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E- Magazine July 2016

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E- Magazine July 2016

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E- Magazine July 2016

  1. 1. 1www.varindia.com July 2016 VOLUME XVII ISSUE 11 JULY 2016 PRICE Rs. 50 Cisco accelerates Start-up Ecosystem SAP supports start-ups with IIT – Bombay Coming Soon !!! DATA CENTER SPECIAL ISSUE August 2016
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  4. 4. 4 June 2016 www.varindia.com 63www.varindia.com June 2016 So that last attack you dodged? We made sure you saw it coming. Discover all the leading businesses that count on AMD every day. AMD.com/everywhere AMD technology powers the leading game consoles. Available with all leading OEMs
  5. 5. 5www.varindia.com July 2016 HPE Announces Universal IoT Platform Simplifying Connectivity At IoT World 2016, Hewlett Packard Enterprise (HPE) has announced the availability of the HPE Universal IoT Platform.The HPE Universal IoT Platform is aligned with the oneM2Mindustrystandardand is designed to be industry and vendor-agnostic, enabling IoT operators to simultaneously manage heterogeneous sets of sensors, operate vertical applications on machine- to-machine (M2M) devices, as well as process, analyze and monetize collected data in a single secure cloud platform. “The value of the IoT lies in enriching data collected from devices with analytics and exposing it to applications that enable organizations to derive business value,” said Som Satsangi, VP, Sales, Enterprise Group, HPE India. Microsoft enhances public cloud adoption with 3 datacenters With three datacenters located at Mumbai, Pune and Chennai, Microsoft is offering public cloud services from local datacenters in India. The company announced the availability of its three datacenters in September 2015. Since then, Microsoft continues to witness a high rate of adoption of its cloud services across sectors like BFSI, healthcare, media & entertainment, telecom and government customers. The company has invested heavily in four key areas to strengthen its cloud services through the local datacenters – Security, Privacy, Compliance and Transparency. Innovation –The driving force for Intex Dell Launches SonicWALL Secure Mobile Access 100 Series Fujitsu launches PRIMERGY CX600 M1 Server SUBSCRIPTION COPY NOT FOR SALEVOLUME XVII ISSUE 11 JULY 2016 PRICE Rs. 50 50pg 7th Eastern India Information Technology Fair 2016 Friday, 22nd July 2016 Hotel The Park, Kolkata, India
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  8. 8. 8 July 2016 www.varindia.com Digital India creates Growth Opportunities in Smart IoT HELLO INDIA Brexit could undoubtedly be one of the most significant geopolitical events in recent years. Some apprehend that it could even signal a short-term reversal of globalization and the start of an era of “inward- looking” political and economic realignments among the major countries. In spite of such global crisis, India still remains one of the most favoured destinations for global capital investment. So how will Internet penetration help the economy for the much-needed fillip by adding $17 billion to the gross domestic product (GDP) annually which will have a bigger impact on economic growth? According to a report – India: The Impact of Internet, a 10-per cent increase in Internet penetration can increase the GDP by 1.08 per cent. It is an absolute fact that mobile is the main growth engine for the Internet industry and mass adoption of smartphones is driving adoption of various new services. The growth story of mobile Internet in India is thus in the centre stage. The report further says that India is the third-largest economy in the world in terms of Internet consumption, out of which more than 50 per cent are mobile-only Internet users. However, Internet penetration in India is only 19 per cent, which is quite low compared to other developing and developed economies and is growing at the rate of 30% Y-O-Y. Under the Digital India programme, there will be delivery of e-governance related multiple services – single-point model for providing facilities for multiple transactions at a single geographical location, which is expected to drive economic growth and Internet becoming a day-to-day reality. Secondly, to address the challenge of Internet penetration, could the solution of installation of public hotspots and Wi-Fi improve the quality of mobile services? The answer could be yes. Calculation shows that the cost per MB of data usage on Wi-Fi is estimated to be 2 Paise, which is much lower compared to 23 Paise on 2G/3G/4G mobile network. It can become a more affordable service, which is yet to pick up in India. If this module gets enforced, 8 lakh additional hotspots will have to be installed. To make it a success, cities will have to have Smart Grids (without power cuts) before aiming to become smart cities. Lastly, it is also true that the Smart City concept brings various global corporate attention to look into the opportunity of investment into IoT and smart IoT devices to explore, which is possible with the Internet of Things. Connected homes, wearables, street light automation, solid waste management, Smartcab, industrial and smart metering (water/gas/electricity) are some of the opportunities. The most important however are the Intelligent Sensors. Altogether, these could bring US$100-billion opportunity. Sensors are becoming our eyes and ears into the world around us, and a centrepiece of IoT designs. Thus with the right components, anything is possible.
  9. 9. 9www.varindia.com July 2016
  10. 10. 10 July 2016 www.varindia.com Website: www.varindia.com CONTENTS Publisher: Deepak Kumar Sahu Editor: S Mohini Ratna Executive Editor: Dr. Vijay Anand Assistant Editor: Samrita Baruah Copy Editor: C. M. Dutta Sr. Correspondent: Aparna Mullick Art Director: Rakesh Kumar Network Administrator: Ashok Kumar Singh Manager-IT: Subhash Mohanta Manager-SEO: Bidyadhar Behera BUSINESS: Commercial Manager: Amit Kumar Jha Circulation Executive: Manish Kumar Marketing Manager: Dipendra Kumar CORPORATE OFFICE: VAR House, A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi - 110030 Tel: 011-41656383, 46061809 Email: edit@varindia.com Bangalore: Bureau office Marketing Manager: S. Kamala kar Correspondent: L. G. Swami D-103 G.F., Ashish JK Apartments Thubarahalli Extended Road Bangaluru- 560066 Tel: 080-49530399 | Mobile:09886280836 E-mail: kamlakar@varindia.com Mumbai: Bureau office Regional Manager (West): Anil Kumar Sr. Correspondent: Mamta S. Anurag Residency, 203 - “B” Wing, Plot No-5, Sector-9, Kamothe, Navi Mumbai-410 209 Tel: 022-65561292, Mobile: 08108017479 E-mail: anil@varindia.com, mamta@varindia.com Chennai: Bureau office Branch Manager: Parthiban K A2, R.C.Residency, Cholambedu Road, Thiruvenkada nagar, Ambathur, Chennai - 600 053 Mobile: 098400 55626 E-mail: parthiban@varindia.com Hyderabad: Bureau office Branch Manager: Sunil Kumar B 383 HAL Colony, Balanagar HYDERBAD, Telengana - 500042 Tel: 040-32989844/ Cell No. 08100298033 E-mail: sunil@varindia.com Kolkata: Bureau office Marketing Officer: Sunil Kumar Correspondent: Kiran Kumar 67 Sarada Park, Garia, Kolkata - 700084 Mobile: 08100298033, E-mail: sunil@varindia.com Mobile: 09903088480, E-mail: kiran@varindia.com Printed and Published by Deepak Kumar Sahu on behalf of M/s. Kalinga Digital Media Pvt. Ltd. and Printed at Pushpak Press Pvt. Ltd. Shed No. 203 - 204, DSIDC Complex, Okhla Industrial Area, Phase-I, New Delhi-110020 and Published at A-84A/3 Rose Apartment, Paryavaran complex, Ignou Road, New Delhi - 110030, Editor - S Mohini Ratna. For Subscription queries contact: info@varindia.com Subscription: Rs. 500(12 issues)Rs. 1000 (24 issues) All payments favouring: KALINGA DIGITAL MEDIA PVT LTD © All rights are reserved. No part of this magazine may be reproduced or copied in any form or by any means without the prior written permission of the publisher. (1999-2014) * All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. The Myth: Is Cloud really Secured? 32pg FACE TO FACE 27| QNAP spreading the word on what NAS is 27| ZyXEL Targeting Customers with Focused Partners 36| Deskera driving the SME market with Partner support 44| Live and On-Demand Streaming picking up in India amidst Challenges VAR SPECIAL 31| Sales Enablement Strategies to Drive Revenue EVENT 37| PHDChamberwithDeitYOrganizes ‘Cyberix 2016 – Securing Digital India’ VAR MOBILITY 50| Innovation – The driving force for Intex VAR SPEAK 47| Red Hat committed to the Open Source movement VAR CORPORATE 48| Lenovo hosts ‘One Day Lenovo Technology Symposium’ across six cities MARKET WATCH 42| InkTank Printer market getting competitive ISODA CORNER 45| “Dell-EMC merger is a game- changer for partners” INDUSTRY WATCH 38| DigitalIndia&SmartCityinitiatives fuelling Server market in India VAR SECURITY 46| DIGISOL aims for leadership position in Surveillance Industry REGULARS Round About 16 Hot Bytes 18, 20 On the Ramp 22, 24 Voice N Data 26 Channel Buzz 30 Product of the Month 41 ISODA CORNER 45
  11. 11. 11www.varindia.com July 2016
  12. 12. 12 July 2016 www.varindia.com IBM steers forward its Channel towards newer Growth areas With IBM continuing to align itself to grow along with the market and position for higher- value growth, the company has redesigned its PartnerWorld Program to help Business Partners deliver higher value to businesses and organizations in the cloud and cognitive era. Mukul Mathur, Vice-President, Global Business Partners and CSI, IBM India/South Asia, speaks to VARINDIA and throws more light on how the program is designed – IBM PartnerWorld program is a program by IBM redesigned to enable Business Partners build skills, increase growth and engage more deeply in higher-value solutions that solve client challenges in new markets focused on cloud, analytics and cognitive business. Considering IBM’s large business partner presence in India, the new program will bring in significant shifts to the actual functioning and scope of the channel network. “The main objective of the IBM PartnerWorld Program is to provide better support and incentives to our partners to engage with IBM in the new era with a new set of solutions and capabilities to eventually enhance customer outcomes. Many of these programs and incentives support the transformational journey that Business Partners in the ecosystem are currently undergoing. It is a great leverage to expand and transform the channel ecosystem,” explains Mukul Mathur, Vice-President, Global Business Partners and CSI, IBM India/South Asia. The new design is aimed at supporting and motivating all segments of IBM’s Business Partners. All of them will have opportunities to demonstrate their capability through competencies and move up through the different program levels. The competency skills requirement will recognize certified sales and technical skills required to deliver client solutions. IBM Business Partners will be able to demonstrate deeper skills and market success in high-growth areas as defined by the new competencies. New and enhanced sales, marketing, advocacy, technical and training benefits are being introduced to help Business Partners market, sell, and implement higher-value solutions that are among the fastest-growing segments in the industry. IBM Business Partners who earn a competency will earn specific high-value benefits, including marketing, education and certification support, as well as unique achievement marks related to that competency. “A Business Partner’s investment in certifications and related skills initiatives (for example, Specialties, Software Accreditations) will count towards new competency achievements. The skills requirements for competencies and program levels are based on certified skills and solutions. The roadmaps for new competencies will be provided throughout 2016 and current skills will count toward those requirements,” says Mukul. PartnerWorld University For transition to higher value through education and certifications, IBM has crafted PartnerWorld University (PWU) – a web-based learning management system delivering web lectures to IBM Business Partners worldwide. The PartnerWorld University (PWU) is a one- stop shop for skill development for IBM Business for solution areas, including Cloud, Analytics, Cognitive Solutions, Mobile, Social, Security, Commerce, Watson, Think Academy, IT Infrastructure – Systems, Services, Financing, Watson Health, Watson Internet of Things (IoT), etc. IBM Business Partners have access to web lectures, videos, audios, reading materials and more to build or enhance their skills by taking appropriate courses segregated by work areas (technical, sales or marketing), skill level (foundational, intermediate or advanced), etc. The courses are tailored to address the needs of different job roles – Marketing, Sales, Technical and Administrative, and partners can also filter the courses depending on the level of learning required – Foundational, Intermediate and Advanced – to enhance their learning in a structured way. The key features of the new PartnerWorld University (PWU) include 1,400+ courses available, IBM Think Academy courses which include all IBM Business units / solution areas as well as courses segregated by different Job Roles and Skill levels. n Mukul Mathur Vice-President, Global Business Partners and CSI IBM India/South Asia
