E magazine april 2018

1www.varindia.com April 2018
VOLUME XIX ISSUE 08 APRiL 2018 PRICE Rs. 50
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4 April 2018 www.varindia.com
T H E F U T U R E O F
C Y B E R S E C U R I T Y I S H E R E
STEP UP TO
5 GENERATION
CYBER SECURITY
TH
CLOUD
MOBILE
THREAT PREVENTION
LEARN MORE: checkpoint.com

Seagate brings BarraCuda Pro 12TB desktop drive Western Digital unveils new gaming SSD
SUBSCRIPTION COPY NOT FOR SALEVOLUME XIX ISSUE 08 April 2018 PRICE Rs. 50
30pg
44pg
Cloud driving the present Datacenter Market
Microsoft to invest
in IoT for continued
research & innovation
Microsoft has announced that the
company will invest US$5 billion
in the Internet of Things (IoT) globally
over the next four years. This increased
investment will support continued research
and innovation in IoT and what is ultimately
evolving to be the new intelligent edge. With
Microsoft’s
IoT platform
s p a n n i n g
c l o u d ,
o p e r a t i n g
system and devices, Microsoft is simplifying
the IoT journey so any customer – regardless
of size, technical expertise, budget, industry
or other factors – can create trusted,
connected solutions that improve business
and customer experiences, as well as the
daily lives of people all over the world.
Is Google buying
Nokia’s inflight
broadband system?
If sources are to be believed, Google
is in talks with Nokia to buy the
latter’s airborne broadband system. The
search giant would use Nokia's technology
to offer faster in-flight Wi-Fi.
Nokia announced its air-to-ground
connectivity
n e t w o r k
late last
year with
i n t e r n e t
speeds as
fast as or faster than those of the in-flight
internet company Gogo.
If an acquisition goes through, having
its own Wi-Fi system on planes would
allow Google to attract people toward its
entertainment products, like YouTube or
Play Music.

Security risks in the digital
transformation age
HELLO INDIA
We are living in a time when you can rise as high as your ideas take you. In the present-day age and time, technology
has become an integral part of life with emerging innovations like Artificial Intelligence, Internet of Things, Robotics
and Augmented and Virtual Reality, impacting homes, workplaces, transportation and leisure. Since technology is used
for almost everything and like everything, it has got both its advantages and disadvantages. On the negative side, this has
resulted in losses across the world from cyber-attacks that will hit $2.1 trillion in the coming years.
In today's business environment, a world-class digital experience is in demand to delight your customers, sharpen
your competitive edge, and boost revenue. But the job of turning ideas into reality is complex and leaves little room for
error. Cybersecurity has become a matter of great concern for every organization which has undergone digitization and
is active on social media. The need of the hour is to safeguard their websites and web applications from attackers seeking to disrupt,
delay, alter or redirect the flow of data. Technology brings a new range of threats to both tangible (e.g. property) and intangible (e.g.
reputation) assets. Malware and ransomware attacks are increasing day by day – as is the likelihood of a successful attack, with most
of these breaches in the form of malware, usually sent via web or email.
Cybersecurityhasbecomeakeystrategicpriorityfordigitalbusiness.Astheattackersvaryintarget,motive,levelsof organization,
and technical capabilities, public and private organizations are required to adopt ever-increasing safeguard measures to prevent
cyber-attacks. People become victims of cybercrimes and scams because of less awareness about the cybersecurity impacting their
day-to-day lives. The reason could be that most people are grossly negligent as they end up sharing details like passwords and pin
codes with people they should not be doing so, eventually losing money on the internet.
Insurers sense this as an opportunity to address the real risks that cyber-attacks pose. They offer policies to cover risks such as identity theft and cyber-
stalking. Various insurance companies and banks in India have come out with cyber insurance policies.
The global cyber insurance market is expanding, with an annual growth of around 20–25 per cent and is expected to touch US$7.5 billion by 2020. This
growth is driven by both regulatory changes like compliance and data protection and regulations such as the GDPR that want to make sure organizations
effectively tackle them.
Furthermore, there is availability of cybercrime policy to cover risks related to identity thefts, social media, cyber-stalking, information technology (IT) theft
loss, malware, phishing, email spoofing, media liability, cyber extortion, and privacy and data breach by a third party. The sum assured ranges usually between
Rs.1 lakh and Rs.1 crore and this costs between Rs.600 and Rs.9,000 as premium. Apart from the financial losses arising out of data thefts, such policies also
cover costs incurred in payments to consultants for investigating the extent of loss, court expenses and legal fees.

Website: www.varindia.com
CONTENTS
30pg
REGULARS
CHANNEL GURU 10
CHANNEL CHIEF 12
Round About 14
Hot Bytes 16, 18
On the Ramp 20, 22
Voice N Data 24
Channel Buzz 26
Product of the Month 37
Movers & Shakers 54
FACE TO FACE
23| Forcepoint helping its
customers build a secured data
environment
27| Array Networks sees itself as a
strong contender in the Indian
Networking market
37| ‘Our experience of getting
listedon NSE has been fantastic’
40| Netmagic (An NTT
CommunicationsCompany)
growing at a CAGR of 35%
INDUSTRY EVENT
25| Lenovo aiding Businesses
transform Workforce
VAR CORPORATE
28| Keeping You Ahead with Hyper
connected Data Centers
38| CtrlS Tier 4 Datacenter in
Bengaluru aiming to serve
organizations with 100% uptime
COVER STORY
30| Cloud driving the present
Datacenter Market

EVENT
44| The 8th WIITF, MUMBAI
Unleashes opportunities in
digital transformation for VARs
VENDOR - PARTNER RELATION
48| TallyXcelerators helping in
acceleratingSME Business
VAR SECURITY
50| Bitdefenderstrives to enhance
security through its product
offerings
51| Mobile Hacking Incident
VAR MOBILITY
52| DETEL seeks to connect with
masseswith its ‘Value for Money’
products
Publisher: Deepak Kumar Sahu
Editor: S Mohini Ratna
Executive Editor: Dr. Vijay Anand
Copy Editor: C. M. Dutta
Deputy Editor: Samrita Baruah
Sub - Editor: Aparna Mullick
Correspondent: Abha Singh
Art Director: Rakesh Kumar
Network Administrator: Ashok Kumar Singh
Manager-IT: Subhash Mohanta
Manager-SEO: Bidyadhar Behera
BUSINESS:
Commercial Manager: Amit Kumar Jha
Sr. Marketing Manager: Ashok Ranjan Dash
Circulation Executive: Manish Kumar
Marketing Manager: Dipendra Kumar
CORPORATE OFFICE:
VAR House, A-84A/3 Rose Apartment, Paryavaran
complex, Ignou Road, New Delhi - 110030
Tel: 011-41656383, 46061809
Email: edit@varindia.com
Bangalore: Bureau office
Marketing Manager: S. Kamala kar
Correspondent: L. G. Swami
D-103 G.F., Ashish JK Apartments
Thubarahalli Extended Road
Bangaluru- 560066
Tel: 080-49530399 | Mobile:09886280836
E-mail: kamlakar@varindia.com
Mumbai: Bureau office
Regional Manager (West): Anil Kumar
Sr. Correspondent: Mamta S.
Anurag Residency, 203 - “B” Wing, Plot No-5,
Sector-9, Kamothe, Navi Mumbai-410 209
Tel: 022-65561292, Mobile: 08108017479
E-mail: anil@varindia.com, mamta@varindia.com
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E-mail: sunil@varindia.com
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Correspondent: Kiran Kumar
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Mobile: 08100298033, E-mail: sunil@varindia.com
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New Delhi - 110030, Editor - S Mohini Ratna.
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Cloud driving the present
Datacenter Market

7www.varindia.com February 2018

Veeam helping
businessesruninan
‘Always-On’mode
India is at the cusp of a major digital revolution. As enterprises look
to harness the power of the cloud and keep pace with changing user
demands, ‘24.7.365 Availability’ is no longer an after-thought today; it is a
strategic priority. On these lines, Veeam continues to provide a seamless
digital experience to its customers in 2018 with solutions to deliver
Availability in a multi-cloud environment.
“In the digital economy, consumer experiences drive the way businesses
operate today. This leaves Indian organizations with no scope for an IT
outage, unavailability of data or web downtime. Additionally, organizations
also need to be prepared for natural disasters or unplanned disruptions.
In this context, the Indian market is no different from our other regions
globally. In fact, we expect India to witness accelerated growth for our
Availability solutions comprising of backup, replication, and business
continuity planning and disaster recovery. India is a very exciting market for
Veeam software and that is the reason we continue to invest in resources
and the channel in this market,” says Sandeep Bhambure, Managing
Director–India and SAARC, Veeam.
Sandeep, who has joined the company recently continues to drive
robust growth momentum in India by fostering deeper collaboration
with customers who are looking to leverage growth prospects in digital
transformation.
Legacy based solutions offered by competition are ill-equipped and
provide backup tools in hours, days and weeks, which do not suit modern
organizations witnessing digital transformation. To address this challenge,
Veeam has continuously focused on innovation and has positioned itself
as an Availability company to help businesses run in an ‘Always-On’ mode.
Whether back up, replication, business continuity planning, monitoring or
capacity planning, Veeam enables software driven modern enterprises to
deliver Availability in virtual and physical environments.
As cloud adoption continues to gain momentum, Veeam is encouraging
customers to avail Veeam Free Cloud Services program. This program
supports traditional resellers by enhancing their portfolio with cloud based
services.
Veeam has in the past extended partnerships with HPE, Cisco,
NetApp, IBM Cloud, VMware, etc assisted enterprise companies to
identify, purchase and implement Availability solutions easily. It has nearly
18,000 VCSP partners, with more than 1,200 new providers online.
Thrust for the SMB sector…
In 2018, apart from a strategic focus on enterprise business, Veeam is
looking forward to sustain momentum for its SMB customers.
“The SME sector in India continues to witness accelerated growth,
contributing 45 per cent to the country's industrial output. SMEs require
backup solutions that work hassle-free, is affordable and saves their
valuable time to focus on driving business growth. Veeam understands the
specific requirements and delivers Availability solutions for all workloads
including virtual, physical, cloud to ensure their business is Always-On,”
points out Sandeep.
For the SME sector, Veeam has a special solution which is low-priced,
called Veeam Backup Essentials. It is an extremely powerful tool for SMEs,
who cannot afford to use complicated expensive solution to protect their
data. They can derive maximum benefit from this product as it is available
at an affordable cost and is backed by powerful technology. It is also simple
to use, giving the customer peace of mind.
A 100 percent channel company, Veeam’s business focus is centered
around its partners. Partners expect Veeam to continue to disrupt the
market from a product, marketing and sales perspective
As modern businesses are fast becoming software driven, there is a
dire need to be always available. In this context, multi-cloud strategy is
critical to an organization’s success and Veeam’s partners are well poised
in delivering Availability solutions for the modern datacenter. Being an
extremely critical component of Veeam’s business, partners play a strategic
role in driving company’s growth.
Additionally, as a strategic focus, Veeam will continue to deliver
Availability solutions to enterprise and mid-market customers across key
sectors in India. n
Addressing the challenges of customers who still
use legacy tools for their back-up functions, Veeam
positions itself as an Availability company that
enables software driven modern enterprises to be
'Always-on' in virtual and physical environments.
Sandeep Bhambure,Managing Director–India
and SAARC, Veeam throws some light on this
aspect while conversing with VARINDIA -

