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PRODUCT : WASHING MACHINE
CHARACTERISTICS ,[object Object]
    Purpose of Use
    Functional Life of Products
    Shopping Habits
    Price & Quality
    Product Development
    Brand Hierarchy Level,[object Object]
   Augmentation
   Quality
    Features
    Design
    Package
    Brand,[object Object]
 Affordability
 Availability
 Acceptability  Affordability :  Two main factors                               1. Income of consumers                              2. Price of  washing machine
[object Object]
 Recent trends ( pricing playing a significance role of buying washing machines )
 The Very Rich, Consuming, climbing  consumers…..
Pricing objectivesfor washing machine companies….,[object Object]
Channel structures  for                                 washing  machines ,[object Object],      showrooms of washing machine companies           Ex:  whirlpool ,LG & Samsung……. ,[object Object],  Retail outlets, distributors………          Ex: whirlpool have 7500 outlets  across the country,                  In  A.S .Raonagar  Padmakala home                        appliances……..

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