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  14. 14. 14 July 2016 www.varindia.com After B2C and SMB, Kaspersky Eyes the Enterprise Business Altaf Halde Managing Director - South Asia, Kaspersky Lab Security is an ever-evolving field that needs constant discussion to address new threats. Altaf Halde, Managing Director - South Asia, Kaspersky Lab in a chat with VARINDIA while discussing the current security landscape also shares the focus areas of the company and the channel that is helping it to increase its base in these growth segments - Kaspersky in India has established itself in the B2C and the SMB space. As a focus area, Kaspersky is now looking at increasing its base in the Enterprise segment for its solutions and services. Its partners, whom Kaspersky considers as one of the pillars, are helping it grow the business in the enterprise segment. For this, it has identified partners from its existing eco-system who have the technical capability to upscale their operations to address the enterprise segment. In parallel, Kaspersky has also started work with partners who were not dealing with it historically. It is making them work closely with their teams so that they are trained and certified on its solutions. This is to ensure that a new set of partners is created, which will add to the existing base of partners it has got. “We have been successful in our business in the country due to the trust shown and given to us by our channels. Kaspersky has a very limited team in India. It is due to the efforts of our channel that we have been able to establish our solutions in major cities, tier 1, 2 & 3 cities. We believe that if we continue to get support from our channels, we will be able to scale new heights in the IT Security industry in the country,” says Altaf Halde, Managing Director - South Asia, Kaspersky Lab. After being given a responsible position by the company to be part of the Kaspersky team, Altaf has ensured to play a very important role in the entire ecosystem including its internal team, resellers, distributors and customers. “My main contribution is to ensure that the ecosystem works in a well-oiled manner. And whenever any area needs special attention or needs to be addressed, I have to ensure that not only is the activity completed but also completed in the best possible time frame and mutually beneficial manner for all the parties involved,” he says. Once the partner starts seeing value in the propositions and increases in his bottom line by providing Kaspersky solutions, it becomes a win-win for all the parties involved. Besides enterprise business, Kaspersky also has a big focus on the Government vertical. Government initiative such as Digital India presents a tremendous opportunity for growth, sustainability, and social improvement. With Digital India initiative, a lot of data will be collected by different bodies and this needs to be protected. “Kaspersky Lab deals in critical infrastructure where data gets protected and we intend to provide complete security solution which will deal with all kind of cyber threats to government bodies, industries and organizations. We want to work with Government planners and builders to raise awareness about cyber threats and share information on how to mitigate those threats before they can impact the public. As an organization, we do look at the government vertical as a big contributor to our business. We have alliances with specific partners who have a focus in the government vertical. This coupled with our expertise in the IT security landscape, makes us the preferred choice for many government departments,” explains Altaf. Generally Kaspersky keeps three important factors while choosing the right mix of partners - • Partners who have specialized domain in IT Security • Partners who have technical skill set to deliver its solutions • And have a strong reach in the market And so... For Kaspersky, Security is an evolving space where every day new threats have to be addressed. Every day Kaspersky Lab’s Anti-Malware Research team processes 310,000 new malicious files. Hence in order to better avoid such types of attacks and exposure, Kaspersky has developed and deployed several new defense mechanisms for its users for a safe and a better world to live in. Kaspersky has also started focus on its Threat Intelligence Services including Cyber Security training, Threat Intelligence Reports, Incident Investigation etc. It has also seen big installations of its targeted solutions 'Systems Management' & 'Mobile Device Management' that delivers centralized access to a wide range of systems management functionality. It helps to ease the burden of identifying and eliminating vulnerabilities within operating systems and applications – so patches can be applied more rapidly. Kaspersky strongly believes that ‘Security is not a destination, but it is a journey'. More importantly, it believes that security education across the board is the need of the hour because, humans are the weakest link when it comes to IT security. CHANNEL CHIEF
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  16. 16. 16 July 2016 www.varindia.com ROUND ABOUT Brexit:What it portends? What was the most sensational news that broke last month? I can safely say that it was Brexit – a euphemistic coinage referring to Britain’s exit from the European Union. Was it hyped up? Or, is it a real threat? Before getting into the brass-tacks, it is obvious that people can have differing perceptions on the unpredictable and uncertain eventualities. In the case of Brexit, the decision was very clear. The majority wanted the Great Britain to come out of the EU and build an independent identity for the country. They might have thought that the past glory of the great country can get easily diluted with the slow process of integration that the larger EU identity might have effected. Yes, there are economists, pundits and political commentators who are trying to discern the real reasons for the breakup of EU. They may have differing perceptions and used various hues of methodologies to gauge the views of the people. But one that stands apart as a critical reason for the breakup is the failure of the neoliberal economic agenda, which is alleged to have more focused on the capitalist class than the ordinary population of old, poor and working class. Both the US and the Euro zone had faced the pangs of financial meltdown believed to have caused by the greediness of certain segments of the population. When the issue was at its height sending nerve-wrecking vibes to people all over the world, particularly in the developed nations, governments have come forward to the rescue of the rich, mighty and the banks which have perpetrated the crisis, extending them doles and easy credit to salvage them from the certainty of extinct. One segment which was easily overlooked was the worst victims of the crisis and that is the common man. They were left to fend for themselves, even while the employment dipped, incomes were slashed and the quality of life deteriorated. At their expense, they believe that the perpetrators of the crisis were insulated under the garb that the employment indices can look up only when the industry, banks and the rich class are in the pink of health. That could be a rational thinking and economically right. But it proved to be a wrong political move. It did not cut any ice with the herd thinking of the oppressed and disadvantaged. That eroded their faith in the neoliberal economic thinking which ruled the roost for almost 40 years. Much before Brexit happened, many known and unknown persons had written about the flip side of the neoliberal thought process. Then, those who believe that EU disintegration was a shock is underplaying the writings on the wall, rendered visible through some of the happenings across the country. Many in the US, particularly the political analysts, believe that what skyrocketed the chances of the Republican nominee to the Presidential election – Donald Trump – is this process. Trump’s campaign has a distinct tilt towards marginalized and oppressed and galvanized their issues to the benefit of his electoral advantage. He could ride rough shod over his primary level opponents and could emerge as a dark horse from his obscure identity of a politically unknown person, though he made his fortunes from businesses in billions. Will there be any unexpected result in the final round also? It is very difficult to predict now, since the opinion poll forecasts have shown Hillary Clinton way ahead of Trump. Yet, the final election is four months from now. Even Brexit also people predicted the outcome of the referendum as a thumbs-up for continuation. What followed was just the opposite of that and that too with a difference of four percentage points, a decisive margin. Many consider this as a heralding of a new system of governance – an inclusive society where the forces of the market determinants are bridled through proactive interventions by the elected government. Another area that is being widely discussed among businessmen is about the impact of Breixt on information technology, particularly as to how the services are going to be traded henceforth. My gut feeling is that it will have only minimal impact on the services sector, though the same cannot be the case in manufacturing. First, the services trade may not necessarily lead to any large-scale labour migration since most of the works can be done offshore. Also, information technology needs high-end professionals to man the system and equipment. You cannot embark on a large-scale robotization or automation in the sector since there is a limit to what machines can do in this sector. In the immediate future, I foresee some spurt in demand for services on account of two reasons. One, EU has to redefine the scope of its services and new systems and digital platforms have to be created as a follow-up of the drastic changes in the labour movement, changes in tax administration, governance structure, etc which can generate a lot of demand for digital services both in the short and medium term. Second, governance structures across the world henceforth would follow more welfare-oriented policies to reach out to the maximum number of people to ensure the utilitarian dictum that the governments should distribute maximum benefits to the maximum number of people. This will ensure creation of more digital platforms to cater to social sectors like education, health, hygiene, old-age care, child and maternity care and the like. Collation of data, analytics, implementation of social welfare programs, etc are the main planks of such a policy framework. Finally, whether Brexit is a continuing trend? I might narrate the conversation between a journalist and a businessman that I overheard. Upon asking the impact of the Brexit, the businessman quipped that much is being hyped on the subject. One should compare this with mergers and de-mergers in the corporate world. When it was convenient, the countries in the group decided to merge together keeping their national identity on the back burner. When the going got tough, they wanted de-merger. What is true for corporations is also relevant for nations. Yes, it is a plausible explanation if one tries to see everything from the commercial perspective. Is the idea nation-state similar to corporate manoeuvers: I do not know since my experience is only in the corporations and not in the political realm? n
  17. 17. 17www.varindia.com July 2016 • ADSL Router • Wireless Router • 3G Life style