Your needs are demanding.
RESOLUTION : 1920x1200 RESOLUTION : 1920x1080
DAISY CHAIN
RESOLUTION : 1920x1080

Channel Chief
Cambium Networks plans a growth
story together with its partners
Cambium Networks takes pride in its channel and considers it as one of its growth vehicle, responsible for taking its products and
solutions successfully to the market. Ron Ryan, Vice President Global Channels - Cambium Networks shares his insights with VARINDIA
of what he feels about the India market -
Ron Ryan
Vice President Global Channels
Cambium Networks
Cambium views the Indian market as probably the fastest growing
and the largest single opportunity with a broad network of partner
community. In a short time, it has emerged as the second largest market
globally for Cambium.
“We have over 200 people in our design centre in Bangalore and
have just started our repair center out of the same Bangalore facility. We
have tremendous focus on the market and are committed to India in a
big way,” says Ron Ryan, VP Global Channels - Cambium Networks.
Cambium that was crafted out of Motorola, historically started as a
channel company. It has stayed and grown as a channel company since
then and the majority of its business, (which is close to 98%) is done
through channel partners even today.
“The channel will remain the go to market for us in future. We
believe that the channel gives us the leverage and the reason that
Cambium offers a broad portfolio of products and services, we could
not have reached to the kind of market that we are trying to get by just
having Cambium employees alone. So we recognised that if we really
want to be successful, it was going to be through the partners. We think
that we have the right kind of partners in the right kind of places in the
right kind of segments,” Ron states.
Cambium had initially focused its business on the ISP market;
so service providers was the backbone for the Cambium product
portfolio which was largely in the WISP market (wireless internet
service providers). But the WISP market itself is extremely broadwith
thousands of ISPs across different markets globally.
“To add to the fact, we have brought in the Wi-Fi product portfolio
to cater to the home and the ISP segment. We have also created an
entirely new customer basewhere we are now recruiting partners
specifically for enterprise and Wi-Fi products. We also have added IIoT
to our product portfolio which are again industrial opportunities and
that requires a separate kind of partner base. So primarily, we have
verticals in 3 major categories that requires a broad partner network to
cover it. This explains why we are so much dependent on our channel,”
explains Ron.
One of the challenges of selling products across multiple verticals
is to have a single channel program. Historically, the Motorola channel
was more of industrial focused, whereas now with the Wi-Fi product
line, Cambium is more enterprise focused. Though there are a lot of
similar programs that cater to both these customer segments, one
cannot have the same discounts across these different portfolio. This
creates some complexity.
“At Cambium, we have conceptualised a 2 step program in which
we have a 2 tier channel; it sells primarily to distributors who sell
further to value added resellers and resellers across the world. So it is a
single program that basically flows across a 2 tier partner model across
multiple tier industries and verticals,” says Ron.
Ron however feels that there are a lot of commonality between
partners across the world.“I get three basic questions from every
partner irrespective of the industry, which county they are from, or
who they are. They want to know three specific things -
• If I do work for you and design your products into somebody’s
network, how would you protect me?
• If I do all this work, how much can I make?
• How do you create the market demand, or how would you help me
to create that demand?
Most of these resellers by and large are very small companies; they
do not have a large marketing budget and so what becomes important
for them is what and how a principal vendor will provide them
opportunities or allow them to find those opportunities. So, based on
my experience in India, US and South America, these three questions
are the primary things that partners are concerned. At Cambium we
try to address these 3 things by trying to build a simple program and
listening to our partners carefully so that we can come out with ways of
how they can make money. At any partner conference, our CEO would
always say that Cambium wants its partners to make money, as long as
they are focussed on doing business.”
For the past 14 quarters, Cambium has been experiencing 20%
growth quarter on quarter. For the next few quarters, given the kind
of business that it has been doing, the company expects a 30 - 40%
growth. n

ROUND ABOUT
An Open letter to My
Esteemed Readers
Friends,
Of late, you might have been in the midst of many revelations and
exposes, both nationally and internationally. Every country had its own
epoch-making and mind-stirring revelations. Some of them were referred
as scams, others flipside of governance structure, a third category has
been dubbed as concocted fantasies, and fourth were termed as political
vilification. In the U.S., it was the unfortunate incident of data harvesting
and sharing clandestinely that shook the digital world. Everyone is
holding Cambridge Analytica (CA) as the villain of the day. The name of
Facebook also figures prominently, though its chief executive swears its
innocence and claims that the IT behemoth was trapped into the present
situation. If you are limiting the operational space of the entity (CA)
euphemistically calls itself as a Think Tank registered in the UK, to the
US, EU and India, you are mistaken.
Friends, you may search for countries, where CA has been working
or is alleged to be working, you will be in for a big surprise. Their name
appears in several other places for the wrong reasons. CA appears to have
influenced elections held in Africa, South Asia, Latin America and what
have you. Does it mean digital devices should be abhorred? Does it mean
digital devices can be manipulated? Does it mean that the increasing pace
of digitization should be discontinued to ensure a free and fair world?
Before answering these questions, let me, as a preamble, dwell on
some of the basics. It is not the first time that human ingenuity and
discoveries have found dual uses for technologies. Technology is neutral.
It is the mankind, who uses the technology and tries to bend it to suit
their selfish ends. Atomic fusion can create devastating destruction and
at the same time presents hugely beneficial devices for the mankind.
That is the paradox of technology.
Let me take this analogy to other areas. Artificial Intelligence (AI)
is rewriting how people think and act. It makes life easier for many and
at the same time is perceived to create hardships to an equal number
of people, who may lose their employment opportunities. Yet, it can
help people in undertaking hazardous tasks. AI also will create numerous
employment opportunities. While in one sense it replaces people, in
another sense it replenishes the human civilizations. The use of AI to
help the mankind is unleashing newer realms and horizons.
Let me come to the subject. Does the recent breach of trust carried
out by using technologies affect the pace of digitization in the world? I
feel that it will never impact the technology. Here, we have to distinguish
between two things – technology and the mindset of technology handlers,
who put the technology to unsavoury use. A mobile phone can give the
fisherman the latest weather forecasts as to when he should go fishing
in the sea, when he should not, likelihood of heavy rains so that he can
return to the shore before it gets intensified. The same mobile phone can
help a terrorist to do overt and covert actions.
That said, we should work towards eliminating the misuse of
technology. Those who have developed the technology also have a
responsibility to develop safeguards. Next in importance is finding
adequate systems to secure the cyber world from hacking and other
unholy practices.
Digital systems are meant to bring about greater transparency
and to ensure accessibility to the people vital services, which are part
of governance. There will be heavy backlash, if such benefits are
jeopardized. People will lose faith in the system and will refuse to
become a stakeholder in the digital world. Recently, one might have read
about three important websites of the Indian Government, which were
hacked. The reasons are still not clear. But many people say that it was
an organized attempt by some of the neighboring countries to hack into
the vital information and database kept by the government. This must
be a part of the counter intelligence system touted by enemy countries
or antisocial elements.
Of late, Bitcoins are being talked about and many countries allow
parallel operations of such systems. A number of companies have sprung
up across the world to deal in Bitcoins, which, according to the experts,
is highly speculative and ephemeral. These are operated through digital
platforms and they are sort of parallel operations in the money market,
away from the watchful eyes of the regulator – central banks. Yet, we
do not have a system to regulate these operations or prevent them. No
government has come out with a policy framework to deal with the
situation, though they claim that such systems are highly speculative.
It is high time an international understanding and a policy framework
either to regulate the system or to nip it in the bud itself. A wait-and-
watch approach will negate the whole purpose of restoring the faith of
the people in the digital world.
That takes me to the final suggestion to have an international law
to regulate the digital world. It should take care of every conceivable
aberrations and illegalities in the cyber world and should pave the way
for the organized and harmonious growth of digital architecture. Those
who are found violating the international law should be punished.
For that, its operational canvas should not be restricted to sovereign
domains. E-commerce is fast catching up as the most convenient method
of transaction within the country and between the countries. That
presupposes an international legal framework to deal with delinquencies
involved. There should be an overseeing body to spot the inadequacies
in the law and to make them more relevant to the situation. Yet, such
laws should not be too harsh to stall innovation and creativity.
Friends, let me conclude by telling that never lose faith in technology.
That is for the people, to the people and by the people. Abhor and
punish the wrong handlers of technology. That will make our planet a
better habitat to live.

