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Teamtrackr at Digital Sport Glasgow

•
•
CASTdigital
CASTdigital
Social Media
1 of 16
@duaneroft founder
how digital marketing can help small organisations
music industry background
iTunes, Myspace, Spotify, mobile initiatives
lots of parallels between music and sport
sports is behind - especially on mobile
British Basketball League
online presence is a how the world views you
understanding fan behaviour
the barriers; education and resources
websites
e-commerce
CRM
social media
teamtrackr top tips • Content is king • it’s easy in sports; it follows a cycle • Think about what your fans would like and don’t be afraid to try stuff • Plan everything out, but be prepared to be flexible • Consistency is key • Use tools that make things easy • IFTTT, Buffer, Tweetdeck, Mailchimp, Wordpress, Pipes • Always always always reply to people with genuine questions • engage people on their terms, not yours • Be open and honest; build trust • Aim to create and foster a community, not sell things
what’s next for us?

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