  18. 18. 18 July 2016 www.varindia.com HOT BYTES BMC enhances Big Data Strategy NEC and NTI announce new OSSTechnology Centre Epicor to be acquired by KKR GoDaddy to offer services in Three Indian Languages India’s First IoT- focused CoE launched by NASSCOM DOEL International enters Indian Market Epicor Software Corporation has entered into a definitive agreement to be acquired by the global investment firm KKR from funds advised by Apax Partners. Financial terms of the transaction were not disclosed. With customers in more than 150 countries, Epicor provides solutions localized for specific markets so that as a company expands geographically, Epicor can help facilitate that growth. “Our top priority GoDaddy has announced its availability in Hindi, Marathi and Tamil to enable more small businesses (SMB) across India to build strong online presence. GoDaddy SMB products, its website, marketing, and award-winning customer support will be available in the three new languages, helping to empower the 88 percent of India’s population which is not conversant with English. BMC has announced an expanded Big Data strategy to automate, accelerate and secure enterprise-class Hadoop environments, enabling operational excellence and a competitive edge in the digital age. Adding to its Big Data strategy, BMC has also announced Control-M Automation API, designed to improve Hadoop application deployment agility. "As part of their digital transformation strategy, companies are eager to deploy Big Data projects to open avenues for new business models, propel growth and reduce costs. However, it is important to understandthechallenges involved in integrating Big Data solutions with the existing enterprise applications while keeping costs of underlying infrastructure under control. BMC offers the right set of tools under its Big Data solutions portfolio which makes creating Hadoop environments successful for enterprises," said Suhas Kelkar, VP & CTO, APAC, BMC Software. NEC Corporation and NEC Technologies India (NTI) have established the “OSS Technology Centre”. The Centre is an organization specializing in technical support related to the use of open- source software (OSS). The new organization begins operations on July 1 with approximately 50 staff based out of NTI, consisting of experienced OSS engineers who are well-versed in OSS solution architecture, as well as essential software development and support capabilities. The OSS Centre aims to strengthen the organizational structure for supporting global enterprises in building systems based on OSS, to reinforce collaboration with international OSS vendors and to provide rapid technical support to users who construct systems operated globally using OSS. continues to be delivering cloud-ready, market- leading solutions paired with a world-class customer experience,” said Joe Cowan, President & CEO, Epicor. “KKR shares our vision of providing innovative technology with a clear focus on helping customers grow business, not software. This is an exciting time for Epicor, and I am extremely appreciative of Apax’s support during the last five years.” The strategy of GoDaddy is led by a vision to develop and rollout localized language offerings which mirror India’s Internet growth, a bulk of which is coming from regional locations that are also hotbeds of SMB and entrepreneurial activity in the country. Research from Target Group Index (TGI) suggests that as much as 61 percent of India’s prolific internet growth is now coming from its regional belts. NASSCOM has launched India’s first Centre of Excellence –InternetofThings(CoE- IoT) at the NASSCOM Start-ups Warehouse in Bengaluru. The centre was inaugurated by Shri Ravi Shankar Prasad, Union Minister for Law, Government of India, in the presence of industry dignitaries. The CoE is a joint initiative between the DepartmentofElectronics and Information Technology (DEITY), Education and Research Network (ERNET) and NASSCOM. The CoE is also supported by Accenture, CISCO, Cyient, EMC, Intel, HCL Technologies, Qualcomm, Tata Consultancy Services, L&T Technology Services, Robert Bosch and VMware as strategic partners. Amazon Web Services, Digital Ocean, IBM, Microsoft have signed up as infrastructure partners to the initiative. DO E L International, a transnational company for ICT, Mobility & CE products and services provider with manufacturing and R&D in Taiwan, has made its entry into India. DOEL brand offers products that meet the latest and the changing industry demands. DOEL has recently launched its DOEL DI060 – 13,000mAh and DOEL DI037 – 7,800mAh Portable Power. Sudip De, Director, D o e l International Pvt. Ltd, said, "We are offering s y n e r g i z e d combination of qualityproducts, sales, marketing, logistics,channel and service support. DOEL 'Brings Future T e c h n o l o g y to You Today' with the main focus on Quality, Reliability and Affordability." Hikvision rolls out RMA Service Hikvision has launched its RMA (Returned Material Authorization) Service that will benefit its numerous clients and customers spread across India. It is for the first time that such an essential service is available to customers free of cost in this country. Ashish Dhakan, MD & CEO, Pramahikvision (India) Private Limited, said, “Hikvision always believes in giving top priority to its customers’ concerns at all levels. To reiterate this, we have launched our RMA Service that facilitates faster hardware replacement delivery or assistance in exchanging the replacement part. This RMA Services is designed to ensure our customers’ peace of mind by increasing their uptime through expedited free pickup and dropback delivery of security device or its accessories." Cisco accelerates Start-up Ecosystem Cisco has a n n o u n c e d LaunchPad, an open innovation initiative Cisco LaunchPad. It has been designed to help start-ups, its authorized channel partners and developers scale their solutions, address new markets and build digital businesses. Cisco’s finest teams will mentor start- ups and developers on how to help create digital solutions to enable enterprise customers, service providers and other enablers in the public and private sphere to connect the next three billion people and 50 billion devices through digitization, matching appealing ideas with business expertise and connecting engineering talent with investors.
  19. 19. Copyright © 2016 Red Hat, Inc. Red Hat and the Shadowman logoare trademarks of Red Hat, Inc., registered in the U.S. and other countries. * Red Hat client data and Fortune 500 list, 2014 BY FORTUNE GLOBAL 500 COMPANIES*
  20. 20. 20 July 2016 www.varindia.com HOT BYTES Schneider Electric launches "mySchneider" app Ingram Micro and Commvault join hands Honeywell helps MP Police Honeywell has s u c c e s s f u l l y completed a city-wide installation of surveillance and emergency response technology in Ujjain to support the Madhya Pradesh Police Department’s work in crime prevention, and traffic and crowd management during the SimhasthaKumbh. “This project is an example of our longstandingcommitment to making cities smarter, safer, and more secure, inline with India’s 100 Smart Cities vision. We have already carried out successful city surveillance projects, including in Bhubaneswar in Odisha, Aurangabad in Maharashtra, an 11-city project in a large central state, and will continue to focus on this area,” said Priyanshu Singh, General Manager of Honeywell Building Solutions in India. emQube enters Indian IT Services Market emQube has entered the Indian IT services market with its new operations center in Mumbai. The center will provide specialized expertise in developing web-based applications, mobile applications, and packaged solutions for Indian and global clients. Mohammed Sutarwala, MD - emQube, says, "emQube helps companies deploy modern management practices through effective use of information technology services and tools. We have been doing this in the Middle East for over a decade, and realize that Indian firms, like global customers,areincreasingly looking at technology as a key business enabler, a means to improve productivity and enrich customer engagement." SAP supports start-ups with IIT – Bombay Worldwide security software market grew 3.7% Quick Heal to impart security consultion and education Tech Mahindra makes Digital Transformations easy Schneider Electric has launched its “Free Customer Care” tool for smart devices, mySchneider app, with a goal of increasing productivity for its customers and partners, viz.PanelBuilders,OEMs, Electricians, Distributors and more. Available as a free download for iOS and Android devices, mySchneider app offers productivity-improving tools in three areas: Tailored Services, 24/7 Self-service, and Connect to Schneider Electric. Ingram Micro has signed up as a distribution partner for Commvault to expand their offerings to customers and meet the growingdatamanagement needs of organizations in India. With their joint expertise, Commvault and Ingram Micro will address a burgeoning opportunity to scale up their presence in the Government, Defence and Smart City sectors. "Commvault has experienced strong growth in India and SAARC markets. This SAP has launched a Startup Accelerator Programme in partnership with the Society for Innovation and Entrepreneurship (SINE), a technology Wo r l d w i d e s e c u r i t y software revenue totaled $22.1 billion in 2015, a 3.7 percent increase in from 2014,accordingtoGartner. Security information and event management (SIEM) remained the fastest-growing segment in 2015, with 15.8 percent growth, while consumer security software showed the sharpest decline at 5.9 percent year on year. In 2015, the top five vendors together accounted for 37.6 percent of the security software revenue market share, Quick Heal Technologies Limited has introduced “Seqrite Services” to offer Cyber Security Consulting and “Quick Heal Academy” to impart cyber security education programmes, globally. “Seqrite Services” will offer a wide range of Managed Security Services including Cyber Audit and Cyber Forensic, Security Consulting and Security Operations Centre (SoC) to Enterprises and Government Tech Mahindra and Dell Boomi have forged an alliance to help organizations easily implement digital strategies and drive business transformation. Asa“DellBoomiCertified System Integrator”, Tech Mahindra is now able to offer its customers a platform that integrates any combination of cloud and on-premises applications without software, appliances or coding. “Tech Mahindra specializes in enabling digital transformations According to Bhupesh Shangari, Director – Sales Excellence and Digital Customer Experience, "Our goal is to give our customers a powerful and completely customizable tool that will help them in every aspect of their daily jobs." partnership will allow us to continue to build on this momentum and open up new market opportunities through Ingram Micro," said Ramesh Mamgain, Area Vice-President for Commvault India and SAARC. "We have made some positive changes in how we engage with our channel, and this new focus and investment in our channel and distribution partners will help Ingram Micro and Commvault jointly achieve strong results in the market." and business incubator at the IIT –Bombay (IITB) campus. The company has inaugurated a SAP Innovation Centre, housed within the IIT-B campus. down 3.1 percentage points from 2014. These vendors also displayed a collective decline of 4.2 percent in 2015, while the rest of the market (others) grew strongly at 9.2 percent year on year. "The below-market growth seen by these large vendors with complex product portfolios is in contrast to the market growth and disruption being introduced by smaller, more specialized security software vendors," said Sid Deshpande, principal research analyst, Gartner. organizations. “Seqrite Services” will be an arm of “Seqrite”, the Enterprise Security brand by Quick Heal that was launched in 2015 and has over 25,000 customers and securing more than a million endpoints. “Quick Heal Academy” will also work closely with universities, law-enforcement agencies, and education institutions to engage with students and design programmes that will help in building a strongtalentpoolofCyber Security Professionals. for customers across industries that include manufacturing, telecom, healthcare and retail,” said Pritam Parvatkar, Global Head of Alliances & Partnerships, Tech Mahindra.“OurCustomer Experience group’s large portfolio of integration solutions plays a vital role in connecting on-premises and cloud applications to offer a seamless process experience for all stakeholders.”