37www.varindia.com September 2017

HOT BYTES
Aurionpro wins Rajasthan
Government’s Smart City
Initiative –“3D City”
Mphasis strikes strategic
alliance with Plug and Play
SonicWall introduces
new MSSP Program
Fortinet adds 11 IT providers to its
Fabric-Ready Partner Program
SAP launches Digital4Growth
initiative to drive economic growth
Wipro partners with Adobe over
digital marketing solutions
AurionproSolutions
has informed
the stock exchange that
its Government Services
Group has won the
Rajasthan Government’s
innovative project for
designing and developing
the nation’s very first “3D
City” model for the city
of Jaipur. Valued at Rs.180
crore plus, the key objective
of this innovative project is
to establish a mechanism,
which would strengthen the
decision-making process
for city administrators with
impact assessment, through
an array of simulations.
Rajasthan will be the
first state in the country
to launch the 3D model in
a geographic information
system(GIS)environment.
This 3D system, pegged
to be a part of a unified
state-wide GIS-enabled
decision support
system, will provide
the city administration
with a holistic view
for all concerned city
development departments
to work in unison.
Mphasis has
entered into
a strategic partnership
with Plug and Play Tech
Center, a global start up
ecosystem and venture
fund specializing in the
development of early-to-
growth stage technology
start-ups. As part of the
partnership, Mphasis will
offer mentoring support
to emerging technology
start-ups, incorporate
their products in
its domain-focused
solutions, extend access
to its enterprise clients
and help them scale.
To help further
accelerate collaboration
with start-ups, Mphasis
had earlier launched
Sparkles, an innovation
lab that builds domain-
relevant innovation
centric solutions by
leveraging emerging
technology start-
ups. Mphasis Sparkles
Lab offers start-ups a
platform to showcase
innovative solutions to
large enterprises and
incorporate such products
into Mphasis solutions.
SonicWall has
announced its new
managed security service
provider (MSSP) program.
The SonicWallSecureFirst
MSSP Program helps
partners with new or mature
managed security practices
fill their customers’
widening security skills gap
by building and scaling their
managed security service
offerings to deliver optimal
security outcomes.
“The swift rise and
sophistication of data
breaches and network
threats is forcing well-
intentioned organizations
to outsource network and
data protection to MSSPs,”
said SonicWall Senior Vice-
President & Chief Revenue
Officer Steve Pataky. “This
opens many opportunities
for SecureFirst Partners
to deliver or resell expert
24/7 managed security
services – backed by
SonicWall’s automated real-
time breach detection and
prevention – to provide
ongoing protection from
cyberattacks."
Fortinet has added
11 information
technology providers to
its Fabric-Ready Partner
Program. These new
partners further extend the
Fortinet Security Fabric
across cloud, virtual,
and software-defined
environments.
RajeshMaurya,Regional
Vice-President, India &
SAARC, Fortinet, said, “As
enterprises embrace digital
business strategies, their
networks are evolving to
includeIoT,multi-cloudand
virtualized environments
with complex workflows,
driving the need for a
security transformation
where solutions can
interoperate and automate
threat responses across
the expanded attack
surface. Fortinet’s open
approach extends the
visibility, integrated threat
prevention and automated
response of its Security
Fabric architecture to
leading technology alliance
partners to deliver unified
security management."
SAP SE has
organized a unique
summit, Digital4Growth
“IncTank”, (Inclusive
Think Tank) to ideate and
deliberate how Digital
can be best leveraged to
address opportunities that
can accelerate growth in an
inclusive and sustainable
society. With 462.1 million
Internet users, making
India the second fastest-
growing country in terms
of social media penetration,
digital technologies present
a big opportunity to unlock
its demographic dividend
through right skilling and
support, as well as drive
inclusive economic growth.
“The Digital4Growth
IncTank has been
constituted with an aim to
make digital inclusion an
essential element to chart
the nation’s transformation
story,” said Deb Deep
Sengupta, President &
Managing Director, SAP
Indian Subcontinent.
Wipro has
announced a
global relationship with
Adobe to create, build
and run digital marketing
solutions and
campaigns for
their clients,
across the globe.
As a part of this
alliance, Wipro
will embed
Adobe’s design
and prototyping
software, Adobe XD CC,
the all-in-one UX/UI
solution for designing and
prototyping mobile apps
and websites, into its Digital
Experience Platform.
HiralChandrana, Senior
Vice-President & Global
Head, Business Application
Services, Wipro Limited,
said, “As two
market leaders,
powering their
clients’ digital
i n i t i a t i v e s ,
Wipro is happy
to deepen its
r el a ti o n s h i p
with Adobe.
Through this partnership,
we aim to offer more
effective and robust digital
solutions to our joint
customers, globally."
Kaspersky Lab
announces
Channel Partner
Growth Plans
Kaspersky Lab has
unveiled their
Channel Partner growth
plans in India for 2018 at the
Channel Directions Event.
Kaspersky Lab’s Shrenik
Bhayani shared insights on
how their channel program
will enhance support for
partners and offer engaging
regional events with unique
educational opportunities
throughout the year.
Speaking on this,
Shrenik Bhayani, GM,
Kaspersky Lab (South
Asia), commented, “Such
events help us to connect
and build a strong network
with our partners and
vendors. It helps us in
addressing the growth ways
to the partners, and also
knows their perspective and
challenges in the business."
Teradata to join
NVIDIA Partner
Program
Teradata has
announced that
its Think Big Analytics
consulting group has joined
the NVIDIA Service
Delivery Partner program.
NVIDIA GPUs are widely
used in deep learning,
artificial intelligence (AI)
and accelerated analytics
applications. Think Big
Analytics will help clients
looking to scale their AI
initiatives by working with
NVIDIA to optimize deep
learning for enterprise use.
Think Big Analytics
is one of the first large,
global consultancies to join
NVIDIA’s partner network.
With its exclusive focus on
data and analytics, Teradata
will be collaborating with
NVIDIA on solutions that
drive impactful business
outcomes in industries
including banking and
insurance, automotive,
manufacturing, telco,
healthcare, retail, media and
entertainment, and travel
and transportation.

13www.varindia.com February 2018
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Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and other countries or both.
- LAPTOP

HOT BYTES
Tata Communications to deploy
5,000 smart gas meters in Mumbai
Avaya adds cloud-based team
collaboration to its Equinox
Atos and Siemens to accelerate
their joint business by 2020
Netmagic to offer Server
Security services with McAfee
D-Link extends 5YearsWarranty
on its CCTV products
NEC to enhance customers’
digital strategy
Ta t a
Communications
has announced to working
with Mahanagar Gas
Limited (MGL) to deploy
5,000 smart gas meters
in Mumbai. The new
smart meters will give
households and businesses
unprecedentedvisibilityand
enable MGL to enhance
operational efficiencies.
“Our recent India-
wide research found that
the home is where people
expect IoT to make a
big difference, with over
90% of people surveyed
saying that they would
like to use IoT to monitor
their home appliances
remotely in real-time, for
example,” said VS Shridhar,
Senior VP and Head for
Internet of Things, Tata
Communications. “Smart
metering is one of many
IoT-enabled applications
that could transform how
people live and engage with
the world around them,
and how businesses operate
and engage with their
customers."
Experience
Avaya Holdings has
announced the
addition of cloud-based
team collaboration to the
Avaya Equinox Experience,
the company’s unified
communications and
collaboration user interface
and cloud service. The
servicedeliversdeeplevelof
integration between unified
communications and the
tools needed for seamless,
simple, highly productive
team collaboration.
The Avaya Equinox
Experience is a sleek,
personal user interface for
one-stop access to voice,
video, chat communications
channels, calendar,
meetings and more. Its
“mobile-first” Top of Mind
screen provides at-a-glance
visibility to everything
that a user needs in real
time: schedule, contacts,
messages, voice and video.
The capabilities of
Avaya Equinox Experience
addressthegrowingdemand
for easy-to-use, integrated,
unified communication and
team collaboration.
Atos and Siemens
have announced
the reinforcement of their
strategic cooperation, with
plans to accelerate their
joint business until 2020
through an ambitious joint
go-to-market plan and the
strengthening of their joint
innovation and investment
program. The program
has been increased by
€100 million, totalling €330
million – more than three
times the original sum.
This will further support
the Siemens and Atos
IoT MindSphere-Codex
strategic cooperation as well
as the joint go-to-market.
Thejointinnovationand
investment program aims
to enhance Siemens and
Atos’ digital strategy and
develop joint capabilities
in Data Analytics, Artificial
Intelligence, advanced IoT
& connectivity services,
cybersecurity and digital
service technologies
to support the digital
transformation of their
customers through an end-
to-end IoT suite.
Netmagic has
entered into
partnership with McAfee to
offer Malware Protection
services as part of its
Managed Security Services
in India. The services will
offer next-generation server
security to customers via
Netmagic’s cloud services
on a pay-per-use basis.
Netmagic has built its
Server Host Protection
service on McAfee’s server
security and endpoint
security solution. Server
Host Protection service
is a SAAS-based offering
powered by McAfee to
provide protection from
known, near-zero day,
and zero-day attacks. An
antivirus, anti-malware and
intrusionprevention,Secure
Host stops unnecessary
usage/deployment of
software on your servers.
Server Host Protection also
helps customers achieve
multiple compliance goals
such as PCIDSS, ISO
27001, etc.
D-Link has recently
ventured into
the CCTV segment and as
part of business strategy
it has announced 5 years
product warranty on its
CCTV range. With this,
D-Link is all set to address
the growing surveillance
market with its robust and
top-notch CCTV products.
“We entered the CCTV
segment about three
quarters back and the
response from both partner
community and customers
has been phenomenal. Our
endeavour has always been
to provide quality products,
exceptional service, and
enablechannelwithlucrative
business opportunity. With
this in mind, we decided to
extend warranty on CCTV
products to 5 years which is
happening for the first time
in the industry,” said Sanket
Kulkarni, Sales Head,
D-Link (India) Limited.
NEC Corporation
has announced
the provision of a
reinforced “Data Platform
for Hadoop” (DPH),
an integrated analytics
platform for collecting,
storing, processing and
analyzing data and the
NEC “Data Integration
& Analytics Services”,
professional services for
helping customers solve
their real-world business
challenges.
In order to overcome
obstacles and create new
business value, businesses
must collect and utilize vast
amounts of data from a
wide range of data sources.
To do this, they need
platforms that can rapidly
process, combine and
analyze data.
NEC’s DPH
has already
been deployed
across a
variety of
sectors, ranging from the
telecom field to finance
and manufacturing, and
it has achieved notable
results in promoting digital
transformation through
new business models and
product development.
Plantronics to
acquire Polycom
Plantronics and
Polycom have
entered into a definitive
agreement under which
Plantronics will acquire
Polycom in a cash and stock
transaction valued at $2.0
billion enterprise value.
According to Joe
Burton, President and
CEO - Plantronics, "With
the addition of Polycom's
solutions across video,
audio and collaboration
we will be able to deliver
a comprehensive portfolio
of communications
and collaboration touch
points and services to our
customers and channel
partners. This will put
Plantronics in an ideal
position to solve for today's
enterprise collaboration
requirements while
capitalizing on market
opportunities associated
withtheevolving,intelligent
enterprise.”
Dimension
Data helps SBI
to transform
digitally
Dimension Data
has enabled SBI
with 60 digital branches
pan India. Known as
sbiINTOUCH, these
futuristic digital branches
offer advanced banking
services such as instant
loan approvals, assistance
in choosing investment
portfolios, access to latest
mutual funds etc.
“The solution will
enable SBI to transform
its communication model
for better customer loyalty
which will further help SBI
improve sales, cross-sales
and in upselling. As for
the SBI customer, this will
ensure that he/she gets the
right advice for all non-
transactional processes.
It will further help the
Bank enhance its customer
experience which in turn
will become its important
competitive differentiator,”
said Kiran Bhagwanani,
CEO – South Asia, Japan
and New Zealand.

