Instructions Performance Measures Scenario: In your quest to encourage innovation and entrepreneurial behavior in the medium sized medical equipment company you founded five years ago, you see the need to develop specific measures of performance against which innovative products or services can be measured once they are developed Summary: Provide a 1-2 paragraph summary describing the medium-sized medical equipment company you founded (may create hypothetical details along with brief research about such firms). In essence, what is it? What does it do? Who are its primary customers? Description: Provide a 1-2 paragraph summary of recent innovations your organization has implemented (may create hypothetical details along with brief research about recent innovations in the field). In essence, what are the innovations? What are the potential benefits of such innovations? What are some of the challenges of the innovations or innovation implementation process? Proposal of Measures: Propose how the following financial and non-financial measures will be used to assess and evaluate recent innovations: Financial Measures Return on investment Growth in market share Profitability Non-financial Measures Employee loyalty and commitment Breadth of employee participation Employee retention Employee willingness to change Strategic repositioning Competitive capabilities Potential creation of further breakthroughs Number of potential future innovations Submission Details: Submit your report in a 5- to 6-page Microsoft Word document, using APA style. Name your document: SU_MBA6710_W5_LastName_FirstInitial.doc. .

1. Instructions
Performance Measures
Scenario:
In your quest to encourage innovation and entrepreneurial
behavior in the medium sized medical equipment company you
founded five years ago, you see the need to develop specific
measures of performance against which innovative products or
services can be measured once they are developed
Summary:
Provide a 1-2 paragraph summary describing the medium-sized
medical equipment company you founded (may create
hypothetical details along with brief research about such firms).
In essence, what is it? What does it do? Who are its primary
customers?
Description:
Provide a 1-2 paragraph summary of recent innovations your
organization has implemented (may create hypothetical details
along with brief research about recent innovations in the field).
In essence, what are the innovations? What are the potential
benefits of such innovations? What are some of the challenges
of the innovations or innovation implementation process?
Proposal of Measures:

2. Propose how the following financial and non-financial measures
will be used to assess and evaluate recent innovations:
Financial Measures
Return on investment
Growth in market share
Profitability
Non-financial Measures
Employee loyalty and commitment
Breadth of employee participation
Employee retention
Employee willingness to change
Strategic repositioning
Competitive capabilities
Potential creation of further breakthroughs
Number of potential future innovations
Submission Details:
Submit your report in a 5- to 6-page Microsoft Word document,

3. using APA style.
Name your document:
SU_MBA6710_W5_LastName_FirstInitial.doc.