The National Broadband Network (NBN) offers all Australians greater opportunities to work smarter in a digital economy. This will, however, require all Australians to be ‘NBN ready’ through improved information and communication technology (ICT) skills and effective digital business systems. Through this identified need, the “Is your Business NBN ready?” digital business capability program has been developed to help individuals and businesses capitalise on the opportunities and efficiencies being made possible through the NBN. This session will cover the keys areas for preparing for a digitally enhanced future. Whether you are a business owner, employee or consumer, this interactive and participative session will have relevance to you as we will all need to function more effectively in a digital economy. Topics covered include: • Your digital future • The digital workforce • Your digital presence • The digital market place • Your digital infrastructure • The legal, financial and sustainability considerations

1. “Is your Business NBN-ready?”
Allison Miller
eLNet
24 July, 2012
vanguardvisionsconsulting.com.au

2. Image By Ping News – Released to Public: Massive Sandstorm from the Northwest African Desert (NASA) - http://www.flickr.com/photos/pingnews/470812817/

3. Internet = Game Changer
• From one to many to many to
many; push vs pull
• Broken business models:
• Music industry
• Book/Publishing industry
• New ways of working:
• Collaborative/networked
• Open, personalised
• Give to get (FB, TW, Gmail)
The new digital economy will have an impact on all Australian Industries
and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

4. What is the NBN?

5. National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Everything’s connected
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

6. How would you rate the digital
capability or digital ‘e-readiness’ of
your workplace
• A – Highly digitally competent
• B – Generally digitally competent
• C – Needs further development
• D – Aren’t even at the starting gate

7. Designing your digital future
• Digital Workforce
• digital literacy
• HR policies – tele-
working, micro-work,
collaborative rewards
• Co-optition
In order for Australia to fully leverage the economic, social and environmental
benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Image: 'Rocket Man (I Think It's Going To+Be+a+Long,+Long+Time)' - http://www.flickr.com/photos/21314760@N00/2261077597

8. Designing your digital future
• Supporting a culture of
ongoing development:
• PD
• Performance Plans
• Collaborative learning
communities
• Room to make mistakes
and test new ideas
This means new growth and sustainability opportunities for small to medium
sized businesses (SMEs) ( Bowles, 2011)
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

9. What does your digital presence look like?

10. Designing your digital future
• Digital Presence:
• Digital identity
• Social media
• Social Graph
• SEO, Tags, Keywords
• QR codes
• Google Alerts
• Google Analytics
• Google/Facebook
Adwords
Image: 'My social Network on Flickr, Facebook, Twitter+and+MyblogLog' - http://www.flickr.com/photos/49503019876@N01/1824234195

11. What digital infrastructure do you have?

12. Designing your digital future
• Digital Infrastructure:
• ‘the cloud’ storage
• Software as a service
• Semantic (predictive)
• Web accessibility
• User interface & experience
• Interoperability
• Open source vs proprietary
• Virtual desktops
• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths
and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

13. Designing your digital future
• Digital Marketplace:
• Online stores - eBusiness,
eCommerce, PayPal, eBay
• ePromotion & eMarketing
• Digitalisation of
products/services (3D printing)
• Booking online (AusPost –
passports, Qld Hairdresser,
Eventbrite)
• Reminding customers (SMS)
• Digitally reporting – mobile
device forms, inactive PDFs
… and implement and evaluate their own business’s digital capability
(Miller, 2012)
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

14. Is business NBN-ready?
• Digital Policies/Legal
considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
When will the NBN impact you? Is it already impacting you?
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

15. Designing your digital future
• Financial & Sustainability
considerations
• Finance (crowd sourcing
finance – KickStarters)
• Risk Management
• Benchmarking and metrics
(data analytics)
• Sustainability - creating
your digital
roadmap/strategy
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

16. What will your digital roadmap include?

17. More info: digitalcapability.com.au

18. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
digitalcapability.com.au
vanguardvisionsconsulting.com.au