ON THE RAMP
RSA launches Archer Cyber
Risk Quantification
Acer launches“Predator Orion
9000”Gaming Desktop
ZebraTechnologies unveils
new mobility solutions
HPE brings new offerings to
help customers leverage AI
MSI introduces a range
of Gaming Laptops
Seagate brings BarraCuda
Pro 12TB desktop drive
RSA has unveiled
the RSA Archer
Cyber Risk Quantification
use-case that helps business
users quantify their
organizations’ financial risk
exposure to cybersecurity
events. It gives CISOs the
ability to prioritize risk
mitigation efforts using
a quantification-based
assessment of the business
and financial impact that
a breach or vulnerability
would expose.
“Under the threat of
high-profile cyberattacks
and data breaches,
executives and corporate
Boards are starting to ask
more informed questions
about their organizations’
risk exposure,” said David
Walter, Vice-President,
RSA Archer. “RSA Archer
Cyber Risk Quantification
gives security teams the tool
they need to quantify and
communicate their cyber
needs in a language that
business leaders can easily
understand. This helps
clarify priorities for security
investments."
Acer has launched
the Predator
Orion 9000, a gaming
desktop, under its premium
Predator gaming series. The
revolutionar y
gaming desktop
features powerful
Intel Core i9
Extreme Edition
processors with
upto18coresand
36 threads and up
to two NVIDIA
GeForce GTX
1080Ti graphics
cards for ultimate
gaming performance.
Chandrahas Panigrahi,
CMO&ConsumerBusiness
Head, Acer India, said, “We
are thrilled to welcome
to our gaming arsenal the
iconic Predator Orion
9000 gaming desktop. The
Orion 9000 is a desktop of
extremepower
d e s i g n e d
especially for
thedemanding
professional
gamer with
a d v a n c e d
cooling and
g ame-ready
features to
easily take
on any game
out there. Acer in India
has products catering
to budding gamers to
professionals."
Zebra Technologies
has launched the
new TC20 durable mobile
computer and TC25 rugged
smartphone in India.
Zebra has leveraged
decades of enterprise
innovation in TC2-series
to revolutionize the SMB
market where the use
of outdated pen and
paper systems and fragile,
underpowered consumer
devices is widespread.
The TC20 is a lightweight,
durable and long-lasting
mobile device developed
for indoor use.
Zebra has also
released the Tenth Global
Retail Shopper Study
whitepaper, which shows
the expectations of
shoppers today – further
highlighting the need for
businesses to adopt real-
time visibility technologies
in their operations.
The study reveals that
shopper expectations for
merchandise delivery are
continuing to rise as 69%
of shoppers surveyed in
APAC expect next-day and
same-day shipments.
Hewlett Packard
E n t e r p r i s e
(HPE) has announced new
offerings to help customers
ramp up, optimize and
scale artificial intelligence
(AI) usage across business
functions to drive outcomes
such as better demand
forecasting, improved
operational efficiency and
increased sales.
The new offerings
include HPE Digital
Prescriptive Maintenance
Services; HPE Artificial
IntelligenceTransformation
Workshop;andHPEApollo
6500 Gen10 System. HPE
has also extended its AI
partner ecosystem through
a reseller agreement with
WekaIOtodeliveroptimized
storage performance in AI
environments.
“Global tech giants
are investing heavily in
AI, but the majority of
enterprises are struggling
both with finding viable AI
use-cases and with building
technology environments
that support their AI
workloads.
MSI, the world
leader in gaming
hardware, has launched a
suite of gaming laptops
powered by Intel 8th-
Generationprocessors,with
three new models – the new
GS65 Stealth Thin gaming
notebook, GT75 Titan
with i9 processor and GE
Raider RGB Edition. These
products are equipped
with the 8th-generation
processor updates to its
GP, GL and GV lines.
Furthermore, MSI has
announced addition of 21
servicecenterstoitsexisting
servicenetworks.Thesenew
service centers are located
in Jaipur, Kanpur, Indore,
Thane, Visakhapatnam,
Patna, Ludhiana, Varanasi,
Vijayawada, Jodhpur,
Raipur, Guwahati, Bareilly,
Mysore, Jalandhar,
Bhubaneswar, Bikaner,
Kochi, Dehradun,
Mangalore, and Udaipur.
This expansion will help
MSI to provide attentive
customer service to Indian
customers and will also
highlight MSI’s never-
ending dedication to the
Indian market.
Equipped with
7,200 RPM, the
BarraCuda Pro is a 12TB
desktop drive available.
Large cache size offered by
the recently launched 12TB
drive pushes the PC to new
performance heights so
one can load applications
and files even faster. Plus
the BarraCuda Pro is
backed by five-year limited
warranty for a sustained
quality experience.
The uncompromising
BarraCuda Pro marries
storage capacity with
7,200 RPM spin speeds for
snappy performance and
load times when gaming
or performing heavy
workloads.
All hard drives in the
BarraCuda family come
equipped with Multi-
Tier Caching Technology
(MTC). MTC takes PC
to new performance
levels, so one can load
applications and files
faster than ever before.
By applying intelligent
layers of NAND Flash,
DRAM and media cache
technologies, BarraCuda
delivers improved read
and write performance by
optimising data flow.
BenQ unveils
EC1-B and EC2-B
gaming mice
ZO W I E ,
BenQ'seSports
brand has announced the
launch of ZOWIE gaming
mice EC1-B and EC2-B
that come equipped with
the 3360 sensor, providing
gamers with a different
mouse-tracking feel. These
new gaming mice are aimed
at competitive gamers and
eSports fans.
The mice are identical
except for their size, with
EC1-B slightly larger than
the EC2-B. In addition to a
different sensor, the EC-B
series also has a USB report
rate switch with indicator
lights at the bottom of
the mouse. This makes
adjusting your settings
more convenient and allows
you to check your mouse
rate without the need for
additional software.
A10 releases
SecureWeb
Gateway
Solution
A10 Networks
has announced
expansion of its portfolio
of enterprise solutions by
introducing the Secure Web
Gateway featuring the SSL
Insight solution, available
on the Thunder CFW
platform. This solution
empowers enterprise
customers with defenses
against the modern web
threat landscape, as well
as providing advanced
performance features to
help scale for demanding
SaaS workloads and
compliance requirements.
A10’s new Secure
Web Gateway augments
controlled and secure
access for enterprise users.
It enables enterprises to
enforce policies for who
accesses what, how and
when, in order to help
protectthemfrommalicious
intent and to better ensure
enterprises are compliant at
all times.