  21. 21. 21www.varindia.com March 2016 A price tag that will get you new customers. Introducing the ThinkServer TS140 for small businesses with big demands. The following are trademarks or registered trademarks of Lenovo: Lenovo, the Lenovo logo and ThinkServer. Intel, the Intel logo, Xeon and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries. Microsoft and Windows are registered trademarks of Microsoft Corporation. ©2016 Lenovo. All rights reserved. † Terms and Conditions apply. The test(s) above are performed on statistical samples. Contact: 1800 3000 9990 / corpsales@lenovo.com At Lenovo™ we develop technology to meet the ever-growing demands of small businesses. With that in mind, we have launched the ThinkServer® TS140 in India. It is powered to take on tough challenges, yet priced attractively. So go on, add this server to your portfolio and keep adding to your customer base. · Supports enterprise-grade HDDs (Built-in RAID 5) · Whisper-quiet at 26 decibels · Intel® Xeon® E3 series processor · Windows Server® 2012 R2 platform Intel® Xeon® E3 series processor.
  22. 22. 22 July 2016 www.varindia.com ON THE RAMP Axis introduces AXIS Q3615- VE and AXIS Q3617-VE NetRack launches Ultra Rigid Racks Eaton Introduces Rack Power Distribution Units Dell Launches SonicWALL Secure Mobile Access 100 Series Kyocera launches Color MFP Oracle adds new features to SPARC Platform NETRACK has launched the NRSs Series – Ultra Rigid Racks, specially designed for seismic zones. The NRSs Series rack is an ideal solution for secure, high-density server and networking applications in IT environments that are earthquake-prone ZONE or subject to regular vibration. These racks comply with the highest quality standards under stringent ISO 9001- 2008 Manufacturing & Quality Management System. Ravi Raj, Brand Head, Director Sales & Support, NetRack, Eaton has introduced rack power distribution units (PDUs), ePDU G3. Featuring Eaton’s third-generation (G3) technology, the ePDU G3 platform combines b e s t - i n - c l a s s efficiency and reliability w i t h innovative technologies such as the new Eaton patented grip feature for International E l e c t r o t e c h n i c a l Commission (IEC) connectors that make Dell Security has announced the Dell SonicWALL Secure Mobile Access (SMA) 100 Series OS 8.5, which provides mobile and remote workers at small- and medium- sized businesses with policy-enforced SSL VPN access to mission- critical applications, data and resources without compromising security. “Mobility has proven itself in bringing benefits to both employees and organizations. However, as the scope for mobility Kyocera has introduced a new Multifunction Printer (MFP) with integrated technology of print, copy, scan and fax to help reduce business operations cost while increasing efficiency and productivity. This new "TASKalfa 3051ci Color MFP" is equipped with an inbuilt password protection feature to maintain confidentiality of documents post printing. It also supports flexible ecoprint settings for lesser consumption of energy and toner, hence helping the user to reduce carbon footprints. Ax i s Communications has introduced AXIS Q3615- VE and AXIS Q3617- VE, featuring 1/2-inch sensors, Axis’ Lightfinder and Wide Dynamic Range (WDR) – Forensic Capture technologies which together offer extraordinary image quality also in challenging lighting conditions. The cameras’ PTRZ function also addresses the need for efficient and reliable installation. “With the new AXIS Q36 Series, we are introducing a unique remote pan/tilt/roll/ zoom (PTRZ) capability that significantly reduces the time needed for installation. And when surrounding conditions have changed and the camera needs to be redirected, this can be done over the network, meaning a physical onsite reinstallation may not be necessary,” says Petra Bennermark, Global Product Manager, Axis Communications. “We have made the installation process as quick, easy and reliable as possible.” said, "We are pleased to introduce NRSs Series – Ultra Rigid Racks. Natural disasters such as earthquakes can lead to loss of critical data. These racks are manufactured under stringent considerations of quality and safety. The product is tested for seismic zone 3/4 requirements, and complies with the highest international standards." operations safer. Offering capabilities to fulfill IT requirements, the range of ePDU G3 models support a wide-array of applications ranging from small/medium businesses to enterprise data centers. “Rack power distribution units are at the core of effective power management in today’s data centers,” said Shailendra Shukla, Director, Sales and Service – India, Electrical Sector, Eaton. increases within an organization, so too do the risks associated with it. A Dell Global Technology Adoption Survey finds that over 44% of IT decision-makers still consider security the biggest barrier for expanding mobility,” said Amit Singh, Country Manager, Dell SonicWALL. “Customers can protect their mission- critical data by enabling their employees with secure mobile access to critical apps and data without." K. Swetharanyan, MD, Kyocera Document Solutions India, said, “TASKalfa 3051ci Color MFP is perfect to match today’s customers’ requirements to improve efficiency, engagement and productivity with enhanced security in the workplace." Oracle has a n n o u n c e d major new additions to the SPARC platform that for the first time bring advanced security, efficiency and simplicity of SPARC to the cloud. Built on the new SPARC S7 microprocessor, the latest additions to the SPARC platform include new cloud services, engineered systems and servers. “We are still in the early phases of cloud computing adoption and as the market matures, organizations will increasingly move critical enterprise workloads to the cloud,” said John Fowler, Executive Vice- President, Systems, Oracle.“Eachyear,Oracle Academy reaches more than 2.6 million students in 106 countries." HyperX CloudX Gaming Headset launched HyperX has entered into partnershipwithMicrosoft last January to create an official licensed headset for Xbox One. In line with this, the company has now announced the launch of its CloudX Pro Gaming Headset in India, expanding the company’s console product offerings with its design specifically for Xbox convenience and style. With an MRP of Rs.9,999, the HyperX CloudX will be available in both online and retails stores. It comes with interchangeable velour ear cups, a 2M PC extension cable and a hard-shell carrying case. “The HyperX Cloud family has gained notoriety for its comfort, quality and value add,” said Ann Bai, Sales Director, APAC Region, HyperX. Fujitsu launches PRIMERGY CX600 M1 Server Fujitsu has introduced the PRIMERGY CX600 M1 system, purpose-built to meet the exacting demand for massive parallel computing power from today’s high-performance computing applications in fields such as scientific research, product development and business intelligence. The new system comprises the PRIMERGY CX600 M1 chassis and PRIMERGY CX1640 M1 server nodes, which deliver ultra-dense clusters and a highly competitive price/ performance ratio. It delivers extremely high density processing, with eight independent servers in a 2U chassis, and nine times the compute performance of a standard 1U dual-socket rack server.
