-term value
but also lays the basis for a self-service, cloud-
ready, elastic environment that can act to
dynamic business priorities on demand," said
Neeraj Bhatia, Director - Partners, Alliances
& Commercial Sales, Red Hat India.
Data Center Opportunities
Increase in mobile data usage and
proliferation of data is having a significant
impact on servers, storage, networking,
facilities and IT operations, thereby leading
Raghuram Krishnan
Director – Partners & Alliances, Hitachi Data
Systems, India
Neeraj Bhatia
Director - Partner, Alliances & Commercial
Sales, Red Hat India
Atul Anchan
Director - Systems Engineering, Symantec
India
Top data center providers in India
· BSNL
· CtrlS Datacenters
· Cyfuture India
· ESDS
· GPX
· IBM
· Microsoft
· Netmagic
· NxtGen
· Nxtra Data
· Pi Datacenters
· Reliance Communications
· Reliance Jio (To be operational soon)
· Ricoh India
· Sify
· ST Tele Media (formerly Tata
Communications Data Centers)
· Web Werks
· Wipro
Data Center Special

to rapid growth of the data center market in
India. e-commerce, cloud-based services and
emergence of the Internet of Things (IoT) will
play a key role in stimulating growth for data
center business in India.
"As the number of subscribers and
transactions grows from an e-commerce
perspective, storage, availability and business
continuity/disaster recovery will become
pertinent. With IoT millions of devices
will be connected and combined with data
analytics humungous amount of data would
be generated – all of this would require data
centersupportintheformoflargestorage,high
and continuous availability and data security.
All of them will trigger growth of data centers
in India and offer great opportunity for new
players," said Sridhar Pinnapureddy, Founder
and CEO, CtrlS Datacenters.
The government of India is also in the
final stages of accreditation of cloud services
of private cloud providers in the country and
is offering a new model of cloud computing
services (including IaaS, PaaS and SaaS) to the
users through ‘GI Cloud’ coined as MeghRaj.
The focus of MeghRaj is to evolve a strategy
and implement various components to ensure
proliferation of cloud in government verticals
through private cloud players.
The aim of the cloud policy is to realize a
comprehensive vision of government private
cloud environment available for use by central
and state government departments, districts
and municipalities to accelerate ICT-enabled
service improvements and also provide
flexibility in terms of choice of technology.
DeitY proposes accreditation of the cloud
service offerings of private service providers
so that end-user departments can leverage
in addition to the National Cloud services
offered by NIC for e-governance solutions.
The cloud services, offered under National
Cloud as well as the accredited private cloud
service providers, will be published through
a GI Cloud Services Directory for use by
government departments or agencies both at
the centre and states.
According to industry experts, “Players
likeRelianceCommunications,NIC,Reliance
Jio, TCS, Wipro, Microsoft, Amazon, Sify,
ESDS, Pi and others are actively participating
in the accreditation of cloud services of private
cloud providers in the country.”
GI Cloud or MeghRaj will be a set of
discrete cloud computing environments
spread across multiple locations, built on
existing or new infrastructure, following
a set of common protocols, guidelines and
standards issued by the Government of India.
The primary purpose is to enable DeitY
to provisionally accredit the cloud service
offerings of private service providers for an
initial period of two years. This will be an
open accreditation process to allow for new
entrants into the accredited list of cloud service
providers as well as the re-accreditation of the
already accredited cloud service providers. In
order to be accredited by DeitY and be part
of the GI Cloud Services Directory, the cloud
service offerings will require certification of
compliance to a common set of standards and
guidelines on the security, interoperability,
data portability, SLAs and contractual terms
& conditions.
The government is looking at various
requirements from private service providers
like: service management and provisioning;
user/admin portal; integration; LAN/
WAN; data center facilities; cloud storage
service; virtual machines; security; legal
compliance; management reporting; and exit
management/transition. DeitY has invited
proposals from the private cloud service
providers for provisional accreditation of
cloud service offerings for a combination of
security level 0 or security level 1 or both for
Piyush Somani
Founder, MD & CEO
ESDS Software Solution
Mandar Kulkarni
Director – Cloud and Datacenter Programs,
Marketing & Operations
Microsoft India
Sridhar Pinnapureddy
Founder and CEO
CtrlS Datacenters
Kalyan Muppaneni
Founder & CEO
Pi Datacenters
Infrastructure-as-a-Service (IaaS); Platform-
as-a-Service (PaaS); Business-Continuity-as-a
-Service (BCaaS); Dev/Test-Environment-as-a
-Service (DevOps); and Virtual-Desktops-as-a
-Service.