21www.varindia.com January 2018
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No Optical Drive / 1 x HPE 500W Flex Slot Platinum Hot Plug Low
Halogen Power Supply Kit / HPE iLO Standard with Intelligent
PProvisioning/ 3 Yrs. NBD Support
1U 2P Rack/ HPE DL360 Gen10 4110 1P 16G 8SFF Svr/ 1 x HPE
DL 360 Gen10 Intel® Xeon-Silver 4110 (2.1GHz/8-core/85W)/
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Registered Memory Kit / 8 Open Bay/ HPE Smart Array P408i-a
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x8 DDR4 - 2666 CAS 19-19-19 Registered Memory Kit
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HPE iHPE iLO Standard with IP / 3 Yrs. NBD Support
The New Generation Compute Experience From HPE
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ON THE RAMP
Xiaomi announces three new
smartphone manufacturing
plants in India
Juniper Networks enhances its
Unified Cyber security Platform
Dell and Alienware launch new
Windows 10 gaming laptops
eMudhra presents“emSecure”
Western Digital unveils
new gaming SSD
F-Secure introduces new
ransomware protection capabilities
Xiaomi has
opened three
new smartphone
manufacturing plants
in India. This move is
in line with its strategy
to enhance the handset
maker’s business in the
country.
The three new
smartphone plants that are
coming up in partnership
with Foxconn will be set
up in campuses in Sri City,
Andhra Pradesh and a new
campus in Sriperumbudur,
Tamil Nadu with a total
campus area of 180 acres.
Xiaomi however did
not reveal its investment
in the latest smartphone
production units in India.
The company has also
stated manufacturing
smartphones at its power
bank plant in partnership
with Hipad Technology in
Noida, Uttar Pradesh.
Juniper Networks
has announced new
enhancements to its unified
cyber security platform,
empowering customers
to run their businesses
with confidence and
efficiency across
locations and clouds.
To address
this need, Juniper
Networks revealed
newly engineered
enhancements to its
unified cyber security
platform – a platform
that is open for integration
and fuelled by automation.
These enhancements
simplify security operations
by accelerating time to
detection and orchestrating
mitigation.
Juniper helps
organizations protect
themselves from fast-
moving threats with a
solution that rapidly adapts
to cybercrime tactics,
empowering teams to stop
an attack early in the threat
lifecycle.
Alienware and Dell
have launched
six new Windows 10
gaming laptops based on
the new 8th-Gen Intel
Core high-performance
processors, with significant
enhancements over prior
generations. Continuing
Dell’s commitment to
provide the ultimate gaming
experience for everyone,
Dell is also debuting Dell G
Series, revitalizing the Dell
Gamingportfolio.Thissuite
of PCs, starting at $749, is
designed and engineered for
the gamer who prioritizes
performance and excellent
gameplay.
Further expanding
its more than a decade-
long legacy in esports,
Alienware is forging new
partnerships with the NBA
2K League, Miami HEAT
and Misfits Gaming, and
taking its partnership
with Team Liquid into
uncharted territory for
North American esports.
These organizations and
teams have turned to
Alienware for a competitive
advantage.
eMudhra has
announced the
launch of emSecure, an IoT
security solution for smart
cities. emSecure has been
designed to be deployed
on any IoT platform that
supports trusted platform
modules. emLabs, housed
at eMudhra’s R&D center
in Bangalore is gearing up
for large-scale smart city
projects. Their state-of-
the-art PKI suite will help
cities deploy a secure IoT
ecosystem, thus ensuring
trusted communication
between devices and
mitigating the risk of man
in the middle attacks.
V. Srinivasan,
Chairman, eMudhra, said,
“The usage of connected
and smarter devices to
augment our lives on a
daily basis has proliferated
extensively over the last
few years. IoT is helping
cities evolve in a smarter
way, leading to smarter
buildings, self-driving cars
and much more. However,
with a rise in the connected
devices ecosystem, privacy
and security cannot be
compromised."
To push leading-
edge performance,
lower power consumption
and extended durability for
PCgamingsystems,Western
Digital has introduced
a high-performance
Western Digital Black
3D NVMe SSD featuring
the company’s own SSD
architecture and controller.
The drive accelerates data
for PC applications to
enable users to quickly,
access, engage and capture
today’s high-resolution
video, audio and gaming
content.
PCs must have the
capability to run intensive
applications and enable the
4K/Ultra HD graphics and
video content experiences.
To move this immense
amount of data quickly and
seamlessly, Western Digital
developed a new breed
of SSDs to help remove
the traditional storage
bottleneck.
F-Secure has
announced that
consumers finally have a
chance to get an edge on
ransomware gangs that
have amassed
billions of
dollars in
the past
few years.
F - S e c u r e
SAFE PC
has protected users against
ransomware effectively,
thanks to its advanced
behaviour protection
known as DeepGuard.
F-SecureSAFEInternet
Security now includes
additional behaviour-based
protection capabilities that
monitor selected folders for
ransomware-like behaviour
as part of its DeepGuard
Host-based Intrusion
Prevention System. In case
risky behaviour is detected,
the process is automatically
blocked and users are
warned about the potential
ransomware.
ASUS ROG
releases Gaming
Line-up
ASUS Republic of
Gamers (ROG)
has announced their next-
generation gaming lineup,
powered by the latest 8th-
Generation Intel Core
processors.
Products powered
by the new processors
include the ROG Zephyrus
(GX501GI), ROG G703,
ROG Strix SCAR Edition,
ROG Strix Hero Edition,
and ROG Strix GL503
laptops, and the ROG
Strix GL12 desktop. All
products powered by the
8th-Generation Intel Core
processors feature Aura
Sync technology for gamers
to customize lighting to suit
their own preferences.
ASUS ROG new 8th-
Gen gaming systems will
be available from Q2 in
India on online and at AES
stores.
Synology
releases Beta
version of
Active Backup
for Office 365
Synology Inc. has
announced the beta
release of Active Backup
for Office 365 with added
support for mail, contacts,
and calendar protection on
top of existing OneDrive
for Business support,
allowing businesses to
control even more of their
data in Microsoft Office
365.
"Sincearapidly-growing
number of businesses are
moving their operations to
the cloud, this is our first
solutiontocomprehensively
back up corporate data
on a cloud provider,"
said Jia-Yu Liu, Director
of Application Group,
Synology Inc. "The Active
Backup family of packages
makes it effortless to
consolidate data dispersed
across physical, virtual,
and cloud environments
into a centralized backup
solution."

Forcepoint helping its customers
build a secured data environment
How is your organization geared
up with security strategies for the
industry at large?
Cyber security as a domain is going through a
constantchurn to help organisations stayfocused
on protecting against breaches, protecting critical
business data at all times and complying with
regulations. This is the reason, over the years,
cyber security budgets have increased multi-fold,
making it a huge industry. But, despite all these
investments, the cyber security attacks have only
increased.
This calls for a complete shift in the way
cyber security is approached. If you look at
threats and technologies, they continue to
evolve, but one thing that has remained constant
throughout is people. This is what Forcepoint
is doing, it is rethinking security from a human-
centric approach. The approach emphasizes
understanding human behaviour and user
interaction with critical data over networks of
different trust levels to combat cyber-attacks.
Can you highlight the solutions
you are offering for addressing
the growing challenge of cyber
security?
At Forcepoint, we have unique cyber security
solutions for protecting the data -
• Our CASB (Cloud Access Security
Broker) is designed to secure data on the
cloud. CASB solutions address cloud service
risks, enforce security policies, and comply
with regulations, even when cloud services are
beyond their perimeter and out of their direct
control. We acquired Cloud Access Security
Broker (CASB) firm Skyfence that has helped
increase visibility, control and security as users
interact with data wherever it resides, including
within cloud applications.
• Forcepoint’s UEBA (User and Entity
Behaviour Analytics) helps organizations to
baseline behaviour of users and also entities like
endpoint servers or applications and then see if
there are any deviations from normal baseline.
We acquired Red Owl, a leader UEBA (User and
Entity Behaviour Analytics) technology to better
understand and manage human risk.
• Forcepoint’s Web and Email Security
Solutions protect users against multistage
advanced threats that often exploit user’s data,
which penetrate the organisation’s IT defences.
• Forcepoint NGFW (Next Generation
Fire Wall) caters not only to network needs but
also security needs of all the networks of our
customers. With NGFW 6.4, network security
admins can more clearly see and understand
the rhythm of their people as they use network
resources.
• Our data protection is integrated with
DLP (Data Loss Protection) solution and now
we have augmented our DLP with insider threat
and UEBA (User Entity Behaviour Analytics)
solution that understands the context and intent
of user behaviour and dynamically applies
enforcement policies to activity representing the
highest risk.
How are you seeing the security
trend to continue in 2018?
The biggest security trend in 2018 will
be EU’s GDPR regulation which will have a
considerable impact on nations that control or
process data of EU citizens. With the regulation
of GDPR coming into action in May 2018, the
focus should now shift towards three areas
like the adoption of the prescribed nature of
controls in the regulation in specific areas,
improvement of the existing privacy structure
to work according to the requirements of the
regulation and reassessing the opportunity of
processing in the context of GDPR.
The second massive trend that’s being
observed is the adoption of cloud. Even highly
regulated industries like banks have started to
adopt cloud on a big scale but the problem
with cloud is that it opens up everything and it
does not restrict the access anymore.
Additionally, the IT security solutions are
unable to understand behaviour of malicious,
accidental or compromised users in spite of
the technology investments. Therefore, cyber
security must move from a technology-centric
view to one that understands human behaviour
and intent and employ a security system that
can effectively do the same.
With new wave of security
intelligenceanditsintensification,
what are your prospect marketing
plans?
Forcepoint’s unique brand strategy
of focusing on cyber behaviours instead
of emphasizing just on technology to
protect a perimeter that no longer exists
has helped customers in building a data
secured environment. This approach requires
both intelligent systems and transparent
collaboration between an organization’s
stakeholders.
Our brand’s theme of protecting
organisations against accidental, compromised
or malicious users to protect against data
thefts reflect the shift in the current security
paradigm, which is largely technology-oriented,
to focus on people as they interact with critical
business data and intellectual property.
How are you going to leverage
your market strategy to further
boost your presence in the
country?
Our approach is to help our customers
increase their security effectiveness while
lowering risks as they accelerate digital
transformation of their business. We continue
to engage with companies across the entire
ecosystem including Banking and Finance,
IT and ITeS, Manufacturing, Government,
Pharmaceutical, Insurance and many more
to help them understand the need to protect
critical data and importance of providing their
employees access to the right data whenever
and wherever it’s needed. n
Calling for a shift in the way cyber
security is approached, Ajay Dubey,
National Manager - Partners &
Alliances – Forcepoint tells VAINDIA
of how as a security focused company,
Forcepoint is trying to address the
challenges that crop up while securing
its customers and their critical data -
FACE TO FACE