  23. 23. 24 July 2016 www.varindia.com ON THE RAMP Quantum announces Xcellis Application AMD Launches Radeon Rebellion Red Hat makes JBoss EAP 7 available Juniper Networks enhances On-Demand Cloud Services GIGABYTE rolls out X99-Ultra Gaming Motherboard Bose announcesWireless QC noise cancelling headphones Quantum has a n n o u n c e d Xcellis Application Director, a new addition to its surveillance and security solution family which enables customers to run video management systems (VMS) or analytic applications with directly attached storage. With the new server, these applications can connect directly to Quantum’s QXS Series disk storage or as clients in an Xcellis environment powered by Quantum’s industry- leading StorNext data AMD has launched Radeon RX 480 graphics card designed to deliver enthusiast-level gaming performance and features, an advanced graphics technology and an extraordinary value proposition to fans and gamers around the world. The Radeon RX 480 introduces premium technology engineered to deliver the best performance in its class, democratize VR and deliver a wide range of future-proof technologies supporting current and forthcoming game and video standards. Red Hat has a n n o u n c e d general availability of Red Hat JBoss Enterprise Application Platform 7 (JBoss EAP) and introduced JBoss Core Services Collection. With JBossEAP7,RedHataims to help enterprises use and extend their existing application investments as they begin to transition to emerging architectures and programming paradigms that will require a lightweight, highly modular, cloud- native platform. JBoss EAP 7 combines JuniperNetworkshas announced Juniper Networks Cloud-Enabled Branch, a transformative solution that will allow enterprises and managed service providers alike to seamlessly create and automate delivery of branch office networking services on-demand. As part of Juniper Networks Unite, an agile enterprise cloud architecture, the new solution suite helps companies accelerate deployment of real-time services and applications, including SD-WAN functionality, GI G A B Y T E Technology has launched GA-X99-Ultra Gaming which brings in Intel’s X99 chipset that is capable of powering the most demanding games of today. The Intel X99 Chipset has been designed to create the ultimate desktop PC platform for extreme gamers, enthusiasts and also content creators.The motherboard features the Intel USB 3.1 controller that utilizes four PCIe Gen. 2 Lanes. This ensures up to 20 Gb/s Bose has announced the QuietComfort 35 around-ear headphones and the QuietControl 30 in-ear headphones, both shattering the limitations of existing wireless noise cancelling headphones with an entirely new experience for t r a v e l l i n g , c o m m u t i n g , c r e a t i n g , studying, or relaxing. The QC35 lets you tune out completely with the same remarkable management platform. “Xcellis Application Director extends the benefits of Quantum solutions to a broader range of customers and eliminates the gap between appliance-based surveillance storage solutions and large scalable models that haven’t historically been a good fit for small camera count environments,” says Wayne Arvidson, Vice- President, Surveillance and Security Solutions, Quantum. “Our message to gamers everywhere is that the Radeon RX 480 is every bit as much your card as it is ours,” said Raja Koduri, Senior Vice-President & Chief Architect, Radeon Technologies Group, AMD. “We designed this technology by listening intently to you, the gamers who have bought andplayedonourgraphics technology for years. We have worked tirelessly to produce something that satisfies the most discerning gamer, and delivers the ideal product at an impeccable price.” the widely deployed Java EE 7 APIs with the latest technologies supporting DevOps development practices,suchasRedHat’s integrated development environment (IDE), JBoss Developer Studio – which can be used at no cost by members of the JBoss or Red Hat Developer communities to build, test, and deploy applications on-premise or in the cloud – as well as Jenkins, Arquillian, Maven, and support for a number of popular Web and JavaScript frameworks. across branch locations incorporating network automation, zero-touch provisioning and an open platform. Juniper’s Cloud- Enabled Branch solution suite allows organizations to grow with business demands through the following products like Contrail Service Orchestration; NFX Series Network Services Platforms; third-party services; SD-WAN functionality with Contrail Service Orchestration and NFX using vSRX and SRX. total bandwidth, for uncompromised transfer speeds of up to 10 Gb/s per USB 3.1. With twice the bandwidthcomparedtoits previous generation, and backwards compatibility with USB 2.0 and 3.0, the much enhanced USB 3.1 protocol is available over the new reversible USB Type-Candthetraditional USB Type-A connector. silence of Bose’s wired QuietComfort headphones. And the QC30addssomethingnew – a breakthrough feature that puts noise control in your hands, letting you adjust how much surrounding sound you block out or let in. The headphones reproduce music with stunning clarity at any volume. The QC35 is available for Rs.29,363, the QC30 will be available for Rs.26,438. HDS brings new solutions for Virtualization Hitachi Data Systems has announced Hitachi Unified Compute Platform 2000 (UCP 2000) converged system and UCP HC V240. Both systems are flexible, agile and scalable for enterprises on their digital transformation journey. Designed and tested to support multiple virtualization e n v i r o n m e n t s , including VMware as certified hardware in the VMware Virtual SAN Ready Node program, Microsoft and OpenStack, UCP 2000 provides a flexible, low- risk path to converged infrastructure and is idealforgeneral-purpose applications, virtual desktop infrastructure (VDI), databases, and test and development environments. Zebra Launches 3600 Series and DS4308- XD Scanners Ze b r a T e c h n o l o g i e s has launched two new two-dimensional (2D) scanners in India. The 3600 Series is Zebra’s new line of 12 ultra- rugged scanners, offering prolonged durability, enhanced scan performance, and unparalleled manageability in demanding industrial environments. The DS4308-XD, purpose built for electronics m a n u f a c t u r i n g , captures a variety of barcodes and marks emblazoned on circuit boards and other electronic components, delivering advanced scanning technology to track every component on the production line.
  24. 24. 25www.varindia.com July 2016
  25. 25. 26 July 2016 www.varindia.com VOICE-N-DATA Eurotech launches Compact PoE Switches DIGISOL rolls out 300MbpsWireless Broadband Home Router BlackBerry teams up with Emtek Linksys India launches Wireless Range Extenders NETGEAR launches EX2700 Range Extender Elitecore brings enhanced features inWi-Fi SMP Eu r o t e c h Technologies has launched BestNet PoE Switches. These switches are designed to enhance network p e r f o r m a n c e in a compact f o r m - f a c t o r . The BestNet PoE switches support 10/100Mbps fast Ethernet andarestandardcompliant with IEEE 802.3af. The BN-PoE-5008P-V2 offers 8 fast Ethernet PoE ports and BN-PoE-1005P offers 4 fast Ethernet PoE ports. “With a very DIGISOL has i n t r o d u c e d its 300Mbps Wireless Broadband Home Router with three antennae. The DG-HR3300TA is IEEE802.11n wireless router which provides a better wireless signal for the network than previous-generation IEEE802.11g technology. Upgrading the home network to IEEE802.11n wireless router provides an excellent solution for sharing an Internet resource and files such as video, music BlackBerry has joined with PT Elang Mahkota Teknologi Tbk that will provide cross-platform BBM users with access to enriched content and services. This landmark partnership accelerates BlackBerry’s vision to advance BBM for the consumer market through a licensing agreement with the Emtek Group that enables the company to develop new BBM applications and services for Android, iOS and Windows Phones. “Emtek’s impressive background and pedigree in entertainment, The newly- l a u n c h e d NETGEAR Wi-Fi range extenders will help to keep mobile devices, media players and computers connected to Wi-Fi with a reliable connection and expanded coverage in every corner of the home. Subhodeep Bhattacharya, Regional Director – India andSAARC,NETGEAR, said, “Range Extenders go a long way in extending and improving your network coverage so that your smartphones, tablets and computers stay online St e r l i t e T e c h n o l o g i e s ' Telecom software division – Elitecore has showcased advanced features in its Service Management Platform (SMP) modules, including Captive Portal, Analytics and Monetization Framework at Wireless Global Congress 2016, Liverpool. These functionalities will help service providers to deploy customer-centric personalized services and accelerate time-to-market innovative plans. Akshat Joshi, Vice- compelling price-to- performance ratio for growing small and medium businesses, the BestNet PoE solution is ideal for entry-to-middle levelapplications,enabling users to deliver fast data speeds to devices on the network,” said Anuj Jain, Managing Director, Eurotech Technologies Pvt Ltd. and documents. DG- HR3300TA uses intelligent antenna technology to transmit multiple streams of data which enables to receive wireless signals faster at home. It also works with the previous-generation IEEE802.11b/g wireless devices. content and technology makes them the perfect partner to maximize the potential of BlackBerry’s messaging platform while meeting our financial and operational goals. Our BBM users are passionate people that truly value BBM as the best way to share and connect with each other. We wanted to continue to offer our users even more with the most content-rich media and new services such as e-commerce, video, music and games,” said John Chen, Executive Chairman & CEO, BlackBerry. Linksys has launched its RE4100W N600 Dual- Band Wireless Range Extender in the Indian market. The u p d a t e d version of the very popular RE3000W N300 Wireless Range Extender is also now available in India. The p o w e r f u l RE4100W from the Linksys portfolio helps eliminate dead spots in your home by extending Wi-Fi coverage up to 7,500 sq. ft. Using the Cross-Band Technology, it maximizes the simultaneous use of both bands for high-speed data transfer and uninterrupted s t r e a m i n g and gaming. A d d i t i o n a l features like the Simultaneous Dual Band (2.4 + 5 GHZ) and a faster Ethernet port help deliver a stronger connection and also extend Wi-Fi range to connect an additional wired device. without interference from other appliances. And NETGEAR’s Essentials Edition Wi-Fi Range Extenders are the perfect home network solution to turnyour‘deadzones’into ‘fun zones’ efficiently.” President – Wi-Fi Business, Sterlite Tech – Elitecore, says, “Now is the era for personalization and customization. The launch of advanced features in SMP will bring critical differentiation in its solutions portfolio and will enable service providers to roll out next- gen digitized business offerings with tailored approach. This will ensure newrevenueopportunities and transform the customer engagement and delivery.” Idea’s“Internet For All” initiative to hasten Internet adoption Idea Cellular has announced an “Internet For All” programme. This programme empowers all theIdeaprepaidconsumers and retailers to give one month of free Internet access to Internet non- users just by logging on to Idea Cellular website from their smartphones. They can gift free 100MB data for a month by entering the Idea mobile number of non-internet users. Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. Accelerating mobile internet adoption is a huge task and requires larger participation." Ericsson Acquires Abentel In a bid to beef up its comprehensive end- to-end fiber services offering, Ericsson and Spain's Abentel, an Abengoa subsidiary has entered into an activities transfer agreement. Under the agreement, the latter's assets, projects and employees will be transferred to Ericsson. The acquisition of Abentel will bring together the competence, tools and process of both companies and will allow Ericsson to createaglobalhubforfiber services. "By acquiring Abentel's capabilities and coupling them with Ericsson's world-class service offering, Ericsson can deliver unmatched scalability for its customers' fiber projects," said Richard Hoepner, Head of Network Roll- Out and Customer Support, Ericsson.