Speaking on MeghRaj, Piyush Somani,
Founder, MD & CEO, ESDS Software
Solution, said, "We have already participated
in the MeghRaj opportunity and the
government is evaluating all the bids."
MeghRaj is a big government initiative
and all data center players in India would like
to leverage it by setting up data centers in
India. In last six months we have seen several
announcements by leading MNCs to set up
their own data centers in India.
SDN and NFV Deployment
All data center players based in India
are deploying or planning to deploy new
technologies like SDN (Software-Defined-
Network) and NFV (Network Functions
Virtualization) as it has tremendous
technology advancements vis-a-vis existing
technologies as it will help in benefiting
enterprise customers.
Netmagic has already adopted software-
defined networking in its Chandivalli data
center. ESDS has deployed new-generation
technologies like SDN, SDS and NFV to
reduce the latency and improve agility of our
cloud services. The company has a unique
concept implemented between Mumbai and
Nashik data centers, which allow virtual
machinestofloatbetweenboththedatacenters
in near real time. Microsoft's cloud platform
is built using state-of-the-art technologies like
SDN, Azure CloudSwitch, to build software-
defined hyperscale data centers.
Deployment of SDN and NFV in
Pi Datacenters has enabled a more agile and
less failure prone environment through a fully
closed loop software-defined architecture that
works on rule and policy-based processes and
heals itself to perfection in any eventuality.
Speaking on SDN and NFV deployment,
Mandar Kulkarni, Director – Cloud
and Datacenter Programs, Marketing &
Operations, Microsoft India, said, "Our
cloud platform is built using state-of-the-art
technologies like SDN, Azure CloudSwitch,

Manish Gupta
Director & General Manager, Enterprise
Solutions Group, Dell India
Amod Ranade
General Manager - Data Center Business
Development, Schneider Electric
Rajender Bhandari
Director - Systems Engineering
NetApp Marketing & Services
to build software-defined hyperscale data
centers. We make these investments in the
cloud data centers to ensure that CIOs never
have to worry about regulatory mandates and
capacity planning in the future."
Talking about new technologies, Sridhar
Pinnapureddy, Founder and CEO, CtrlS
Datacenters said, "We are deploying new
technologies and it is a constant effort to
be ahead of the curve, and being a Tier-4
data center, we carry the mantle. Yes, we
are adopting SDN, NFV as they provide
tremendous technology advantages, along
with benefits such as quick device deployment
– be it a firewall, network, storage or compute
combined with rapid scaling of infrastructure.
All of these will eventually benefit our
customers as they witness rapid progress from
development to production (Go Live) helping
them meet their business objectives."
"Pi, as a young, disruptive and dynamic
technology enterprise, has been creating waves
in the industry as a software-defined strategic
data centre. Resorting to a strategic cloud data
centre approach and with a software-defined
environment right from the network layer
to the compute Pi brings to its customers a
fully integrated software-defined enterprise
cloud environment armed with automation,
orchestration and workflow," commented
Kalyan Muppaneni, Founder & CEO, Pi
Datacenters.
"DeploymentofSDNandNFVinourdata
center reflects our choices towards delivering
just the right solutions for enterprises across
industries. This approach has enabled a more
agile and way less failure prone environment
through a fully closed loop software-defined
architecture that works on rule and policy
-based processes and heals itself to perfection
in any eventuality," added Muppaneni.
Manish Gupta, Director & General
Manager, Enterprise Solutions Group, Dell
India said, "Our future-ready data center
solutions are more tightly integrated, bringing
server, storage and networking closer
together; scalable to meet business demand,
and software-defined to automate and
simplify IT operations and service delivery.
The result is, with our data center solution
offerings, customers can gain flexibility and
efficiency, while working with existing IT
investments."