VOICE-N-DATA
COAI presents recommendations
on NTP 2018
Aruba enhances its Mobile
First Architecture
Vodafone and SAP to boost the
Adoption of Industrial IoT
NETGEAR introduces JGS516PE
ProSAFE Plus 16 ports switch
Airtel to deploy MIMO Pre-5G
technology across IPL match venues
Kerala deploys 1000 publicWi-
Fi hotspots enabled by Cisco
COAI has shared
its detailed
submission on NTP 2018
which is an opportunity
for the government to
bring in the much-needed
fundamental change
required by the Indian
telecom sector for it to
recast and revive.
C O A I ’ s
recommendations include,
enhancing telecom and
broadband penetration,
simplifying licensing
and regulations, efficient
spectrum management,
uniform Telecom
Infrastructure and RoW
Policies, lowering of
existing levies and taxes,
and ensuring ease of doing
business by providing an
impetus to R&D, skilling,
adoption of emerging
technologies. With all
this, however, increasing
Telecom Network
Security, while minimizing
compliance and cost burden
and ensuring privacy of
citizens while enabling
Digital Revolution in the
country, is paramount.
Aruba, a Hewlett
PackardEnterprise
company, has advanced its
Mobile First Architecture
with the introduction
of new innovations in
AI-powered analytics
and assurance to enable
autonomous networking,
as well as partnerships to
deliver smarter workplace
experiences.
TohelpITorganizations
enhance the user experience
and ensure business
resilience, Aruba has
introduced NetInsight, an
artificial intelligence based
analytics and assurance
solution for optimizing
network performance.
Aruba has added a new
category of smart digital
workplace partners to the
ArubaEdge Technology
Partner Program including
corporate real estate
(CRE) leaders, connected
furniture companies, and
technology vendors, to
deliver next-generation
workplace experiences
that securely support IoT,
building automation, and
personalized, location-
based services for guests
and employees.
To further accelerate
the adoption of
IndustrialInternetof Things
(IIoT) in India, Vodafone
and SAP SE have entered
into strategic alliance to
develop comprehensive
communications solutions
for enterprises that
will leverage both SAP
Leonardo and Vodafone’s
IoT Managed Connectivity
Platform.
The partnership
between the two global
technology leaders will help
enhance digital adoption
by enterprises in India
by providing solutions
that leverage the latest in
technologies including
Cloud, Analytics and
Internet of Things (IoT).
Vodafone and SAP have
signed a Memorandum
of Understanding (MoU)
to work together and
offer a host of innovative
packages comprising
connectivity solutions,
business application
software, end-to-end device
management and support
services, making it easy for
enterprises to embark on
their digital journey.
NE T G E A R
has rolled out
JGS516PE ProSAFE Plus
16 ports switch with PoE.
It comes in a variety of
configurations, ranging
from 5-port desktop to
48-port rack mount. Some
models support Powerover-
Ethernet (PoE) and can
power devices such as IP
phones, IP surveillance
cameras and wireless access
points with just an Ethernet
cable.
The switches are
perfect for low-cost PoE
deployments. They are the
perfect upgrade from the
plug-and-play unmanaged
switch.
The switch also comes
as an ideal upgrade for
SMB network combining
management capability with
higher speed and better
performance. Also, with
half of the ports offering
support for PoE, these
PoE Smart Managed Plus
models are the most cost-
efficient Gigabit Ethernet
solution for converged
networks.
Airtel has
announced to
deploy the advanced
Massive MIMO Pre-5G
technology across IPL
match venues. Massive
M I M O
e x p a n d s
e x i s t i n g
n e t w o r k
c a p a c i t y
by five to
seven times over existing
spectrum, thereby
improving spectral
efficiency. Customers
will be able to experience
superfast data speeds on
Airtel’s 4G network despite
the very large number of
concurrent users on the
network sites at the venue.
Airtel will deploy
the Massive MIMO
solution in IPL match
venues in Delhi, Mumbai,
Hyderabad, Kolkata,
Mohali, Indore, Jaipur,
Bengaluru and Chennai.
The first venue to go
LIVE with Airtel’s Massive
MIMO deployment will be
the Wankhede Stadium in
Mumbai.
The Chief Minister
of Kerala Pinarayi
Vijayan has announced
at #FUTURE 2018that
the State government
will provide connectivity
through 1000 free public
Wi-Fi hotspots across the
State. Enabled by Cisco
technology, Kerala has
become the first state in
India with the largest public
Wi-Fi network providing
state-wide access. The
state-wide network will
provide citizens access to
the internet with Wi-Fi
spots deployed in parks,
libraries and other public
spaces.
As a part of its Country
Digitization Acceleration
programme, Cisco has
worked with the State
over the last six months to
provide end to end Wi-Fi
hardware for these wireless
access points.
Sudhir Nayar, Managing
Director, Commercial Sales,
Cisco India and SAARC
said, “The vision outlined
by the Honourable Chief
Minister of Kerala will help
harness the power of digital
transformationtoaccelerate
economic growth and social
progress in the State."
Raritan launches
KVM Secure
Switch
Raritan has unveiled
the new KVM
SecureSwitchthatprovidesa
number of security features
for accessing computers in
companies, government,
military, and intelligence
agencies. The new switch
protects information
by managing access and
information transfers based
on a computer’s security
classification level —
ranging from top secret to
confidential to unclassified.
The switch also provides
tamper-resistant and
i n t r u s i o n - d e t e c t i o n
features.
Unlike other secure
switches, a single Raritan
Secure Switch can work in
an analog (VGA) or digital
(DVI, HDMI) formats
such as 4K Ultra HD, high-
definition and standard
resolutions.
Eurotech
announces
BestNet
high-speed
HDMI Cable
Eu r o t e c h
Technologies has
announced the launch
of BestNet high-speed
HDMI cable with Ethernet
capability. BestNet HDMI
cables are designed for
applications that require
high-definitiontransmission
of digital video & audio
signals. The BestNet
HDMI cable features a high
data transfer rate of up to
3.4 GB per channel, ideal
for connecting HD devices
to HD plasma/LCD, PSP3,
Blu-ray and HD DVD and
supports resolutions of
720p/1080i/1080p.
“The BestNet high-
speed HDMI cable
with Ethernet capability
outweighs industry
standards to deliver
exceptional video and audio
experience,” said Anuj
Jain, Managing Director,
Eurotech Technologies
Pvt. Ltd.

Customer centricity is of prime importance to every organization which is directing the transformation in IT.
Another factor that has come into play in the last couple of years are the latest technologies, compute capacity and
mobile devices. These when brought into forefront triggered the digital transformation.
So to keep pace with the transformation, Lenovo has come up with its latest Think portfolio with advanced
PC performance with Intel 8th Gen Intel Core processors and a powerful ThinkPad experience. The new and
robust Thin and Light range of ThinkPad X1 along with the T, X and L series provides the perfect solution for
professionals on the go who are looking for the latest ThinkPad features in a sleeker package.
Rohit Midha, Director, Commercial Named Account Business, Lenovo India said, “The digital transformation
has catapulted businesses to transform their workforce. The latest Think portfolio is in line with the changes that
new technologies have brought about. With the new Intel processor coupled with the legendary attributes of our
Think product, the latest thin and light range is well equipped for the mobile workforce of today and tomorrow.”
To better understand the transformation that is happening in technology and the role of a CIO which has
evolved big time over the period, Lenovo organized a panel discussion with a few eminent CIOs of the industry.
Panel Discussion:
Vijay Sethi
Chief Information Officer, Hero MotoCorp
“Customer centricity has always been at the centre of the organizations for last 15-20 years. The way digital transformation
is happening today over the last three to five years the amount of digital technology, compute capacity and smartphones
that are available has been brought to the forefront.
Earlier what used to happen 10-12 years back, IT department used to propose a solution to other department. But
what has happened in last couple of years is nearly everybody in each organization is fully aware of what digital technology
can bring to the table, what value it can give to each organization, department and individual. This has led to a situation that
now people are asking for solutions and second, from a CIO and CXO perspective or even in lower levels from IT manager to
other business manager’s perspectives, earlier it was you are a provider and others are a taker but now you are a co-creator of the solutions.
So we sit with them, discuss business issues, what my business objective, what are the strategies.
Today every household even a kid of two years proudly carries a phone or an iphone or probably any such device. Secondly, if you go back to five- six
years back you take home a laptop and chances of the laptop that you brought in is slightly better than what you have in home but now it’s just the other
way around, the laptops provided by most of the organization or enterprises to its employees are not that better when compared to what they possess
personally. It means the enterprise also need to evolve from thick old, heavy laptops to thin, light, smart laptops. This is the change that is happening in
the enterprises that laptop which used to be a utility device in some time back is not just a plain utility device but it is a kind of an ornament you carry
and flaunt its specifications rather than just having a laptop.”
Somnath Mukherjee
Vice President - IT, CRM Services India
“Gone are the days when everything was working in silos. Today, right from manufacturing to selling the end product,
everything needs to be integrated. And that’s where you see lot of data, computing and security coming in. So the core
essence lies on customer centricity and I think that is moving the transformation in IT.
Today there is a lot of emphasis on data and the security accompanying it. Five years back when I had to work on my
desktop in my organization, I never looked into having a TPM chipset. But now it has become more of a hygiene, and have
to have things like bit lockers coming into play. So that’s a significant evolution I have seen taking place.
As a CIO, we need to be an innovator and a business enabler, because that’s what we have to work for in the coming
time.
Today’s generations - the millennials, X generation, the Y generation are looking at having a smart, sleek and lightweight product. So, these are
the buzzwords. I think now the laptops have become a fashion statement or style icon for most of the young generation and they like to flaunt that,
the way they do with mobile devices. So that’s the trend we see. Gone are the days when we used to carry those bulky laptops, but that’s the biggest
transformation I see in the younger generation.”
Sachin Gupta
Sr. Vice President & CIO, Havells
“As far as transformation is concerned, I think we are seeing it across businesses and verticals. Within the businesses
the transformation is a key goal. One of the things that we as IT leaders have to keep in mind is we are looking at the
transformation across the value chain of the business.
The role of the CIO has changed, it was role of a provider and now it becomes more of a business partner. A
CIO now sits with the senior management discussing visions, strategy of the business with everybody and also suggest
how technology can help organisations achieves their goals and visions. From a technology perspective, it used to be very
difficult to talk about technology to your business leader, today it has become very simplified as a marketing head or a CMO
understands technology as much as I understand.
Laptop today has now become a model it’s something which you had to have, and just like a phone it is becoming more of a fashion statement. So
it is becoming more difficult to say this is the laptop you should have, it is more like this is the laptop we are getting in and you need to support it. Both
have some positive and negative side and with that comes a big security question. So to achieve that balance with the security and privacy issues as a CIO
we want to do and give the best of the tools or the sleekest of the models.”
Lenovo aiding Businesses
transformWorkforce
Rohit Midha
Director, Commercial Named
Account Business, Lenovo India
INDUSTRY EVENT