  26. 26. 27www.varindia.com July 2016 FACE TO FACE ZyXELTargeting Customers with Focused Partners Gopal Joshi, Vice President Sales, India & SAARC – ZyXEL gives out more details of where the company is heading and what is its focus with regards to channel expansion in the country - QNAP spreading the word on what NAS is Giving a picture of how NAS is doing in the country, Sanjay Biswal, Country Head, QNAP Systems, shares with VARINDIA about its channel strategy, with the help of which it is eyeing for a bigger market share in the country – ZyXEL is an established and a leading player in the Mid-market segment with products like UTM, Switching, Wireless, DSLAM, ADSL, VDSL GePon. In the field of Telco ZyXEL is serving all leading players like BSNL & MTNL and private telco players like Tata, Vodafone, Airtel etc. At the same time, it also serves regional players like Fastway, Deldsl, Kings BB etc. Wireless, DSLAM, Switches, GPON, ADSL, VDSL and Multi services products (MSAN) are few of its best selling products. “Today’s world is very competitive be at customer side or partner side. All the customers are well aware, focused and updated about what actually they require. We are working on a focused approach of targeting customer with the focused partners, for which we are arranging engagement and training programs for partners on ZY products and solutions,” says Gopal Joshi, Vice President Sales, India & SAARC at ZyXEL. The company is currently focusing Government and Telco as verticals under large infrastructure projects, safe city and smart city projects. The current focus is however to retain and grow in the Channel and SI market with a solution approach. The company has big plans for channel expansion. “That’s why we have appointed manpower in all major locations like Hyderabad, Chandigarh, Mumbai, Lucknow, Kolkata, Jaipur, Patna, etc.,” cites Gopal. In its first phase, ZyXEL has aligned the manpower and regional distributors. It has appointed approximately 12 new regional distributors in all major business locations and at the same time it is in the process to realign and retain existing ZY RDs. “We want to work as extended arm with the channel, be it a RD of a small reseller and for that we are following the traditional channel ecosystem i.e., Distributor - dealer – reseller. We understand that everyone is having their own strength in the market to serve the customer. Directly or via RDs, more than 2500 partners are associated with us and focus will be to increase up to 3500 by end of this year,” concludes Gopal. ZyXEL is also focusing tier 2, 3, 4 & 5 cities under its Geo expansion plan via its partners. According to Sanjay Biswal, Country Head, QNAP Systems, NAS (Network- attached Storage) is still a nascent concept in India. “India is still in the starting stage for adopting NAS. We want to educate our customers as to what NAS is and what it can do for them. We understand that data is very critical and people should know more about their storage products where their data is stored. We try to help customers who reel under the confusion of whether they should go for a SAN box that entails so much of investment and maintenance costs or a NAS box that can be remotely managed from one location,” he explains. Nevertheless, NAS is slowly becoming popular in data center environments where IT Managers are taking to adopting NAS storage boxes. “NAS products are going to continue for another 15–20 years. NAS has features of both SAN and NAS unified storage features and this will add more value to the customers,” Sanjay says. QNAP has been growing 16%–17% every year globally. In 2014, the company has shipped around 1,800-2,000 boxes; in 2015 the number went up to 3,000 boxes and this year it has already imported some 1,000 units in a period of just four months. “So there is a high possibility that we will close nearly 6,000–7,000 boxes by the end of this year,” he says. As an advantage over its competitors, QNAP has apparently got about 100+ SKUs and has a product to cater to every type of customer. “Adding to that, our products are very unique in terms of features, hardware and look. We have products for the home segment, SOHO, for enterprises to cater to their high-end computing storage needs, besides having products for virtualized environment like Ready VM storage that helps customers help integrate the VMs with our storage boxes,” asserts Sanjay. As a marketing strategy, QNAP is keener towards focusing on online marketing. As a part of its channel strategy, QNAP has Iris Computers as its ND and its role is confined to bringing products from Taiwan to India. Its RDs whom QNAP has appointed across geographies in India get the products from the ND and further sell them to resellers, dealers and System Integrators. “We have around ten RDs, as of now. Our business size is growing, but we do not want to grow the number of RDs at this time. We are rather adding more resellers and SIs under RD,” cites Sanjay. QNAP’sSystemIntegratorscatertoevery vertical. Surveillance vertical is its big focus area. It also has hospitality, data centers as verticals and together with surveillance, these are its three focussed areas. “We educate our SI partners about our product features and how they can be integrated with the servers and so on,” he says. Besides storage, QNAP also has its surveillance product line. Hero Motors, Amadeus, Honda Trading and Mira EXIM are some of the customers using its NVR (Network Video Recorder) boxes. Interestingly, QNAP has a very considerable number of home users for these products. For this, it has already tied up with some home decor companies which help the company in selling its products.
  27. 27. 28 July 2016 www.varindia.com
  28. 28. 29www.varindia.com July 2016
  29. 29. 30 July 2016 www.varindia.com CHANNEL BUZZ TP-LINK enhances its channel engagement with“Interface” WinMagic organizes multi-city road shows WD reinforces its commitment towards its channel in Jaipur Kaspersky Lab organizes Partner Pitstop Event TP-LINK has concluded its 7-city event Interface for their valued partners. The key objectives of this event were to help partners gain insight about TP-LINK SOHO, SMB and ISP segment products, address various challenges they face and maximize business opportunities. With channel engagement at the core of TP-LINK's business strategy Interface 2016 event successfully reached out SIs, channel partners in over seven cities in phase one. This event provided a platform for partners to share their ideas, discuss strategies and explore new growth opportunities with TP-LINK. Demo sessions for products in Switches, Auranet and Pharos series given to partners, helped them understand how well TP-LINK products have been Western Digital has concluded its recently held Jaipur Partner meet with the promise to enhance the company's network and facilitate better quality products and services to its customers throughout the region. The meet successfully enhanced the product knowledgeandcommunicatedthe marketing strategies of Western Digital with all its dealers who attended this event in Jaipur. Senior Sales Manager of Western Digital India Pankaj Nagpal and Marketing Manager, South Asia, Western Digital played hosts and represented the organization at the event. The event witnessed participation of more than 45 partners from the region. Senior Sales Manager of Western Digital India Pankaj Nagpal presented the roadmap for WD Purple surveillance storage solution (8TB), highlighting how every WD drive has a purpose by giving the attendees a detailed session on the difference between WD Blue and Purple HDD. designed to meet different market requirements and future businesses. These hands-on products, Feet on Street model roadshow approach to intensify channel engagement and educate them were well appreciated by partners. During this event, T P - L I N K u n v e i l e d its channel strategies and SMB schemes planned for partners in the Indian market. TP-LINK SMB products are well accepted and appreciated by B2B customers across the globe. Our products include switches, professional routers, ceiling mount access points, outdoor access points, desktop access points, antennas, IP cameras and print servers. SIs and partners who attended the event have shown acceptance to our range of products, with the extension of our reach to regional ISPs, we are sure that soon we will be having business coming from them. WinMagic has conducted road shows across the cities of Delhi, Mumbai and Bengaluru to spread awareness aboutitsnewlylaunchedproduct– SecureDoc CloudVM encryption solution. Over 50 customers took part in each region. These road shows consisted of product demos, hands-on training sessions and technology tracks to provide customers a comprehensive overview of the software. Rahul Kumar, Country Manager & Director, WinMagic India, said, "The objective of these sessions was to educate our customers about increasing vulnerabilities in a cloud environment, and how they must approach security. The participants got some valuable insights about the best practices in security management. They gained from the experience of some of the most well-known companies in the country. Our team also provided them with a deeper understanding of how WinMagic'sSecureDocCloudVM can enable compliance and adherence to security regulations by protecting sensitive data residing in laptops, desktops, servers and on removable media." WinMagic has introduced the SecureDoc CloudVM encryption solution in India in April. Addressing the growing concerns of protecting critical assets stored within virtual environments, SecureDoc CloudVM is an enterprise encryption solution that offers support for platforms running in public, private and hybrid cloud environments through application aware intelligent key management. The application aware, intelligent key management capability embedded within SecureDoc CloudVM offers a single pane of glass view into where and how encryption is being deployed. He also emphasized on how Purple HDD has been designed to give optimum performance in surveillance environment compared to desktop HDDs. Rishi Prasad, Marketing Manager, South Asia, Western Digital, assured the partners of world-class products who will continue to receive the best after-sales service from the house of Western Digital. He also highlighted how WD Purple WD and AV-25 surveillance storage solution perfectly fit the security and surveillance needs of the digital Indian market as it has been designed to deliver performance, capacity and enhanced reliability. Kaspersky Lab has successfully concluded its two-day Enterprise Partner- Pitstop event on 9th &10th July, 2016 at Le Meridian, Bangalore with a focus to develop market in emerging geographies, for its rich and wide suite of Endpoint and Non-Endpoint enterprise security solutions. The Partner Pitstop was attended by over 20 partners. The key content of the programme focussed on technical overview of the latest offerings and services fromKasperskySecuritySolutions for Enterprise which includes Security for Virtualization, Security for Storage, Security Intelligence Services, Anti-APT, DDoS Protection and Security for Data Centers. Altaf Halde, Managing Director, Kaspersky Lab, South Asia, said, “Kaspersky Lab has always been in the forefront of detecting new threats across the globe. In our past experience, we have seen that with each passing threat, the complexity is increasing day by day. This makes it more important for us to be on our toes at all times and ensure that we continue to protect our users."