Apart from new technologies, data center
players are also focusingss a big way on energy
conservation technology to keep its running
cost low as these constitute a large part of cost
of running data centers. CtrlS Datacenters
had around 80 innovations to optimize and
reduce energy consumption which has led
to industry best PUE (PUE is a metric of
data center energy efficiency and is the ratio
of the power and cooling overhead required
to support our server load. The industry
average of PUE is 1.8) of 1.42. Microsoft is
continuously innovating to reduce this cost
and bring in energy efficiency. Microsoft’s
average Power Usage Effectiveness (PUE) for
its new data centers in 1.125.
Speaking on energy management,
Amod Ranade, General Manager - Data
Center Business Development, Schneider
Electric, said, "As the global specialist in
energy management and automation, we
create technologies that reshape industries,
transform cities and enrich lives. Our life
cycle services help to assess, plan, design,
build and operate data centers, leading to
improved performance under OpEx pressure.
A broad portfolio and choice of data center
architectures cater to varied customer needs,
along with prefabricated solutions that are
easy to deploy and to support the fast growth
of businesses."
Even data management is becoming
more complex and complicated. Rajender
Bhandari, Director - Systems Engineering,
NetApp Marketing & Services, says, "With
data management becoming one of the major
influencers of business strategy, there is an
increased emphasis on efficiency of data
centers. As one of the leading enterprise
storage providers, NetApp is looking forward
to the changes in the data center market."
Pravin Prashant
pravin@varindia.com
Sify Technologies built India's first Tier
3 Data Centre in 2000 and since then has
pioneered colocation, managed hosting
and enterprise-ready cloud services. All the
SifyData Centers are strategically located in
different seismic zones. Sify Technologies has
an impressive portfolio of over 200,000 square
feet of white space spread across 6 Tier 3 data
centers, 15 Tier 2 data centers, 6 state data
centers and several more for private clients, all
built as per specifications and with best-in-class
global standards.Sify's latest DCs are based on
POD designs with abundant space & support
for high density power requirements.
The company maintains a leadership
position in data center services by providing
advanced design, security, power and cooling
elements to customers with industry-leading
reliability, including uptime of 99.999% for
last 8 years.
Highly redundant power and cooling
systems, security and management systems,
best practices& processes and skilled operations
staff enable the data center to meet and even
exceed the industry's highest standards.
SifyTechnologies provides data center services
like colocation, managed hosting, DC IT
services and DC migration.
Sify’s Cloud Cover connects
over 36 Data Centers
Kirtikar Ojha
Business Head – DC & Cloud Managed
Services, Sify Technologies Limited
Data Center Special

“NTT has its own Global Standards
on Data Center”
Data center market size in India
for FY2015-16 and what is the
forecast for FY2016-17?
Multiple estimates have been done for the
Indian data center market as it is defined as co-
location, managed hosting and infrastructure
as a services with $0.5-billion market, as of
today. The market is growing at a varying
speed, the co-location market at 18–20 per
cent, cloud offering at 30-40 per cent and new
offering like simpliPVC is expected to grow at
75-85 per cent but overall data center business
is expected to grow at 22-25 per cent.
Do you see e-commerce, cloud-
based services and emergence
of the IoT affecting data center
growth in India?
We are already engaging with some utility
companies which are deploying smart meters.
IoT will be one of the drivers, maybe the
adoption will be slow but I believe it will
be a major contributor in the next 2 years.
E-commerce has been a major contributor.
The whole startup ecosystem that has also
grown in the last few years and lastly we
continue to see traction from BFSI sector.
What is the total number of data
centers that you operate globally
and how many data centers are
operational in India?
NTT has close-to 150 data centers globally
and has the largest amount of space among all
the players. In India currently, NTT has 9
data centers in 4 cities.
How many data centers are you
operating in India and what is the
total floor space and number of
racks in each data center?
We have close-to 6,000,000 square feet and
the largest data centre floor space has close
to 300,000 square feet and we will keep on
increasing the space, as per the requirement.
Do you provide all data center
services like managed co-
location, dedicated hosting, cloud
computing, IT infrastructure
monitoring & management,
managed security, disaster
recovery and managed app hosting
from your India data center?