CHANNEL BUZZ
Genesys felicitates its Asia Pacific
Partners for their achievements
Veeam recognises winners of
2017 ProPartner Awards
Microsoft drives AI in India with
the help of 650 partners
At its AI for All Conference
in Bengaluru, Microsoft
India has showcased some of its
mostrecentartificialintelligence(AI)
solutions aimed at helping improve
lives and transform businesses.
Microsoft India said it is helping
650 India-based partners use
the Microsoft cognitive services,
IoT, AI and machine learning
platforms to build solutions
for India. Over the last year,
Microsoft and its partners have
deployed AI solutions in areas
such as healthcare, education,
agriculture, retail, e-commerce,
manufacturing and financial
services. Microsoft has also
announced a partnership with
Forus Health, a Bengaluru-based
technology company focusing on
retinal imaging devices, to leverage
AI capabilities for early detection
of diabetic retinopathy, glaucoma
& macular degeneration, and help
reduce avoidable blindness.
“We are working closely
with our partners to bring AI to
all sectors in India,” said Anant
Maheshwari, President, Microsoft
India. “The intersection of AI
with people and society presents
an incredible opportunity to create
a lasting, positive impact on the
world and in India."
Microsoft and Forus have
worked together to integrate AI-
based retinal imaging APIs into
Forus Health’s 3Nethra devices
using Microsoft Azure IoT Suite.
This will help Forus technicians
identify eye fundus images as well as
disease conditions better. 3Nethra
devices, which can be operated by
minimally trained technicians, are
deployed across over 20countries
and have so far touched more than
two million patients.
TAIT continues to offer growth
opportunities for members
TAIT has been focused
on creating meaningful
growth opportunities for members
by exploring new alliances. The
Managing Committee, with its
newly-elected members, has
taken this sentiment ahead by not
only increasing the scale of the
existing events but also curating
new and innovative platforms to
grow and interact. With a power-
packed combination of business,
knowledge and leisure events
spread across 2017-18, TAIT is
all set to create a unified voice for
the IT community, with 70% of
Mumbai’s IT trade ecosystem being
its strength.
TAIT’s new board, announced
in October 2017, has efficiently
carried out several engagement
initiatives over the past six months.
In addition to a fresh board of
directors, TAIT also introduced
the TAIT Advisory Council – a
4-member committee comprising
of 3 past TAIT presidents –
ChampakrajGurjar, Ketan Patel
and GirishRathod and 1 senior
past TAIT Board Member,
NikeshSakaria.
The Advisory
Committee will
work closely with
the current Board
of Directors and
offer valuable
insights and
guidance based
on their immense
experience, to
benefit the Association and its
members.
Headed by the newly-elected
President K.R. Chaube, the TAIT
Committee with guidance from
senior members, kick-started
the year 2018 with the launch of
the innovative business event,
“Lauchpad Pro” that allows
member-partners to showcase their
individual product or service to the
rest of the member-partners.
Genesys has recognised its
top performing partners
during the annual Genesys APAC
PartnerconferenceheldfromMarch
14-16, 2018 in Macau. The Genesys
Asia Pacific Partner Conference is
an opportunity for partners to get
an insider’s
view of the
c o m p a n y ’ s
strategy for
future growth
and market
insights.
S r i k a n t h
SESH, CEO,
Smart Connect
Technologies,
said, “India’s
c u s t o m e r
e x p e r i e n c e
market is growing at rapid speed
due to evolving business needs.
Through our relationship with
Genesys, we have been well-
placed to meet the demands of the
market through a dynamic range of
solutions. This award represents the
synergy between us and Genesys,
and we’re honoured to receive it."
Veeam Software has
declared the winners of
the 2017 Veeam ProPartner Awards
for the Asia & Japan region. The
annual awards recognise and
celebrate Veeam’s committed and
outstanding channel partners,
who have demonstrated success
in providing Availability solutions
to their customers while providing
first-class support, expert
knowledge, and ongoing product
education.
Veeam’s FY17 results were
announced in January, revealing
$827 million in total bookings
and 36% year-on-year growth,
bringing total customers to 267,500
and ProPartners to 51,000. This
substantial growth demonstrates
how close the company is to
reachingitsgoalof beinga1-billion-
dollar company and outstanding
contributions of the company’s
“With increasing digitisation,
the opportunity is greater than
it ever was before. Our channel
partners play a critical role in sales,
integration and delivery. Genesys
remains committed to helping its
partners achieve excellence and
profitability,” said George Aprane,
Vice President of Channels and
Alliances, Genesys. “Partners
have the flexibility to extend the
Subscription offer to organizations
in APAC. It also offers flexibility of
re-mixinglicensesandburstingseats
with PureSuccess, a comprehensive
set of support offers for customers
and partners."
partners with their successes
have played a central role in the
technology innovation, leadership
and evolution of Veeam.
The winners were announced
during the Veeam Partner
Summit 2018 in Chiang Mai, an
annual event designed to provide
knowledge sharing and networking
opportunities for partner
executives, business development
and sales specialists responsible for
businessexpansionandopportunity
creation.
“At Veeam, we recognize that
globaldatawillundergomorerobust
growth in the years to come. This
growth will be attributed mainly to
the growing importance of global
data and its associated services that
changes how organisations operate
digital services and appliances,”
said Shaun McLagan, Senior Vice-
President, Asia-Pacific & Japan,
Veeam.

Array Networks sees itself as a strong
contender in the Indian Networking market
For the ever growing networking
market, Array Networks wants to make
sure that it grows its business with the
help of partners. While conversing with
VARINDIA, Dr. Michael Zhao, President
& CEO, Array Networks speaks about why
he feels his company is doing the best in
spite of the market being very challenging
and competitive -
Array Networks wants to grow with
its partners in 2018. The channel partner
community is very important to Array as it
relies on them to deliver its solutions to its
customers.
“Our Indian growth story is also similar
where we want to grow with our partners. So
we want to grow our business with a target of
35% YoY,” says Dr. Michael Zhao, President
& CEO, Array Networks.
Array Networks is also looking to
strengthen its partnership community in
two forms. “We offer this new product
called Hyperconvergence in networking as
a platform product. So we need partners
on the solution side and partners on the
sales and support side. In the solution side
we want to work with ISVs – people who
develop applications and want to run their
applications on our platforms. We also want
channel partners for support and service so
as the customers enjoy the benefits, partners
make more money,” he says.
For the ever growing networking market,
Dr Zhao wants to make sure that the
message is clear to the user community and
they understand the benefits the company
provides. It relies on its partners to deliver
the solutions – installation, customer support
and customization and this value addition is
very important for Array as it wants to retain
its customers.
Talking about the present opportunities
in India,the macro trend Dr Zhao says is
the Digital India, the Smart city initiative
and all other activities that are encouraging
citizens to move online. “If you look at
the enterprise level, we offer the benefit of
both sides – ondemand provisioning and
pay as you grow subscription of the public
cloud. At the same time, we can guarantee
performance of applications running on our
platforms. According to the analysts, in the
next several years hybrid cloud is going to
grow at a phenomenal speed. Hence this will
be another area of our focus. Overall, as the
concept of hyperconvergence continues to
become popular, it is necessary to understand
that while it covers computing and storage.
But it requires something more, which is
networking and security. We are going to
offer hyper convergence in Networking and
Security,” he says.
He further continues, “The overall trend
is still how to improve operational efficiency
and ease of use because the demand of IT
is changing at a fast speed. If we cannot
respond to that then the users will suffer.
How can we help them become more flexible
and agile?The public cloud trend is great but
certain applications, processes and powers
have to stay local. So that is another trend.
Being flexible and offering computing
capabilities at a local level will help to drive
the overall Artificial Intelligence, and Internet
of Things deployment.”
The buzzword in the globalas well as the
Indian IT market, globally is about machine
learning and AI. As a networking company,
Array is trying its best to address to these
technologies.
Dr Zhou says, “First of all, we have to
adapt to the technology. For example –
there is a new term called software defined
technology. What that means is that I
can use my AI algorithms to figure out a
baseline pattern. For instance, you come to
work at 9 o’clock and punch in, then open
your computer and read mails. All these are
baseline activities and every time you deviate
from that then something is not right.
Then the IT administrator needs to check
whether it is you or not. We require a lot of
machine learning and artificial intelligence
for something as simple as that. The thing
about what we do about packet processing
and security, there are a lot of things we can
utilize to help our customers to better use
this technology, about how we can provide
security or performance to deliver this
artificial intelligence.”
In the end…
In the next five years, Array Networks
wants to strengthen its brand name and make
sure there are more partners working with it.
Array has a strong team of 32 people here
in India, but Dr Zhao feels that that is not
enough. And so, the company is adding more
headcount in India. Its goal is to grow 3 fold
in terms of people.
“We also want to increase investment
in marketing,” says Dr Zhou. “As Indian
economy grows, the overall IT market
size will grow too. The time between
US deployment technology and Indian
deployment technology is getting shorter and
shorter. So we need to get ready for this. We
are planning to grow 35% YoY for the next
3-4 years.”
In spite of there being strong players
like Cisco, Huawei in the market, Array
Networks plans to counter them through
Innovation.“Array is strong in making
technology breakthroughs and innovations.
We also have a strong R&D India located
in Bangalore, which again is an added
advantage,” he concludes. n
Dr. Michael Zhao
President & CEO
Array Networks
FACE TO FACE

In today’s hyperconnected world, with the
global business environment changing
at a war speed, businesses and countries are
competing to keep pace with the shifting
consumer behaviours. In organizations where
IT is still treated as a siloed business process, IT
administrators have to invest valuable time and
effort in managing the IT infrastructure as well
as coordinate with multiple roosted vendors to
carry out periodic upgrades and changes to the
IT infrastructure, as and when necessary.
Sify Technologies, India’s most
comprehensive ICT solutions and services
provider, comes with a legacy of offering agile
and flexible solutions, while the organization can
focus on what it does best: its core business.
Sify’s propositions to the DC demand market
are multi-pronged. They have recognized that
the Data Center is no more a standalone entity
and hence brings parallel demands for robust
connectivity and security. In short, it is not just
the DC stack, but the connected entity that
customers buy into.
Sify’s Data Center services like collocation,
managed hosting, DC IT services to DC
migration ensure it meets all the demands of
the customers. The high-speed Sify network
features a next-generation architecture with
automatic fail over for enterprise-class resiliency
and up to 99.99% uptime. Provisioning is fast
and seamless. The Data Centers are ideally suited
to both the primary Data Center and DR. These
are strategically located in different seismic
zones across India, with highly redundant power
and cooling systems that meet and even exceed
the industry’s highest standards.
Sify’s impressive portfolio of over 4,25,000
sq. ft. of server farm is spread across six
concurrently maintainable Data Centers, 15
other Data Centers, 6 State Data Centers and
several more for private clients, all built to
exacting specifications and best-in-class global
standards.
Features of Hyperconnected Data Center
• 45 Data Centers connected by high-
capacity fiber access
• Internet Exchange present in Data Center
in Mumbai
• Zero Latency access to AWS Direct
Connect in Mumbai.
• This DC also hosts the AMS-IX
(Amsterdam Internet Exchange).
• Carrier neutral with presence of major
telecom operators within Data Centers
Sify has over 18 years of operational
and technical expertise serving over 300 DC
customers spread across BFSI, manufacturing,
retail, healthcare, education, media and
government.
As a cloud and network services provider,
Sify understands that reliable and affordable
connectivity is the key to leverage Data Center
and cloud investments made by organizations.
Sify’s cloud cover connects over 45 Data
Centers across the country, on a high-speed
network. The company provides high-capacity
multi-protocol low-latency networks across
multiple cities in India to provide solutions to
address the unique requirements for data center
traffic. Sify Technologies has marquee customers
who leverage this network to connect their
disaster recovery and near-disaster recovery
facilities to their primary data center.
Sify Technologies has demonstrated its
prowess in many DC Transformation projects
by implementing best-of-breed solutions which
enabled customers to experience the best-fit
solution to address their current and future
requirements and de-risk technology adoption.
This transition was played on the premise that
the brand had built a sound infrastructure
foundation and aligned services on them in
sync with the ever-evolving needs of enterprises.
Therefore, it is able to serve the requisite
services with the same level of SLAs across the
board.
DC Transformation for One of
the Largest Private Health
Insurance Organizations
A leading health insurance company with
a client base of 2 million and growing at a 30-
per cent YOY rate was on the lookout to be
able to support the expected growth required
to have an IT setup which is reliable, scalable,
optimized, secure, and always available. This
outlook required covering technology upgrade
and transformation of the IT infrastructure and
KeepingYou Ahead with
Rabale Data Center
VAR CORPORATE