  30. 30. 31www.varindia.com July 2016 VAR SPECIAL Sales Enablement Strategies to Drive Revenue Asound implementation strategy leads to impeccable execution on the ground. While sales enablement is on the mind of seasoned sales leaders, many have doubts regarding the successful implementation of sales enablement strategies. Questions such as “How do we empower our sales reps?”, “How can we measure sales success?”, “What does sales enablement mean for us?”, “How do we communicate value with sales enablement?” etc. often crop up. The most critical question – “What sales enablement strategy should we adopt to drive revenue?” often remains partially answered. It is therefore imperative that enterprises understand and therefore implement robust strategies for seamless sales enablement. While each strategy has certain restrictions, they are proven to transform sales. In order to accelerate an enterprise’s profitability and implement an effective sales enablement process, it is vital to understand each of the sales enablement strategies listed below. Whitespace Database: This is about increasing the size of the pie and providing access to untapped potential customer database. Sales enablement strategies have a high dependency on the right set of database and the impact that whitespace discovery can bring in towards revenue maximisation is undoubtedly immense. What it can eventually lead to higher sales force productivity, greater average sales price and of course higher incremental revenue output. The future of sales enablement will witness enterprises leveraging technology to generate white space database and address untapped white spaces for increasing sales conversion and delivering greater sales impact. Marketing Automation: Digital marketing is a great and powerful tool for communicating messages to people. It is an interesting and an engaging means to connect to the overall process. With the right set of target database, marketingautomationallowscookingsuspects into becoming high propensity prospects. It allows initiating a dialogue as well as adding more character to the entire sales enablement methodology, by ensuring targeted as well as relevant campaign identification. Right from identifying the stakeholders, to evaluating the situation, to building a customised plan to finally putting it into action –marketing automation fuels the sales enablement process with quicker and optimal returns. Sales Execution Methods: Certain sales enablement strategies require an extended team of sales force to achieve the desired results. That’s where implementation methodologies like feet-on-street or telesales come into play. • Feet-on-Street (FOS): Also known as the traditionalmethodofselling,thisapproach deploys sales people on the ground to implement the sales plan. In a traditional sales environment, the sales representative is in total control of the communication with a potential customer – sharing all the benefits of the product and convincing the customer to make a purchase. A successful FOS strategy is dependent on profile fitment, effective deployment plan, territory mapping and coverage plan and a well thought out monitoring and reporting plan. Many industries depend on this methodology for revenue generation and it hugely complements the other prevalent strategies. • Telesales: This strategy is implemented by enterprises who want to convert their traditional, feet-on-street sales representatives to consultative managers, using the medium of teleoperations. Using the consultative approach, a sales representative assumes the role of a mentor, and gathers information from the prospect, weighs all options and chooses the most appropriate solution. Telesales also delivers benefits such as quick turnaround time, greater geographical reach, and optimum ROI, provided this strategy is aligned with the overall objective of the enterprise. • Marketing Activations: These primarily are focused on activating sales and driving foot falls at the point of sales.Through BTL activities such as store promotions, road shows, visual merchandising, sampling activities, events etc, marketing activations are focused on driving inbound sales. Considering the nature of the activity to drive on-the-spot sales, customer experience via instant gratification is of prime importance. Training: Sales training is a vital component of sales enablement since one of the prime objectives of sales enablement is to empower the sales force to perform their job better. As a powerful means of developing the sales force and sales managers, it builds critical skills and knowledge for long-term success. The objective of training is to impart a simple message, ensure its consistency, and track the impact. Training can be deployed through various methodologies - classroom training, remote training, on-the-job training, e-learning, self-running modules etc. – and each method equips the sales force to perform better. Well-thought-out training content and its effective implementation have the power to transform the sales force of an enterprise, as well as provide customers with a consistent and standardised experience across the organisation, across geographies, eventually creating opportunities for larger returns. Technology: Given this day and age, the use of technology is part and parcel of business operations. Technology in fact has the power to drive the future of sales enablement. Technology empowers sales enablement in multiple ways including sales force automation, workforce automation, customer relationship management, knowledge management and so on. It impacts revenue acceleration through sales process automation with GPS/ GPRS activation to impact real- time action on market information. Sales Force Automation enables successful sales by automating some of the common tasks within the sales processes, thus facilitating prioritisation of responsibilities, meeting of all sales opportunities, better forecasting and intelligence, higher accountability, easier collaboration and data sharing, and seamless access to information for all stakeholders at all times.Implementing technologies such as mobility, analytics, cloud, content-rich systems, etc. provides an explosion of data, transforms sales and enables buyers and sellers to engage in more productive ways. Analytics: Data gathering is done by one and all. Prime importance needs to be given to extracting intelligence out of that data and applying that to make informed decisions. Eventually sales enablement strategy relies heavily on the market behaviour. Sales enablement uses analytics to optimise the sales cycle, customise content, gauge the effectiveness of content usage and sales rep performances, measure customer engagement, amplify best practices, etc. Analytics has made rapid strides from predictive analytics to data modelling to big data management, and combined with smarter implementation, can bring tremendous benefits to an enterprise and its sales team. By Snehashish Bhattacharjee Global CEO & Co-Founder Denave Snehashish Bhattacharjee Global CEO & Co-Founder Denave
  31. 31. 32 July 2016 www.varindia.com It will be an understatement to simply state that the Cloud has seen a remarkable growth in the last few years. If one follows the growth path of cloud in the country, the adoption of cloud services has seen a rise, irrespective of the type of industry and size of business. Given its huge potential for different industries, verticals such as retail, railways, manufacturing, banking, education and healthcare are increasingly seen switching to cloud services for optimized reach and performance, as well as for elasticity and scalability. Talking about its used cases in Cloud, Srikanth Karnakota, Director – Server and Cloud Business, Microsoft India says that large, as well as small and medium enterprises (SMEs) and even startups are now accessing advanced, enterprise IT via Microsoft Cloud solutions. “They are able to focus on their business priorities in a better way while Microsoft takes care of their ecosystem over cloud to build, test and run critical applications, and scale up infrastructure as and when needed.” He further says, “We have already seen tremendous momentum in adoption of our local cloud from across segments since our services went live from our Indiandatacenters.Ourcustomersarefocused on digital transformation and are choosing the local cloud for the flexibility (hybrid/ public cloud), security and innovation that is powered by our partner eco-system.” Organizations today are adopting different cloud models to meet the increasing demands and to support their businesses effectively. In a private cloud scenario, the organization controls the physical servers and has access to it and the physical ownership of the infrastructure does create a sense of greater control. But in case of public cloud, the organization does not have control over the machines or access to them and it is also unlikely to ever touch one physically. According to Gartner, public cloud services in India are expected to grow to 30.4% to reach $1.26 billion this year. A recent study by Zinnov estimates the total Sai Pratyush Product Head, Managed Services, Enterprise Business – Tata Teleservices Vikram K Director, Servers, Hewlett Packard Enterprise The Myth: Is Cloud really Secured? Indian businesses are gearing up to adopt a digital business strategy where they are seen shifting from legacy IT services to cloud-based services. There has been an ongoing debate among business customers of which cloud delivery model (private and public) to go for, given that each has its own implications, advantages and disadvantages. But beyond that it is the security implications of using either of the clouds that happen to confuse the user even more - Srikanth Karnakota Director – Server and Cloud Business, Microsoft India COVER STORY
  32. 32. 33www.varindia.com July 2016 cloud market to grow at 45% CAGR to USD 14.8 Billion in 2020, while further stating that private cloud will increase to USD 7.4- 7.6 Billion in 2020. According to the 2015 Economist Study conducted by Hitachi, about 70 percent of the organizations use private clouds for file storage, archive, big data repository, collaboration and productivity. Srinivas Tadigadapa, Director – Intel South Asia points out that while for most small-to-medium businesses, public cloud is going to be the superior choice for the cost efficiency it offers, large companies are still likely to choose private clouds, particularly for private IT information. “Public cloud provides the best economies of scale, given that it is inexpensive to set-up as hardware, application and bandwidth costs are covered by the provider, and it follows a pay-per-usage model. The private cloud on the other hand is going to be in that mid- to low-single-digit growth,” he reiterates. He further continues, “Intel is specifically making investments in the cloud software ecosystem to accelerate does not come without security risks. For businesses concerned about where exactly their data is being secured, most large organizations equipped with dependable IT expertise are now opting for a private cloud.” Murali Urs, Country Manager, Barracuda Networks, India however expects Public cloud adoption to continue to grow. “Due to data confidentiality concerns customers always preferred to have private data centers/ clouds until recently. With most of the commercial public cloud service providers setting up their data centers in India, data confidentiality is a much lesser concern and organizations are quickly opening up to this possibility,“ he says. Similar are views of Tarun Wig, Co- Founder, Innefu Labs who believes that public cloud has more takers. “In India, on a practical level small and medium enterprises seeking IT outsourcing services are increasingly turning to public cloud services as the public cloud Raghuram Krishnan Director for Partner/ Alliances, Hitachi Data Systems India Andy Stevenson Head of Middle East and India, Managing Director for India, Fujitsu Srinivas Tadigadapa Director – Intel South Asia In a chat with Sridhar Pinnapureddy, Founder & CEO, CtrlS Datacenters Ltd., he shares with us his views on both the cloud models and the security implications associated with it - Which Cloud model - Private or Public Cloud looks more promising and has more takers in the Indian market context? Both Private as well as Public Cloud is being leveraged by the Indian businesses based on the complexity and business needs. Cloud offers the advantages of scalability, low TCO (Total cost of ownership), reduces capital expenditure, provides elasticity/scalability to suit the business needs while optimizing IT resources (both people and infrastructure) and lastly lowers software costs. The public cloud services which are currently estimated at $1.2 trillion are likely to surpass $3 million by 2020. What is the security implication associated with both public and private Cloud? A private cloud is recommended when a regulatory compliance is mandated with a stringent service level agreement (SLA) and requires very tight controls. Both private as well as public cloud is equally secured; It is just that regulatory compliance and internal governance needs compel several organizations to adopt private cloud. However one may not be able to move a legacy application to cloud as the same may not be able to work in a virtualized environment. As far as security is concerned, most of the public cloud providers address the same by enforcing effective governance, risk and compliance processes, frequent audits, role based access, privacy policies, access controls, network security, security controls (physical infrastructure/facilities) etc. With above parameters address a public cloud is equally robust and equipped to address the business needs of enterprises. What are the key considerations that should be kept in mind while choosing the right Cloud service provider? The key considerations in selecting a cloud service provider would be agility (faster provisioning of workloads), rapid scalability/ elasticity (ability to scale on demand without delay), local pop (presence of cloud pop in the respective country/region to address regulatory/ compliance needs) and lastly TCO (Cost reduction). This apart, it is important to uncover the hidden billing costs, lock-in period (if any), Uptime SLAs etc. industry development of technology supporting Software Defined Infrastructure (SDI) stacks and standards. Intel’s ‘Cloud for All’ initiative intends to accelerate cloud adoption by making public, private and hybrid cloud solutions easier to deploy. In this way clouds of all sizes and types will benefit.” Archana Sharma- Director, Xavient Information Systems also harps at the same fact that in the near future, start-ups are believed to go the public cloud way because of low capital expenditure and a low barrier to entry, and established large enterprises will go the private cloud way considering they already have physical hardware and expertise. “Gartner predicts that by 2020, a corporate 'no-cloud' policy will be as rare as a 'no-internet' policy is today. The public cloud is generally the most well-known and straightforward type of cloud computing, mostly because of its convenience and scalability, that’s the reason we witness a high usage in India. However, public cloud