We offer the entire stack of infrastructure
as services such as dedicated hosting, private
clouds, simpliPVC, public cloud and virtual
firewalls appliances and the entire set of DR
(disaster recovery) as service. We are in the
process to add some of the PASS services
and data analytic services towards the end of
2016.
What is the USP of NTT data
center?
We are part of the NTT Communication
group which gives us a lot of financial strength
and NTT has its own global standards on data
centers so all our data center design have to go
through detailed scrutiny.
Secondly, we have very good managed
services offering and in fact many customers
take our IaaS (Infrastructure-as-a-Service)
because we are able to manage the
infrastructure well, almost 65 per cent of our
manpower are engineers who manage and
run IT infrastructures so the depth of skill in
operating systems, databases, virtualization
technologies is all available at one place.
Do your data center meet
DeitY's MeghRaj requirement for
a combination of security level 0
or security level 1 or both for IaaS;
PaaS; BCaaS; DevOps; and Virtual
Desktops-as-a-Service?
We are a participant and are part of the
MeghRaj project.
Are you deploying new
technologies like SDN, NFV and
others to make your data center
more efficient?
We have already adopted software defined
networking in Chandivalli data center.
Secondly, with the launch of Simplipvc
we have deployed and integrated Cisco ACI
technology and Microsoft Azure which really
leverages and allows us to do V Laning.
What are your plans for opening
up of new data centers in India?
There are certain plans under approval. So
probably by the end of this month there will
be some announcements once we have the
global approval in place.
Pravin Prashant
pravin@varindia.com
Nitin Mishra
SeniorVicePresident,ProductManagement,
Netmagic Solutions
With over 15 years of operational and
technical expertise serving over 300 customers
spread across BFSI, telecom, pharma, retail,
manufacturing, media, etc.,
As a cloud and network services provider,
Sify Technologies understands that reliable
and affordable connectivity is key to leverage
data center and cloud investments made by
organizations. Sify’s cloud cover connects over
42 data centers, across the country, on a high
speed network. The company provides high
capacity multi-protocol low latency networks
across multiple cities in India to provide
solutions to address the unique requirements
for data center - data center traffic as compared
to traditional data center - branch traffic. Sify
Technologies has marquee customers who
leverage this network to connect their disaster
recovery and near disaster recovery facilities to
their primary data center.
Sify Technologies has meta-morphed from
a network and data center service provider to
becoming a full-fledged converged ICT player
with capabilities data center transformation,
application integration and transformation
integration services. Sify Technologies has
demonstrated its prowess in many DC
transformation projects by implementing best-
of-breed solutions which enabled customers
to experience the best-fit solution to address
their current and future requirements and de-
risk technology adoption. This transition was
played on the premise that the brand had built
a sound infrastructure foundation and aligned
services on them in sync with the ever evolving
needs of enterprises. Therefore, it believes that
it is able to serve the requisite services with the
same level of SLAs across the board.
Sify Technologies is also well positioned
to address the increasing market opportunities
on upcoming platforms of Software as a
service (SaaS), Platform as a service (PaaS) and
Infrastructure as a service (IaaS) as enterprises
move from build to subscribe and from
control to visibility. It is positioned as one of
the leading vendor in the prestigious Gartner’s
magic quadrant for cloud enabled managed
hosting, Asia Pacific from past three years.
Its cloud platform has scale-out capabilities
to compete more effectively for public cloud
requirements and is also extending its support
to AWS and Microsoft Azure, including
offering managed services on top of the third-
party cloud providers. As a full scale ICT
player, Sify Technologies is in the best position
to align these expectations to the market place
for any enterprise.

"First Phase of Our Largest Data
Center would be operational soon"
What is the size of the data
centermarketinIndiaforFY2015-
16 and what is the forecast for
FY2016-17?
Indian data center infrastructure market
is currently valued at $2.2 billion and is
expected to touch $4.5-billion mark by 2018.
It is predicted that India would move to be
the second-largest market for data centers
in Asia-Pacific by 2020 with investments
reaching $7 billion.
Do you see e-commerce, cloud-
based services and emergence
of the Internet of Things (IoT)
affecting data center growth in
India?
The growing cloud market in India with
an estimated CAGR of 32 per cent over the
years 2013-2018 is certainly shaping up the
demand for data centers. Gartner’s Cloud
Adoption Survey in January 2015 revealed
53 per cent of organisations were already
using cloud services and another 43 per cent
indicated planned adoption by the end of the
year.