Hyper connected Data Centers
also the consolidation of the IT infrastructure
and the Data Center.
When approached, Sify rendered
the following solutions:
• Built a Private Cloud for DC & DR
• Migrated 100+ servers and 60TB data
migration
• VMware, OVM-based Hypervisors
• Enabled DRaaS tool-based replication
and recovery at DC and DR with RTO/RPO
SLAs
• Improved Security Significantly
• Project Management for
Implementation
• Managed Services for 5 years
The following were the benefits
of the solutions:
• Business Services are continuously
available.
• Improved Performance and Operational
Efficiency
• New Age DC + DR setup
• Zero Downtime Migration
• Quick set up reducing planning and
deployment time
• Granular recovery intervals and data
protection
• Large Bandwidth to replicate DC data
• Seamless transition to Managed Services
• State-of-the-art tools, process and
procedures
Sify Technologies is also well-positioned
to address the increasing market opportunities
on the upcoming platforms of Software-as-a-
Service (SaaS), Platform-as-a-Service (PaaS) and
Infrastructure-as-a-Service (IaaS) as enterprises
move from build to subscribe (Capex to Opex)
and from control to visibility. Its cloud platform
has scale-out capabilities to compete more
effectively for public cloud requirements and is
also extending its support to AWS and Microsoft
Azure, including offering managed services on
top of the third-party cloud providers.
Being agile, Sify has a record of
accomplishment in taking on any challenge in
the unified ICT space, by offering customized
solutions like data center transformation,
applications integration and technology
integrationservicesforlarge,complexenterprises,
SMBs, the Government and PSUs, as well as
verticals in the realm of BFSI, manufacturing,
retail, healthcare & pharma, education, media
and IT/ITeS.
• Integrated Play across Network, DC, IT & Security
• Solution choices across dedicated, public or hybrid models
• Innovative charge back models aligned to your business needs
• Aggregation partner across OEM stack, Pvt / Public cloud (Azure, AWS etc),
Acceleration (Akamai, Cloudfront) and Security
• DCT along with WAN Transformation can result even better business outcomes
• Address skills gaps that can stall digital transformation efforts if not worked in
time
• Capitalize on new Data Management Technology, Analytics and Automation
than subscribing as additional services
• Highly predictive delivery approach & scalable in near real time during sudden
data explosion.
SIFY FOR DATA CENTER
TRANSFORMATION

The digital universe is doubling in size every two years, and by 2020 the digital universe – the data we create and copy annually – will
reach 44 zettabytes, or 44 trillion gigabytes. There will be an increasing need for datacenter and cloud resources from both the business and
consumer service perspective that will lead to the development of large-scale public cloud datacenters.
Cloud computing is a typical model in which companies pay for information technology (IT) resources such as servers, storage and
software on a pay-per-use basis rather than upfront payment. The resources are generally available over a network, primarily the internet, via
cloud datacenters. The public cloud services market in India is to grow to $1.9 billion in revenue and the market will reach $4.1 billion in 2020.
The cloud infrastructure services revenue in Q2 2017 was $11 billion.
The major datacenter companies at present are AWS, Microsoft, IBM, Google, Sify and CtrlS.
Cloud driving the present
Datacenter Market
According to an IDC study, the amount of
digital information created annually will grow
by a factor of 50 from 2010 to 2020 to 40,000
Exabytes or 40 trillion Gigabytes. Data is the
new oil of today as businesses are harnessing it.
As per 451 Research, the cloud computing
as-a-service sector in India will continue to grow
in coming years. The report also highlights that
India’s colocation and managed hosting services
market would surpass $ 2 billion in revenue by
2019 from $ 1.3 billion in 2016.
Another major finding of the report is
that 84 percent of India’s datacenter supply is
presently concentrated in five cities, namely
Mumbai, Chennai, New Delhi, Bangalore and
Pune.
Datacenter integrates different technologies
such as cabling, matching capacity to traffic and
making sure that the whole system performs
reliably, creating a set of complex tasks.
Captive V/s Hosted Datacenter
India is undergoing a digital transformation
currently and this is creating an opportunity for
the datacenter space as humongous amount of
data is being generated. Different organizations
either have their own in-house datacenters and
run them as captive units or outsource them
to specialist player who is known as hosted
datacenter. Many captive datacenters may not be
properly equipped to meet the massive demands
of high-density computing platform. So this in
turn is generating scope for hosted datacenters.
“India’s datacenter market is currently
underserved with the requirement for energy-
efficient facilities increasing every year. There is
Sridhar Pinnapureddy
Chairman and Managing Director
CtrlS
Sunil Gupta
Executive Director & President, Netmagic
(An NTT Communications Company)
Kamal Nath
CEO
Sify Technologies
COVER STORY

a need to enhance the existing datacenters and
we see this space as one of the fastest-growing
infrastructure markets in the coming years. There
is massive generation of data and many captive
datacenters may be unequipped to handle the
demands of modern high-density computing
platforms. The Indian government’s ambitious
Digital India programme aims to transform India
intoadigitallyempoweredsocietyandknowledge
economy. This is another opportunity for hosted
Datacenter space providers such as Netmagic –
something that we are already working towards.
BFSI as a sector has been consistently been
our largest revenue generator. The hyperscale
growth of e-Commerce, Social media, IoT
projects, Big Data and Analytics projects are
bringing in the fast adoption of Cloud services.
This is further bringing various global players to
set up their infrastructure in India, and this leads
to massive growth opportunities for high-quality
Datacenter providers in India like Netmagic,”
explains Sunil Gupta, Executive Director &
President, Netmagic (An NTT Communications
Company).
Ashiftintrendtowardsspecializeddatacenter
service provider is prominent in the industry
as it reduces the operational cost and technical
limitations in comparison to captive datacenters.
But still captive datacenters will manage to retain
a small market share because of the enterprises
which believes in application environments.
“While captive datacenters have been legacy
the way of life, for enterprises in the past, there
is a significant shift of preference, that is visible
in the industry today, of enterprises opting
for specialized datacenter service provider
for consulting, hosting and managing their
datacenter ecosystem. This shift owes to the
operational (cost and maintenance) and technical
(scalabilityandlatesttechnologyimplementation)
limitations, the captive datacenters pose.
Saying so, the captive datacenters would still
have a pie of the cake and continue to have a
lean existence, particularly owing to application
environments, that are core to the business,
compliance heavy and might not warrant
too much scalability or flexibility in terms
of underlying infrastructure,” says Durgesh
Malepati, Vice President - DC Infrastructure &
Projects , Pi DATACENTERS.
Pi Datacenter is witnessing a huge demand
in service provider datacenter space but at the
same time the company is completely aware of
enterprises that are vying for transformation in
captive environment.
“As a datacenter service provider, we get to
have an insider’s view of the market behaviour
and pattern. The current picture in front of us
is highly encouraging as we not only see a boom
in the demand for service provider datacenter
space, but we are also privy to enterprises vying
for transformation, within their captive space as
well. This is resulting into a win-win situation
for enterprises and service providers, both
in terms of healthy business and technology
transformation and digital empowerment,”
asserts Durgesh Malepati, Vice President - DC
Infrastructure & Projects, Pi DATACENTERS.
Top Priorities
With digital transformation happening
rapidly across the country, the organizations
are becoming connected and exchange of
information in real time will take place both
inside and outside organization. This calls for
a strict security framework in the organization
with Zero Trust approach.
“Organizations are accelerating their digital
transformation and the journey warrants better
security. In digital world the systems would be
connected exchanging information at lightning
speed. This exchange would be open not
only with systems and users internal to the
organization but outside the organization too.
Plus this exchange has to be real time for a richer
experience.This warrants a Zero Trust approach
when it comes to security. With this approach,
the IT team adopts a mindset of ‘we don’t trust
anybody’, and only by explicitly allowing users to
access systems, can trust be established.
To achieve this one must do two important
things in the IT Security Framework - Apply
proper security controls and Vigilant security
operations.SecurityArchitectureappropriateness
can be achieved when the current traditional
security controls are refreshed with next
generation controls which provides more
information and provides capability to take
contextual policy decision. Above this it also
provides a capability to integrate the controls
amongthemselvessothatcontextualinformation
can be exchanged for better decision making.
A central integration bus to integrate these
controls is the best way to achieve this,” explains
BalajiSubramaniam, National Business Manager,
Durgesh Malepati
Vice President - DC Infrastructure &
Projects , Pi DATACENTERS
Balaji Subramaniam
National Business Manager, Hybrid Cloud,
Dimension Data, India
GS Murthy
Chief Executive Officer,
ESDS
Manoj Paul
Managing Director,
GPX
The digital universe is doubling in size every two years, and
by 2020 the digital universe – the data we create and copy
annually – will reach 44 zettabytes, or 44 trillion gigabytes.
There will be a growth forecast for with the increasing
need for data center and cloud resources from both the
business and consumer service perspective has led to the
development of large-scale public cloud data centers.
The future is hyperscale data centers and it will grow
exponentially to 700 by 2021 across the globe. Hyperscale
cloud operators are increasingly dominating the cloud
landscape. With this over two-thirds of data centers will have
to adopt SDN either fully or in a partial deployment by 2021.

E magazine april 2018

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E magazine april 2018