  33. 33. 34 July 2016 www.varindia.com Rajendra Bhandari Director - Systems Engineering, NetApp Marketing & Services Pvt. Ltd. India. Archana Sharma Director, Xavient Information Systems Tarun Wig Co-Founder, Innefu Labs is less expensive and more convenient than setting up a private one. But I would not even say that private Cloud is not picking up. Some organizations, especially larger ones, set up private cloud-like infrastructure in their own data centre to secure data. The Indian market is unique in that demand is consistently high for all types of cloud services.” Says Andy Stevenson, Head of Middle East and India, Managing Director for India, Fujitsu, “While all three models share a certain degree of similarity and differences, it is the understanding of these aspects that helps an organisation in choosing the right cloud deployment model. A recent study by EY highlights that three out of four Indian companies prefer private cloud solutions over public cloud.” However, more and more enterprises are seen moving towards private cloud, and subsequently hybrid cloud solution as it is not only cost effective but also offers an integrated solution featuring the benefits of both cloud and traditional IT delivery models. “We believe that enterprises exhibit a greater interest towards adopting private and hybrid cloud solutions as public cloud solution come with its own set of security concerns. Moreover, with time it often becomes essential for an organization to go beyond public cloud and add private cloud to its portfolio,” observes Andy. Hybrid IT is the new reality for organizations today, and one of the many reasons of its adoption is its combination of legacy IT along with public, private and managed cloud services. The proper Hybrid IT approach allows organizations to get the most from their existing IT while being ready to expand into new areas. “Businesses are looking to capitalize on speed and agility that Cloud enables, but want the reliability and security of running business critical applications in their own datacenters. Hybrid cloud is the optimum solution, given their specific security and data issues, evolving regulatory environment, unique application and infrastructure requirements, and an overriding need for standardization, automation and virtualization. So it is not surprising that market trends clearly shows that a hybrid Cloud (which is a combination traditional IT and private Cloud) will dominate the market over the next five years,” supports Vikram K, Director, Servers, Hewlett Packard Enterprise. Agrees Rajendra Bhandari, Director - Systems Engineering, NetApp Marketing & Services Pvt. Ltd. India, “We see that organizations are moving their data to hybrid Cloud environments, which will help them retain control of their data, while exploiting the economic and management benefits of public and private Cloud environments. With the hybrid Cloud model, organizations have the ability to choose between different costs and deployment models for backup and archive, between on premise, hosted and public Cloud models. The hybrid Cloud is designed to maximize the responsiveness and efficiency of the infrastructure.” Raghuram Krishnan, Director for Partner/ Alliances, Hitachi Data Systems India puts an analytical view to it and says that making the best use of the cloud can sometimes mean taking advantage of cloud options that have different cost and delivery model characteristics, which literally mean using a private cloud for some data and content and a public cloud for the rest. “For instance for data that is not accessed often, or is old but must be retained for regulatory purposes, inexpensive public cloud storage would make sense. For mission-critical and more frequently access data private cloud is a suggested approach.” Cloud stands to offer many advantages but ultimately the adoption of the cloud computing solution should be decided considering the business needs of the organization and not the deployment model. Organizations need to assess their business need, the risk involved, security needs and application requirements before adopting the cloud model. Cost however definitely comes into play when enterprises review their Cloud needs. “Given the rapid changes sweeping across the technology landscape, CIOs must constantly re-evaluate the unique mix of on-premises, private cloud and public cloud infrastructure to meet new business goals. Each deployment however has its own advantages and disadvantages. Before a company decides to move its processes, applications and data into the cloud, it has to first determine the hosting solution that will help them reap maximum rewards with minimum risks,” suggests Sai Pratyush – Product Head, Managed Services, Enterprise Business – Tata Teleservices. The Security Considerations on the Cloud… Security in the cloud, irrespective of the model is an essential necessity. There are a number of security risks associated with cloud; it is thus imperative for the organization to enforce robust security measures for control and security reasons before implementing a public or private cloud. Today, cloud security and control issues are becoming vitally essential, given the rapid pace of business data growth. Cloud Security encompasses a wide range of considerations—from protecting hardware and platform technologies in the data center to enabling regulatory compliance and controlling cloud access through different endpoint devices. It also plays a major role for secured mobilization of data and content on COVER STORY
  34. 34. 35www.varindia.com July 2016 Murali Urs Country Manager, Barracuda Networks, India experienced by the IT professionals, which includes access controls and making sure access to corporate data and services is provided only to authorized users. Lack of visibility, lack of control over resources and lastly adequate firewalling are some of the other concerns associated with private cloud. “The disadvantages with the private cloud are that you are on your own when defending attacks; you are subject to the whims of your local power grid and security is entirely your responsibility. Adopting a public cloud computing solution means being dependent the Cloud. “For cloud computing to reach its potential, we have to address security issues holistically and collectively rather than in fragments and industry silos. Industry-wide securitystandards—andcommonframeworks that enable IT professionals to control and measure their cloud environments—will help ensure that cloud computing does not become an exception but a rule,” asserts Srinivas. “Private clouds being single tenant solutions offer more control on the security policies as per the organization need. They can offer enhanced and more predictable service availability for users. However, in a public cloud deployment, elements of security are usually provided by a third party service provider. They deploy security measures like encryption, firewalls etc for all customers alike. Another aspect is Regulatory and public cloud may fulfill the regulatory requirements for most customers but not all,” cautions Pratyush. Andy points out that while in the case of public cloud customers may have a choice in terms of data center location, the storage continues to remain opaque to end users which raise security and regulatory concerns. Apart from that, enterprises using public cloud are also highly dependent on the vendor for the quality of services. According to him, hackers pose one of the biggest threats to public cloud. “However, in the private cloud, the data remains within a secure environment, and this gives more confidence to organizations. The fact that access to private cloud is restricted to authorized personnel and administrator gives it an edge over public cloud.” While supporting private cloud security over public cloud, Archana observes that public cloud is feared for multitenancy, bugs in hypervisors and leakages as everything is connected to internet. “Generally speaking, Private cloud is considered to be safer than public cloud in the sense that the control is secured to an extent. Everything can be addressed using a single tenant non shared hardware. Also, the skills, tools and processes are in place and implemented diligently.” Under such a circumstance in a public cloud scenario, a mutual agreement between the vendor and client for regular cloud checks in order to enforce a secure environment is a mandate step. No wonder that most reputed public cloud service providers do have exhaustive security measures in place to ensure security of information and data. “Cloud security providers do offer advanced encryption methods and latest regulations to achieve the highest level of security to ensure that data on clouds remain secure,” agrees Tarun. As Srinivas suggests, the security of a private cloud is completely the responsibility of the owner. But the biggest concern in private cloud is mostly the lack of control on third party responsiveness to security needs,” says Pratyush. Murali presents a hybrid scenario, where many companies are planning to migrate only some of their assets to the cloud and leverage the benefits while keeping some resources on- site as needed. “In this type of hybrid scenario, Technology Managers will be looking to deploy the same security in the cloud as is on- premises, and to be able to securely connect the on-premises and cloud components. These companies may also need networking and segregation capabilities in the public cloud.” However drawing a comparative analysis between both the models, he says that from a purely security perspective, the tide is tilted in the favour of private clouds as customer need not be worried about shared resources or maintenance windows that they cannot control. But from the perspective operations cost control, public cloud gains a lot of traction and the security problems have been negotiated by vendors providing solutions specifically meant for public cloud. “Over the past couple of years, the whole securityaspectpertainingtocloudhaschanged. Whether you are on the cloud or store data on-premise, there is always a minimal risk involved. However security issue has been addressed to a fairly large extent now. Cloud providers have the resources that ensure minimal security risk as against individual organizations that will have to invest additionally on resources or employees. Nevertheless, there are a host of new laws requiring businesses to protect personal information of customers and assurances are given by the cloud provider to help protect that data,” opines Rajendra. Despite this ongoing debate, and given that both the services have their pros and cons, the security of data is subject to the existence of up-to-date software upgrades,antivirusandsecuritypolices,secure log-in, encryption methodologies, enterprise grade intrusion prevention systems, and hardware based firewalls. And so… It’s been many years since Cloud started sweeping onto enterprise businesses globally, while in India it has been only a few years that Cloud actually has seen its adoption. While for many it has been an experience worth trying, the same word is brought up now just as regularly as it did all those years ago: security. Security will likely remain one of the key concerns when a company decides to move its data to the cloud, but IT leaders understand now that the level of risk mostly relates to the behavior and culture of their employees. Ultimately, companies that don’t have strict policies in place and lack data access controls will struggle to keep their data secure in the cloud. n The main difference between private and public cloud infrastructures is that a private system is used only to house and distribute data for one single organization, whereas a public model is used to serve the requirements for multiple organizations.

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