The dependence of the booming
e-commerce industry on emerging
technologies like IoT and their high-end
technology requirements for business
excellence are also carving out more market
space for data centers.
What is the total number of
data centers that you operate
globally and how many data
centers are operational in India?
As a data center player, our current
focus is India market. We are serving our
customers out of our facilities at Vijayawada
and Hyderabad. The first phase of our largest
data center facility across 10 acres out of
Amaravati would be operational soon and
this is an Uptime Certified Tier-IV facility.
We would also be announcing data center
locations in the very near future. The global
footprint is part of our long-term expansion
plans. We have been doing active white
boarding on this so that we do things right
the first time itself.
How many data centers are you
operating in India and what is the
total floor space and the number
of racks in each data center?
Our first of many data centers is spread
across 10 acres in Amaravati and has an
Uptime Certified Tier-IV data center. It is
modularly built grounds up over a space of
500,000 square feet with a total capacity of
5,000+ racks. Phase I of the modular data
center would house 1,100 racks.
Over and above this, we also operates
a near DR-cum-global managed services
delivery center facility at Vijayawada and a
far DR facility at Hyderabad. This gives our
customers a fully redundant environment to
ride on, both intra and inter location.
Do you provide all data center
services like managed co-
location,dedicated hosting,cloud
computing, IT infrastructure
monitoring & management,
managed security, disaster
recoveryandmanagedapphosting
from your Indian data centers?
Yes, we do provide all the services you
have highlighted out of our data centers. As
a software-defined strategic data center, we
@Pi, with our flagship cloud framework @
PiCloud, deliver top-of-the-league end-to-
end data center services with high level of
automation, self-service and a strong layer
of managed services, that suit the dynamic
nature of the industry and delivers the best
fit solutions and results to end-users.
What is the USP of Pi
Datacenters?
We differentiate ourselves in the market
in a spectrum of aspects starting from the
class of core data center infrastructure to the
level of managed services. We emphasize on
quality and professionalism in our services
with firm SLAs. Our grounds up modular
architecture enables customers to scale at
will without worrying about space crunch.
The strategic choice of Vijayawada
(Mangalagiri) to operate our first data center
adds to the cost optimization both in terms
of infrastructure and power. This helps in
passing the cost benefit to our customers,
coupled with top-of-the-league services and
lowering their TCOs significantly. Our fully
automated and customizable workflows
enablecustomerstoprovisiontheirenterprise
cloud on our self-provisioning platform.
The intelligently built infrastructure is
scalable between the Tier levels. The mission-
critical applications of our customers
can leverage the Uptime certified Tier-IV
environment, while their non-mission critical
applications and infrastructure can leverage
our Tier-III environment, resulting in cost
optimisation and operational excellence.
Names of the key customers
which are availing data center
services in India?
We support 20-25 customers across
industry verticals like government,
manufacturing, IT/ITeS and startup and it
is growing. We are well poised to be data
center partner of choice of 200+ customers
by the end of this fiscal year.
Does your data center meet
DeitY's MeghRaj requirement for
a combination of security level
0 or security level 1 or both for
IaaS; PaaS; BCaaS; DevOps; and
Virtual Desktops as a Service?
Yes, we @Pi, satisfy the security
requirements of DeitY's MeghRaj.
Are you deploying new
technologies like SDN, NFV and
others to make your data centers
more efficient, lower latency and
increase its speed?
Pi, as a young, disruptive and dynamic
technology enterprise, has been creating
waves in the industry as a Software-Defined
-strategic data center. Resorting to a strategic
cloud data center approach and with a
software-defined environment right from the
network layer to the compute Pi brings to its
customers a fully integrated software defined
enterprise cloud environment armed with
automation, orchestration and workflow.
Deployment of SDN and NFV in our
data centers reflects our choices towards
delivering just the right solutions for
enterprises across industries.
What are your plans for opening
up of new data centers in India?
We would be sharing our phased
expansion plans both in India and overseas
in due course. n
Pravin Prashant
pravin@varindia.com
Kalyan Muppaneni
Founder & CEO, Pi Datacenters
Data Center Special

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